Netsteps

What Netsteps does

NetSteps is a full-service eCommerce and digital marketing agency headquartered in Gerakas, Athens, Greece. Founded in 2013, the company has grown to approximately 50-60 professionals organized into three operating units: Development (Code+), Performance Marketing (Wires), and Consultancy (Ordino). It positions itself as the sole officially certified Shopify Plus Partner in Greece and the most experienced Adobe Commerce (Magento) Solution Partner in Greece and Cyprus, with 13 years of Magento delivery. The firm additionally implements Progressive Web Apps (PWA), WordPress sites, and OutSystems low-code applications, and offers premium cloud hosting.

Its core technology stack spans Shopify, Shopify Plus, Adobe Commerce (Magento), WordPress, PWA/headless commerce, and OutSystems, with integrations including Shopify Markets, Launchpad, Flow, Checkout Extensibility, Magento Business Intelligence, Google Analytics/Ads, Facebook Pixel, and email automation. Service offerings are organized around eCommerce platform implementation, performance marketing (PPC, SEO), creative services (branding, content, social media, email), data analytics (ETL, BI dashboards, RFM analysis), and consultancy (specification documents, technical consulting, staffing, training). Selected clients include GAP, Russell Athletic, Funky Buddha, Psichogios Publications, Mitos Swimwear, Cloud 9 By L, NOBACCO, Japan Tobacco International (Ploom), FAIS Group (Kalogirou, Charalas, All about shoes), SARKK A.V.E.E., nrg (MOTOROIL Group), and the National Technical University of Athens.

NetSteps generates revenue through professional services: project-based eCommerce build/implementation fees, ongoing marketing retainers and campaign management, and consultancy/training engagements under Ordino. Pricing is not publicly disclosed. Customer segments span Greek and international enterprise B2C brands (fashion, retail, energy, publishing, tobacco), B2B commerce buyers, and select government/SMB engagements. GTM is sales-led, combining direct outreach, certified platform partner referrals (Shopify, Adobe, Google), and inbound from awards and thought-leadership content. The firm is privately held and founder/operator-led, with Ioannis Karalis (Ioannis Karalis) as Managing Director, no disclosed external funding, and no M&A activity.

Name

Netsteps

Legal name

NetSteps

Website

https://netsteps.gr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

NetSteps is a Greece-based, full-service digital commerce agency offering Shopify Plus, Adobe Commerce/Magento, PWA, and WordPress implementation, performance marketing, data analytics, and eCommerce consultancy. It serves enterprise and mid-market B2C and B2B brands primarily across Greece and Cyprus as the sole certified Shopify Plus Partner in the country.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Development Services: Custom eCommerce website and platform development including Shopify, Shopify Plus, Adobe Commerce (Magento), WordPress, PWA, and low-code implementations. Revenue is generated through project-based professional services engagements, likely with implementation fees and ongoing maintenance contracts.
2. Digital Marketing Services: Full digital marketing services including performance marketing, PPC, SEO, social media, content strategy, email marketing, and branding. Revenue generated through ongoing retainer contracts and campaign management fees.
3. E-commerce Consulting & Training: Consultancy services including specification documents, technical consulting, staffing solutions, and training programs. Revenue from consulting fees and training engagements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

NetSteps is a full-service e-commerce and digital marketing agency that designs, develops and operates online stores and digital growth programs for brands. It implements projects on Shopify, Shopify Plus, Adobe Commerce (Magento), WordPress, Progressive Web Apps and low-code platforms, and runs performance marketing, SEO, social media, content and data analytics engagements. The agency is organized around three in-house teams — Code+ (Development), Wires (Marketing) and Ordino (Consultancy) — delivering end-to-end digital commerce solutions for Greek and international brands.

Product overview

Netsteps is a full-service ecommerce and digital marketing agency organized around three core teams: Development (Code+), Performance Marketing (Wires), and Consultancy (Ordino). The agency implements projects across major ecommerce platforms including Shopify, Shopify Plus (as the only certified partner in Greece), Adobe Commerce (Magento), WordPress, and Progressive Web Apps (PWA). Services span performance marketing with PPC strategy and market analysis, creative services including branding and social media marketing, data analytics with custom dashboards and ETL processes, and consultancy offerings covering specification documents, technical consulting, staffing, and training. The agency also provides low-code development through an OutSystems partnership and premium cloud hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Ordino: Consulting department of NetSteps providing specification documents, technical consulting, staffing, and training services for eCommerce projects.

