Stairplan

What Stairplan does

Stairplan Ltd is a UK-based, family-owned designer and manufacturer of timber staircases and stairparts, founded in 1977 and operating from a single manufacturing headquarters in Telford, Shropshire. The company produces bespoke and standard wooden staircases across configurations including straight, winder, space-saver, open-plan, spiral, and curved designs, with materials spanning Oak, Pine, Walnut, Ash, Beech, Sapele, and Hemlock. It also sells an extensive range of stairparts (spindles, handrails, newel posts, balustrades, glass panels, and proprietary fittings such as the Stelten steel-tenon handrail system) under multiple sub-brands including Fusion, Vision Glass, S-Vision, Modus, Ikon, and Axxys.

The business combines traditional joinery craftsmanship with 5-axis CNC machinery and staircase-specific CAD/CAM software to manufacture approximately 100 individually crafted staircases per week, with 7-10 working day delivery on many models. Its core technology stack centres on precision CNC engineering of complex curved components, pre-assembly in workshop for quality assurance, and proprietary interactive online tools (a 3D Stair Planner and a Glass Balustrade Planner) that allow customers to self-configure orders.

Stairplan generates revenue through a sales-led go-to-market model combining direct phone/email sales, online stores (Tradestairs.com, Stairpartshop.co.uk, gostairs.com), a factory showroom (currently being remodelled), and a Premium Plus service tier with onsite survey and installation supervision. Customer segments include residential homeowners (renovations, loft conversions, new builds), trade builders and contractors, DIY self-serve buyers, and a smaller commercial projects tail. Pricing spans from sub-£100 entry-level units to higher-priced bespoke curved staircases, with a sister company, Tradestairs, addressing the value segment under the Stairplan Group.

Name

Stairplan

Legal name

Stairplan Ltd

Website

https://stairplan.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Stairplan is a UK family-owned manufacturer of bespoke and standard timber staircases and stairparts, serving homeowners, trade builders, and DIY buyers with 5-axis CNC-manufactured products, multiple sub-brands, and nationwide delivery from its Telford headquarters.

Ownership category

akta.pro rank

Product category

Wooden Staircase Manufacturing

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

akta.pro secondary industries

Staircase & Railing Remodeling (Interior) (HSAPAFAF), Stair, Railing & Banister Repair (HSAGABAE)

Keywords

• Timber staircase manufacturing
• Bespoke wooden staircases
• Stair parts supply
• Loft conversion stairs
• CNC staircase engineering

Headquarters

HQ city

Walford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Staircase Sales: Custom-built wooden staircases manufactured to exact customer specifications. One-time purchase model with prices ranging from under £100 for basic models to premium bespoke curved staircases at higher price points
2. Standard Staircase Sales: Pre-configured staircases in standard sizes offered at competitive prices for trade and DIY customers. Trade Range and Economy Range options
3. Stair Parts and Components: Sale of stair balustrading components including spindles, handrails, newel posts, glass panels, and accessories. Sold individually or as complete kits through online stores
4. Installation Services: Premium Plus service includes onsite survey, stair supervisor assistance at installation stage, and finishing services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stairplan designs, manufactures, and supplies bespoke and standard timber staircases for UK residential and commercial projects. The company combines 5-axis CNC machinery with traditional joinery craftsmanship to produce straight, winder, space-saver, open-plan, spiral, and curved staircases in oak, pine, walnut, ash, beech, and other hardwoods. It also supplies a comprehensive range of stairparts (spindles, handrails, newel posts, glass balustrade systems, metal balusters) and offers premium installation services through its Premium Plus offering.

