Maison No. 9
Maison No. 9 is a premium French Riviera rosé wine brand co-founded by Post Malone in 2019, sold direct-to-consumer and through retail partners across nine countries, with a secondary branded merchandise line.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Maison No. 9 does
Maison No. 9 is a premium French Riviera rosé wine brand founded in 2019 by Post Malone (Austin Post), Dre London, and James Morrissey, operating through the legal entity GBE Convivial LLC (Delaware/California-governed). The company sells a single-SKU Provence rosé developed in partnership with award-winning winemaker Alexis Cornu, who contributed fifteen gold medals and seven 90+ point wines to the project's credentials. Founders reportedly sampled over fifty blends before finalizing the signature recipe during 2019, with production based at a vineyard on the French Riviera.
The business operates a multi-channel distribution model combining direct-to-consumer e-commerce through maison9wine.com (Shopify-powered) with international retail partnerships across nine countries: the US, Canada, the UK, Australia, Belgium, France, Germany, the Netherlands, and Switzerland. Distribution partners include Dan Murphy's (Australia), provincial Canadian liquor boards (LCBO, SAQ, ANBL, BC Liquor Stores, and others), The Wine Caverns (UK), Vinatis (France), Vivino Marketplace, and GetVino as the Australian importer. The Charlotte, North Carolina location handles merchandise fulfillment and returns.
Revenue is generated primarily through one-time wine sales (priced at retail through partners, not publicly disclosed on the website) and secondary merchandise sales (apparel priced $35–$65, accessories $12–$20, novelty items). The customer base is fragmented consumer/lifestyle buyers seeking premium rosé with celebrity and Mediterranean lifestyle associations. No institutional funding rounds, M&A activity, or enterprise customer contracts are disclosed; ownership and control appear to remain with the three founders. The registered trademark for "Maison No. 9" and the Maison No. 9 logo is held by GBE Convivial LLC.
Maison No. 9 firmographics
Firmographics- Name
- Maison No. 9
- Legal name
- GBE Convivial LLC
- Website
- https://maison9wine.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Maison No. 9 is a premium French Riviera rosé wine brand co-founded by Post Malone in 2019, sold direct-to-consumer and through retail partners across nine countries, with a secondary branded merchandise line.
- Ownership category
- akta.pro rank
Maison No. 9 industry classification
Industry- Product category
- Premium Rosé Wine
- NAICS
- Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Maison No. 9 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maison No. 9 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Wine Sales: Primary revenue from direct sales of Maison No. 9 French Riviera Rosé wine to consumers through the company's e-commerce website and through international retail partners and distributors across 9 countries.
- Merchandise Sales: Secondary revenue stream from branded merchandise including apparel (hoodies, crewnecks, beanies), accessories (pins, socks, stemless wine glasses), and novelty items (dog toys). Sold through maison9wine.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Maison No. 9 product offering
Product offeringCore offering
Maison No. 9 produces and sells a single-sku premium French Riviera Rosé wine crafted in Provence in collaboration with winemaker Alexis Cornu, distributed via direct-to-consumer e-commerce and international retail partners. The brand also sells branded merchandise (apparel, accessories, novelty items) and publishes cocktail recipes featuring the rosé. Wine is not sold directly on the main website; purchases are routed through retail partners and distributors across nine countries.
Product overview
Maison No. 9 is a single-product wine company offering French Riviera rosé wine as its core product, co-founded by Post Malone in partnership with Vicentecuveviticultors from Provence. The company sells its rosé wine directly to consumers through its e-commerce store, with additional sales through retail partners like Dan Murphy's, Vivino, Wine Caverns, LCBO, and other retailers. In addition to wine, the company offers branded merchandise including apparel (hoodies, crewnecks, beanies, socks), accessories (pins, wine glasses), and pet products. The brand also provides cocktail recipes featuring its rosé wine, such as the Signature Sangria, Bloody Rosé Mary, Fig Old Fashioned, Jack Rosé, Cucumber Rosérita, M9 Hot Toddy, M9 Spritz, and Rosé Paloma.
Differentiator
Problem solved
Functional benefit
Products and services
- Maison No. 9 French Riviera Rosé Wine Flagship premium French Riviera rosé wine produced in Provence, sold to consumers of legal drinking age through direct-to-consumer channels and retail partners across 9 countries. The wine features a clean, dry, crisp finish described as balanced, round, mouth-watering, and savory, suitable for standalone drinking or food pairing.
