TracTrac
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
TracTrac firmographics
Firmographics- Name
- TracTrac
- Legal name
- TracTrac
- Website
- https://tractrac.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TracTrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure
TracTrac product offering
Product offeringCore offering
TracTrac is a live tracking solution provider that builds and delivers real-time tracking technology to enable customers to monitor the location and movement of people, vessels, or assets in real time. The company self-describes as "Leaders in live tracking" and focuses on proprietary live tracking technology as its core product.
Differentiator
Problem solved
Functional benefit
Companies that use TracTrac
Customer profileIdeal customer profiles1 record
TracTrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TracTrac competitors and assessment
Company assessmentBroad incumbents
- KVH Industries: KVH provides satellite communications and tracking solutions for maritime markets, including the sailing and yacht racing segments where TracTrac operates.
- Samsara: Samsara is a large IoT and telematics platform offering real-time GPS tracking and fleet visibility, representing the enterprise-scale competitor TracTrac would face if expanding into commercial tracking.
- Garmin: Garmin offers broad GPS and satellite tracking hardware, including marine trackers used in sailing events, representing a much larger incumbent that competes in the underlying tracking technology layer.
- Geotab: Geotab provides fleet management and live vehicle tracking at scale, sharing the real-time location data infrastructure paradigm with TracTrac but serving logistics and enterprise customers.
Direct peers
- YB Tracking (YB Races): YB Tracking provides satellite-based live tracking hardware and software specifically for offshore yacht races, making it the closest direct competitor to TracTrac in sailing event tracking.
- PredictWind: PredictWind offers weather routing, tracking, and forecasting tools for sailors and race organizers, directly overlapping with TracTrac's live event tracking proposition.
- Virtual Regatta: Virtual Regatta is a sailing simulation and live e-racing platform that incorporates real-time boat tracking, putting it in adjacent competition with TracTrac's event tracking product.
Emerging players
- Spireon: Spireon delivers real-time GPS asset tracking and fleet management software, sharing the live tracking product DNA with TracTrac but focused on commercial vehicles and trailers.
Market position
Customer concentration
TracTrac social profiles
Digital presenceTracTrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
TracTrac leadership team
Management profileNumber of profiles
TracTrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TracTrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TracTrac
What does TracTrac do?
TracTrac is a live tracking solution provider that builds and delivers real-time tracking technology to enable customers to monitor the location and movement of people, vessels, or assets in real time. The company self-describes as "Leaders in live tracking" and focuses on proprietary live tracking technology as its core product.
When was TracTrac founded?
TracTrac was founded in -1. It employs 1 to 10 people.
Who are TracTrac's main competitors?
Broad incumbents on record are KVH Industries, Samsara, Garmin and Geotab. Direct peers are YB Tracking (YB Races), PredictWind and Virtual Regatta. Spireon is listed as an emerging player.
Does TracTrac have an API?
No public API is recorded for TracTrac.