Elena Miro
Elena Mirò is an Italian plus-size women's fashion brand, founded in 1986 and operated by Miroglio Fashion S.r.l., selling clothing and accessories through 100+ European retail stores, an owned e-commerce site, El Corte Inglés shop-in-shops, and outlet locations.
- Company typePrivate
- Founded1986
- HeadquartersAlba, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elena Miro does
Elena Mirò is an Italian women's fashion brand specializing in plus-size ("taglie forti" / curvy) clothing and accessories, founded in 1986 and currently celebrating its 40th anniversary. The brand is owned and operated by Miroglio Fashion S.r.l., a private limited company headquartered in Alba (CN), Italy, which itself sits under the diversified Miroglio S.p.A. conglomerate. The core offering spans dresses, suits, blouses, tops, knitwear, jackets, outerwear, trousers, skirts, denim, beachwear, and accessories, organized into seasonal collections (SS26, Rosso Mirò, Timeless, Athleisure, Occasion Edit, Lino) and signature lines including The Wishful Monogram.
The company operates a multi-channel retail model combining owned physical retail (over 100 stores across Italy, Spain, France, Belgium, Portugal, Russia, Greece, Georgia, San Marino, and Switzerland, including Outlet Premium locations) with an owned e-commerce site built on Salesforce Commerce Cloud (Demandware). Distribution is augmented by shop-in-shop partnerships within El Corte Inglés department stores in Spain. Supporting infrastructure includes payment integrations with Klarna, PayPal, Banca Sella, and Slowpay (an in-store 0% installment product), an Elena Mirò Exclusive loyalty program, e-Gift Cards, and accessibility tooling (EqualWeb / WCAG compliance).
Revenue is generated primarily through direct retail sales of branded apparel, supplemented by licensed products (notably fragrance). Pricing is positioned in the €109–€240 range per item, with seasonal promotional pricing (Private Access) of up to 50% off. The target customer is the Italian-style plus-size woman seeking feminine, quality fashion, plus value-oriented outlet shoppers; no enterprise/B2B customers, revenue figures, or institutional investors are disclosed in the source material.
Elena Miro firmographics
Firmographics- Name
- Elena Miro
- Legal name
- Miroglio Fashion S.r.l.
- Website
- https://elenamiro.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elena Mirò is an Italian plus-size women's fashion brand, founded in 1986 and operated by Miroglio Fashion S.r.l., selling clothing and accessories through 100+ European retail stores, an owned e-commerce site, El Corte Inglés shop-in-shops, and outlet locations.
- Ownership category
- akta.pro rank
Elena Miro industry classification
Industry- Product category
- Plus-Size Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
Keywords
Where Elena Miro is headquartered
LocationHeadquarters
- HQ city
- Alba
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Elena Miro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Retail Sales: Revenue generated from selling Elena Mirò clothing and accessories through owned e-commerce website and physical retail stores worldwide.
- Licensed Products: The brand extends its name to licensed products including fragrance (a new fragrance journey mentioned), as indicated by fragrance-related events and offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price retail pricing for clothing and accessories |
| Other | Pay-as-you-go | Slowpay in-store installment plan |
| Transaction based/ take rate | Pay-as-you-go | Klarna online installment payment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Elena Miro product offering
Product offeringCore offering
Elena Mirò is an Italian women's fashion brand that designs and sells plus-size (taglie forti) women's clothing and accessories through owned e-commerce and physical retail stores across Europe. Its assortment spans dresses, suits, blouses, trousers, knitwear, denim, beachwear, and accessories, organized into seasonal collections such as SS26, Timeless, Athleisure, Linen, and the signature Wishful Monogram. The brand complements its merchandise with a customer loyalty program (Elena Mirò Exclusive), digital gift cards, and installment payment plans.
Product overview
Elena Mirò is an Italian women's fashion brand operated by Miroglio Fashion S.r.l. that offers a comprehensive retail ecosystem comprising an e-commerce platform, physical retail stores, and branded collections. The core offering centers on women's clothing and accessories, including dresses, suits, shirts, tops, knitwear, jackets, outerwear, trousers, skirts, denim, and beachwear, complemented by a curated accessories line. The brand organizes its seasonal offerings through named collections (SS26, Rosse Mirò, Timeless, Athleisure, Occasion Edit) and special lines like the linen collection and monogram series. Additional value services include the Elena Mirò Exclusive loyalty program, e-Gift Cards, Private Access sales events, and a store locator for brick-and-mortar shopping across multiple countries.
Differentiator
Problem solved
Functional benefit
Brands
- Elena Mirò Exclusive: The brand's loyalty program offering exclusive benefits to members.
- The Wishful Monogram
- Outlet Premium Elena Mirò
Products and services
- Women's Clothing (Abbigliamento Donna) Core product line of Elena Mirò covering dresses, suits, shirts, tops, knitwear, jackets, outerwear, trousers, skirts, sweatshirts, and coordinated outfits in extended (plus-size) Italian sizing for women seeking feminine everyday, professional, and special-occasion wear.
- Denim Collection Denim clothing line offering jeans in multiple fits (regular, flare, wide leg, cropped), jeggings/skinny, and coordinating denim shirts and jackets, designed for curvy figures in Italian styling.
