Reeds Family Outdoor

What Reeds Family Outdoor does

Reeds Family Outdoor Outfitters (also doing business as Reeds Sports) is a privately held, Minnesota-based outdoor sporting goods retailer serving recreational hunters, ice anglers, open water anglers, and general outdoor enthusiasts. The company operates two physical retail stores in Walker and Onamia, Minnesota, complemented by a Magento-based e-commerce storefront at reedssports.com. Distribution channels include in-store sales, online ordering with free shipping on select items, phone ordering via a toll-free 800 number staffed seven days a week, and SMS-based customer communication.

The product catalog spans hunting (optics, waterfowl, big game, turkey, predator categories), ice fishing (electronics including LiveScope, fish houses, augers, rods and reels), open water fishing (trolling motors, marine electronics, downriggers, sonar/GPS units), apparel, footwear, camping, watersports, coolers, and outdoor cooking equipment. The company carries deep assortments of major third-party brands including Minn Kota (Talon and Raptor shallow water anchors, trolling motors), Garmin (Force, Kraken, LiveScope), Shimano, Daiwa, Rapala, YETI, and Yukon. Notable product depth is concentrated in trolling motor accessories, fish houses, and ice fishing electronics — categories aligned with the Minnesota lake country consumer base.

The business model is direct-to-consumer retail with standard one-time/perpetual pricing across an SKU range of $5.99 to $2,799.99. Customer engagement is driven by email newsletters, SMS marketing with sweepstakes components, content marketing via the Leech Lake Fishing Report and Reeds Report, and a Pro Staff program featuring local outdoor personalities. The company is independently owned with no disclosed parent, institutional investors, or public listing, and its market is concentrated in Minnesota with domestic e-commerce shipping.

Name

Reeds Family Outdoor

Legal name

Reeds Family Outdoor Outfitters

Website

https://reedssports.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Reeds Family Outdoor Outfitters is a privately held Minnesota-based outdoor sporting goods retailer operating two physical stores in Walker and Onamia and an e-commerce site, serving hunters, ice anglers, open water anglers, and general outdoor recreation customers across the Midwest.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAMALAL

Waders, Apparel & Footwear for Fishing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

SECONDARYCRAMAAAI

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• Outdoor sporting goods
• Hunting equipment retail
• Ice fishing gear
• Marine electronics retail
• Fishing tackle shop

Headquarters

HQ city

Walker

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - In-Store: Physical retail sales at two store locations in Minnesota (Walker and Onamia). Stores sell hunting, fishing, ice fishing, apparel, footwear, and outdoor recreation equipment.
2. E-commerce Sales: Online retail sales through reedssports.com. Products are sold directly to consumers with shipping available. The site offers free shipping on select items.
3. SMS/Marketing Communications: Text/SMS opt-in program for marketing messages including promotional marketing and sweepstakes/contests messaging, as well as transactional messages such as delivery notifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reeds Family Outdoor Outfitters is a regional outdoor sporting goods retailer selling hunting, ice fishing, open water fishing, marine electronics, apparel, footwear, camping, watersports, coolers, and outdoor cooking equipment. The company serves consumers through two Minnesota retail locations (Walker and Onamia), an e-commerce site (reedssports.com), and a toll-free phone order line, with product pricing ranging from budget accessories to premium trolling motors and shallow water anchors above $2,000.

