Integrity International Group

What Integrity International Group does

Integrity International Group (IIG), founded in June 2018 by Tony Matharu in London, is a privately-held hospitality and property platform that acquires, restores, and repurposes heritage buildings in central London into luxury hotels, residences, event venues, and F&B destinations. The operating engine is Blue Orchid Hospitality, a private collection of award-winning independent properties including Tower Suites (273 all-suite hotel), Tower Residences (32 luxury serviced residences), The Wellington (160 rooms and apartments), The Rochester, and a deep pipeline comprising Atlas House (104 rooms, under development), Crescent portfolio (100-room apart-hotel, planned), and 55 Broadway (526 rooms, planned conversion of a Grade I listed former Transport for London headquarters acquired for approximately £120-122 million in 2019). The portfolio is augmented by over a dozen event venues (The Skyline London rooftop, The Royal Suite, The Wellington Suite, and others) and multiple dining concepts (Cento Alla Torre, The Pavilion, The Vegan Brasserie, Lord's Bar, Sapphire Bar) plus Adamo Spa.

Revenue is generated through room bookings, extended-stay and residential leases, F&B sales, event and conference hire, and ancillary wellness and amenity revenue. Distribution runs through the Blue Orchid direct website, a dedicated corporate sales team (recognized as Best Business Travel Arrangements Company 2024), and global OTAs (Tripadvisor Travellers' Choice, Booking.com Traveller Review Awards, Agoda). Beyond hospitality, IIG owns Integrity International Trust, a UK-registered charity funding community programs in Sri Lanka, India, Greece, and Ukraine, and Central London Alliance, a Community Interest Company driving post-COVID economic recovery. Tony Matharu also runs Global Hospitality Services, a hospitality consultancy that develops technology solutions and spa/amenity brands, suggesting a future licensor angle alongside operator economics. The group is privately held with no disclosed institutional capital, 501-1000 employees, and BREEAM Excellent sustainability credentials on its flagship Tower Suites.

Name

Integrity International Group

Legal name

Integrity International Group

Website

https://integrityinternationalgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Hotels

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Historic & Heritage Full-Service Hotels (THAGAAAG), Historic/Heritage Conference Hotels (THAGALAL), Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Luxury hospitality services
• Heritage property redevelopment
• Central London hotels
• Event venues and conferences
• Serviced apartments and residences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hospitality Services: The company generates primary revenue through its Blue Orchid Hospitality portfolio of luxury hotels, apartments, suites, and residences. Revenue comes from room bookings, extended stays, and hospitality services including restaurants, bars, spas, and event venues.
2. Property Development and Repurposing: Revenue generated through acquisition, restoration, and repurposing of heritage properties in London, including Grade I and Grade II listed buildings, transforming them into hospitality venues.
3. Conferences and Events: Revenue from event venues including The Skyline London, The Royal Suite, The Wellington Suite, and multiple other venues offering meeting and events facilities across central London.
4. Technology Solutions: Through Global Hospitality Services, the company creates innovative technology solutions for the hospitality sector, generating revenue from technology consultancy and solutions.
5. Arts, Culture, and Sports Sector Services: The company provides services in arts, culture, and sports sectors through various initiatives and partnerships, aligned with the ambition to maintain London as the best place to live, work, visit, and invest.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Integrity International Group operates a portfolio of luxury independent hotels, serviced apartments, residences, event venues, and dining establishments in central London under the Blue Orchid Hospitality brand. The group specialises in acquiring and repurposing heritage buildings, including Grade I and Grade II listed properties, into world-class hospitality venues while preserving their historic character.

Product overview

Integrity International Group is a diversified hospitality and property company organized as a platform-plus-modules architecture. The core offering is Blue Orchid Hospitality, a private collection of luxury independent hotels, apartments, suites, residences, and venues in central London. The portfolio includes properties such as Tower Suites (273 all-suite hotel), Tower Residences (32 luxury residences), The Wellington (160 rooms/apartments), Atlas House (104-room boutique hotel under development), and 55 Broadway (526-room heritage hotel development). Supporting the accommodation portfolio are multiple conference and event venues (The Skyline London rooftop venue, The Royal Suite, The Wellington Suite, The Chapel, The Westminster Suite, The Crescent Suite, The Victoria Suite) and dining establishments (Cento Alla Torre Italian restaurant, The Pavilion, Sapphire Bar, The Wellington Gardens, The Wellington Restaurant, The Vegan Brasserie, Lord's Bar). Additional services include Adamo Spa luxury wellness services. The group also operates charitable initiatives through Integrity International Trust and economic development through Central London Alliance. The group specializes in restoring and repurposing heritage properties, with a focus on sustainable development including BREEAM certification for new projects.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Orchid Hospitality: Private collection of luxury award-winning independent hotels, apartments, suites, residences, and venues in central London with state-of-the-art facilities, restaurants, bars, gyms, spas, and meeting/event venues.
• Blue Orchid Group
• Blue Orchid Hotels
• Central London Alliance
• Central District Alliance
• Integrity International Trust

