AA Rental
AA Rental is a privately held US AV equipment rental and event production company founded in 1996 as a division of Mr. Video Inc., serving government, corporate, and non-profit event organizers across the Mid-Atlantic, Chicago, and select Northeast markets.
- Company typePrivate
- Founded1996
- HeadquartersSpringfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
AA Rental firmographics
Firmographics- Name
- AA Rental
- Legal name
- Mr. Video Inc.
- Website
- https://aarental.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AA Rental is a privately held US AV equipment rental and event production company founded in 1996 as a division of Mr. Video Inc., serving government, corporate, and non-profit event organizers across the Mid-Atlantic, Chicago, and select Northeast markets.
- Ownership category
- akta.pro rank
AA Rental industry classification
Industry- Product category
- Audio-Visual Equipment Rental and Event Production
- NAICS
- General Rental Centers (5323), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Audio & Communications Equipment Rental (MPADAFAC), Lighting Design & Rental (MPAGAKAB), Camera, Grip & Lighting Equipment Rental (MPADAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where AA Rental is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AA Rental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Short-term rental of professional AV equipment including projectors, speakers, LED screens, microphones, cameras, laptops, and staging. Equipment rented with optional setup and technician services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment rental with three service tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
AA Rental product offering
Product offeringCore offering
AA Rental provides short-term rental of professional audio-visual equipment including projectors (1,500 to 25,000 lumens), LED screens and video walls, speakers, microphones, cameras, lighting, staging, and computing devices. The company offers three service tiers: equipment-only rental (customer pickup or local delivery), equipment plus setup, and full-service production with delivery, on-site technicians, and equipment strike. It serves events ranging from small boardroom meetings to large conventions with audiences of 5,000+ attendees.
Product overview
AA Rental (A. A. Rental) is an audio-visual equipment rental company providing a comprehensive portfolio of rental equipment and event services. The core offering consists of audio equipment (speakers, microphones, mixers, PA systems), visual equipment (projectors ranging 1500-25000 lumens, LED screens, video walls in 3x3 to 5x5 configurations), cameras and video production gear, stage equipment (modular stages in various configurations), lighting systems, and computing devices (laptops, iPads). The company also offers complementary accessory products including screens, cables, truss systems, and pipe drapes. Services include full AV setup with on-site technicians, live webcasting/streaming to YouTube/Webex/GoToMeeting, and equipment delivery/pickup. The product architecture is a unified rental platform offering both equipment rental and associated services as bundled packages.
Differentiator
Problem solved
Functional benefit
Companies that use AA Rental
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
AA Rental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AA Rental partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
AA Rental competitors and assessment
Company assessmentBroad incumbents
- Encore Global: The largest provider of in-venue and event AV services in North America, formerly PSAV. Directly comparable to AA Rental in serving corporate and association events with audio-visual production, but at far greater scale with hotel and venue partnerships that AA Rental lacks.
- Freeman: Major event and trade show services company providing AV, staging, and production across conventions and corporate events. Overlaps with AA Rental in event AV rental and on-site support, particularly at large venues like McCormick Place where AA Rental also operates.
- Production Resource Group (PRG): Global leader in event production and entertainment technology, providing lighting, video, audio, and staging for corporate and live events. Comparable to AA Rental's high-end production offering but operates at enterprise scale across multiple verticals.
- Shepard Exposition Services: Large general contractor for trade shows and conventions providing AV, audio, furniture, and labor services. Overlaps with AA Rental in convention AV rental (e.g., McCormick Place-type venues) at larger scale with broader service breadth.
Direct peers
- Swank Audio Visuals: Mid-size AV rental and event production company serving hotels, convention centers, and corporate clients across the US. Most directly comparable peer in business model—event AV rental with technician services—matching AA Rental's tiered offering and customer mix.
- AV Concepts: Event technology and AV production company specializing in staging, LED walls, projection, and lighting for corporate events and conventions. Comparable product mix (LED, staging, projectors) and target customer profile as AA Rental.
- SmartSource Rentals: Computer, tablet, and AV equipment rental company serving corporate events, trade shows, and conferences nationwide. Closely matches AA Rental's computer/iPad rental offering and B2B event customer base with similar delivery-and-setup service model.
- AVFX: Mid-size AV rental and event production company based in the Northeast US serving corporate and association clients. Comparable regional scale, tiered service offering, and government/corporate customer mix to AA Rental.
Regional players
- Onstage Systems: Audio, lighting, and video production rental company primarily serving the Texas/Southwest event market. Comparable equipment scope (LED, audio, staging) and corporate event focus, but operates in a different geographic territory than AA Rental.
- FMAV (Foreman Media Audio Visual): Canadian AV rental and event production company serving corporate, government, and association events. Comparable equipment inventory, tiered service model, and government/corporate customer focus, though primarily Canada-focused rather than US-focused like AA Rental.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AA Rental social profiles
Digital presenceAA Rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
AA Rental leadership team
Management profileNumber of profiles
AA Rental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AA Rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AA Rental
What does AA Rental do?
AA Rental provides short-term rental of professional audio-visual equipment including projectors (1,500 to 25,000 lumens), LED screens and video walls, speakers, microphones, cameras, lighting, staging, and computing devices. The company offers three service tiers: equipment-only rental (customer pickup or local delivery), equipment plus setup, and full-service production with delivery, on-site technicians, and equipment strike. It serves events ranging from small boardroom meetings to large conventions with audiences of 5,000+ attendees.
Is AA Rental a public or private company?
AA Rental is a private company. It is classified as corporate owned and is currently operating.
When was AA Rental founded?
AA Rental was founded in 1996. It employs 1 to 10 people.
Where is AA Rental based?
AA Rental is headquartered in Springfield, United States, in the North America region.
How does AA Rental make money?
One revenue line is on record: equipment Rental.
Who are AA Rental's main competitors?
Broad incumbents on record are Encore Global, Freeman, Production Resource Group (PRG) and Shepard Exposition Services. Direct peers are Swank Audio Visuals, AV Concepts, SmartSource Rentals and AVFX. Regional players are Onstage Systems and FMAV (Foreman Media Audio Visual).
Does AA Rental have an API?
No public API is recorded for AA Rental.
What industry is AA Rental in?
AA Rental's product category is Audio-Visual Equipment Rental and Event Production. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 5323 and its SIC code is 7350.