Miraval Studios
Miraval Studios is a luxury Provence wine estate co-owned by Brad Pitt and the Perrin family, producing premium rosé (Miraval Rosé, Studio by Miraval, Muse de Miraval), white, and red wines for global consumer and wine trade distribution.
- Company typePrivate
- Founded-
- HeadquartersOrange, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Miraval Studios does
Miraval Studios is a luxury French wine estate operating under the legal entity MIRAVAL SNC, headquartered in Orange, France, with vineyard operations spanning over 600 hectares across the communes of Correns and Châteauvert in northern Provence. The estate is co-owned by Brad Pitt and the Perrin family of Château de Beaucastel fame, producing premium rosé, white, and red wines. Its product portfolio includes the flagship Miraval Rosé (AOC Côtes de Provence), Studio by Miraval (a second rosé inspired by Mediterranean coastal terroir and the estate's recording-studio legacy), and Muse de Miraval (a premium cuvée vinified in egg-shaped concrete tanks from old-vine parcels), alongside two white wines and one Vin de France red wine.
The estate's winemaking relies on organic viticulture on argilo-calcareous soils at 350m altitude, with technical differentiators including membrane tartrate stabilization, exclusive engraved anti-counterfeit bottles manufactured by VOA, and egg-shaped concrete tank vinification for the premium cuvée. The estate is not open to public visitors; distribution runs through direct-to-consumer e-commerce at miraval.com, the Famille Perrin tasting room in Châteauneuf-du-Pape, and a global network of wine merchants and restaurants. Wine Spectator has reported 130,000 cases of Miraval Rosé imported into the US market, indicating significant production scale.
The business model is a one-time-purchase luxury wine sale with celebrity-driven brand premium. The company earns revenue through wholesale distribution and DTC channels, targeting premium wine consumers and luxury collectors. High critical acclaim (Robert Parker 90/100, Vinous 92/100, International Wine Review 91/100) underpins demand. The headcount figure of 8 reflects the SNC partnership entity, but operations are supported by the broader Perrin family wine infrastructure and bottling facilities.
Miraval Studios firmographics
Firmographics- Name
- Miraval Studios
- Legal name
- MIRAVAL SNC
- Website
- https://miraval.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miraval Studios is a luxury Provence wine estate co-owned by Brad Pitt and the Perrin family, producing premium rosé (Miraval Rosé, Studio by Miraval, Muse de Miraval), white, and red wines for global consumer and wine trade distribution.
- Ownership category
- akta.pro rank
Miraval Studios industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Miraval Studios is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Miraval Studios business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Wine Sales: Production and sale of premium rosé, white, and red wines under the Miraval brand. Products include Miraval Rosé (AOC Côtes de Provence), Studio by Miraval rosé, Muse de Miraval premium rosé, two white wines (AOC Côtes de Provence and AOC Côteaux Varois en Provence), and one red wine (Vin de France).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct consumer wine purchases through miraval.com |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Miraval Studios product offering
Product offeringCore offering
Miraval is a Provence wine estate that produces and sells premium rosé, white, and red wines under the Miraval brand. The portfolio includes Miraval Rosé (AOC Côtes de Provence), Studio by Miraval, Muse de Miraval (premium cuvée), two white wines (AOC Côtes de Provence and AOC Côteaux Varois en Provence), and one red wine (Vin de France). Production is managed by the Perrin family of Château de Beaucastel fame in partnership with Brad Pitt.
Product overview
Miraval Studios is a luxury French wine estate producing premium rosé, white, and red wines in Provence. The portfolio consists of three named wine products: Miraval Rosé (the flagship AOC Côtes de Provence rosé), Studio by Miraval (a second rosé influenced by Mediterranean terroir), and Muse de Miraval (the premium long-aging rosé from the oldest parcels). The estate also produces two white wines under AOC designations and one red wine under Vin de France. The 600+ hectare estate in Correns includes a historic recording studio. The wines are produced in partnership with the Perrin family of Château de Beaucastel fame, with Brad Pitt and Angelina Jolie as celebrity owners.
Differentiator
Problem solved
Functional benefit
Brands
- Studio by Miraval: A rosé wine inspired by the French Riviera and the recording studio legacy. Created as a tribute to Pink Floyd's recording of 'The Wall' at Miraval's studio.
- Muse de Miraval
Products and services
- Miraval Rosé The flagship rosé wine from Château Miraval, produced in the Côtes de Provence AOC appellation. Made from a selection of grapes from vineyards near Correns in northern Provence on clay-limestone soils at 350m altitude. Blend of Cinsault, Grenache, Rolle, and Syrah, vinified in stainless steel (95%) and barrels (5%) with batonnage.
- Studio by Miraval A second rosé wine paying tribute to the recording studio legacy of Miraval. Strongly influenced by Mediterranean sea sprays with salty soils and an iodized finish. Blend includes Tibouren, Cinsault, Grenache, and Rolle.
- Muse de Miraval The premium expression of Miraval, composed of a strict selection of the two best and oldest parcels of the Château. Vinified in egg-shaped concrete tanks for long aging, with partial maturation in demi-muids. Made from Grenache and Rolle, and packaged in a unique handcrafted bottle shape.
- Miraval White Wines Two white wines produced under AOC Côtes de Provence and AOC Côteaux Varois en Provence appellations, made available through direct-to-consumer channels and wine trade distribution.
- Miraval Red Wine One red wine produced and commercialized under the Vin de France designation, due to assembly of grapes from both AOC and non-AOC parcels.