Products and services

• Blue Orchid Hospitality
• Tower Suites
• Tower Residences
• The Wellington
• The Skyline London
• Atlas House
• 55 Broadway
• Crescent
• The Royal Suite
• The Wellington Suite
• The Chapel
• The Westminster Suite
• The Crescent Suite
• The Victoria Suite
• Cento Alla Torre
• Sapphire Bar
• The Wellington Gardens
• The Wellington Restaurant
• The Vegan Brasserie
• Adamo Spa

Quantifiable outcome

• Delivered over 2,500 hotel rooms and 1,750 jobs throughout London
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Transport for London (TfL)coreStrategic or Co-development PartnerTfL sold 55 Broadway, its iconic headquarters building designed by Charles Holden, to Integrity International Group in 2019. The partnership involves transforming the Grade I listed building into a world-leading 526-room luxury hotel, opening up the heritage building to the public for the first time.
• Central London Alliance (C.I.C.)coreStrategic or Co-development PartnerFounded by Tony Matharu, Chairman of Integrity International Group, to assist central London's economic recovery post-COVID-19. The alliance stimulates post-pandemic recovery helping businesses, workers, visitors, and investors. Their 'London Love Affair' campaign achieved 163+ million impressions and £10 million in London spend.
• Central District AlliancecoreStrategic or Co-development PartnerTony Matharu serves as Director of this Business Improvement District. Supports local businesses and community initiatives in central London districts.
• Integrity International Trust (IIT)coreStrategic or Co-development PartnerUK registered charity founded and chaired by Tony Matharu. IIT undertakes activities for the most vulnerable providing health and welfare facilities, education, job opportunities, skills training, rehabilitation, and disaster recovery. IIG funds and runs this charity.
• SEWA (Self Employed Women's Association)majorStrategic or Co-development PartnerPartnership to empower two million self-employed women in India to avoid the 'poverty trap' and develop entrepreneurial skills. SEWA has over two million active members across fifteen states. Supports women in building economic organisations and finding solutions for those in poverty.
• Ergon Education Centre, GreecemajorStrategic or Co-development PartnerPartnership to support women in need on Greek Island of Lesbos, creating a community for refugees. The centre provides education in English and digital and vocational skills, focusing on women with little to no schooling experience.
• St Andrew's ClubmajorStrategic or Co-development PartnerWorld's oldest youth club operating for over 150 years in Westminster. IIG is committed to supporting local youth in sustaining evening programmes. Around 40% of children attending are living below poverty line.
• Oracle Cancer TrustmajorStrategic or Co-development PartnerTony Matharu serves as Vice President and Patron. UK's national charity solely dedicated to funding research into head and neck cancer. Supports pioneering work in surgical techniques, radiotherapy, drug development, and immunotherapies.
• Lord's TavernersmajorStrategic or Co-development PartnerTony Matharu serves as London City Chairman. Leading youth cricket and disability sports charity with thousands of projects worldwide. Creates opportunities for young people from deprived areas and those with disabilities.
• Justice and CaremajorStrategic or Co-development PartnerPartnership to help rescue people trafficked and exploited in slavery. Partners with law enforcement to dismantle criminal networks and bring abusers to justice. Has trained 45,000 police, judges, and front-line professionals.
• It's a PenaltyminorStrategic or Co-development PartnerPartnership for awareness-raising campaigns to prevent trafficking and exploitation using the power of sport. Has protected 16,865 victims during campaigns at major sporting events and reached 155 million people.
• The Thorney Island SocietyminorStrategic or Co-development PartnerConservation and amenity society concerned with the welfare of heritage and environment in St James' area. Collaborates to maintain environmental standards in areas where properties operate.
• Academy of IdeasminorStrategic or Co-development PartnerSupport for Academy of Ideas in London's Battle of Ideas Festival and Debating Matters Championships for sixth form students, advancing debate, dialogue, and education.
• Blue Orchid HospitalitycoreChannel Partner/ Reseller/ DistributorPrivate collection of luxury award-winning independent hotels, apartments, suites, residences, and venues under Integrity International Group. Properties include Tower Suites, Tower Residences, The Wellington, The Rochester, Atlas House, 55 Broadway, and Crescent Portfolio.
• Energy & Environment AlliancemajorStrategic or Co-development PartnerTony Matharu serves as Chairman of the Sustainable Supply Chain Management Tech Team. Alliance focused on energy and environmental initiatives in hospitality sector.
• Global Sustainability Film AwardsminorStrategic or Co-development PartnerTony Matharu serves as Vice President. Annual awards celebrating films focused on sustainability and environmental themes.
• London Indian Film FestivalminorStrategic or Co-development PartnerTony Matharu serves as Patron. Supports arts, culture, and film in London.
• Global Hospitality ServicescoreStrategic or Co-development PartnerInternational hospitality consultancy founded by Tony Matharu. Has created innovative and award-winning technology solutions for the hospitality sector, including two award-winning spa and guest amenity brands.
• Weligama Community Welfare Educational CentrecoreStrategic or Co-development PartnerCentre in Sri Lanka built after 2004 Boxing Day Tsunami to house and educate orphans. IIG entirely funds this centre providing education to 179 children aged 2-16 from the poorest communities. Provides meals, education, recreational activities, and skills training free of charge.