- Accessories Accessories category featuring bags, belts, hats, gloves, scarves, and foulards designed to complement Elena Mirò apparel purchases.
- Costumi e Beachwear (Swimwear and Beachwear) Seasonal women's swimwear and beachwear collection, including coordinating beach cover-ups and accessories, designed to fit extended sizing.
- Elena Mirò Exclusive (Loyalty Program) Free-to-join customer loyalty program providing points accumulation on purchases, exclusive discounts, early access to promotions, birthday vouchers, and anniversary rewards for registered Elena Mirò customers.
- E-Gift Card Digital gift card product that customers can purchase online and send to recipients for redemption against merchandise on the Elena Mirò e-commerce site.
- The Wishful Monogram Signature branded collection featuring the distinctive Elena Mirò monogram pattern across apparel and accessories, positioned as a recognizable sub-line of the brand.
Companies that use Elena Miro
Customer profileSegments2 records
Ideal customer profiles2 records
Elena Miro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Elena Miro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Poste ItalianeminorPoste Italiane serves as a delivery partner for Elena Mirò e-commerce orders, offering parcel delivery to pickup points (punti di ritiro) as one of the shipping options for online purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Elena Miro competitors and assessment
Company assessmentRegional players
- Closed (fashion brand): European contemporary fashion brand headquartered in Germany with multi-channel European distribution. Comparable in mid-premium womenswear positioning and pan-European DTC-plus-retail model, though primarily serving German/Northern European markets.
Direct peers
- Marina Rinaldi: Italian designer plus-size womenswear brand owned by Max Mara Group. Direct competitor to Elena Mirò — same target customer (curvy women seeking designer-quality fashion), same Italian heritage positioning, and overlapping European retail footprint.
- Elisabetta Franchi: Italian contemporary designer womenswear brand with similar price points and target demographic of style-conscious Italian women. Overlaps with Elena Mirò in occasionwear, dresses, and blouses at comparable premium pricing.
- Chiara Boni La Petite Robe: Italian designer womenswear brand focused on dresses and feminine silhouettes at premium price points. Comparable to Elena Mirò in positioning, Italian heritage, and core customer demographic.
- Forte Forte: Italian contemporary designer womenswear brand with premium price points and focus on feminine, fluid silhouettes. Comparable to Elena Mirò in Italian-craft positioning and target customer.
Broad incumbents
- Liu Jo: Established Italian contemporary fashion brand with broad womenswear assortment. Larger scale and broader customer reach than Elena Mirò, but overlapping in style-conscious Italian women demographic and price band.
- Pennyblack: Italian contemporary womenswear brand owned by Max Mara Group. Comparable price positioning and Italian fashion sensibility to Elena Mirò; serves as a sister-brand reference given shared distribution channels.
- Twinset: Italian contemporary womenswear brand spanning dresses, knitwear, and accessories with strong European retail presence. Comparable distribution model and target customer to Elena Mirò, though at broader sizing and larger scale.
- Pinko: Italian contemporary womenswear brand with multi-brand retail network across Europe. Overlaps with Elena Mirò in mid-premium price band and Italian-elegance positioning, with broader assortment.
- Max Mara: Italian luxury fashion house and parent of Marina Rinaldi. Competes with Elena Mirò through its plus-size sub-brand and mainline collection; provides benchmark for European designer womenswear scale and positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elena Miro social profiles
Digital presenceElena Miro compliance and trust
Trust signalCompliance3 records
Elena Miro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elena Miro leadership team
Management profileNumber of profiles
Profiles1 record
Elena Miro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elena Miro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elena Miro
What does Elena Miro do?
Elena Mirò is an Italian women's fashion brand that designs and sells plus-size (taglie forti) women's clothing and accessories through owned e-commerce and physical retail stores across Europe. Its assortment spans dresses, suits, blouses, trousers, knitwear, denim, beachwear, and accessories, organized into seasonal collections such as SS26, Timeless, Athleisure, Linen, and the signature Wishful Monogram. The brand complements its merchandise with a customer loyalty program (Elena Mirò Exclusive), digital gift cards, and installment payment plans.
Is Elena Miro a public or private company?
Elena Miro is a private company. It is classified as corporate owned and is currently operating.
When was Elena Miro founded?
Elena Miro was founded in 1986. It employs 11 to 50 people.
Where is Elena Miro based?
Elena Miro is headquartered in Alba, Italy, in the Europe region.
How does Elena Miro make money?
Two revenue lines are on record. Direct Retail Sales are the primary driver. The others are licensed Products.
Who are Elena Miro's main competitors?
Closed (fashion brand) is listed as a regional player. Direct peers are Marina Rinaldi, Elisabetta Franchi, Chiara Boni La Petite Robe and Forte Forte. Broad incumbents are Liu Jo, Pennyblack, Twinset, Pinko and Max Mara.
Does Elena Miro have an API?
No public API is recorded for Elena Miro.
What industry is Elena Miro in?
Elena Miro's product category is Plus-Size Women's Apparel. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 45811 and its SIC code is 5621.