- Branded Merchandise Maison No. 9 branded merchandise including apparel (Hoodie $65, Crewneck $60, Beanie $35, Socks $17), accessories (Bottle Pin $12, M9 Pin, Sword Pin, Stemless Wine Glass Set), and novelty items (Dog Toy $20). Sold through maison9wine.com.
Companies that use Maison No. 9
Customer profileSegments1 record
Ideal customer profiles1 record
Maison No. 9 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maison No. 9 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Alexis Cornu (Winemaker)coreAlexis Cornu is the award-winning winemaker who collaborated with the founders to develop Maison No. 9's premium rosé. With fifteen gold medals and seven 90+ point rosé wines to his credit, Cornu worked closely with the founders during 2019, sampling over fifty blends until developing the signature formula. The winemaker's credentials provide quality assurance and winemaking expertise.
- GetVinominorGetVino is listed as the importer for Maison No. 9 in Australia, handling import and distribution logistics for the Australian market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Maison No. 9 competitors and assessment
Company assessmentDirect peers
- Whispering Angel (Château d'Esclans): The category-defining premium Provence rosé brand, sold globally and competing head-to-head with Maison No. 9 for the same Provence-rosé shelf space, trade buyer, and consumer occasion. Most direct comparable on positioning and price tier.
- Miraval: Celebrity-owned (formerly Brad Pitt and Angelina Jolie) Provence rosé produced in partnership with the Perrin family. The closest comparable on the celebrity + Provence rosé intersection, including similar DTC and international retail distribution.
- Hampton Water: Celebrity-backed rosé (Jon Bon Jovi, Jesse Bongiovi) positioned as a lifestyle rosé brand with similar DTC + retail distribution. Highly comparable on celebrity-led brand strategy and lifestyle marketing.
- Maison Saint Aix: Premium Provence rosé brand sold across Europe and expanding internationally. Comparable as a Provence-focused rosé brand pursuing similar international DTC and retail distribution strategies.
Broad incumbents
- Château d'Esclans: The producer behind Whispering Angel and a portfolio of premium Provence rosés. Comparable as both a direct competitor brand owner and as the model of celebrity-adjacent Provence rosé brand-building.
- Domaines Ott: Premium Provence rosé producer with established global distribution and elevated price points. A benchmark competitor for Maison No. 9 in the high-end Provence rosé segment.
- Gérard Bertrand: Major premium French wine producer with a strong rosé portfolio distributed internationally. Comparable as a broader, multi-SKU French wine incumbent that competes for the same on-premise and retail accounts.
- Moët & Chandon (LVMH): Global luxury champagne house with rosé offerings, controlled by LVMH. A broad incumbent that competes for premium occasion-driven wine share and retail mindshare against celebrity rosé entrants.
- Veuve Clicquot (LVMH): Iconic champagne and rosé producer within LVMH's wine portfolio. Comparable as an established luxury wine brand competing in the same on-premise, gifting, and premium retail occasions.
Emerging players
- Luc Belaire: Celebrity-adjacent, lifestyle-positioned sparkling wine brand distributed globally with strong nightlife and influencer marketing. Comparable as a celebrity/culture-led premium wine entrant competing for similar consumer occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison No. 9 social profiles
Digital presenceMaison No. 9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison No. 9 leadership team
Management profileNumber of profiles
Profiles4 records
Maison No. 9 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison No. 9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison No. 9
What does Maison No. 9 do?
Maison No. 9 produces and sells a single-sku premium French Riviera Rosé wine crafted in Provence in collaboration with winemaker Alexis Cornu, distributed via direct-to-consumer e-commerce and international retail partners. The brand also sells branded merchandise (apparel, accessories, novelty items) and publishes cocktail recipes featuring the rosé. Wine is not sold directly on the main website; purchases are routed through retail partners and distributors across nine countries.
Is Maison No. 9 a public or private company?
Maison No. 9 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison No. 9 founded?
Maison No. 9 was founded in 2019.
Where is Maison No. 9 based?
Maison No. 9 is headquartered in New York, United States, in the North America region.
How does Maison No. 9 make money?
Two revenue lines are on record. Wine Sales are the primary driver. The others are merchandise Sales.
Who are Maison No. 9's main competitors?
Direct peers on record are Whispering Angel (Château d'Esclans), Miraval, Hampton Water and Maison Saint Aix. Broad incumbents are Château d'Esclans, Domaines Ott, Gérard Bertrand, Moët & Chandon (LVMH) and Veuve Clicquot (LVMH). Luc Belaire is listed as an emerging player.
Does Maison No. 9 have an API?
No public API is recorded for Maison No. 9.
What industry is Maison No. 9 in?
Maison No. 9's product category is Premium Rosé Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.