Products and services

• Development (Code+) End-to-end e-commerce and corporate website development team (Code+) that builds online stores on Shopify, Shopify Plus, Adobe Commerce (Magento), WordPress, Progressive Web Apps and OutSystems low-code, plus premium cloud hosting. Targets brands needing complex, customized e-commerce implementations.
• Performance Marketing (Wires) Performance marketing team (Wires) providing PPC strategy and execution, market and industry analysis, SEO and data-driven paid campaigns across Google Ads, Performance Max, Facebook and Instagram. Aimed at brands seeking measurable ROI from online advertising.
• Creative Services Creative service covering branding, content strategy, web design and social media/email marketing. Delivered by an in-house creative team for B2C and B2B brands across Greece.
• Consultancy (Ordino) Consultancy arm (Ordino) offering specification documents, technical consulting, recruitment/staffing and training programs for digital commerce projects. Aimed at organizations that need strategic guidance, pre-project documentation or capability building in digital marketing, analytics and platform development.
• Data Analytics Full-service data analytics including data modeling, ETL pipelines from CRM/e-shop/marketing sources, custom BI dashboards and analytics consulting. For organizations that need structured data and fact-based decision-making.
• Shopify & Shopify Plus Implementation Specialized Shopify and Shopify Plus e-commerce implementation service covering small startups through enterprise retailers, including Shopify Markets for international expansion, Shopify Launchpad, Shopify Flow and checkout extensibility. Sold as a standalone platform-specialization service to brands seeking certified Shopify Plus expertise.
• Adobe Commerce (Magento) Implementation Adobe Commerce (Magento) e-commerce implementation delivered by the most experienced certified team in Greece and Cyprus. For mid-to-large retailers requiring complex, highly customized enterprise e-commerce solutions.
• Progressive Web App (PWA) Development Progressive Web App (PWA) development providing app-like experiences without app store downloads, including offline browsing, push notifications and instant load speeds. Sold as a standalone service to retailers that want fast, mobile-first storefronts.
• Low-Code Development (OutSystems) Low-code application development delivered through NetSteps' OutSystems partnership, enabling rapid enterprise application delivery. For organizations that need internal tools, integrations or business applications built quickly with minimal hand-coding.
• Premium Cloud Hosting Premium managed cloud hosting for e-commerce and corporate websites, with high-performance servers, security hardening and 24/7 support. Sold as an add-on service bundled with NetSteps' development implementations.

Quantifiable outcome

• 50% revenue increase for Mitos Swimwear
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Shopify (Shopify Plus)coreTechnology or IntegrationNetSteps is the sole officially certified Shopify Plus Partner in Greece. They implement projects ranging from small eCommerce startups to medium and large enterprise retailers on Shopify and Shopify Plus platforms, including Shopify Markets for international expansion and Shopify Launchpad for campaign automation.
• Adobe / MagentocoreTechnology or IntegrationNetSteps is the most experienced Adobe Commerce (Magento) team in Greece and Cyprus and the only certified Magento Solution Partner in the region, having built the most demanding eCommerce solutions on the platform over 13 years.
• GooglecoreTechnology or IntegrationNetSteps holds Google Partner agency status (Partner ID: 6231978337), enabling them to run Google Ads campaigns for clients and demonstrating certified digital marketing competencies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emakina: European digital agency group with commerce, marketing, and technology capabilities, listed on Euronext. Comparable to Netsteps as a full-service European digital agency serving enterprise clients across multiple markets.
• Bounteous: Digital commerce consultancy co-owned by Capgemini, with deep Adobe/Magento and Shopify expertise and full-service digital offerings. Highly comparable to Netsteps in service mix, platform certifications, and enterprise client positioning.
• DEPT: Global digital agency with a sizable commerce practice, delivering end-to-end digital experiences including e-commerce, marketing, and creative services. Comparable to Netsteps in full-service digital commerce delivery, though at significantly larger scale.
• BORN Group: Digital commerce agency owned by CTG (Cognizant Technology Group) with end-to-end services across commerce, creative, and marketing technology. Directly comparable to Netsteps as a full-service commerce agency serving enterprise brands across multiple verticals.
• Vaimo: Global e-commerce and digital commerce agency specializing in Magento, Shopify Plus, and Adobe Commerce implementations, with deep platform certifications. Closest direct peer to Netsteps given shared Shopify Plus and Adobe Commerce specialization, full-service model, and enterprise client focus.

Broad incumbents

• Accenture Song: Global digital services arm of Accenture with commerce, marketing, and customer experience capabilities. Competes with Netsteps on large enterprise commerce engagements, but operates at vastly greater scale and breadth.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe with end-to-end commerce, marketing, and engineering capabilities. Competes with Netsteps on large enterprise digital commerce engagements, particularly with multinational brands.
• Capgemini Engineering: Global IT and digital services firm with a dedicated digital commerce practice (and Bounteous co-ownership). A broader incumbent that competes with Netsteps on enterprise commerce transformation programs.
• Isobar (Dentsu Creative): Global digital creative agency network within Dentsu, with commerce, experience design, and digital marketing capabilities. A broader incumbent that overlaps with Netsteps' e-commerce and digital marketing services as part of a much wider portfolio.

Regional players

• ThinkDigital: Greek digital marketing and e-commerce agency serving enterprise brands in Greece. Most direct regional peer to Netsteps given shared geography, similar service mix, and overlapping target customers in the Greek market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Netsteps
• Instagraminstagram.com/netstepsgr

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netsteps