Living Roofs
Living Roofs Inc. is an Asheville, NC-based, founder-led firm specializing in end-to-end green roof design, installation, restoration, and maintenance services. It serves commercial, institutional, and residential clients across 11 Southeast US states with 250+ completed projects and 50+ recurring maintenance accounts.
- Company typePrivate
- Founded2006
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Living Roofs does
Living Roofs Inc. is a privately held, founder-led design-build-maintenance firm founded in 2006 by Emilio Ancaya and Kate Blatt Ancaya in Asheville, North Carolina. The company specializes in 'landscape on structure' projects — green roofs and living walls — delivering integrated services across three core lines: Construction (turnkey installation with project management and multi-trade coordination), Design Studio (a-la-carte consulting through full-service design including construction documents and administration), and Care & Maintenance (ongoing plant care, drain and irrigation management, and proprietary 17-data-point soil health testing), supplemented by Restoration and Consulting add-on services.
The underlying technology is green roof system integration rather than software: Living Roofs combines its own maintenance protocols with third-party waterproofing, drainage, and plant-supply systems from manufacturers including American Hydrotech, Henry Corporation, Sika, Hanover Architectural Products, Furbish, and Hoffman Nursery. Its differentiator is operational specialization in Southeast US climate conditions from sea level to 5,000+ ft elevation, backed by GRP/GRIMP-certified staff and a portfolio of 250+ completed installations and 50+ annual maintenance accounts.
The revenue model is project-based professional services plus recurring managed services. Pricing is quote-based and not publicly disclosed, with construction costs documented to exceed $20,000 per unit for premium installations and maintenance contracts structured on a multi-year cadence typically requiring 6-7 visits per growing season. Go-to-market is enterprise field sales targeting property owners, developers, general contractors (Hourigan, Brasfield & Gorrie, Skanska, LeChase), architects, and landscape architects, with project acquisition through a website-based 'Start Project Analysis' inquiry form and deep referral channels. The company has no external funding, no subsidiaries, and no M&A activity, operating across 11 states with headquarters in Asheville, NC.
Living Roofs firmographics
Firmographics- Name
- Living Roofs
- Legal name
- Living Roofs Inc.
- Website
- https://livingroofsinc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Living Roofs Inc. is an Asheville, NC-based, founder-led firm specializing in end-to-end green roof design, installation, restoration, and maintenance services. It serves commercial, institutional, and residential clients across 11 Southeast US states with 250+ completed projects and 50+ recurring maintenance accounts.
- Ownership category
- akta.pro rank
Living Roofs industry classification
Industry- Product category
- Green Roof Design and Construction Services
- NAICS
- Roofing Contractors (23816), Landscape Architectural Services (541320), Residential Remodelers (236118)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Living Roofs is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Living Roofs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Construction Services: Turnkey construction services for green roof installation, including material sourcing, hoisting, and installation across multiple trade coordination.
- Design Studio Services: Design services from a-la-carte consulting to full service design for general contractors, designers, and owners, including construction documents and administration.
- Care & Maintenance Services: Ongoing maintenance contracts typically requiring 6-7 visits per year during growing season, plus restoration and consulting services for existing green roofs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing varies by scope |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Living Roofs product offering
Product offeringCore offering
Living Roofs is a design and construction firm that plans, builds, and maintains green roofs and living walls for commercial, institutional, and high-end residential properties across the Southeast US. Services cover the full project lifecycle—from a-la-carte design consulting to turnkey construction and ongoing care & maintenance, including restoration of underperforming green roofs.
Product overview
Living Roofs is a design and construction company specializing in end-to-end implementation of landscapes on structures (green roofs). The company offers three integrated core service lines—Construction Services, Design Studio, and Care & Maintenance—that work together to deliver projects from initial concept through long-term maintenance. Construction Services provides turnkey installation with project management and coordination. Design Studio offers consulting through full architectural design services. Care & Maintenance ensures ongoing performance with routine visits, restoration capabilities, and consulting for existing roofs. This three-service approach allows Living Roofs to handle every phase of a landscape on structure project.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Services Turnkey construction services for green roof installation, providing on-time, on-budget project delivery with coordination of materials, cranes, and subcontractors for general contractors and property owners.
- Design Studio Comprehensive design services ranging from a-la-carte consulting to full-service design for general contractors, designers, and owners, including construction documents, planting plans, and custom plant species lists.
- Care & Maintenance Ongoing maintenance services ensuring green roof performance and aesthetics year after year, including plant care, drain inspections, irrigation management, and annual soil health testing with 17 data points.
- Restoration Services Expert restoration services for green roofs that have fallen into disrepair due to lack of irrigation, neglected maintenance, or inappropriate system selection, including site evaluation, restoration planning, and plant establishment support.
- Consulting Services Consulting services for existing green roofs including site visits, system assessment, and detailed condition reports with performance recommendations.
Quantifiable outcome
- Green roofs increase property values by 11-29% in North American cities
- +5 more outcomes
Companies that use Living Roofs
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Living Roofs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Living Roofs partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Hourigan GroupcoreGeneral contractor partner for commercial projects including CODE development in Charlottesville, VA. Worked closely with Living Roofs on challenging construction project involving eight roof terraces.
