What AV Concepts does

AV Concepts is a privately held event technology and AV production services company headquartered in Tempe, Arizona, founded in 1987 by Fred Mandrick and Nick Smith. The company delivers end-to-end event production for corporate enterprises, associations, creative agencies, and venues, with services spanning general sessions and keynotes, breakout logistics, stage and scenic design, 3D/4D projection mapping, rigging, virtual and streaming events, and holographic experiences. Its technology stack includes LED walls, projection mapping, the proprietary Liquid Scenic Content Management System (capable of blending 30+ coordinated HD video streams), a Central Management Center for remote show monitoring, and the Home Presenter Studio remote capture kit for distributed presenters.

The business operates a hybrid go-to-market combining direct enterprise field sales with venue in-house AV partnerships (including an exclusive arrangement at the Phoenix Convention Center and multiple Arizona resort properties) and agency channel partnerships with experiential firms such as Jack Morton. Revenue is generated almost exclusively through professional services on a quote-based, project-scoped pricing model with no publicly disclosed rate cards. Marquee clients include Google, Microsoft, Amazon, Starbucks, VMware, Dell, Tableau, Nike, Cox, Ciena, NCAA, and VidCon, supported by a portfolio of high-visibility projects such as the Tupac Shakur Coachella hologram and Google I/O keynotes.

The company maintains a 51-100 employee base, operates from a Tempe headquarters plus an on-site Phoenix Convention Center office, and reports 1,000+ clients served, 100+ venue partnerships, and 500+ events planned. Leadership is founder/management-controlled with no disclosed institutional ownership.

Name

AV Concepts

Legal name

AV Concepts

Website

https://avconcepts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

AV Concepts is a Tempe, Arizona-based event AV production company serving corporate, association, agency, and venue clients with proprietary projection mapping, holographic, and virtual event technology across the United States.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Event production services
• Audio visual production
• Live event technology
• Holographic experiences
• Stage and scenic design

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event AV Production Services: Core revenue stream from providing audio-visual production services for corporate events, conferences, and entertainment. Services include equipment rental, technical crew, stage design, and on-site execution for general sessions, breakouts, and special activations.
2. Stage & Scenic Design: Custom scenic design services including room diagrams, renders, seating layouts, and lighting design. Revenue generated through design fees and fabrication services.
3. Holographic Experiences: Specialized holographic technology services for events including corporate presentations, entertainment performances, and brand activations. Premium pricing for high-end holographic productions.
4. Virtual & Streaming Events: Virtual event production including streaming, remote presenter management, content delivery, and virtual environment design. Services include CDN, video production, and cross-platform integration.
5. Venue Services (In-house AV): Exclusive in-house AV provider services for venues including Phoenix Convention Center. Revenue from rigging, staging, exhibits, and digital signage services.
6. Rigging Services: Comprehensive rigging services including CAD creation, logistics planning, and execution. Exclusive rigging contractor for Phoenix Convention Center with specialized theatrical rigging capabilities.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AV Concepts is a full-service event technology and audio-visual production company that designs, equips, and operates large-scale corporate events, conferences, and entertainment productions. Core offerings include general sessions, breakout solutions, stage and scenic design, projection mapping, holographic experiences, rigging, virtual/streaming event production, and in-house AV services for venues across the United States.

Product overview

AV Concepts is an event technology and AV production services company offering a comprehensive suite of solutions for corporate events, associations, creative agencies, and venues. The core service portfolio includes General Sessions & Keynotes, Breakout Solutions, Stage & Scenic Design, Project Management, Unique Activations (including 3D/4D projection mapping), Drafting & Rigging, Virtual & Streaming Events, and Holographic Experiences. The company operates proprietary technologies including the Liquid Scenic® Content Management System for multi-stream video blending across projection stages. Their virtual event offerings include dedicated broadcast studios (Broadcast 1, Broadcast 2, Green Screen Studio, and Small Scale Studios), plus the Home Presenter Studio remote capture solution. As an in-house AV partner for venues, they provide staging, rigging, exhibits, and digital signage. The portfolio showcases high-profile case studies including Google I/O, NCAA Final Four, Tupac Shakur hologram, Starbucks Global Leadership Conference, and Supercomputing SC23. The company maintains an online Expo Stores platform for client ordering and logistics management.

