DIY Media Group

What DIY Media Group does

DIY Media Group, Inc. is a privately held holding company headquartered in Pennsauken, New Jersey, operating three core sub-brands — BookBaby (self-publishing for authors, founded 2011), Disc Makers (physical media manufacturing for musicians and filmmakers, heritage dating to 1946), and OnPress Book Printing (book printing services, launched 2024) — under a unified platform that helps independent content creators own, control, and monetize their work. The company was originally founded in 1946 as a 78 rpm shellac disc manufacturer in South Philadelphia and has evolved into a global self-publishing and content distribution platform serving tens of thousands of authors, musicians, filmmakers, record labels, and publishers annually.

Its core offering is a vertically integrated stack spanning physical product manufacturing (books, CDs, DVDs, vinyl records, USBs) with on-demand production capability, global digital content distribution through partnerships with Apple, Google, Amazon, CD Baby, and Facebook, direct-to-fan commerce storefronts, and a suite of creative services including editing, cover design, video authoring, and audio mastering. The technology stack is operations-heavy: physical manufacturing infrastructure combined with distribution APIs or partnership integrations to major content platforms rather than a proprietary AI- or software-led platform.

The business model is direct-to-consumer across the three sub-brand storefronts, combining one-time physical product manufacturing sales, transaction-fee-based digital distribution revenue, professional services fees for creative work, and transaction fees on direct-to-fan commerce. Pricing is not publicly disclosed and operates on quote-based terms per brand site. The company reports approximately 300 printing, creative, manufacturing, and marketing professionals (though the firmographic listing places headcount at 501-1,000), operates a single Pennsauken, NJ headquarters, and serves a global client base with no disclosed outside investors or parent company.

Name

DIY Media Group

Legal name

DIY Media Group, Inc.

Website

https://diymediagroup.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DIY Media Group is a privately held multi-brand platform (BookBaby, Disc Makers, OnPress Book Printing) that helps independent authors, musicians, filmmakers, and publishers manufacture, distribute, and monetize physical and digital content globally.

Ownership category

akta.pro rank

Product category

Self-Publishing Services

NAICS

Record Production and Distribution (51225), Music Publishers (512230), Manufacturing and Reproducing Magnetic and Optical Media (3346), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Books: Publishing Or Publishing & Printing (2731), Magnetic & Optical Recording Media (3695)

akta.pro primary industry

Music Aggregators & DIY Distribution Platforms (MPAIAAAD)

Keywords

• Self-publishing services
• Physical media manufacturing
• Digital content distribution
• Book printing services
• CD DVD Blu-ray replication

Headquarters

HQ city

Pennsauken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Product Manufacturing: Manufacturing and distribution of physical media products including books, CDs, DVDs, vinyl records, and USBs. Products are available on-demand and distributed globally.
2. Digital Content Distribution: Global digital content distribution including eBooks, music streaming, and downloads through partnerships with major content platforms.
3. Creative Services: Professional services including editing, cover design, video authoring, and audio post production mastering for content creators.
4. Direct-to-Fan Commerce: Author e-commerce sites offering direct-to-fan sales with competitive payouts for content creators.
5. Marketing and Promotion Services: Marketing and online advertising tools for content creators to build their social following and fan lists.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

DIY Media Group provides physical media manufacturing and distribution (books, CDs, DVDs, USBs, vinyl records) along with global digital content distribution, direct-to-fan commerce, and creative services for independent musicians, authors, filmmakers, and other content creators. The company operates through three core sub-brands — BookBaby (self-publishing for authors), Disc Makers (physical media for musicians and filmmakers), and OnPress Book Printing (book printing services). Their offering spans on-demand manufacturing, digital distribution through major platforms such as Apple, Google, Amazon, CD Baby, and Facebook, plus creative and marketing services.

Product overview

DIY Media Group is a multi-brand platform offering comprehensive self-publishing and content distribution solutions. The portfolio consists of three main sub-brands: BookBaby (self-publishing for authors, founded 2011), Disc Makers (physical media manufacturing for musicians and filmmakers since 1946), and OnPress Book Printing (book printing services launched 2024). Supporting these brands, the company offers physical product manufacturing (books, CDs, DVDs, USBs, vinyl), on-demand manufacturing, global digital distribution (eBooks, streaming, downloads), direct-to-fan commerce, creative services (editing, design, mastering), and marketing tools for content creators.

