ELI Play
ELI Play is a Dutch manufacturer of custom indoor playgrounds, trampoline parks, and interactive FEC installations serving family entertainment centers, holiday parks, malls, and multi-site chains such as Burger King and Monkey Town across nine European markets, operating as a subsidiary of ABÉO Group since 2023.
- Company typePrivate
- Founded1989
- HeadquartersBoxtel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ELI Play does
ELI Play (legal entity European Leisure Industries BV) is a Boxtel, Netherlands-based designer and manufacturer of custom indoor playgrounds, trampoline parks, ninja and sport courses, kids' corners, and family entertainment center (FEC) solutions, founded in 1989 with three decades of disclosed operating history. The company operates its own in-house production facility covering plastics, foam, metals, ropes, and assembly, and pairs the physical builds with a proprietary interactive gaming stack including HiT iT! (RFID-based scoring developed via sister company ELItronics) and distribution rights for Valo Motion products such as ValoArena (mixed-reality arena), ValoJump, and ValoClimb, alongside iWall, tapWall, FoxBall, CycloBEAT, and RunBEAT.
Revenue is generated on a project-by-project, custom quote basis against enterprise and mid-market buyers, including multi-site chains such as Burger King (kids' corner/Fitness integrations) and Monkey Town, as well as a long tail of independent FEC operators, holiday parks, malls, restaurants, and trampoline park developers across Europe (Netherlands, Germany, Austria, France, Slovakia, Poland, Lithuania, Switzerland, and Turkey via the Hupalupa venue). Go-to-market combines a direct enterprise field sales force supported by a Boxtel showroom, country-specific localized websites in nine markets, and a network of regional resellers (e.g., Kids Play GmbH in Slovakia); an international sales director hire indicates deliberate professionalization of cross-border pipeline.
Since 2023 ELI Play has operated as a subsidiary of ABÉO Group, a Euronext Paris-listed sports and leisure infrastructure group, providing access to group-level capital, cross-sell into adjacent sports construction, and credibility with municipal and chain accounts. The company's economics depend on the cadence of new site openings across European leisure real estate and on attached sales of interactive gaming hardware, branded spare parts through its webshop, and ongoing service contracts across the installed base.
ELI Play firmographics
Firmographics- Name
- ELI Play
- Legal name
- European Leisure Industries BV
- Website
- https://eliplay.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELI Play is a Dutch manufacturer of custom indoor playgrounds, trampoline parks, and interactive FEC installations serving family entertainment centers, holiday parks, malls, and multi-site chains such as Burger King and Monkey Town across nine European markets, operating as a subsidiary of ABÉO Group since 2023.
- Ownership category
- akta.pro rank
ELI Play industry classification
Industry- Product category
- Indoor Playground and Trampoline Park Equipment Manufacturing
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)
- akta.pro secondary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
Keywords
Where ELI Play is headquartered
LocationHeadquarters
- HQ city
- Boxtel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ELI Play business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Playground Equipment Manufacturing: Design, manufacture, and sale of custom indoor playground structures, trampoline parks, ninja courses, sport courses, and themed play equipment. Products include play structures, slides, climbing walls, foam pits, power towers, ball pits, and interactive game elements.
- Installation Services: Professional installation of all play equipment at customer sites, including themed installations and FEC buildouts.
- Maintenance and Repair Services: Ongoing maintenance services, repairs, ball pit cleaning, and spare parts supply for installed equipment.
- Theming and Customization: 2D and 3D theming services including printed drapes, custom prints for play structures, and 3D construction objects like pirate ships, castles, and themed elements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ELI Play product offering
Product offeringCore offering
ELI Play designs, manufactures, installs, and maintains tailor-made indoor playground structures, trampoline parks, ninja courses, sport courses, and themed play equipment for family entertainment centers, trampoline park operators, restaurant chains, and shopping mall operators. All equipment is produced in their own production facility in the Netherlands using steel tubular frames with soft foam padding and vinyl coverings, and the company complements the physical structures with proprietary and partner interactive gaming systems (HiT iT!, ValoArena, ValoJump, CycloBEAT, FoxBall).
