Place2Be

Name

Place2Be

Legal name

Place2Be

Website

https://place2be.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Children's Mental Health Services

NAICS

Educational Support Services (61171), Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)

akta.pro secondary industries

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• Children's mental health services
• School-based counselling
• Counselling training qualifications
• Parenting support programmes
• School mental health training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charitable Donations: Individual donations from the public, including one-off and monthly donations, as well as donations in memory and legacy gifts.
2. Corporate Partnerships: Partnerships with corporations including event sponsorship (Carol Concert, Arts & Minds Gala), corporate giving programmes, and matched giving.
3. Trusts and Foundations: Funding from charitable trusts and foundations, including the £100,000 commitment from The Happiful Foundation.
4. Training Course Fees: Fees for counselling training qualifications including Level 2, 3, 4, 5, and 6 certificates and diplomas, with bursary support available.
5. Local Authority Contracts: Parenting Smart online course available for purchase by local authorities, community organisations, and academy trusts.
6. Philanthropy and Special Events: Revenue from fundraising events including the annual Carol Concert (£108,000 raised in 2025) and Arts & Minds Gala (£308,441 raised in 2024).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Place2Be provides in-school mental health support for pupils through one-to-one counselling, group work, and drop-in services delivered by qualified mental health professionals embedded in partner schools across England, Scotland, and Wales. It complements this with staff training (Place2Think consultations, Senior Mental Health Leads, Mental Health Champion Foundation), parent and carer support (Parenting Smart online course, family practitioner services), and a BACP-accredited counselling training qualifications pathway from Level 2 through Level 6 and a Postgraduate Diploma. All services are delivered through a defined Whole-School Approach integrating pupil, staff, and family support under one model.

Product overview

Place2Be is a children's mental health charity with over 30 years of experience providing mental health support in UK schools. The organisation operates a multi-service portfolio structured around three pillars: (1) In-school mental health services for pupils including one-to-one counselling, group counselling, and drop-in services; (2) School staff support including Place2Think consultations, Senior Mental Health Leads training, and Mental Health Champion programmes; and (3) Parent and family support including the Parenting Smart online course and family practitioner services. Additionally, Place2Be offers a comprehensive counselling training pathway with qualifications from Level 2 through Level 6 and a BACP-accredited Postgraduate Diploma. The organisation also runs the annual Children's Mental Health Week awareness campaign and partners with BAFTA for the Young BAFTA Roadshow programme. All services are delivered through a whole-school approach that integrates mental health support across the entire school community.

Differentiator

Problem solved

Functional benefit

Brands

• Parenting Smart: An online parenting portal providing practical tips and advice to support children's wellbeing and behaviour
• Place2Think
• Children's Mental Health Week
• DDMIX

Products and services

• Mental Health Services in Schools Embedded in-school mental health support delivered by qualified Place2Be mental health professionals in partner schools across the UK, comprising one-to-one counselling, group counselling, and drop-in services for pupils, delivered through the Whole-School Approach.
• Mental Health Services for School Staff Staff-facing mental health support for partner schools, including Place2Think mental health consultations with Place2Be professionals, Senior Mental Health Leads training, and the Mental Health Champion Foundation programme for school employees.
• Mental Health Services for Parents and Carers Parent-facing support provided through Place2Be partner schools, including individual parenting training, family practitioner services, and access to the Parenting Smart online resource portal.
• Activities from the Art Room (Connecting through Creativity) Trauma-informed creative programme of art room sessions delivered by Art Room practitioners to London primary and secondary schools, supporting pupil wellbeing, transition, and belonging through creative activities.
• Senior Mental Health Leads Training Programme Training programme for senior school leaders equipping them to design and implement a whole-school approach to mental health and wellbeing, available to Place2Be partner schools in England and Scotland; 89% of surveyed participants had a clear plan for prioritising their school's mental health activity after completion.
• Mental Health Champion Foundation Programme Free mental health training programme enabling school staff to become Mental Health Champions within their schools; 93% of participants felt the programme increased their capacity to lead a positive approach to mental health and wellbeing.
• Place2Think Mental Health Consultations Confidential mental health consultation service for school staff delivered by Place2Be mental health professionals, helping staff address concerns about pupils and access expert guidance.
• Parenting Smart Online Course Online parenting programme developed in partnership with South London and Maudsley NHS Foundation Trust, providing practical tools and advice for parents and carers to support children's wellbeing and manage everyday parenting challenges; 94% of users would recommend it to another parent or carer, and it is sold on subscription to local authorities, community organisations, and academy trusts.
• Counselling Training Qualifications (Levels 2-6 and Postgraduate Diploma) BACP-accredited pathway of counselling training qualifications for working with children and young people in schools, comprising the Level 2 Award in Introduction to Counselling Skills, Level 3 Certificate in Intermediate Counselling Skills, Level 4 Diploma in School-Based Child Counselling, Level 5 Certificate in Working Therapeutically with Children and Young People in Schools, Level 6 Certificate in Therapeutic Counselling Supervision, and a BACP-accredited Postgraduate Diploma in Counselling and Psychotherapy for Children and Young People in Schools; bursary support is available for eligible candidates.
• Learning Together for Mental Health Whole-school mental health intervention for secondary schools, delivered as a randomised controlled trial in partnership with the Education Endowment Fund (EEF); secondary schools can register interest to participate in the trial and access the tested intervention.

