Valo Motion
Valo Motion is a Helsinki-based mixed-reality attraction company that sells headset-free, computer-vision-powered gaming systems (ValoArena, ValoJump, ValoClimb, Groundfall, ValoPark) to family entertainment centers, trampoline parks, climbing gyms, and retail operators across 80+ countries, with 1,650+ installations worldwide.
- Company typePrivate
- Founded2016
- HeadquartersEspoo, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Valo Motion does
Valo Motion Oy is a Helsinki-based mixed-reality attraction company founded in 2016 by Dr. Raine Kajastila. It designs, manufactures, and sells hardware-software integrated attractions (ValoArena, ValoJump, ValoClimb, Groundfall, and the integrated ValoPark concept) that combine projector-based graphics, computer vision motion tracking via its proprietary ValoVision software, and custom game engines to transform physical play structures into immersive, headset-free and controller-free digital gaming experiences. All products operate unattended, require no wearables or floor sensors, and are managed centrally through a cloud-based Operations Hub platform that provides scheduling, analytics, and marketing tools.
The company sells primarily to family entertainment centers, trampoline and adventure parks, climbing gyms, hospitality venues, and increasingly retail and shopping mall operators across more than 80 countries, with 1,650+ installations worldwide and over 300,000 daily game plays. Revenue is generated through one-time hardware sales coupled with mandatory recurring service plans that include 24/7 support, lifetime software updates, and Operations Hub access, creating a hybrid capex plus subscription model. Distribution combines direct enterprise sales with regional channel partners including Creative Works (North America), ELI Play (Netherlands), Next Level Parks (US installation), and flagship operator relationships with Total Ninja Interactive (Dubai and Johannesburg). The company has won two IAAPA Brass Ring Awards (ValoJump 2019, ValoArena 2022) and operates the ValoHalli test venue adjacent to its Helsinki headquarters.
Valo Motion firmographics
Firmographics- Name
- Valo Motion
- Legal name
- Valo Motion Oy
- Website
- https://valomotion.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valo Motion is a Helsinki-based mixed-reality attraction company that sells headset-free, computer-vision-powered gaming systems (ValoArena, ValoJump, ValoClimb, Groundfall, ValoPark) to family entertainment centers, trampoline parks, climbing gyms, and retail operators across 80+ countries, with 1,650+ installations worldwide.
- Ownership category
- akta.pro rank
Valo Motion industry classification
Industry- Product category
- Location-Based Entertainment Technology
- NAICS
- Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where Valo Motion is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Valo Motion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mixed Reality Attraction Hardware Sales: Valo Motion sells physical attraction systems (ValoArena, ValoClimb, ValoJump, Groundfall) as integrated hardware and software solutions. These are capital expenditure items for venue operators. Products are sold directly and through authorized distributors globally.
- Service Plans and Operations Hub Subscription: All Valo Motion products require an active service plan that includes 24/7 customer care, lifetime software updates, marketing support, and access to the Operations Hub platform. Service plans provide recurring subscription revenue and are required for warranty and support.
- Operator-Side Revenue Generation: Venue operators generate revenue through various models including gated admission, pay-per-play, unlimited pass inclusions, birthday party packages, group event bookings, and school/corporate bookings. Valo Motion products serve as revenue generators enabling price increases (e.g., 20% ticket price increases after installation).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | ValoArena (4-player and 6-player models) |
| Subscription | Annual | Active Service Plan (required for all products) |
| One time/ perpetual license | Multi-year contract | ValoClimb (6K, 9K, DustProtect variants) |
| One time/ perpetual license | Multi-year contract | ValoJump Interactive Trampoline Platform |
| One time/ perpetual license | Multi-year contract | Groundfall Dedicated Product |
| One time/ perpetual license | Multi-year contract | ValoPark Full Park Concept |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Valo Motion product offering
Product offeringCore offering
Valo Motion designs, manufactures and sells mixed-reality attraction systems (ValoArena, ValoClimb, ValoJump, Groundfall, ValoPark) that combine motion tracking, projected graphics and game software to turn physical play structures into immersive digital games without headsets, controllers or wearables. Hardware sales are paired with a mandatory subscription service plan (Operations Hub, 24/7 support, lifetime updates) sold to venue operators such as family entertainment centers, trampoline parks, climbing gyms, hospitality venues, and retail/mall operators.
