Ciputra Life

What Ciputra Life does

Ciputra Life (legal entity PT Asuransi Ciputra Indonesia) is an Indonesian life and health insurance company that obtained its business license from the Otoritas Jasa Keuangan (OJK) on December 16, 2016, and began serving customers on February 1, 2017. The company is jointly owned by PT Ciputra Internasional (Ciputra Group) and PT Tunas Andalan Pratama (Tunas Group), providing it distribution and brand advantages inside two of Indonesia's larger conglomerate ecosystems, and it operates a 101-250-employee organization headquartered in Jakarta.

The company offers two product lines: Individual Insurance (Asuransi Individu) and Group Insurance (Asuransi Kumpulan). The Individual line spans life protection (Citra Proteksi Jiwa, Ciputra Proteksi Rencana Pasti, Asuransi Citra Jaminan Pasti), health and hospitalization (Citra Proteksi Kesehatan, Ciputra Proteksi Rawat Inap, Citra Proteksi DBD, Ciputra Jaminan Kecelakaan Diri, Citra Proteksi), education savings (Asuransi Beasiswa Ciputra), endowment/savings (Asuransi Ciputra Target Dana - with 50,786+ policyholders per disclosure), personal accident coverage, and Ciputra Life-Saver, a lifetime unit-linked product with guaranteed positive account value development sold exclusively through digital channel. The Group/Corporate line includes Ciputra Medical Insurance and Ciputra Medical Insurance+ group health policies with optional outpatient, maternity, dental, and optics add-ons, term life products (Xtra Protection, Citra Proteksi Jiwa Optima, Ciputra Proteksi Jiwa Optima Plus), and credit life insurance for KPR/home mortgage and vehicle financing (Citra Jiwa Proteksi Kredit Prima/Ultima, Credit Protection Maxima). Underlying technology is digital-first: the company runs API-based insurance management systems that achieved ISO 27001:2022 ISMS certification in October 2025, enables WhatsApp-based claims submission, and provides a corporate mobile app with cashless healthcare provider network access.

Ciputra Life's revenue model is built primarily on recurring insurance premiums across individual, group, and credit life products, complemented by single-premium credit life products at loan inception. Distribution is multi-channel: an OJK-compliant internal telemarketing team with verified agent codes and call recording, direct/inside sales to individuals and corporates, the Ciputra Entrepreneurs Club customer referral program (ciputraeclub.co.id), and a network of bank partners including BCA Finance that bundle credit life coverage with KPR and vehicle financing. Pricing is subscription-based monthly/annual/multi-year, with entry-level premiums as low as Rp10,000/day for Life-Saver and Rp63,000/month for hospitalization coverage, scaling up to multi-year sum-assured policies up to Rp 2.5 billion. No revenue figure is publicly disclosed; available evidence places gross premium in the Rp250 billion-Rp1 trillion band and equity in the Rp150-Rp500 billion band as of 2025.

Name

Ciputra Life

Legal name

PT Asuransi Ciputra Indonesia

Website

https://ciputralife.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Ciputra Life (PT Asuransi Ciputra Indonesia) is an OJK-licensed Indonesian life and health insurer, jointly owned by Ciputra Group and Tunas Group, serving individual consumers, corporate employers, and bank-partner credit life customers through telemarketing, digital, and bancassurance channels.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industry

Group Universal Life (GUL) (FSAIADAC)

Keywords

• Life insurance products
• Health insurance plans
• Credit life insurance
• Education savings insurance
• Group employee benefits

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Life Insurance Premiums: Ciputra Life generates revenue primarily through recurring premium payments from individual life insurance policies including life protection, education savings, health, and personal accident products. Premium payment frequencies include monthly, annual, and single/one-time payment options depending on the product.
2. Corporate/Group Employee Benefits Insurance: Revenue from group insurance products sold to corporate clients for employee benefit programs, covering life, health, personal accident, and disability protection. Customizable plans with add-ons including inpatient, outpatient, dental, maternity, optics, and MCU.
3. Credit Life / Mortgage Life Insurance: Credit life insurance products (Asuransi Jiwa Kredit) distributed through bank partnerships to cover KPR (home mortgage) and vehicle financing. Premiums paid as single payment at loan inception. Covers remaining loan balance upon death or total permanent disability.
4. Ciputra Life-Saver (Digital Unit-Linked Life Insurance): Economical lifetime life insurance with account value development (minimum 3% per year net after tax), distributed exclusively through digital channel. Premiums start from Rp 10,000/day with flexible contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ciputra Life (PT Asuransi Ciputra Indonesia) sells life, health, education savings, personal accident, and credit life insurance to Indonesian individuals, families, and corporate groups. Its portfolio is split into Asuransi Individu (individual life, health, education, accident, and lifetime unit-linked products) and Asuransi Kumpulan (group health, group life, and credit life for KPR mortgages and vehicle financing). Distribution is multi-channel, combining telemarketing, digital self-serve, direct corporate sales, and bank partnerships within the Ciputra Group and Tunas Group ecosystem.

