Pear Stairs

What Pear Stairs does

Pear Stairs is a Welshpool, UK-based manufacturer and direct-to-end-user supplier of bespoke timber staircases and stair parts, operating for over 100 years from facilities originally established as a 19th-century sawmill. The company designs, manufactures, and delivers custom wooden staircases (straight, curved, splayed, winder, space saver, and glass designs) in a wide range of timbers including Oak, Hemlock, Ash, Pine, Southern Yellow Pine, Walnut, Sapele, and White Primed, using CNC precision machining with all staircases dry-fit-tested in the factory before despatch. Its proprietary StairCreator is a free interactive online 3D design tool that enables customers to visualize and configure staircases and receive instant quotes without purchase commitment, supported by a professional site measuring and installation service.

The company sells both directly to residential homeowners (B2C) and to trade customers such as joiners, builders, and contractors (B2B) through an authorized retail line of stair parts brands including Richard Burbidge, Cheshire Mouldings, Rothley, and Think Timber, alongside its own branded products. Revenue streams include bespoke staircase sales (typical ASP range £10,691-£22,487 for curved designs), stair parts retail, and postcode-tiered measuring/installation services priced from £150 to £678 per visit. Distribution is fully vertically integrated via an own-fleet UK mainland delivery operation, eliminating third-party courier risk and enabling 7-10 working day lead times for standard specifications and 5-day collection on signed design drawings. The firm employs approximately 70 staff led by Director Lee Jones, with senior design capability anchored by Staircase Design Manager Andy Hughes (40 years' experience).

The business is privately held with no disclosed institutional investment, no funding rounds, and no M&A activity. It is positioned as Britain's biggest direct-to-end-user staircase supplier, holds FSC and PEFC sustainable timber certifications, and has earned brand visibility through BBC DIY SOS appearances and supplying the 2012 London Olympics athletes' village.

Name

Pear Stairs

Legal name

Pear Stairs

Website

https://pearstairs.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pear Stairs is a UK-based, 100-year-old manufacturer and direct-to-end-user supplier of bespoke timber staircases and stair parts, serving residential homeowners and trade customers through CNC manufacturing, a proprietary StairCreator 3D design tool, and an own-fleet nationwide delivery and installation service.

Ownership category

akta.pro rank

Product category

Staircase Manufacturing

NAICS

Home Furnishings Retailers (44912)

SIC

Wood Household Furniture, (No Upholstered) (2511), Retail-Furniture Stores (5712)

akta.pro primary industry

Staircase & Railing Remodeling (Interior) (HSAPAFAF)

akta.pro secondary industries

Stair Treads, Risers & Landing Flooring (HSAPAGAH), Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ), