Yaowang Technology

What Yaowang Technology does

Yaowang Technology (遥望科技) is a Hangzhou-based, publicly listed digital marketing and live commerce company (Shenzhen Stock Exchange, code 002291) that operates a "celebrity + talent" content ecosystem across Douyin, Kuaishou, Taobao, WeChat Video, and Xiaohongshu. Founded in November 2010 and listed on A-shares in 2018, the company has built China's largest signed celebrity IP matrix by count — 70+ star IPs (including Jia Nailiang, Huang Zitao, Zhang Baizhi, Wang Zulan, Zhang Yuxi) and 150+ cultivated talent streamers — which it monetizes through live commerce, short-video distribution, brand cooperation, variety show and short-drama content, and IP commercialization.

The technology backbone consists of two proprietary systems: YaoWang Cloud AIOS, which standardizes live streaming workflows and supports industrial-scale operations, and V5 Chat, an intelligent system enabling IP mass replication. These systems underpin the company's "brand full-management service," covering end-to-end support from supply chain to sales for over 25,000 domestic and international brand partners. The company operates 200+ customized 24-hour live streaming studios, 100,000+ SKUs, independent cloud warehouses nationwide, and the X27 Park digital-physical integration complex in Hangzhou, which runs 350+ daily live sessions.

Revenue is generated through multiple streams: transaction fees and commissions on live-streamed GMV across five major platforms; managed services and IP licensing for consumer brands; sub-brand operations (Dovey personal care, Mumoon star jewelry, WanDeFu Greater Bay Area project); and overseas live commerce via TikTok, where Yaowang has signed 100+ long-term partnered streamers and connected 3,000+ creators, breaking GMV records in North America and Europe. Customer segments include consumer brands seeking digital transformation, celebrities seeking IP commercialization, mid-to-small streamers needing infrastructure, and traditional physical brands transitioning to live commerce.

Name

Yaowang Technology

Legal name

杭州遥望网络科技有限公司

Website

https://ywwl.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yaowang Technology is a publicly listed (Shenzhen A-share, 002291) live streaming e-commerce company that connects 70+ celebrity IPs and 150+ talent streamers with 25,000+ consumer brands across Chinese and global platforms, delivering brand management services, IP commercialization, and content commerce via proprietary YaoWang Cloud AIOS and V5 Chat systems.

Ownership category

akta.pro rank

Product category

Live Streaming E-commerce Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Live Shopping & Commerce Streaming Platforms (MPACACAD)

akta.pro secondary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Live streaming e-commerce
• Celebrity IP commercialization
• Brand management services
• MCN marketing platform
• Digital retail services

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations, Supply Chain

Revenue model

1. Live E-commerce Commission & Transaction Fees: Platform takes commissions from live streaming sales across Douyin, Kuaishou, Taobao, WeChat Video, and Xiaohongshu. Services over 200+ customized live streaming studios and 10万+ SKUs. Operates X27 Park as a physical-physical integration commercial complex supporting star stores, shared live streaming, and micro-business supermarket.
2. Star IP Commercialization: Revenue from IP cooperation including variety shows, film/TV productions, concerts, short dramas, and brand partnerships. Signing and cultivating over 70 star IPs and 150+ talent streamers to generate diversified IP commercial value.
3. Brand Full-Management Services: Industry-first brand full-management service model covering whole-chain services from supply chain to sales. Collaborates with over 25,000 domestic and international brands. Provides inventory, operations, funding, and warehousing services to mid-to-small streamers.
4. Short Video & Clip Revenue: Content monetization through short video distribution and clip marketing, with IP sub-accounts and clips driving up to 150% value appreciation.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Yaowang Technology operates a technology-driven live streaming e-commerce service platform that connects celebrity IPs (70+ signed stars and 150+ talent streamers) with consumer brands across Douyin, Kuaishou, Taobao, WeChat Video, and Xiaohongshu. The company provides brand full-management services covering supply chain, operations, funding, and warehousing, complemented by its proprietary YaoWang Cloud AIOS and V5 Chat intelligent systems for standardized live streaming workflows. Through Yowant X27 Park (China's first digital-physical integration commercial complex) and overseas TikTok operations, the company serves 25,000+ brand partners and produces owned sub-brands including Dovey (personal care) and Mumoon star (jewelry).

Product overview

Yaowang Technology (YaoWang, stock code: 002291) is a technology-driven new consumption service platform founded in Hangzhou in 2010 and listed on A-shares in 2018. The company operates a platform-plus-modules architecture centered on live streaming e-commerce services, supported by proprietary AI systems including YaoWang Cloud AIOS and V5 Chat intelligent system. Core offerings include: (1) the YaoWang Live Streaming Service covering Douyin, Kuaishou, Taobao, WeChat Video, and Xiaohongshu; (2) the digital-physical integration complex YaoWang X27 Park; (3) IP Cooperation Services for celebrity commercialization; and (4) the Full-Brand Hosting Service for end-to-end brand management. The portfolio also includes sub-brands such as Dovei (personal care), Mumoon star (jewelry), and WanDeFu (Greater Bay Area celebrity IP project), along with proprietary AI operating systems enabling process automation and standardization.

Differentiator

Problem solved

Functional benefit

Brands

• 遥望X27 Park: China's first digital-physical integration new consumption commercial complex, combining online consumption with offline experience.
• Mumoon star
• 朵薇 (Dovey)
• 湾得福 (Wan De Fu)
• 遥望云AIOS
• V5 Chat
• 亿元品质保障基金

Products and services

• Live Streaming E-commerce Service Live streaming e-commerce service covering Douyin, Kuaishou, Taobao, WeChat Video, and Xiaohongshu platforms. Builds a 'celebrity + talent' content ecosystem through the self-developed YaoWang Cloud AIOS and V5 Chat intelligent system, enabling standardized live streaming workflows and industrial intelligent upgrades for over 25,000 brand partners.
• IP Cooperation Service IP commercialization service that signs celebrity IP for brand cooperation and licensing. Covers variety shows, film/TV productions, concerts, short dramas, short video seeding, premium sub-accounts, and clip-based sales driving, enabling diversified commercial value from the celebrity IP matrix.
• Full-Brand Hosting Service Industry-first full-brand management service providing end-to-end solutions from marketing and sales integration to transaction completion. Covers supply chain, operations, funding, warehousing, and channel distribution for consumer brands seeking to leverage live streaming e-commerce through Yaowant's ecosystem.
• Yowant X27 Park Digital-physical integration new consumption commercial complex in Hangzhou featuring star stores, shared live streaming spaces, an X27 supermarket, a night market, event/filming venues, 350+ daily live streaming sessions, 100,000+ SKUs, and 200+ customized 24-hour live streaming studios. Supports the company's brand full-management services, IP commercialization, and sub-brand operations.
• Dovey (朵薇) Personal Care Brand Personal care brand co-created with celebrity Huang Zitao, featuring 24-hour factory live streaming and AI-powered visual inspection for transparent smart manufacturing. Product range includes sanitary napkins, sleep pants, wet tissues, and cotton soft towels. Distributed through 10+ online e-commerce platforms, 100+ offline commercial channels, and 30,000+ stores. Operates 25 production lines.
• Mumoon star Jewelry Brand Jewelry brand co-founded with actress Xu Yiyang, featuring a 'flying little dolphin' IP as core visual symbol. First livestream achieved 5 million yuan GMV; accumulated nearly 50 million yuan GMV in 8 months with over 70% repeat purchase rate. Product range includes crystal bracelets, jewelry, hair ties, and hair clips.