Product overview

Ciputra Life (PT Asuransi Ciputra Indonesia) is a life insurance company that offers a comprehensive portfolio of insurance products under two main categories: Individual Insurance (Asuransi Individu) and Group Insurance (Asuransi Kumpulan). The Individual products include life protection (Citra Proteksi Jiwa, Ciputra Proteksi Rencana Pasti), health insurance (Citra Proteksi Kesehatan, Ciputra Proteksi Rawat Inap, Citra Proteksi DBD), education savings (Asuransi Beasiswa Ciputra), savings/investment products (Asuransi Ciputra Target Dana), lifetime protection (Ciputra Life-Saver), and personal accident coverage (Ciputra Jaminan Kecelakaan Diri, Citra Proteksi). The Group/Corporate products include credit life insurance for KPR (Citra Jiwa Proteksi Kredit Ultima, Citra Jiwa Proteksi Kredit Prima, Credit Protection Maxima), term life insurance (Xtra Protection, Citra Proteksi Jiwa Optima, Ciputra Proteksi Jiwa Optima Plus), and corporate health insurance (Ciputra Medical Insurance, Ciputra Medical Insurance +). Products are distributed through multiple channels including direct sales, banking partners, telemarketing, and the digital platform Ciputra Entrepreneurs Club.

Differentiator

Problem solved

Functional benefit

Brands

• Ciputra Life: Primary brand name under which PT Asuransi Ciputra Indonesia operates as a life insurance company

Products and services

• Ciputra Life-Saver

Quantifiable outcome

• Claims processed and disbursed within days (e.g., hospitalization claims typically settled within 2-7 days of document submission)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• BCA FinancecoreChannel Partner/ Reseller/ Distributor · 1 June 2026BCA Finance and Ciputra Life partner to offer Credit Protection Maxima, a credit life insurance product that pays the remaining vehicle loan balance if the borrower dies or becomes totally and permanently disabled. This partnership enables BCA Finance customers to protect their vehicle ownership throughout the financing period.
• PT Ciputra Internasional (Ciputra Group)flagshipStrategic or Co-development PartnerCiputra Life is a subsidiary of PT Ciputra Internasional. The company leverages the Ciputra Group brand, distribution network, and ecosystem for product marketing and customer acquisition. Ciputra Group is well-known in Indonesia for property development and education, providing significant brand credibility and cross-selling opportunities.
• PT Tunas Andalan Pratama (Tunas Group)flagshipStrategic or Co-development PartnerCiputra Life is also a subsidiary of PT Tunas Andalan Pratama (Tunas Group), alongside PT Ciputra Internasional. Tunas Group partnership provides additional distribution channels and cross-promotional opportunities across both groups' business networks.
• Dozens of BankscoreChannel Partner/ Reseller/ DistributorCiputra Life partners with dozens of banks ('Bermitra dengan Puluhan Bank') to distribute credit life insurance products. These include KPR (mortgage) credit life products such as Citra Jiwa Proteksi Kredit Prima and Citra Jiwa Proteksi Kredit Ultima, and vehicle financing credit life products. The bank partnerships enable mass-market distribution of credit protection products alongside loan disbursements.
• Ciputra Entrepreneurs ClubcoreChannel Partner/ Reseller/ DistributorCiputra Entrepreneurs Club is a customer referral program co-branded with Ciputra Life. Members refer insurance products to their network, promoting Ciputra Life-Saver and other products through the platform at ciputraeclub.co.id. The program provides entrepreneurship skill development, business promotion, and special promos from Ciputra and Tunas Group merchants to incentivize referrals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AXA Life Indonesia: Major multinational life insurer in Indonesia offering individual and group life, health, and investment-linked products. Most directly comparable as the prior employer of Ciputra Life's President Director and several other directors, and competes in the same bancassurance and agency channels.
• Astra Life: Indonesian life insurer with a similar mid-tier profile and strong bancassurance distribution tied to the Astra Group's automotive ecosystem. Comparable in scale, multi-channel strategy, and credit-life product emphasis.
• BNI Life Insurance: Bank-affiliated Indonesian life insurer leveraging BNI's branch network for credit life and group products. Comparable in channel-led distribution, product mix, and mid-market positioning.
• BRI Life: Life insurer affiliated with Bank BRI, focused on micro, mass-market, and bancassurance distribution across Indonesia. Comparable as a bank-channel-anchored life insurer targeting similar customer segments.
• Sequis Life: Indonesia-focused life insurer offering individual life, health, and group employee benefit products. Comparable in product breadth, multi-channel distribution, and mid-tier positioning.
• Generali Indonesia: Multinational life insurer operating in Indonesia with individual and group life and health offerings. Comparable in product scope, distribution mix, and target customer segments.

Broad incumbents

• Prudential Indonesia (PRU): One of the largest life insurers in Indonesia with a dominant agency force and broad product portfolio. Comparable as the dominant incumbent in the same individual life, health, and unit-linked categories.
• Allianz Life Indonesia: Major multinational life insurer in Indonesia with strong brand, large agency force, and broad individual and group offerings. Comparable as a leading incumbent competing across Ciputra Life's product categories.
• Manulife Indonesia: Established multinational life insurer in Indonesia with strong agency distribution and unit-linked product franchise. Comparable in product mix (especially unit-linked) and customer segments served.

Emerging players

• FWD Insurance Indonesia: Pan-Asian digital-first insurer with growing Indonesia presence focused on simple, customer-centric life and health products sold online. Comparable in digital distribution innovation (similar positioning to Ciputra Life-Saver) but at an earlier stage in Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Ciputra_Life
• Facebookfacebook.com/ciputralife.id
• LinkedInlinkedin.com/company/ciputralife

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciputra Life