Product overview

Reeds Family Outdoor Outfitters is a multi-location outdoor sporting goods retailer operating primarily in Minnesota. The company offers a comprehensive range of outdoor recreation products organized into major categories: Hunting (optics, waterfowl, big game, turkey, predator gear), Ice Fishing (electronics, fish houses, augers, rods/reels), Fishing (electronics, trolling motors, marine accessories, rods/reels/combos, tackle storage), Apparel (men's, women's, youth, specialized fishing/ice/hunting apparel), Footwear, Camping, Watersports including paddle sports (kayaks, SUPs, canoes), Coolers and Drinkware (YETI, Yukon), and Cooking equipment. The core product focus includes Minn Kota shallow water anchors (Talon and Raptor lines) with Bluetooth control, comprehensive trolling motor accessories from Minn Kota, Garmin and T-H Marine Supplies, and marine storage/accessories. The company operates physical retail locations in Walker and Onamia, MN, and maintains an e-commerce presence selling both proprietary branded merchandise and third-party outdoor recreation brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunting Products Complete hunting gear including optics (binoculars, scopes, rangefinders, game cameras), waterfowl (duck decoys, goose decoys, motorized decoys, blinds, calls), big game (tree stands, ground blinds, archery equipment), turkey and predator hunting gear, and shooting accessories (holsters, storage, safety, targets). Targeted at recreational and sport hunters.
• Ice Fishing Products
• Fishing Electronics
• Trolling Motors
• Minn Kota Talon Shallow Water Anchor
• Minn Kota Raptor Shallow Water Anchor
• Minn Kota Trolling Motor Accessories
• Garmin Trolling Motor Accessories
• T-H Marine Supplies GForce Eliminator Prop Nut
• T-H Marine Supplies Kong Wave Tamer Electronic Mount
• Marine Storage Products
• Wise Seats Boat Seating
• Apparel
• Footwear
• Camping and Outdoor Equipment
• Watersports and Paddle Sports
• Coolers and Drinkware
• Cooking Equipment

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Minn KotacoreTechnology or IntegrationMinn Kota is a major brand partner for trolling motors, shallow water anchors (Talon, Raptor), and accessories. Reeds carries extensive Minn Kota inventory including Talon Bluetooth anchors, Raptor anchors, and full accessory lines.
• GarmincoreTechnology or IntegrationGarmin marine electronics partner including LiveScope systems, Force propellers, and Kraken quick release systems. Products offered with free shipping.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Bass Pro Shops: National outdoor and hunting/fishing retail chain with deep assortments in Minn Kota/Garmin marine electronics, ice fishing gear, and hunting equipment. Comparable to Reeds as the dominant omni-channel competitor across Reeds' core categories, but operating at vastly larger scale.
• Cabela's: Iconic hunting, fishing and outdoor retail brand (now under Bass Pro) with nationwide stores and e-commerce selling premium marine electronics, ice fishing, and hunting gear. Directly comparable assortment to Reeds but at national scale with stronger pricing power.
• Scheels: Employee-owned sporting goods chain with flagship stores across the Midwest including Minnesota, carrying hunting, fishing, marine electronics, and outdoor recreation equipment. Comparable regional Midwest positioning with broader category footprint.
• Sportsman's Warehouse: Specialty outdoor retailer focused on hunting, fishing, camping, and shooting sports with stores across the western and central US. Comparable assortment to Reeds across hunting and fishing verticals with public-company scale.
• DICK'S Sporting Goods: National full-line sporting goods retailer carrying hunting, fishing, marine, and outdoor recreation equipment alongside broader sporting goods. Comparable category overlap with Reeds but with much broader assortment and mass-market positioning.

Direct peers

• Gander Outdoors: Mid-size outdoor and hunting/fishing retailer operating a network of regional stores and e-commerce focused on hunting, fishing, marine, and camping gear. Comparable to Reeds in assortment and mid-market scale.
• West Marine: Specialty marine retailer carrying trolling motors, marine electronics, anchors, and boating accessories from Minn Kota, Garmin, and similar brands. Directly comparable to Reeds' marine and fishing electronics category.
• FishUSA: Pennsylvania-based direct-to-consumer fishing tackle and outdoor retailer with strong e-commerce catalog of rods, reels, electronics, and marine accessories. Comparable e-commerce-first specialty fishing model to Reeds.

Regional players

• Fleet Farm: Upper Midwest-based farm, outdoor, and sporting goods retailer with strong Minnesota/Wisconsin presence selling hunting, fishing, marine, and outdoor gear. Closest regional direct competitor to Reeds in the Minnesota lake country market.

Emerging players

• Hook & Tackle: Smaller specialty fishing apparel and tackle brand with its own retail/e-commerce presence. Comparable as a category-focused outdoor fishing retailer, though more niche in scope than Reeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reeds_sports
• Facebookfacebook.com/reedssports
• LinkedInlinkedin.com/company/reeds-family-outdoor-outfitters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reeds Family Outdoor