Cru Selections

What Cru Selections does

Cru Selections is a small, privately-held wine and cider distribution firm headquartered in Woodinville, Washington. According to the firmographic record, the company was founded in 2008 and operates with 1-10 employees, focusing on production wines and ciders — a category consistent with the Woodinville area's well-known Pacific Northwest winery cluster. The only identified principal is founder Guy Harris.

The company has a registered web presence at cruselections.com, but no active company-controlled product portfolio, service offering, technology stack, or pricing model is disclosed in available sources. The only observable digital artifact is that the domain CruseLections.com (closely matching the company's web address) is currently listed for sale on the HugeDomains marketplace at $6,495, or via a 24-month 0% interest payment plan of $270.63 per month. This listing suggests the domain asset has been removed from any active operational use, although it does not necessarily imply a complete wind-down of the underlying wholesale/relationship business.

No revenue figures, customer logos, supplier relationships, distribution agreements, awards, certifications, headcount roster beyond the founder, or funding history are present in the input data. Consequently, virtually every operational dimension — go-to-market motion, segmentation, pricing, channel mix, geographic reach, and financial profile — must be classified as evidenced-only-by-short-description at this time. The case is best characterized as a micro-cap, founder-led craft beverage distributor with insufficient public-facing data to substantiate operating scale or strategic trajectory.

Name

Cru Selections

Website

https://cruselections.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Cru Selections is a small, privately-held wine and cider distributor based in Woodinville, Washington. Founded in 2008 by Guy Harris, the firm employs 1-10 people and focuses on production wines and ciders in the Pacific Northwest market.

Ownership category

akta.pro rank

Product category

Wine Distribution

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine distribution services
• Production wine distribution
• Wine and cider sales
• Beverage distribution
• Alcoholic beverage distribution

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Cru Selections is a small production wine distributor specializing in wines and ciders. The company distributes alcoholic beverages from its base in Woodinville, United States, operating with 1-10 employees since its founding in 2008.

Product overview

Cru Selections does not have an established product portfolio or service offering described in the available source data. The only reference to the company is a domain name listing (CruseLections.com) being sold as a digital asset through HugeDomains.com, a domain marketplace. The domain is available for purchase at $6,495 or through financing terms of $270.63/month for 24 months. No products, services, AI capabilities, integrations, or technology stack are described for Cru Selections as an operating company.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Wines
• Ciders

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Direct peers

• Skurnik Wines: A family-owned importer and distributor specializing in small-production, family-run wineries from France, Italy, Austria, Germany, and the U.S. Highly comparable to Cru Selections as a niche distributor focused on small-production wines with a curated portfolio approach.
• Verity Wine Partners: A New York-based fine wine importer and distributor specializing in family-owned, small-production estates. Comparable to Cru Selections as a boutique wine distributor with a curated portfolio targeting premium on-premise and retail accounts.
• T. Edward Wines: A New York-based importer and distributor of small-production, biodynamic, and organic wines. Operates in the same niche as Cru Selections, focusing on artisanal producers with strong provenance stories.
• Winebow Group: A multi-regional wine distributor with a portfolio emphasis on premium and small-production wines. Comparable to Cru Selections in its specialty positioning, though at greater scale and geographic reach.
• Kermit Lynch Wine Merchant: A Berkeley-based importer and distributor of small-production French and Italian wines. Operates as a small, focused wine importer with similar scale and philosophy to Cru Selections, including direct-to-consumer and restaurant distribution.
• Vias Imports: A New York-based Italian wine importer focused exclusively on small, family-owned producers from Italy. Comparable to Cru Selections as a specialized, portfolio-driven small wine importer.
• Polaner Selections: A Mount Kisco, NY-based importer and distributor of fine, small-production wines. Comparable in business model and target customer base to Cru Selections, focusing on family-owned producers with limited U.S. distribution.

Broad incumbents

• Republic National Distributing Company: One of the largest alcohol wholesalers in the U.S., distributing wine, spirits, and beer across multiple states. Represents the broad-line incumbent competitive threat to specialty distributors like Cru Selections.
• Southern Glazer's Wine & Spirits: The largest wine and spirits distributor in the U.S., operating across all 50 states. Represents the dominant incumbent against which Cru Selections must compete for retail placement and supplier representation.

Regional players

• Seattle Cider Company: A Seattle-based craft cider producer serving the Pacific Northwest market. Comparable as a regional cider supplier that Cru Selections could distribute, and shares the same Woodinville/Washington state geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Cru_Selections
• Facebookfacebook.com/CruSelections
• LinkedInlinkedin.com/company/cru-selections

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cru Selections