Product overview
Valo Motion is a mixed-reality attraction company offering a portfolio of immersive experiences that combine sports and high-quality digital games. The product portfolio includes ValoArena (mixed-reality playground for 4-6 players), ValoJump (interactive trampoline games), ValoClimb (augmented climbing wall), Groundfall (floor-is-lava themed experience), and ValoPark (full park concept for retail). All products operate as an integrated ecosystem managed through the Operations Hub platform, sharing the same user interface and operating logic. The company has 1,650+ installations worldwide, 300,000+ daily game plays, and operates in 80+ countries since founding in 2016.
Differentiator
Problem solved
Functional benefit
Brands
- ValoArena: Mixed-reality playground for up to 4 or 6 players that combines video games with full body movement.
- ValoJump
- ValoClimb
- Groundfall
- ValoPark
- Operations Hub
Products and services
- ValoArena Free-roam mixed-reality arena for 4 or 6 players that combines video games with full-body movement; no attendant, wires or wearables required, and spectators watch on built-in screens.
- ValoJump Interactive trampoline platform that gamifies ordinary trampolines into immersive video game experiences via motion capture and projected graphics, with each code granting a set number of plays.
- ValoClimb Augmented climbing wall that turns an ordinary bouldering wall into a real-life video game playable by up to 4 players simultaneously, with 11 active 1-3 minute games for ages 4+.
- Groundfall Standalone mixed-reality floor-is-lava game for the whole family; zero staff, zero headsets, zero controllers and no floor sensors, with sessions up to 3 minutes and 200+ players/hour throughput.
- ValoPark Active entertainment park concept combining multiple Valo Motion attractions for retail and mall environments; designed for 400-1,000 sqm with 3.5m ceiling height and minimal 2-4 person staffing.
- ValoLeague Active eSports league platform that enables venue operators to host custom group competitions and seasonal challenges, driving new visitors through competitive gaming events.
Quantifiable outcome
- Operators report raising 2-hour ticket prices by 20% and 1-hour tickets by 14% after ValoJump installation, with 15-23% more customers over eight consecutive weekends
- +6 more outcomes
Companies that use Valo Motion
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Valo Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Valo Motion partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, key and flagship.
- Creative Works (North America)coreCreative Works (Indianapolis, Indiana) is the authorized distributor for ValoArena in North America. The partnership enables both Valo Motion and Creative Works to access new markets while strengthening offerings for existing clients. Creative Works designs, manufactures, and installs full entertainment destinations for FEC operators across the US and has been in business since 1997. President Armando Lanuti has visited Valo Motion's team in Finland and built working trust across both organizations.
- Next Level Parks (USA)keyNext Level Parks (Anderson, South Carolina) designs, manufactures, and installs indoor play equipment for FECs, trampoline parks, and indoor adventure parks across the United States. Founded by William Anglin, who has been installing Valo Motion products since 2017, bringing 8+ years of hands-on experience. Next Level Parks leads with Valo Motion's service team and remote monitoring capabilities when recommending the products to other operators.
- Total Ninja Interactive (Dubai, UAE)flagshipTotal Ninja Interactive in Motor City, Dubai operates a ValoPark-inspired venue with 12 Valo Motion attractions across a 1,400-square-meter indoor entertainment space with dedicated party rooms and group experiences. This served as the blueprint for the ValoPark concept and demonstrates how operators can combine active gameplay, mixed reality attractions, and streamlined operations into a scalable entertainment format.
- Total Ninja Interactive (Johannesburg, South Africa)flagshipTotal Ninja Interactive in Fourways Mall, Johannesburg brought the ValoPark concept to South Africa with a lineup designed around mall traffic, birthday parties, and social play. Nine Valo Motion attractions are installed in this retail location, showcasing how ValoPark adapts across markets and retail environments.
