Danbury Senior Living

What Danbury Senior Living does

Danbury Senior Living operates licensed senior living communities as a brand under StoryPoint Group, a privately held, multi-brand senior housing operator founded in 1985 and headquartered in Massillon, Ohio. Danbury-branded communities, with 15 named locations concentrated in Ohio (Broadview Heights, Brunswick, Columbus, Cuyahoga Falls, Huber Heights, Hudson, Massillon, Mentor, Millersburg, Mount Vernon, North Canton, North Ridgeville, Tallmadge, Westerville, and Wooster), deliver the full continuum of senior living services: Active Adult (55+), Independent Living, Enhanced Living, Assisted Living, Memory Care, Respite Care, Skilled Nursing, and Personal Care. StoryPoint Group as a whole operates 100+ communities across 10 U.S. states (Illinois, Indiana, Iowa, Kentucky, Massachusetts, Michigan, Ohio, Tennessee, Texas, Wisconsin) under the Danbury, StoryPoint, Independence Village, and Beò brand names.

Revenue is generated almost entirely through recurring monthly resident fees, tiered by care level and apartment type rather than publicly disclosed; pricing is quote-based and is supported by a senior living cost calculator on the company's website. The business model is fundamentally B2C, with residents and their adult-children decision-makers as the customer base; sales-led go-to-market execution combines centralized phone outreach (1-844-275-9990), in-person community tours, location-based organic search (state and metro landing pages), and content marketing (resource center, blog, StoryPoint Group Gazette, BBC StoryWorks video). The four marketing audience tracks — "Here for Myself," "Here for a Loved One," and "Here for a Career" — illustrate a deliberate segmentation of the demand funnel.

The underlying operation is service-led rather than technology-led. Core capabilities are licensed physical facilities, trained care staff (including specialized memory care employees), regulatory compliance, and multi-decade operating expertise. The technology layer is limited: a Resident & Family Portal, a cost calculator, brochure and lead-capture forms. No APIs, SDKs, integrations, patents, or AI/ML assets are disclosed. The company reports 1,001-5,000 employees and is led by Founder & CEO William Lemmon.

Name

Danbury Senior Living

Legal name

StoryPoint Group

Website

https://danburyseniorliving.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Danbury Senior Living, a brand of StoryPoint Group, operates licensed senior living communities in Ohio providing a full continuum of care from Active Adult (55+) through Memory Care, serving older adults and their families through recurring monthly resident fees.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior living communities
• Assisted living services
• Memory care services
• Independent living options
• Residential care facilities

Headquarters

HQ city

Massillon

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Senior Living Community Fees: Revenue is generated through recurring monthly fees from residents across Independent Living, Enhanced Living, Assisted Living, and Memory Care communities. The company offers various living options that residents pay for based on their selected care level and apartment type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Danbury Senior Living operates physical senior living communities providing residential housing, personal care, and health-related support services to older adults across a continuum that spans Active Adult, Independent Living, Enhanced Living, Assisted Living, and Memory Care. Residents pay recurring monthly fees for accommodation, meals, activities, and care services calibrated to their selected tier and level of assistance. The brand operates as part of the StoryPoint Group multi-state senior living portfolio.

Product overview

Danbury Senior Living is part of the StoryPoint Group family, offering a portfolio of senior living services across multiple states. The company provides a continuum of care through its named living options: Active Adult (for those 55+ seeking maintenance-free living), Independent Living, Enhanced Living (a flexible alternative to assisted living), Assisted Living (with 24-hour care), Memory Care (for dementia and memory impairments), Respite Care, Skilled Nursing, and Personal Care. Additionally, a Resident & Family Portal provides digital access to community resources. The company operates communities across Illinois, Indiana, Iowa, Kentucky, Massachusetts, Michigan, Ohio, Tennessee, Texas, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Danbury Senior Living: Brand name for senior living communities operated by StoryPoint Group, including locations in Ohio (Broadview Heights, Brunswick, Columbus, Cuyahoga Falls, Huber Heights, Hudson, Massillon, Mentor, Millersburg, Mount Vernon, North Canton, North Ridgeville, Tallmadge, Westerville, Wooster) and other states.
• StoryPoint Senior Living
• Independence Village
• Beò

Products and services

• Active Adult Residential living option for retired adults 55 or older who want freedom from chores and maintenance, exclusive perks, convenient amenities, and social opportunities in a resort-style setting.
• Independent Living Maintenance-free residential living with convenient amenities designed to provide peace of mind while residents maintain an independent lifestyle.
• Enhanced Living Apartment-style residential option for seniors not ready for full assisted living; offers flexible a-la-carte services so residents only pay for the support they need.
• Assisted Living Licensed residential care providing 24-hour support with medication, daily activities, appointment coordination, and personal assistance for seniors who need ongoing help.
• Memory Care Licensed memory care neighborhood for residents with dementia or other memory impairments, offering specially trained staff, intentional programming, unique community features, and 24-hour care.
• Respite Care Short-term temporary care services for seniors, providing respite relief for family caregivers.
• Skilled Nursing Professional medical care services delivered by licensed nurses for residents requiring ongoing health monitoring and clinical support.
• Personal Care Individualized assistance with activities of daily living to support resident independence and well-being within the community.
• Resident & Family Portal Online portal providing residents and their families access to community information, resources, and communication tools.

Quantifiable outcome

• 40+ years of senior living operational expertise
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brookdale Senior Living: The largest U.S. senior living operator with a comparable continuum-of-care product (independent, assisted, memory care) and similar geographic breadth — the most direct large-scale competitor to StoryPoint Group/Danbury Senior Living.
• Atria Senior Living: Privately held (KKR-backed) senior living operator running ~200+ communities across the U.S. and Canada offering independent, assisted and memory care; competes head-to-head with Danbury/StoryPoint in the Midwest and Southeast.
• Sunrise Senior Living: Welltower-owned senior living operator focused on assisted living and memory care, with a similarly broad geographic footprint and continuum-of-care model targeting higher-acuity residents.
• Five Star Senior Living: Operates senior living communities across multiple U.S. states offering independent, assisted and memory care; another scaled direct competitor for Danbury/StoryPoint, particularly in the Midwest and Southeast.
• Belmont Village Senior Living: Privately held operator known for upscale, resort-style senior living communities with licensed assisted living and memory care; closely comparable to Danbury's luxury/resort positioning and continuum model.
• Senior Lifestyle: Operator of 80+ senior living communities across multiple U.S. states offering independent, assisted, memory care and skilled nursing; directly comparable in size, multi-state footprint, and care-level mix.
• Charter Senior Living: Operates assisted living and memory care communities across the Midwest and Southeast; comparable operator in scale, continuum, and target geography.
• Heritage Communities: Midwest-based senior living operator offering independent, assisted and memory care across Nebraska, Iowa and surrounding states; comparable regional competitor in the broader StoryPoint geographic set.

Broad incumbents

• LCS (Life Care Services): Large, diversified operator/manager of senior living communities including CCRCs and rental communities. Comparable continuum-of-care model but with a broader portfolio strategy (third-party management in addition to ownership).

Regional players

• Trilogy Health Services: Midwest-focused operator offering independent living, assisted living, memory care and skilled nursing primarily in Indiana, Ohio, Michigan and Kentucky — overlapping directly with Danbury's strongest markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/danburyliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danbury Senior Living