Gazelli Art House

What Gazelli Art House does

Gazelli Art House is a privately-held contemporary art gallery founded in 2003 by Mila Askarova and headquartered at 39 Dover Street, London, with a second gallery in Baku, Azerbaijan and a third location announced for New York. The gallery represents a roster that is unusually concentrated in the history of computer and AI art — including the estates of Harold Cohen (creator of AARON, one of the earliest autonomous AI drawing programs), Vera Molnar, Manfred Mohr, Frieder Nake, and Georg Nees, alongside contemporary practitioners such as Jake Elwes, Mario Klingemann, and others. This positioning is paired with broader contemporary programming across pop art and moving-image work.

The gallery operates a hybrid physical-and-digital model. Physical sales are conducted directly through gallery staff with bank-transfer settlement and confidential artwork pricing, targeting high-net-worth collectors and institutional buyers. In 2015 it launched GAZELL.iO, an online platform dedicated to digital, AI-generated, and NFT works, making it an early entrant among traditional galleries in the dedicated digital art marketplace. Revenue streams include commissions on original artwork sales, limited edition prints (priced £400-£2,000), and exhibition publications and catalogues. The gallery maintains an active international fair schedule (Art Basel, Frieze Masters, Art Dubai, ART SG, Expo Chicago and others) and is listed on Artsy, Artnet, and Ocula.

Commercial buyer relationships span major museums — SFMOMA, Tate Modern, Whitney Museum of American Art, and LACMA have all featured or acquired works by represented artists — alongside individual collectors and digital art buyers served through GAZELL.iO and the print shop. The firm operates as Gazelli Art House Limited, a UK private limited company with no disclosed external funding, parent entity, or institutional investors.

Name

Gazelli Art House

Legal name

Gazelli Art House Limited

Website

https://gazelliarthouse.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Gazelli Art House is a privately-held London gallery founded in 2003, specializing in pioneering computer and AI art alongside contemporary work. It serves HNW collectors and institutions through galleries in London and Baku, the GAZELL.iO digital platform, and international art fairs.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery Services

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Digital art platform
• AI art representation
• Limited edition prints
• Artist estate management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Artwork Sales: Primary revenue stream from selling contemporary and digital artworks. Gallery earns commission on sales. Transactions require bank transfer with full payment before release of work. Anti-money laundering compliant under UK Money Laundering Regulations 2017.
2. Print Editions: Sale of limited edition prints and multiples by represented artists. Available through online store with delivery charges invoiced separately.
3. Publications and Catalogues: Sale of exhibition catalogues and publications. Examples include Harold Cohen catalogue (£40), Derek Boshier: Reinventor publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Gazelli Art House operates as a contemporary art gallery with physical spaces in London (39 Dover Street) and Baku (172 Lev Tolstoy Street), representing artists across contemporary, pop, digital, and AI art. The gallery sells original artworks, limited edition prints, and exhibition publications, and maintains GAZELL.iO, a dedicated online platform (since 2015) for technology-driven works including AI art, NFTs, and computer-generated imagery. Sales are conducted directly via gallery staff and at international art fairs, with payments handled by bank transfer.

Product overview

Gazelli Art House operates as a contemporary art gallery with three locations: London (39 Dover Street, W1S 4NN) and Baku (172 Lev Tolstoy Street) with New York coming soon. The gallery maintains GAZELL.iO, an online digital art platform established in 2015 to showcase technology-driven works including AI art and computer-generated imagery. Alongside the core gallery operations representing artists like Harold Cohen (creator of AARON, one of the earliest autonomous AI art programs), Jake Elwes, and Mario Klingemann, the company offers a Print Shop for limited edition works and Publications documenting exhibitions. The gallery specializes in pioneering digital and AI art while also representing artists in pop art, contemporary, and traditional mediums.