- Brasfield & GorriecoreGeneral contractor partner for First Health Cancer Center project in Pinehurst, NC.
- LeChase Construction ServicescoreGeneral contractor partner for Murray Massenburg Elementary and AC Marriott Hotel projects.
- SkanskacoreGeneral contractor partner for Western Carolina University Apodaca Science Building project.
- Platt ArchitecturecoreArchitecture firm collaboration on multiple residential projects including Camp Mending Heart and Sandyland Cove.
- American HydrotechcoreGreen roof system manufacturer partner used for CODE project and First Health Cancer Center.
- Henry CorporationcoreGreen roof system manufacturer partner used for Murray Massenburg Elementary project.
- Wolf AkermancoreArchitecture firm for CODE project in Charlottesville, VA.
- EskewDumezRipplecoreArchitecture firm for CODE project in Charlottesville, VA.
- Gregg Bleam Landscape ArchitecturecoreLandscape architect partner for CODE project.
- LS3PminorArchitecture firm partner for Western Carolina University project.
- Lord Aeck SargentminorArchitecture firm for Western Carolina University Apodaca Science Building.
- Hamlin Roofing CompanycoreRoofing contractor partner providing green roof expertise in bidding, design phases and construction for multiple projects.
- RoofmeadowminorCollaborated on City of Columbia Water and Wastewater Management Building green roof.
- Asheville GreenWorksminorNonprofit environmental organization; Living Roofs participates in community service events with this partner.
- in situ studiominorArchitecture firm collaboration on Arbutus Secret Garden project awarded ASLA Honor.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Living Roofs competitors and assessment
Company assessmentDirect peers
- Roofmeadow: Roofmeadow is a national green roof design, installation, and maintenance firm with overlapping service offerings—Living Roofs has even collaborated with them on the City of Columbia project. Direct comparable as a specialty subcontractor operating in the same landscape-on-structure niche.
- Greenrise Technologies: Greenrise Technologies is a full-service green roof and stormwater management contractor delivering design, installation, and maintenance. Directly comparable as a turnkey green roof service provider competing for similar commercial and institutional projects.
- Xero Flor America: Xero Flor provides pre-vegetated green roof systems and installation services in North America. Comparable as a green roof installer that competes with Living Roofs for both commercial and residential projects.
- LiveRoof: LiveRoof supplies modular pre-vegetated green roof systems through a network of regional installers. Comparable to Living Roofs as a green roof provider targeting commercial and residential clients across the U.S.
- Columbia Green Technologies: Columbia Green is a green roof and stormwater management solutions provider with systems, design support, and installation expertise. Comparable as a turnkey competitor in the commercial green roof market.
- Furbish: Furbish is a green roof and living wall systems provider with design, installation, and maintenance services. Listed as a Living Roofs partner (e.g., AC Marriott project) and a directly overlapping competitor in the design-build-maintain niche.
Broad incumbents
- American Hydrotech: American Hydrotech is a long-established waterproofing and vegetative roof systems manufacturer used by Living Roofs as a supplier (CODE, First Health Cancer Center). Comparable as a broader incumbent in the green/vegetative roof supply chain.
- Henry Company: Henry is a building envelope solutions manufacturer whose vegetative roof systems Living Roofs uses (Murray Massenburg Elementary). Comparable as a broad incumbent supplying waterproofing and green roof assemblies in commercial construction.
- Sika: Sika is a global specialty chemicals company supplying waterproofing and roofing systems used as a Living Roofs material partner. Comparable as a much larger incumbent in commercial roofing and waterproofing that competes for green roof assembly specifications.
- Tremco: Tremco is a large-scale roofing and building envelope solutions provider offering vegetative roof systems as part of a broader commercial roofing portfolio. Comparable as a broad incumbent whose green roof offerings overlap with Living Roofs' commercial project scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Living Roofs social profiles
Digital presenceLiving Roofs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Roofs leadership team
Management profileNumber of profiles
Profiles13 records
Living Roofs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Roofs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Roofs
What does Living Roofs do?
Living Roofs is a design and construction firm that plans, builds, and maintains green roofs and living walls for commercial, institutional, and high-end residential properties across the Southeast US. Services cover the full project lifecycle—from a-la-carte design consulting to turnkey construction and ongoing care & maintenance, including restoration of underperforming green roofs.
Is Living Roofs a public or private company?
Living Roofs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Living Roofs founded?
Living Roofs was founded in 2006. It employs 1 to 10 people.
Where is Living Roofs based?
Living Roofs is headquartered in Asheville, United States, in the North America region.
How does Living Roofs make money?
Three revenue lines are on record. Construction Services are the primary driver. The others are design Studio Services and care & Maintenance Services.
Who are Living Roofs's main competitors?
Direct peers on record are Roofmeadow, Greenrise Technologies, Xero Flor America, LiveRoof, Columbia Green Technologies and Furbish. Broad incumbents are American Hydrotech, Henry Company, Sika and Tremco.
Does Living Roofs have an API?
No public API is recorded for Living Roofs.
What industry is Living Roofs in?
Living Roofs's product category is Green Roof Design and Construction Services. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 23816 and its SIC code is 2950.