Differentiator

Problem solved

Functional benefit

Products and services

• BookBaby Self-publishing service for independent authors, poets, bloggers, and writers offering book printing, editing, cover design, eBook distribution, and global print and digital distribution to help authors publish and monetize their written works.
• Disc Makers Physical media manufacturing and distribution service for independent musicians, filmmakers, and businesses, offering CD, DVD, and Blu-ray duplication, replication, printing, graphic design, audio mastering, DVD authoring, and worldwide distribution.
• OnPress Book Printing Book printing service delivering high-quality, affordable book printing with fast turnaround for authors and creators worldwide.

Quantifiable outcome

• On-demand manufacturing enables books and discs to be available anywhere on short notice
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ DistributorApple is a key content distribution partner, providing access to Apple Books and Apple Music platforms for digital content distribution of eBooks and music streaming for DIY Media Group's clients.
• GooglecoreChannel Partner/ Reseller/ DistributorGoogle is a content distribution partner providing access to Google Play and Google Books for digital content distribution services.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is a key distribution partner providing access to Amazon's content platforms for eBook and music distribution.
• CD BabycoreChannel Partner/ Reseller/ DistributorCD Baby is a music distribution partner that enables independent artists to distribute their music content globally through various platforms.
• FacebookminorChannel Partner/ Reseller/ DistributorFacebook is a social media and content distribution partner providing marketing and promotional opportunities for content creators.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• CD Baby: CD Baby is a DIY music distribution aggregator that delivers independent artists to major streaming and download platforms globally. It is both a direct competitor to DIY Media Group's digital music distribution offering and an existing channel partner per company materials.
• Lulu: Lulu is an open self-publishing and print-on-demand platform for books, magazines, and calendars, offering authors printing, distribution, and direct-to-consumer sales. It competes directly with BookBaby and OnPress Book Printing in the self-published book market.
• IngramSpark: IngramSpark is Ingram Content Group's print-on-demand and distribution platform for independent authors and small publishers, providing book printing and access to global book retail channels. It is a directly comparable book manufacturing and distribution competitor to BookBaby and OnPress Book Printing.
• DistroKid: DistroKid is one of the largest low-cost DIY music distribution services, offering unlimited uploads to major streaming platforms for a flat annual fee. It directly competes with DIY Media Group's digital music distribution business for independent artists on price and royalty payout.
• TuneCore: TuneCore distributes independent musicians' music to Spotify, Apple Music, Amazon, and other major streaming platforms for an annual fee. It is a directly comparable DIY music distribution platform targeting the same independent musician segment as Disc Makers and DIY Media Group's digital distribution arm.
• Bandcamp: Bandcamp is a direct-to-fan music marketplace where independent artists sell digital music, vinyl, and merchandise directly to fans with artist-friendly revenue splits. It overlaps with DIY Media Group's direct-to-fan commerce offering for musicians.
• Kunaki: Kunaki provides on-demand CD, DVD, Blu-ray, and USB manufacturing and fulfillment with no minimum orders, serving independent musicians and filmmakers. It is a directly comparable on-demand physical media manufacturing peer to Disc Makers.

Broad incumbents

• Vistaprint: Vistaprint (Cimpress) is a large-scale online printing services platform offering business cards, books, marketing materials, and apparel for SMBs and individuals. It is a broad incumbent in the small-batch printing space that overlaps with OnPress Book Printing's book manufacturing service.
• Amazon KDP (Kindle Direct Publishing): Amazon KDP is Amazon's self-publishing platform for eBooks and paperbacks, offering global distribution on Amazon storefronts and Kindle. As both a channel partner and a much larger broad-market incumbent, it competes with DIY Media Group's author-facing services at significantly greater scale.

Regional players

• United Record Pressing: United Record Pressing is one of the largest vinyl record pressing plants in North America, serving independent musicians and labels. It is a regional manufacturing peer competing with Disc Makers' vinyl record manufacturing capability primarily in the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/DIYMediaGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIY Media Group