Velocitek
Velocitek designs and manufactures GPS-based electronic instruments—distance-to-line tools, speedometers, racing compasses, and RTK GPS race management systems—for competitive sailboat racers, race committees, and event organizers, sold direct and via a global dealer network.
- Company typePrivate
- Founded2005
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Velocitek does
Velocitek, Inc. is a privately held, founder-controlled manufacturer of precision electronic instruments for competitive sailboat racing, founded in 2005 by Alec Stewart as a Stanford graduate student and headquartered in San Mateo, California. The company's product portfolio centers on four core hardware devices: the ProStart (a GPS distance-to-line and timing instrument with 25Hz GPS and magnetic compass integration), the SpeedPuck (a GPS speedometer with 18Hz GPS and 30-hour battery), the Prism (an ultralight racing compass with ±0.5° heading repeatability), and the RTK Puck (a 1.8cm-accuracy RTK GPS receiver for automated race management, launched in 2025). Underlying technology spans WAAS-augmented GPS, RTK correction, proprietary magnetic compass sampling, and a proprietary compact VTK binary data format designed for 4Hz lossless GPS logging. All products are assembled in-house in California, with firmware updates and a developer-facing VTK protocol specification on GitHub.
The company operates a hybrid go-to-market model combining direct e-commerce (Shopify storefront), a global dealer network of 80+ retailers across six continents, and event-driven presence at major regattas including the Rolex NYYC Invitational Cup, Youth Worlds, and German Sailing League. Revenue is generated primarily through one-time hardware sales ($445-$495 per device), complemented by accessories, paid repair services ($50 diagnostic + $100/hour), and a recently introduced RTK Puck rental program ($50/puck/day for 2026). The customer base is predominantly individual competitive sailors—from club racers to Olympians—plus race committees and event organizers adopting the RTK Puck for automated starting systems. Strategic integrations with TracTrac, ChartedSails, Sail Njord, B&G, and Garmin (via NMEA 2000 and Open Bluetooth Protocol) extend the ecosystem beyond hardware. In March 2026, Jay Leon assumed the CEO role as Alec Stewart departed for the drone industry, signaling a leadership transition into a new commercial phase anchored by the RTK Puck category expansion.
Velocitek firmographics
Firmographics- Name
- Velocitek
- Legal name
- Velocitek, Inc.
- Website
- https://velocitek.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velocitek designs and manufactures GPS-based electronic instruments—distance-to-line tools, speedometers, racing compasses, and RTK GPS race management systems—for competitive sailboat racers, race committees, and event organizers, sold direct and via a global dealer network.
- Ownership category
- akta.pro rank
Velocitek industry classification
Industry- Product category
- Sailing Electronics and Marine Instruments
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
- akta.pro secondary industry
- Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)
Keywords
Where Velocitek is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Velocitek business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- GPS Instruments (ProStart, SpeedPuck, Prism): One-time hardware sales of electronic sailing instruments and accessories. Products are sold directly through e-commerce and via global dealer network. Individual products range from $445-$495.
- RTK Puck Race Management: Sale and rental of RTK GPS receivers for automated race management. Rentals offered at $50/day per puck for 2026 season, enabling fleets to try technology without purchasing.
- Accessories and Replacement Parts: Replacement batteries, mounting brackets, cradles, cables, and other accessories for existing customers. Prices range from $2.50-$99.
- Warranty and Repair Services: Paid repair services for out-of-warranty products. Diagnostics are $50 flat fee, repair service is $100/hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SpeedPuck GPS Speedometer - $445 one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Prism Ultralight Racing Compass - $495 one-time purchase |
| Usage-based | Pay-as-you-go | RTK Puck Race Management - $50/day rental |
| Unit Pricing | Pay-as-you-go | Deck Bracket - $79 |
| Unit Pricing | Pay-as-you-go | Spinnaker Pole Mounting Bracket - $99 |
| Unit Pricing | Pay-as-you-go | J70 Mast Bracket - $69 |
| Unit Pricing | Pay-as-you-go | Out-of-Warranty Repair - $50 diagnostic + $100/hour |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Velocitek product offering
Product offeringCore offering
Velocitek designs, manufactures, and sells high-performance GPS-based electronic instruments exclusively for competitive sailboat racing. The portfolio includes the ProStart distance-to-line device, SpeedPuck GPS speedometer, Prism ultralight racing compass, and the RTK Puck RTK GPS race management system. Products are assembled in-house in San Mateo, California, and sold directly through e-commerce and a global dealer network, with paid out-of-warranty repair services and RTK Puck rentals as supporting offerings.
Product overview
Velocitek designs and manufactures high-performance electronic instruments exclusively for competitive sailboat racing. The product portfolio centers on GPS-based starting line tools (ProStart), GPS speedometers (SpeedPuck), precision racing compasses (Prism), and RTK GPS race management systems (RTK Puck). Products are designed for simplicity, durability, and precision accuracy, manufactured in San Mateo, California with supporting software for data logging, visualization, and race replay. The ecosystem includes mounting accessories, replacement parts, and third-party integrations with charting and analytics platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- ProStart GPS-based time and distance instrument for measuring distance-to-line and speed during sailboat racing starts. Features magnetic compass, WAAS-augmented GPS at 25Hz, countdown timer, shift tracking, and 30-hour data logging for session review. Designed for competitive sailboat racers across dinghy, keelboat, and multihull classes.
- SpeedPuck GPS speedometer providing speed, heading, and course over ground for sailing. Features 30-hour rechargeable battery, 18Hz GPS update rate, IPX8 water resistance, ±0.1 knot speed accuracy, and 4Hz data logging with 1000-hour capacity. Used by club and professional racers.