- ELI Play (Netherlands)keyELI Play serves as Valo Motion's partner in the Netherlands, providing a showroom where prospective operators can experience ValoArena and other products firsthand. Stacja Grawitacja visited ELI Play's showroom before committing to their purchase.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Valo Motion competitors and assessment
Company assessmentDirect peers
- Clip 'n Climb International: New Zealand-based franchised operator of themed fun climbing walls for FECs and family entertainment venues globally. Directly comparable to ValoClimb as both sell automated climbing attractions to entertainment operators, though Clip 'n Climb lacks mixed-reality gamification.
- VEX Solutions (iWall): French provider of interactive projection and augmented climbing/trampoline systems for FECs, hotels, and retail. Direct competitor to ValoClimb and ValoJump with similar projector-based interactive entertainment positioning and global installation footprint.
- Zero Latency: Australia-based provider of free-roam multiplayer VR systems sold to FEC operators globally. Direct competitor to ValoArena in the free-roam multiplayer entertainment space with similar B2B sales model to entertainment venues.
- ARVI Games: Lithuanian provider of active entertainment gaming systems including interactive wall games and motion-based attractions for FECs. Comparable to ValoArena and ValoClimb as a European competitor in the unattended interactive entertainment hardware space.
Emerging players
- Two Bit Circus: US-based operator of micro-amusement parks combining VR, motion simulators, and physical games. Comparable as a mixed-reality entertainment venue targeting similar demographics but operates its own venues rather than selling equipment to operators.
- Sandbox VR: Hong Kong-based VR location-based entertainment chain offering free-roam multiplayer VR experiences. Comparable to ValoArena as both offer free-roam multiplayer physical play experiences, though Sandbox VR relies on headsets versus Valo Motion's untethered approach.
Broad incumbents
- Sky Zone: Largest US trampoline park franchise operator with hundreds of locations. Comparable as a major buyer/customer of ValoJump and as a benchmark for venue-level economics in the trampoline park segment where Valo Motion sells hardware.
- Urban Air Adventure Park: Large US-based franchise operator of indoor adventure parks with trampolines, climbing, and active attractions. Comparable as a key customer segment for Valo Motion and a benchmark for FEC economics, though operates its own parks rather than selling equipment.
- Dave & Buster's: Large US-based chain of FECs combining arcade games, food, and entertainment attractions. Comparable as a potential customer and benchmark for FEC segment economics, though operates venues at much larger scale than Valo Motion's operator customers.
Others
- Creative Works: US-based manufacturer and installer of FEC attractions including trampolines, ninja courses, and roller coasters. Comparable as both a distribution partner for ValoArena in North America and an adjacent competitor for full venue build-outs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights8 records
Customer concentration
Valo Motion social profiles
Digital presenceValo Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valo Motion leadership team
Management profileNumber of profiles
Profiles7 records
Valo Motion subsidiaries and ownership
Company hierarchySubsidiaries1 record
Valo Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valo Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valo Motion
What does Valo Motion do?
Valo Motion designs, manufactures and sells mixed-reality attraction systems (ValoArena, ValoClimb, ValoJump, Groundfall, ValoPark) that combine motion tracking, projected graphics and game software to turn physical play structures into immersive digital games without headsets, controllers or wearables. Hardware sales are paired with a mandatory subscription service plan (Operations Hub, 24/7 support, lifetime updates) sold to venue operators such as family entertainment centers, trampoline parks, climbing gyms, hospitality venues, and retail/mall operators.
Is Valo Motion a public or private company?
Valo Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Valo Motion founded?
Valo Motion was founded in 2016. It employs 11 to 50 people.
Where is Valo Motion based?
Valo Motion is headquartered in Espoo, Finland, in the Europe region.
How does Valo Motion make money?
Three revenue lines are on record. Mixed Reality Attraction Hardware Sales are the primary driver. The others are service Plans and Operations Hub Subscription and operator-Side Revenue Generation.
Who are Valo Motion's main competitors?
Direct peers on record are Clip 'n Climb International, VEX Solutions (iWall), Zero Latency and ARVI Games. Emerging players are Two Bit Circus and Sandbox VR. Broad incumbents are Sky Zone, Urban Air Adventure Park and Dave & Buster's. Creative Works is listed as an others.
Does Valo Motion have an API?
No public API is recorded for Valo Motion.
What industry is Valo Motion in?
Valo Motion's product category is Location-Based Entertainment Technology. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 7131 and its SIC code is 7900.