Quantifiable outcome
- Robert Parker score 90/100 for 2018 vintage
- +3 more outcomes
Companies that use Miraval Studios
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Miraval Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Miraval Studios partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Brad PittflagshipBrad Pitt co-owns Miraval estate in partnership with the Perrin family. His artistic sensitivity combines with the Perrin family's winemaking expertise (from Château de Beaucastel in Châteauneuf-du-Pape). Despite their 2019 split, Brad Pitt and Angelina Jolie (Brangelina) remain involved with the brand. The partnership produces Miraval Rosé, Studio by Miraval, and other wines.
- Famille PerrincoreThe Perrin family of Château de Beaucastel fame produces Miraval wines in partnership with Brad Pitt. They provide winemaking expertise, own the winery facilities where Miraval wines are bottled (with state-of-the-art bottling line controlling dissolved oxygen), and operate the tasting room in Châteauneuf-du-Pape.
- VOA (Verre et Art)minorVOA manufactures exclusive bottles for Miraval, featuring the unique engraving on the punt to prevent counterfeiting. The bottle is exclusive to Miraval.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Miraval Studios competitors and assessment
Company assessmentEmerging players
- Maison Saint Aix: Maison Saint Aix is a Provence rosé specialist producing a single premium cuvée from Aix-en-Provence. Targets the same premium on-trade and DTC consumer as Miraval, with a more focused, single-wine portfolio.
Direct peers
- Château d'Esclans (Whispering Angel): Château d'Esclans is the producer of Whispering Angel, the most famous premium Provence rosé globally and Miraval's closest direct competitor in the celebrity/luxury Provence rosé category. Both target the same on-trade and off-trade channels with similar price points and brand-led marketing.
- Château Minuty: Château Minuty is a leading Provence rosé estate offering premium and prestige cuvées (Minuty M, Prestige, 281). Directly competes with Miraval in the same Côtes de Provence appellation and luxury hospitality/on-trade channels.
- Domaines Ott: Domaines Ott is an iconic Provence rosé producer with multiple estates (Clos Mireille, Château de Selle, Château Romassan) serving the same premium Provence rosé consumer segment. Comparable product portfolio, appellation, and distribution through wine merchants and restaurants.
- Château Sainte Marguerite: Château Sainte Marguerite is a family-owned Provence rosé producer in Côtes de Provence, with a premium portfolio (including Cuvée Fantastique) and a similar premium positioning to Miraval. Operates in the same appellation and channels.
- Maison Mirabeau: Maison Mirabeau is a Provence rosé producer in Côtes de Provence with a focus on premium and prestige cuvées (e.g., La Réserve, Etoile). Comparable in product tier, appellation, and DTC/regional distribution model.
Broad incumbents
- Veuve Clicquot (LVMH): Veuve Clicquot is a flagship LVMH champagne brand with comparable luxury positioning, gifting use cases, and global hospitality distribution. Competes with Miraval for the premium celebratory wine share-of-wallet.
- Pernod Ricard Winemakers: Pernod Ricard Winemakers (parent of brands like Mumm, Brancott, Campo Viejo) competes broadly in the premium global wine category and has moved into premium Provence rosé. Comparable as a large incumbent with global distribution.
- Moët & Chandon (LVMH): Moët & Chandon is part of LVMH's Wines & Spirits division and serves the global luxury celebration beverage consumer; its Domaine Chandon/Esterlin Provence rosé offerings overlap with Miraval in the premium celebratory wine segment.
Others
- Château de Beaucastel (Famille Perrin): Château de Beaucastel is the Perrin family's flagship estate in Châteauneuf-du-Pape, which actually produces Miraval wines in partnership with Brad Pitt. It is a related entity and Rhône fine wine producer; comparable because of shared winemaking expertise, facilities, and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Miraval Studios social profiles
Digital presenceMiraval Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miraval Studios leadership team
Management profileNumber of profiles
Profiles1 record
Miraval Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miraval Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miraval Studios
What does Miraval Studios do?
Miraval is a Provence wine estate that produces and sells premium rosé, white, and red wines under the Miraval brand. The portfolio includes Miraval Rosé (AOC Côtes de Provence), Studio by Miraval, Muse de Miraval (premium cuvée), two white wines (AOC Côtes de Provence and AOC Côteaux Varois en Provence), and one red wine (Vin de France). Production is managed by the Perrin family of Château de Beaucastel fame in partnership with Brad Pitt.
Is Miraval Studios a public or private company?
Miraval Studios is a private company. It is classified as family owned and is currently operating.
When was Miraval Studios founded?
Miraval Studios was founded in -1. It employs 1 to 10 people.
Where is Miraval Studios based?
Miraval Studios is headquartered in Orange, France, in the Europe region.
How does Miraval Studios make money?
One revenue line is on record: wine Sales.
Who are Miraval Studios's main competitors?
Maison Saint Aix is listed as an emerging player. Direct peers are Château d'Esclans (Whispering Angel), Château Minuty, Domaines Ott, Château Sainte Marguerite and Maison Mirabeau. Broad incumbents are Veuve Clicquot (LVMH), Pernod Ricard Winemakers and Moët & Chandon (LVMH). Château de Beaucastel (Famille Perrin) is listed as an others.
Does Miraval Studios have an API?
No public API is recorded for Miraval Studios.
What industry is Miraval Studios in?
Miraval Studios's product category is Premium Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 5180.