Four Star Wire & Cable
Four Star Wire & Cable is a U.S. custom wire and cable manufacturer and distributor serving pro-audio/stage professionals, recording studios, and institutional AVL customers through in-house manufacturing, the MyStarSound brand, and direct sales across three locations.
- Company typePrivate
- Founded1999
- HeadquartersSterling Heights, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Four Star Wire & Cable does
Four Star Wire & Cable, Inc. is a U.S.-based custom wire and cable manufacturer and distributor headquartered in Sterling Heights, Michigan, founded in 1999. The company operates three locations — Sterling Heights, a Northern Michigan distribution and manufacturing hub at M-33 and M-55, and a new manufacturing facility opened in Nashville in August 2024 — and offers an extensive inventory of wire and cable products (Cat Cable, Plenum, Riser Rated), connectors, plates, rack panels, supplies, tools, and trailer specialty items. It also operates an in-house cable manufacturing division that produces its proprietary MyStarSound brand of professional audio cables used by touring artists and sound companies, and provides ancillary services including custom cable assembly, laser etching, dye and striping, wire-twisting, custom plate building, design-and-deliver consulting, and professional repair services for items such as film camera controllers, recording studio gear, and airline headsets.
The business model combines product distribution with custom manufacturing and light professional services, priced on a quote basis. Revenue is generated primarily through one-time product sales (wire, cable, connectors, plates, panels, supplies, tools) and custom cable manufacturing orders under either customer-owned labels or the MyStarSound brand, supplemented by repair services and collaborative design engagements. Go-to-market is direct: the company sells through its website and a tech-support/order line (1-866-445-4630), supports local delivery, walk-in pickup at the Northern Michigan location, and increasingly through enterprise-level field sales tied to the Nashville expansion and its partnership with connector supplier Neutrik Americas. Customer segments are horizontally distributed across Pro Audio & Stage Professionals, recording studios, and churches and schools requiring audio/video/lighting installations; no named enterprise logos, ARR figures, or revenue disclosures were found in the available sources.
Four Star Wire & Cable firmographics
Firmographics- Name
- Four Star Wire & Cable
- Legal name
- Four Star Wire & Cable Inc.
- Website
- https://fourstarwire.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Four Star Wire & Cable is a U.S. custom wire and cable manufacturer and distributor serving pro-audio/stage professionals, recording studios, and institutional AVL customers through in-house manufacturing, the MyStarSound brand, and direct sales across three locations.
- Ownership category
- akta.pro rank
Four Star Wire & Cable industry classification
Industry- Product category
- Wire and Cable Manufacturing and Distribution
- NAICS
- Other Communication and Energy Wire Manufacturing (335929), Wiring Device Manufacturing (33593)
- SIC
- Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)
- akta.pro primary industry
- Building Wire & Cable (Residential/Commercial) (IMADAMAA)
- akta.pro secondary industries
- Wiring Harnesses & Pre-Fabricated Assemblies (IMADAMAN), Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC)
Keywords
Where Four Star Wire & Cable is headquartered
LocationHeadquarters
- HQ city
- Sterling Heights
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Four Star Wire & Cable business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wire & Cable Product Sales: Sale of wire and cable products including Cat Cable, Plenum, Riser Rated cables, and extensive inventory of connectors, plates, rack panels, and supplies.
- Custom Cable Manufacturing: Custom cable assembly and manufacturing services, including branded cables under the MyStarSound professional audio brand.
- Repair Services: Professional wire and cable repair services for specialized equipment including film cameras, recording studios, and aviation equipment.
- Design & Deliver Services: Collaborative design and manufacturing services for recording studios, eateries, churches, and schools to achieve proper audio, video, and lighting setup.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Four Star Wire & Cable product offering
Product offeringCore offering
Four Star Wire & Cable manufactures and distributes an extensive inventory of wire, cable, connectors, plates, rack panels, tools, and supplies, with in-house custom cable assembly under its own MyStarSound brand or customer-owned brands. The company also provides on-site finishing and manufacturing services including laser etching, dye and striping, wire-twisting, custom plate building, repair, and collaborative design-and-deliver for professional audio, video, and lighting installations.
Product overview
Four Star Wire & Cable is a wire and cable distributor and manufacturer offering a comprehensive product portfolio centered on wire, cable, connectors, and professional audio equipment. The core offering includes Wire & Cable (Cat Cable, Plenum, Riser Rated), Connectors, Plates and Rack Panels, Supplies, Tools, and Trailer Specialty products. The company operates an in-house manufacturing division producing custom cable assemblies and its proprietary MyStarSound brand of professional audio cables used by top artists and sound companies. Services include custom cable manufacturing, repair services, design collaboration, dye and striping, laser etching, wire-twisting, and local delivery. The company has 3 locations and recently expanded with a new Nashville facility to enhance manufacturing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MyStarSound: In-house brand of professional audio cables used by top artists and sound companies. Products include direct boxes, instrument cables, microphone cables, snake cables, speaker cables, stage & lighting cables, power cables, and specialty cables. All orders hand built in the USA.
Products and services
- Wire & Cable Extensive inventory of wire and cable products including Cat Cable, Plenum, and Riser Rated cables, sold at competitive pricing for professional and commercial buyers.
- Connectors Thousands of connectors from trusted brands, including Power Connectors, BNC/RCA/F Connectors, Keystone/CAT connectors, and Audio/Video/Lighting connectors.
- Plates and Rack Panels Custom and standard plates, panels, and rack mount solutions for professional audio and stage applications.
- Supplies Maintenance supplies and parts stocked in warehouses from floor to ceiling with trusted brands.
- Tools Professional tools for cable installation and maintenance.