Product overview

Stairplan is a UK staircase manufacturer offering a comprehensive portfolio of timber staircases and stairparts. The core offering includes bespoke and standard staircases (straight, winder, space-saver, open-plan, spiral, curved configurations) alongside an extensive range of stairparts (spindles, handrails, newel posts, balustrades, glass systems). The portfolio spans multiple tiers: Trade Range (entry-level), Standard Range, Premium, and Premium Plus (with onsite services). Key staircase models include Brooklyn, Townsend, X-Vision, Z-Vision, Houston, Preston, Kensington, Chelsea, Manhattan, Harlech, and Prescott. Stairparts ranges include Vision Glass Balustrade, S-Vision, Fusion, Axxys, Modus, Ikon, Solution, Hallmark Pine, Provincial, Heritage, and Craftsmans Choice. The company also offers timber materials (Oak, Walnut, Ash, Beech, Pine, etc.) and online design tools including a 3D stair planner and glass balustrade planner. Value products are available through sister company Tradestairs.

Differentiator

Problem solved

Functional benefit

Brands

• Fusion: Revolutionary stair balustrading system combining timber, metal and ABS plastic components.
• Vision Glass
• S-Vision
• Modus
• Ikon
• Axxys

Products and services

• Staircases (Core Range) Bespoke and standard timber staircases including straight, winder, space-saver, open-plan, spiral, and curved configurations for residential and commercial projects in the UK.
• Trade Range Staircases

Quantifiable outcome

• 7-10 working days delivery on many models
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Richard BurbidgecoreChannel Partner/ Reseller/ DistributorStairplan is an authorised reseller of Richard Burbidge stairparts including Hallmark Pine stairparts, Trademark Pine stairparts, and Classic Ash ranges. Products stocked and available for sale through Stairpartshop.co.uk and Tradestairs.com online stores.
• TradestairscoreChannel Partner/ Reseller/ DistributorSister company offering value range of staircases at Stairplan standard. Tradestairs.com is one of the primary online stores for Stairplan products including staircases, stair parts, spacesaver staircases, and balustrading components.
• Cheshire MouldingsminorChannel Partner/ Reseller/ DistributorStairplan stocks and sells Cheshire Mouldings Double Reed stairparts including spindles and newel posts in Pine, Hemlock, and Oak through their online stores.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cheshire Mouldings: UK manufacturer of stairparts including spindles, newel posts and stair cladding in pine, hemlock and oak. Stairplan stocks and resells Cheshire Mouldings Double Reed ranges, indicating strong product overlap.
• Pear Stairs: UK bespoke timber staircase manufacturer offering straight, winder, spiral and curved staircases direct-to-consumer with online quoting. Most direct like-for-like competitor to Stairplan's bespoke range.
• StairBox: UK-based manufacturer of made-to-measure and flatpack staircase kits sold direct online. Competes head-on with Stairplan's Trade Range and DIY value segment, including loft spacesavers.
• Weland UK: UK manufacturer of spiral and modular staircases with strong presence in compact stair solutions and industrial applications. Direct competitor in spiral and space-saver staircase segments.
• Richard Burbidge: UK's most recognized stairparts and balustrade manufacturer (spindles, newels, handrails in pine, oak and ash). Stairplan is an authorized reseller; product portfolios are directly overlapping in both timber materials and component categories.
• Dolphin Staircases: Bespoke UK staircase manufacturer producing timber, glass and metal staircases for residential and commercial projects. Direct overlap in bespoke curved and feature staircase offerings.
• Marrett Joinery: Bespoke joinery and staircase manufacturer serving premium residential projects in the UK. Comparable in bespoke timber staircase manufacturing capability and craftsmanship-led positioning.

Others

• Loft Conversions UK: UK loft conversion specialist. A downstream customer and channel partner candidate for Stairplan's space-saver and compact staircase products serving the same loft conversion end-market.

Broad incumbents

• JELD-WEN: Global building products manufacturer with a UK stairparts and door offering. Much larger scale than Stairplan but competes broadly for the same residential staircase and component demand.
• Howdens Joinery: UK trade-only kitchen and joinery supplier with extensive depot network. Reaches many of the same builder/trade customers Stairplan targets via its Trade Range, though staircases are a peripheral category for Howdens.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stairplan
• Instagraminstagram.com/stairplan
• Facebookfacebook.com/StairplanStaircases
• LinkedInlinkedin.com/company/stairplan-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stairplan