Quantifiable outcome

• 618 6-day results: peak hourly GMV 7.1 million yuan, 48 product links exceeding 1 million yuan, 1.09 million total orders
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• 陈梦 (Olympic Champion)minorGTM or Marketing Partner · 17 May 2026Olympic champion Chen Meng serves as Dovey brand spokesperson. Attended the one-year anniversary event and shared her positive product experience during her period.
• Wan Defu (湾得福)coreStrategic or Co-development Partner · 1 January 2026Greater Bay Area star IP content commercialization project launched January 2026. Signed Hong Kong stars Yang Yumei, Mai Jiaqi, Fu Baoyi, Xiang Hailan to reactivate classic IP through live streaming and content. Peak 196,000 concurrent viewers, 5.395 million cumulative views for flagship events.
• Mumoon starcoreStrategic or Co-development Partner · 1 August 2025Jewelry brand co-founded by Yowant and actress 徐艺洋. Launched August 2025. Yowant provides IP matrix support, content operations, and platform distribution. Achieved nearly 50 million yuan GMV in 8 months with 70%+ repurchase rate.
• Dovey (朵薇)coreStrategic or Co-development Partner · 1 January 2025黄子韬 founded Dovey personal care brand with Yowant as co-founding partner. Yowant provides channel sales experience, supply chain, and operational support. Dovey achieved 700 million yuan GMV in its first year with 25 production lines. Yowant CEO 谢如栋 serves as Dovey brand partner. Brand plans AI-powered transparent marketing management.
• Long Zeling (龙则灵)minorStrategic or Co-development Partner · 1 January 2021Joint venture between Yowant and 龙悦谦 to establish Hangzhou Longzeling Network Technology Co., Ltd. Artists under 龙则灵 include Huang Zitao (135M+ fans) and Xu Yiyang (12.93M+ fans).
• 欧莱雅 (L'Oreal)coreStrategic or Co-development PartnerLong-term strategic brand partnership. Jia Nailiang's L'Oreal live streams achieved cumulative GMV exceeding 3 billion yuan. 618 single-session exceeded 150 million yuan. Long-term recurring cooperation with deep content marketing integration.
• 雅诗兰黛 (Estee Lauder)coreStrategic or Co-development PartnerJia Nailiang × Estee Lauder partnership broke brand sales record for the 7th time during 618 single-day live stream with GMV exceeding 100 million yuan.
• 维密 (Victoria's Secret)coreStrategic or Co-development PartnerLong-term recurring cooperation with Guo Shaoyun and 熊黛林. Short video traffic drove 40% of live stream traffic during 618. Brand co-creation through star lifestyle content.
• 大疆 (DJI)coreGTM or Marketing PartnerSun Yaowei's live stream promoted DJI Pocket products. Two-hour exposure exceeded 17 million views. DJI Pocket 4 single product sales exceeded 1 million yuan. Star used as a knowledgeable friend recommending products.
• 浙江卫生用品商会minorStrategic or Co-development PartnerZhejiang Health Products Chamber of Commerce. President 吴跃 attended Dovey's one-year anniversary event and shared insights on production layout and quality control planning.
• Long-term Brand Partners (25,000+)coreChannel Partner/ Reseller/ DistributorOver 25,000 domestic and international brand partners. Star live streaming product mechanisms opened to mid-to-small streamers. Independent cloud warehouses nationwide support instant retail.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Bilibili: China's leading video creator platform with an emerging live commerce layer built atop its creator ecosystem. Comparable as an emerging Chinese creator-economy destination where influencers monetize — adjacent rather than directly competitive with Yowant's MCN-stacked live commerce.
• Xiaohongshu (RED): Lifestyle social commerce platform in China where live selling and KOL-driven product discovery increasingly overlap with live commerce. Comparable as a channel destination for Yowant (Yowant actively lists Xiaohongshu as a distribution platform) and a competitor for influencer mindshare in lifestyle/beauty.

Others

• Parklu: Asia-focused influencer marketing platform that connects brands with KOLs across Chinese social platforms. Comparable in the influencer-brand matchmaking layer that Yowant operates, though Parklu is a SaaS/tools platform rather than a vertically-integrated live commerce operator.

Broad incumbents

• Kuaishou Technology: NYSE/HKEx-listed short-video and live-streaming platform with built-in commerce layer and an integrated MCN ecosystem. Comparable as the second-largest Chinese live-streaming e-commerce destination where Yowant's content monetizes — a platform-venue that could also disintermediate MCNs.
• ByteDance (Douyin / TikTok): Owner of Douyin and TikTok, the dominant Chinese short-video and live commerce platform. Indirect incumbent whose platform Yowant relies on for distribution; comparable as the broader live commerce infrastructure provider and ecosystem rule-maker.
• Alibaba (Taobao Live): Owner of Taobao and Tmall Live, China's first large-scale live commerce platform. Comparable as a broad incumbent that pioneered live commerce and continues to operate one of Yowant's listed distribution channels (Taobao), with full-stack commerce + platform capability.

Direct peers

• INKE (映客互娱): Hong Kong-listed Chinese live-streaming platform with MCN-style operations and creator monetization. Operates a comparable live-streaming-plus-commerce model, though more skewed toward entertainment than e-commerce GMV.
• MeiONE (美 ONE): Hangzhou-based MCN behind Li Jiaqi, China's most-watched beauty live streamer. Operates a similar celebrity live commerce model focused on beauty and FMCG, with single-anchor scale rivalling Yowant. Most direct live-commerce MCN competitor in China.
• Yunshang Technology (云想科技): Hong Kong-listed Chinese online marketing and short-video e-commerce services company. Closely comparable as a Chinese MCN-style online marketing services platform operating in the same online video commerce space, with similar celebrity/KOL services monetization.
• Ruhnn Holding: Founded in 2016 as a KOL-driven e-commerce platform operating the Zhang Dayi MCN network — one of China's pioneering celebrity/influencer commerce players. Highly comparable as a direct MCN peer that connects influencers with brand partnerships and product sales, though it has scaled down materially post-2021 and delisted from US exchanges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaowang Technology