Differentiator

Problem solved

Functional benefit

Products and services

• Gazelli Art House Gallery Services Contemporary art gallery operating physical locations in London and Baku, representing artists across contemporary, pop, digital, and AI art including Harold Cohen, Jake Elwes, and Mario Klingemann. Artworks are sold via direct consultation at the galleries and international art fairs, with payment by bank transfer per UK Money Laundering Regulations 2017.
• GAZELL.iO Digital Art Platform Online digital art marketplace and exhibition space operated by Gazelli Art House, dedicated to technology-driven artworks, AI art, NFTs, and computer-generated imagery by artists such as Brendan Dawes, Jake Elwes, Auriea Harvey, Libby Heaney, Lauren Lee McCarthy, Michael Takeo Magruder, Alexander Reben, and Nye Thompson x Ubermorgen.
• Gazelli Art House Print Shop E-commerce storefront for purchasing limited edition prints and artwork reproductions from represented artists, with pricing examples including Jann Haworth Mannequin Defectors (Edition of 200, £400), Jake Elwes Queering the Dataset (Edition of 10, £1,200), and Aziz + Cucher The Kiss (£2,000). Delivery charges are invoiced separately.
• Gazelli Art House Publications Exhibition catalogues and publications available for purchase through the online store, including the Harold Cohen publication (£40) released in conjunction with the Refactoring (1966-74) exhibition, the Derek Boshier: Reinventor publication, and the Pauline Boty publication.

Quantifiable outcome

• Harold Cohen's AARON Retrospective named one of 10 must-see London gallery shows during Frieze Week by Artnet
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

One partnership is on record.

• GAZELL.iOcoreOthersDigital art platform operated by Gazelli Art House, launched in 2015 to bring together outstanding artists working in the digital field. The platform features technology-driven works including AI art, NFTs, and digital installations. It provides an online marketplace and exhibition space for digital-native artworks.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sotheby's: Global auction house with a dedicated Metaverse/NFT platform and proven track record selling computer/AI-adjacent works (e.g., Refik Anadol). Competes with Gazelli for secondary-market digital art consignments.
• Pace Gallery: One of the world's largest blue-chip contemporary galleries with global locations (NYC, London, Hong Kong, Seoul, Tokyo, Geneva, LA), operating Pace Verso NFT arm. Pace is a broad incumbent that competes at the top of the market including in digital/AI.
• Gagosian: Largest blue-chip contemporary gallery worldwide with 18+ locations and an artist's-estate platform including Cy Twombly and various post-war estates. Gagosian represents the broad incumbent Gazelli competes with for institutional and HNW buyers.
• Hauser & Wirth: Major global contemporary gallery (Zurich-founded, ~17 locations) with strong men's digital art connections through its Aranya Art Centre in China and Ursula Bleser-Krummenacher estates. Overlaps with Gazelli in contemporary and digital programming.
• David Zwirner: Premier NYC contemporary gallery with major estates and digital programming initiatives. Competes with Gazelli for high-tier institutional collectors in the same Manhattan market Gazelli is entering.
• White Cube: Leading London contemporary gallery with multiple UK and international spaces and strong digital exhibition history (e.g., Cornelia Parker). Direct London-market incumbent peer to Gazelli.
• Christie's: Global auction house operating Christie's 3.0 on-chain NFT platform and dedicated digital art sales. Competes for the same high-end digital art consignments that Gazelli sources for primary sales via GAZELL.iO.

Direct peers

• Unit London: London-based gallery focused on digital-native art, NFTs, and AI-generated works, with high-profile digital exhibitions and an online selling platform. Direct overlap with Gazelli in digital/AI category and same UK collector market.
• bitforms gallery: New York gallery (founded 2001) dedicated exclusively to digital, new media, and computational art, representing pioneering computer artists. Bitforms is the most direct category peer to Gazelli, with overlapping artist estates and parallel digital-art programming.
• König Galerie: Berlin gallery operating from a St. Agnes Church space with a strong contemporary and digital/NFT programming arm; König intersects directly with Gazelli's AI/digital art roster and competes for the same collector base at international art fairs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gazelliarthouse
• Facebookfacebook.com/GazelliArtHouse
• Instagraminstagram.com/gazelliarthouse
• LinkedInlinkedin.com/company/gazelli-art-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazelli Art House