- Trailer Specialty Specialized wiring and cable solutions for trailer applications.
- Pro Audio & Stage Equipment Professional audio cables and stage equipment for concerts, studios, and live sound applications, including custom panels and assemblies.
- MyStarSound Professional Audio Cables Proprietary brand of professional audio cables used by top artists and sound companies, including direct boxes, instrument cables, microphone cables, snake cables, speaker cables, stage & lighting cables, power cables, and specialty cables, hand-built in the USA.
- Custom Cable Manufacturing In-house cable manufacturing service allowing customers to create their own cable line or use the MyStarSound brand with custom branding for retail stores, backline, or sound companies.
- Repair Services Professional wire and cable repair services including film camera controllers, recording studios, and airline headsets.
- Design & Deliver Collaborative design services to achieve efficient and cost-effective cable solutions for recording studios, eateries, churches, and schools.
- Dye and Striping Custom cable coloring and striping services for identification and branding purposes, including striped fire alarm cable.
- Laser Etching Laser etching services for custom labeling and branding on cables and connectors.
- Wire-Twisting Wire twisting services for specialized cable configurations.
Companies that use Four Star Wire & Cable
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Four Star Wire & Cable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Four Star Wire & Cable partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Neutrik AmericascoreFour Star Wire & Cable announced the opening of a new modern facility in Nashville to enhance its manufacturing capabilities and strengthen its longstanding partnership with Neutrik Americas. Neutrik is a key connector brand stocked by Four Star Wire & Cable, and the expanded partnership aims to improve customer service, foster innovation, and create jobs in Nashville.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Four Star Wire & Cable competitors and assessment
Company assessmentBroad incumbents
- Graybar: Large US electrical, communications, and data networking products distributor. Broad incumbent competing with Four Star's distribution business across wire, cable, connectors, and AV supplies with significantly greater scale.
- Southwire: One of North America's largest wire and cable manufacturers. Broad incumbent competing with Four Star's commodity building wire (Cat, Plenum, Riser) at much larger scale and lower cost.
- Belden: Large publicly-traded manufacturer of specialty cables including pro AV and broadcast lines. Broad incumbent operating across many cable categories; overlaps with Four Star on AV/integrated systems and pro audio offerings at scale.
Direct peers
- RapcoHorizon: Manufacturer of professional audio and video cables, snakes, and stage solutions for live sound, recording, and AV integration. Direct overlap with Four Star's pro audio and stage cable offering.
- Canare: Manufacturer of professional audio/video cables, connectors, and patchbays for broadcast, studio, and live production. Comparable in offering integrated cable-plus-connector solutions to AV and pro audio integrators.
- Liberty AV Solutions: Distributor and assembler of AV and structured cabling products serving integrators in commercial, education, and house-of-worship markets. Comparable to Four Star in serving churches, schools, and AV integrators with custom and stock cabling.
- Whirlwind USA: US-based manufacturer of custom and stock pro audio cables, audio transformers, and isolators. Comparable in custom cable manufacturing and pro audio product breadth serving touring and installed sound.
- Hosa Technology: Manufacturer and distributor of cables and connectors serving musicians, recording studios, and live sound professionals. Highly comparable to Four Star/MyStarSound in pro audio cables, snakes, and adapter products targeting the same end users.
- Mogami Cable: Premium Japanese manufacturer of professional audio cables widely used in recording studios and high-end live sound. Comparable as a brand-led pro audio cable maker with similar touring and studio customer base.
- Pro Co Sound: Manufacturer of professional audio cables, snakes, splitters, and stage boxes for touring and studio use. Direct competitor to Four Star in custom-built and stock pro audio cabling for sound companies and integrators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Four Star Wire & Cable social profiles
Digital presenceFour Star Wire & Cable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Four Star Wire & Cable leadership team
Management profileNumber of profiles
Profiles1 record
Four Star Wire & Cable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Four Star Wire & Cable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Four Star Wire & Cable
What does Four Star Wire & Cable do?
Four Star Wire & Cable manufactures and distributes an extensive inventory of wire, cable, connectors, plates, rack panels, tools, and supplies, with in-house custom cable assembly under its own MyStarSound brand or customer-owned brands. The company also provides on-site finishing and manufacturing services including laser etching, dye and striping, wire-twisting, custom plate building, repair, and collaborative design-and-deliver for professional audio, video, and lighting installations.
Is Four Star Wire & Cable a public or private company?
Four Star Wire & Cable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Four Star Wire & Cable founded?
Four Star Wire & Cable was founded in 1999. It employs 11 to 50 people.
Where is Four Star Wire & Cable based?
Four Star Wire & Cable is headquartered in Sterling Heights, United States, in the North America region.
How does Four Star Wire & Cable make money?
Four revenue lines are on record. Wire & Cable Product Sales are the primary driver. The others are custom Cable Manufacturing, repair Services and design & Deliver Services.
Who are Four Star Wire & Cable's main competitors?
Broad incumbents on record are Graybar, Southwire and Belden. Direct peers are RapcoHorizon, Canare, Liberty AV Solutions, Whirlwind USA, Hosa Technology, Mogami Cable and Pro Co Sound.
Does Four Star Wire & Cable have an API?
No public API is recorded for Four Star Wire & Cable.
What industry is Four Star Wire & Cable in?
Four Star Wire & Cable's product category is Wire and Cable Manufacturing and Distribution. Its primary akta.pro industry code is IMADAMAA, Building Wire & Cable (Residential/Commercial), with a secondary code of IMADAMAN, Wiring Harnesses & Pre-Fabricated Assemblies. Its NAICS code is 335929 and its SIC code is 5063.