Product overview
ELI Play is a leading European manufacturer with over 30 years of experience designing, producing, installing, and maintaining indoor play and trampoline equipment. The company operates a platform-based product architecture with core product categories (Trampoline Parks, Indoor Playgrounds, Sport Courses, HiT iT! Arena, Family Entertainment Centers, and Kids Corners) supplemented by distributed interactive products from partners (ValoArena, ValoJump/ValoClimb, FoxBall, CycloBEAT, RunBEAT, iWall, tapWall, Clip 'n Climb). The portfolio includes physical play structures with features such as Foam Pits, Jump Towers, Ninja Courses, Climbing Volcanoes, Rope Courses, and interactive attractions like the HiT iT! system developed by sister company ELItronics. Theming options (2D and 3D) and Service offerings complement the core products. All equipment is tailor-made in their production facility in the Netherlands and complies with European standards.
Differentiator
Problem solved
Functional benefit
Brands
- Big Bounce: Trampoline park course originally developed for the Big Bounce television show, now available for leisure parks
- HiT iT!
- ValoArena
- FoxBall (SisyFox)
Products and services
- Trampoline Parks
- Indoor Playgrounds
- Sport Courses
- HiT iT! Arena
- Family Entertainment Centers (FEC)
- Kids Corners
- Theming Playgrounds
- Service and Maintenance
- Webshop
- ValoArena
- ValoJump
- ValoClimb
- Clip 'n Climb
- iWall
- tapWall
- FoxBall (SisyFox)
- CycloBEAT
- RunBEAT
- Big Bounce for Leisure
Quantifiable outcome
- KidsZoo achieves approximately 75,000 visitors annually
- +2 more outcomes
Companies that use ELI Play
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
ELI Play technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
ELI Play partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- RTL GermanyflagshipTelevision broadcaster for Big Bounce show featuring ELI Play's trampoline course. The show premiered in spring 2018 and has since expanded to other countries including France.
- EndemolShine GermanycoreJoint development of Big Bounce trampoline course for television show. ELI Play designed and supplied the challenging trail for the physical game show broadcast on RTL Germany. This partnership created innovative trampoline park elements that later became commercial products for leisure parks.
- ABÉO GroupcoreELI Play joined the ABÉO Group, a major player in the leisure and sports equipment sector. This strategic acquisition positions ELI Play within a larger European industry group, likely providing expanded resources and market reach.
- Valo MotioncoreELI Play distributes ValoArena and ValoJump interactive gaming products from Valo Motion. ELI Play has been closely involved with ValoArena product development and is highly experienced in ValoArena projects.
- ELItronicscoreSister company of ELI Play based at ELI Play headquarters. Develops and maintains software for HiT iT! interactive games including server parts, touchscreen interfaces, and cloud connectivity. Also handles further development, maintenance, support and software control.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ELI Play competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ELI Play social profiles
Digital presenceELI Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELI Play leadership team
Management profileNumber of profiles
Profiles3 records
ELI Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELI Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELI Play
What does ELI Play do?
ELI Play designs, manufactures, installs, and maintains tailor-made indoor playground structures, trampoline parks, ninja courses, sport courses, and themed play equipment for family entertainment centers, trampoline park operators, restaurant chains, and shopping mall operators. All equipment is produced in their own production facility in the Netherlands using steel tubular frames with soft foam padding and vinyl coverings, and the company complements the physical structures with proprietary and partner interactive gaming systems (HiT iT!, ValoArena, ValoJump, CycloBEAT, FoxBall).
Is ELI Play a public or private company?
ELI Play is a private company. It is classified as corporate owned and is currently operating.
When was ELI Play founded?
ELI Play was founded in 1989. It employs 11 to 50 people.
Where is ELI Play based?
ELI Play is headquartered in Boxtel, Netherlands, in the Europe region.
How does ELI Play make money?
Four revenue lines are on record. Playground Equipment Manufacturing is the primary driver. The others are installation Services, maintenance and Repair Services and theming and Customization.
Does ELI Play have an API?
No public API is recorded for ELI Play.
What industry is ELI Play in?
ELI Play's product category is Indoor Playground and Trampoline Park Equipment Manufacturing. Its primary akta.pro industry code is THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks), with a secondary code of EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 33993 and its SIC code is 3944.