- Prism Ultralight Racing Compass
Quantifiable outcome
- 50x improvement in GPS accuracy (from ±1m to 1.8cm) with RTK Puck
- +3 more outcomes
Companies that use Velocitek
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Velocitek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Velocitek partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- TracTracflagshipStrategic partnership integrating Velocitek RTK Puck with TracTrac Race Manager application. Enables precision automated starting, real-time tracking and replay, and performance data through one unified system. Partnership aims to simplify regatta management technology and deliver better racing outcomes for sailors and organizers.
- ChartedSailscoreIntegration partner for VTK file format. ChartedSails accepts direct .vtk file uploads and provides GPS replay and analytics for Velocitek data. Also developed free VTK to GPX/CSV converter utility.
- Sail NjordcoreIntegration partner for VTK file format. Sail Njord provides GPS replay and analytics application compatible with Velocitek .vtk data files.
- B&GcoreWired RTK Puck supports NMEA 2000 (N2K) protocol for compatibility with B&G marine displays. GPS, compass data added to N2K bus at 10Hz.
- GarmincoreWired RTK Puck supports NMEA 2000 (N2K) protocol for compatibility with Garmin marine displays.
- Open Bluetooth Protocol (OBP)coreWireless RTK Puck implements Open Bluetooth Protocol for compatibility with smart watches, phones, and Bluetooth-enabled displays.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Velocitek competitors and assessment
Company assessmentDirect peers
- B&G (Navico): B&G is a leading sailing-specific marine electronics brand owned by Navico. It produces GPS instruments, compasses, and race displays that compete directly with Velocitek's ProStart, Prism, and RTK Puck, and is also a Velocitek integration partner via NMEA 2000.
- Ockam Instruments: Ockam Instruments designs and manufactures high-end marine racing instruments used by America's Cup teams. Velocitek's Sales & Support Manager Charles Swanson previously worked at Ockam on America's Cup winning instruments, indicating deep technical overlap with Velocitek's premium racing product line.
- A+T Instruments: A+T Instruments is a UK-based designer and manufacturer of high-performance racing instruments and displays for competitive sailing, including wind, speed, and navigation sensors. It competes directly with Velocitek in the same professional and Olympic racing customer segment.
- SailTimer: SailTimer manufactures wireless wind instruments and GPS-based sailing instruments for dinghies and small sailboats. It overlaps with Velocitek's ProStart and SpeedPuck at the lower-priced club/small-boat racing end of the market.
Broad incumbents
- Garmin: Garmin is a dominant global marine electronics manufacturer with GNSS receivers, marine displays, and instrument systems that overlap with Velocitek's GPS and navigation products. Garmin is also a Velocitek NMEA 2000 integration partner but competes at much broader scale across many marine categories.
- Raymarine: Raymarine (a brand of FLIR Systems) is a major marine electronics manufacturer offering multifunction displays, instruments, and autopilots for sailing and powerboats. It competes with Velocitek in sailing instrument categories and includes the former Tacktick wireless sailing instruments line.
- Navico: Navico is the parent company of B&G, Simrad, and Lowrance, and is one of the world's largest marine electronics conglomerates. As B&G's parent, it is the broader incumbent against which Velocitek's sailing-specialist positioning competes.
- Simrad: Simrad (a Navico brand) produces marine electronics including GPS, sonar, and instrument systems used in both sailing and powerboat applications. It overlaps with Velocitek in marine navigation electronics at a much broader portfolio scale.
- Furuno: Furuno is a long-established Japanese marine electronics manufacturer specializing in radar, GPS, sonar, and navigation instruments. While more focused on commercial fishing and shipping, Furuno's marine navigation products overlap with Velocitek's GPS-based instrument category.
Others
- TracTrac: TracTrac provides race management and tracking software for sailing events, and is Velocitek's strategic integration partner for the RTK Puck. While not a hardware competitor, TracTrac sits in Velocitek's ecosystem for regatta management and is a critical partner for the RTK race management thesis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Velocitek social profiles
Digital presenceVelocitek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocitek leadership team
Management profileNumber of profiles
Profiles6 records
Velocitek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocitek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocitek
What does Velocitek do?
Velocitek designs, manufactures, and sells high-performance GPS-based electronic instruments exclusively for competitive sailboat racing. The portfolio includes the ProStart distance-to-line device, SpeedPuck GPS speedometer, Prism ultralight racing compass, and the RTK Puck RTK GPS race management system. Products are assembled in-house in San Mateo, California, and sold directly through e-commerce and a global dealer network, with paid out-of-warranty repair services and RTK Puck rentals as supporting offerings.
Is Velocitek a public or private company?
Velocitek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velocitek founded?
Velocitek was founded in 2005. It employs 1 to 10 people.
Where is Velocitek based?
Velocitek is headquartered in San Mateo, United States, in the North America region.
How does Velocitek make money?
Four revenue lines are on record. GPS Instruments (ProStart, SpeedPuck, Prism) is the primary driver. The others are RTK Puck Race Management, accessories and Replacement Parts and warranty and Repair Services.
Who are Velocitek's main competitors?
Direct peers on record are B&G (Navico), Ockam Instruments, A+T Instruments and SailTimer. Broad incumbents are Garmin, Raymarine, Navico, Simrad and Furuno. TracTrac is listed as an others.
Does Velocitek have an API?
No public API is recorded for Velocitek.
What industry is Velocitek in?
Velocitek's product category is Sailing Electronics and Marine Instruments. Its primary akta.pro industry code is CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF), with a secondary code of CRAMAIAG, Sailing & Rigging Retail (Sailboats, Sails, Hardware). Its NAICS code is 334511 and its SIC code is 3812.