Scale indicators18 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Savoy: Iconic Grade II listed luxury hotel on The Strand, operated by Fairmont (Accor). Comparable to IIG as an iconic central London heritage luxury property targeting business travelers, leisure guests, and large-scale events — but operating at the very top of the luxury segment.
• The Doyle Collection: Family-owned Irish hotel group operating heritage luxury properties including The Westbury in Dublin and The Bloomsbury in London. Comparable as an independent, family-controlled operator of heritage luxury hotels with both city and resort assets and similar independent brand positioning.
• Corinthia Hotel London: Luxury heritage hotel in a Victorian-era building near the Thames, Whitehall Place. Directly comparable to IIG's heritage luxury positioning, mix of rooms/event venues/spa, and central London location. Owned by Corinthia Group (international Corinthia Hotels owner), making it a brand rather than an independent.
• The Dorchester Collection: Collection of iconic luxury hotels including The Dorchester, 45 Park Lane, The Beverly Hills Hotel, and Hotel Meurice. Comparable as a portfolio operator of heritage luxury hotels with a strong London flagship, though larger, internationally diversified, and owned by Brunei Investment Agency.
• Firmdale Hotels: Family-owned independent luxury boutique hotel collection in central London (Number Sixteen, The Haymarket, Covent Garden Hotel, Ham Yard Hotel). Highly comparable to IIG as an independent owner-operator of design-led heritage properties in prime London locations targeting similar business and leisure guests.
• Clermont Hotel Group: Owner-operator of upscale and luxury London hotels including The Clermont London, Charing Cross. Comparable to IIG as a central London multi-property hotel operator with event and conference facilities, though Clermont is part of the Arora Group rather than truly independent.
• Rosewood London: Luxury hotel housed in a Grade II listed Edwardian building (former Pearl Assurance headquarters) in High Holborn. Directly comparable to IIG's heritage-building repositioning strategy and central London luxury positioning, though operated as a single-asset branded property.
• Red Carnation Hotels: Family-owned independent luxury hotel collection including The Milestone, The Rubens, and 41 Hotel in London. Comparable to IIG as an independent, founder-controlled collection of heritage luxury properties in central London with similar target guest mix and operating model.

Broad incumbents

• Marriott International: Global hospitality operator of The Ritz-Carlton, St. Regis, The Luxury Collection, and W Hotels brands, with multiple London flagships. Comparable as a broad incumbent in luxury London hospitality with much larger distribution, marketing, and loyalty infrastructure than IIG's independent Blue Orchid brand.
• Hilton Worldwide: Global hospitality company operating Waldorf Astoria, Conrad, LXR, and Hilton Hotels & Resorts brands with multiple luxury London properties. Relevant as a broad incumbent competitor in the luxury London segment with significantly larger scale, distribution, and loyalty program than IIG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/integrity-international-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity International Group