Differentiator

Problem solved

Functional benefit

Products and services

• General Sessions & Keynotes

Quantifiable outcome

• Tupac hologram generated over 18 million Google search results, 15 million YouTube views in first 48 hours, and increased estate album sales by over 500%
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Touch WorldwidecoreStrategic or Co-development PartnerAV Concepts partnered with Touch Worldwide on Starbucks' Global Leadership Conference to create a 400,000-square-foot immersive Leaders Lab experience featuring LCD and projection displays, custom audio systems with over 120 speakers, and large line array systems for nearly 10,000 attendees.
• Tait TowerscoreStrategic or Co-development PartnerAV Concepts collaborated with Tait Towers to design and build a 4-dimensional, 30ft x 50ft automated scrim system for NCAA Final Four. This innovative system drops from center-hung without interfering with in-house arena systems and allowed projection mapping to engage every seat, including floor-level attendees.
• AV AllianceminorOthersAV Concepts is a member of AV Alliance, an industry organization that publishes content and provides networking opportunities for AV professionals. The alliance enables knowledge sharing and industry credibility.
• Jack MortoncoreChannel Partner/ Reseller/ DistributorAV Concepts partnered with Jack Morton (global experiential agency) on Dell World event, creating a super-sized set with three wide screens totaling over 250ft x 20ft for keynotes featuring Michael Dell and Elon Musk.
• Supercomputing (SC Conference)coreStrategic or Co-development PartnerFor nearly two decades, AV Concepts has served as strategic partner to Supercomputing, the premier high-performance computing conference. Delivered innovative solutions for SC23 hosting 14,000+ attendees, 330 sessions, 350 exhibitors. Developed specialized Presenter Kits and Central Management Center.
• Phoenix Convention CentercoreStrategic or Co-development PartnerExclusive rigging services provider and in-house AV partner for Phoenix Convention Center, a 1 million sq. ft. facility. Provides staging, exhibits, digital signage, and full production services. Maintains on-site office location.
• Hotel Valley HocoreChannel Partner/ Reseller/ DistributorIn-house AV partner for Hotel Valley Ho resort, providing customized solutions for meeting groups and hotel events. Partnership praised for independent mindset and passion for excellence.
• Caesars Republic ScottsdalecoreChannel Partner/ Reseller/ DistributorFive-year partnership renewal with HCW Hospitality for Caesars Republic Scottsdale. Provides customized AV solutions, meeting space optimization, and client experience delivery with strong revenue results.
• Mountain Shadows ResortcoreChannel Partner/ Reseller/ DistributorIn-house AV partner for Mountain Shadows Resort Scottsdale. Delivers customized solutions for hotel and meeting groups, with award-winning creative solutions providing greater capabilities and value.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeman: End-to-end event production and AV partner for corporate events, trade shows, and conferences — directly comparable to AV Concepts across general sessions, scenic design, and large-scale enterprise events.
• Swank Audio Visuals: Mid-tier AV production and in-house venue provider serving hotels, convention centers, and corporate events — comparable business model to AV Concepts' venue partnership and enterprise offerings.
• Executive Visions: Mid-sized event production and AV services firm serving corporate meetings, general sessions, and conferences — directly comparable in scale and service mix to AV Concepts.
• Encore Global (formerly PSAV): Largest event AV and production services company globally, offering hotel, convention center, and corporate event AV production that directly overlaps with AV Concepts' enterprise and venue solutions portfolios.
• ATK Audiotek: Specialty audio production company for high-profile live events, broadcasts, and awards shows — comparable to AV Concepts' premium audio capabilities for general sessions and entertainment events.
• Production Resource Group (PRG): Global provider of entertainment and event technology including AV, lighting, rigging, and scenic — overlapping with AV Concepts' holographic, projection mapping, and large-scale production capabilities.
• LMG (PSE Live): National AV production company specializing in video, lighting, and LED for live corporate and entertainment events — competes with AV Concepts on LED walls, projection, and staging.

Emerging players

• Meeting Tomorrow: Smaller AV rental and event technology provider focused on corporate meetings and trade shows — overlaps with AV Concepts' breakout, equipment rental, and trade show booth offerings, though with narrower service breadth.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency that frequently partners with — and at times competes against — AV Concepts as both an experiential agency customer and a producer of end-to-end events for major brands like Dell.
• Sparks: Global experiential and event agency producing large-scale brand experiences, trade shows, and corporate events — comparable to AV Concepts as both partner and competitor on agency-led projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avconceptsinc
• YouTubeyoutube.com/channel/UC2aMxNv8-eS0NabywQ4VeMw
• Facebookfacebook.com/avconceptsinc
• LinkedInlinkedin.com/company/av-concepts
• Instagraminstagram.com/avconcepts_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AV Concepts