Miami Alkaline Water

Name

Miami Alkaline Water

Legal name

MAW Wellness Inc.

Website

https://miamialkalinewater.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MAW Wellness (formerly Miami Alkaline Water) is a Coral Gables-based water purification and delivery company serving residential and commercial customers across the Miami metropolitan area. It sells residential and commercial filtration systems, subscription water delivery, private label bottled water, and operates a retail Water Bar.

Ownership category

akta.pro rank

Product category

Water Filtration Systems

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Alkaline/Ionized Bottled Water Production (AFAFACAG)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Private Label Bottled Water Manufacturing (AFAFACAI), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water filtration systems
• Alkaline water delivery
• Water purification services
• Bottled water products
• Commercial water treatment

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Water Purification Systems (Residential & Commercial): Sale and installation of home water filtration systems including whole-house systems, under-sink units, and commercial water treatment equipment. One-time hardware sale with optional financing.
2. Water Delivery Service: Subscription-based delivery of reverse osmosis water and premium alkaline water straight to customer doors. Recurring revenue from water cases and bottles.
3. Private Label Bottled Water: Custom branded water bottles and cans for businesses, offering alkaline, spring, or sparkling water in various sizes with screen printing or full-label design options.
4. Water Bar On-Site Sales: Retail sales at physical Water Bar location where customers can fill jugs or purchase premium water options including alkaline, hydrogen, and sparkling varieties.
5. Water Testing and Analysis Services: Free water analysis service that demonstrates water quality issues to potential customers, driving system sales conversions.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Miami Alkaline Water (operating as MAW Wellness) sells and installs residential and commercial water purification systems using reverse osmosis, alkaline, and hydrogen water technologies, and operates a subscription-based water delivery service and a physical Water Bar in Coral Gables. The company also offers private-label bottled water for businesses and complimentary in-home water analysis to drive system sales.

Product overview

MAW Wellness (formerly Miami Alkaline Water) is a water technology and wellness company offering a comprehensive portfolio of water purification systems and related products. The core product line consists of residential and commercial water filtration systems (Hydro Plus, Guardian Pro, WaterICE, Light Commercial Systems), complemented by consumer water products (MAW Water Bottles, Private Label bottles), water services (Water Bar, Water Delivery), and air purification solutions. The business model combines point-of-use systems (under-sink installations, whole-house filtration) with service offerings (on-site water filling, door-to-door delivery, free water analysis) to serve both individual consumers and commercial clients.

Differentiator

Problem solved

Functional benefit

Brands

• MAW Water: Premium water line featuring hydrogen water, alkaline water, spring water, and sparkling water options.
• HydroPhi
• Hydro

Products and services

• Hydro Plus

Quantifiable outcome

• 100% improvement in water quality as measured by in-home testing showing elimination of contaminants, no fluoride or chlorine detected, and high antioxidant and mineral levels
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Miami Sharks Rugby TeamcoreGTM or Marketing PartnerOfficial Water Sponsor for Miami Sharks Rugby Team. MAW Wellness provides water sponsorship for the team, supporting local sports and wellness community engagement.
• We Belong Here EventscoreGTM or Marketing PartnerOfficial Water Sponsor for We Belong Here Events. Partnership provides water sponsorship for community events promoting belonging and wellness.
• Jai-Alai Miami TeamcoreGTM or Marketing PartnerOfficial Water Sponsor for Jai-Alai Miami Team. Sponsorship supports local sports team and provides brand visibility at events.
• Your Mum Racing TeamcoreGTM or Marketing PartnerOfficial Water Sponsor for Your Mum Racing Team (Instagram: @yourmomgofast). Partnership provides water sponsorship for motorsport racing team.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClearlyFiltered: DTC brand selling high-end under-sink and pitcher water filtration systems with strong wellness/clean-water branding, similar in target customer and messaging to MAW's premium home offering.
• Tyent USA: Direct-to-consumer marketer of alkaline/hydrogen water ionizers for residential use, overlapping with MAW's Hydro Plus and Power Alkaline / Power of Youth Water Bar SKUs.
• Aquasana: Established residential water filtration brand (now part of A. O. Smith) competing in under-sink, countertop, and whole-house filtration with a comparable e-commerce + install model.
• APEC Water Systems: Specializes in reverse osmosis and multi-stage filtration systems for residential and light commercial use, competing head-on with MAW's Guardian Pro and CGS 200-300 light commercial line.
• Enagic (Kangen Water): Sells alkaline/ionized water ionizers and bottled alkaline water with a wellness positioning, closely mirroring MAW's hydrogen/alkaline value proposition and premium pricing approach.
• Pelican Water Systems: Sells whole-house and point-of-use water filtration systems directly to homeowners, overlapping directly with MAW's Guardian Pro and under-sink offerings and similar direct-to-consumer field-sales motion.
• iSpring Water Systems: DTC-focused manufacturer of RO, alkaline, and whole-house filtration systems with similar target customer (homeowners) and product breadth to MAW's residential portfolio.

Broad incumbents

• Primo Water Corporation: Large publicly traded bottled water and water dispenser company with a national home and office delivery business that directly overlaps MAW's subscription delivery and Water Bar refill model.
• Culligan: Global water treatment company offering residential filtration, commercial treatment, and bottled water delivery; competes broadly with MAW across all product lines but at a far larger scale.
• Pentair: Major water solutions company serving residential, commercial, and industrial segments; competes with MAW primarily at the whole-house and light-commercial equipment level as an established incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC06vtqQN_f_59r1PfAOLTUA
• Facebookfacebook.com/miamialkalinewater
• LinkedInlinkedin.com/company/miami-alkaline-water
• Instagraminstagram.com/miamialkalinewater
• TikToktiktok.com/@mawwellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Alkaline Water