Quantifiable outcome

• 91% of 11-18 year olds had improved mental health after Place2Be's one-to-one counselling
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dame Darcey Bussell DDMIXcoreStrategic or Co-development Partner · 16 June 2026Partnership with Dame Darcey Bussell's DDMIX (Diverse Dance Mix) programme, providing schools with free and inclusive dance fitness resources. Place2Be's website hosts DDMIX for Schools resources including lesson plans, videos, and audio tracks to boost physical and mental health.
• BAFTA (Young BAFTA Roadshow)coreStrategic or Co-development Partner · 18 March 2026Long-standing partnership with BAFTA delivering the Young BAFTA Roadshow to Place2Be partner schools nationwide. The initiative brings film, television, and games workshops to children while promoting emotional wellbeing. The partnership celebrated its tenth year in 2026.
• LAVA Advisory PartnersminorGTM or Marketing Partner · 20 February 2026Confirmed as headline sponsor of Place2Be's Arts & Minds Gala Dinner 2026.
• CadogancoreGTM or Marketing Partner · 4 December 2025Cadogan has partnered with Place2Be for multiple years as headline sponsor of the annual Carol Concert, held at Holy Trinity Church in Sloane Square.
• Education Endowment Fund (EEF)coreStrategic or Co-development PartnerPartnership with the Education Endowment Fund to test the Learning Together for Mental Health intervention in secondary schools through a randomised controlled trial.
• South London and Maudsley NHS Foundation Trust (SLAM)coreStrategic or Co-development PartnerPartnership with SLAM to develop the Parenting Smart online parenting course, providing tools for parents and carers to manage everyday parenting challenges and strengthen relationships with their children.
• British Association for Counselling and Psychotherapy (BACP)coreStrategic or Co-development PartnerPlace2Be is an organisational member of BACP (membership number 114531/9577). This membership enables Place2Be to provide BACP-accredited counselling training and ensures staff work to BACP's Ethical Framework.
• BEANOminorStrategic or Co-development PartnerBEANO has partnered with Place2Be for Children's Mental Health Week, creating collaborative content featuring the BEANO characters to support children's mental health messaging.
• Public Health England, Department for Education, Welsh Government, Scottish GovernmentcoreStrategic or Co-development PartnerPlace2Be works within frameworks established by UK government health and education departments for whole-school approaches to mental health in England, Wales, and Scotland.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YoungMinds: UK children and young people's mental health charity providing advocacy, training, and resources to schools and families. Direct peer with overlapping school-based mental health remit, training programmes, and policy influence on youth mental health.
• Anna Freud Centre: UK charity delivering mental health research, training, and school-based services for children and families. Directly comparable on clinical training pathways, school partnerships, and whole-school mental health interventions.
• Childline (NSPCC): NSPCC-run counselling service for children and young people, providing phone and online support. Comparable as a UK children's counselling service, though delivered remotely rather than embedded in schools.
• Charlie Waller Trust: UK charity focused on depression and young people's mental health, providing training for school staff and parents. Directly comparable on the school-based training and parent education components of Place2Be's offering.

Broad incumbents

• Mind: Large UK mental health charity with a much broader (all-age) remit but overlapping in youth mental health resources, school-facing programmes, and policy advocacy. Comparable as a major incumbent funder and awareness vehicle.

Emerging players

• Kooth: Digital mental health platform commissioned by local authorities and the NHS to provide free counselling and wellbeing support to young people. Emerging competitor that could substitute or complement Place2Be's in-school counselling at lower marginal cost.
• Child Bereavement UK: UK charity providing bereavement support, training and resources for children, families, and professionals including in schools. Comparable as a specialist school-based support provider with a training pathway and parent resources.
• Kidscape: UK charity providing anti-bullying training, resources, and school-based programmes that impact children's mental health and wellbeing. Partially comparable on school staff training and parent-facing resources.

Others

• British Association for Counselling and Psychotherapy (BACP): UK professional body for counselling and psychotherapy of which Place2Be is an organisational member. Comparable as the accreditor of Place2Be's training programmes and an adjacent ecosystem participant rather than a direct competitor.
• Education Endowment Foundation (EEF): UK education research funder partnering with Place2Be on the Learning Together for Mental Health RCT. Comparable as an enabling partner and research funder, not a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/place2be
• YouTubeyoutube.com/channel/UCVvqwHIDrDcYbJsPOMas17Q
• Facebookfacebook.com/place2becharity
• LinkedInlinkedin.com/company/place2be
• Instagraminstagram.com/_place2be

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Place2Be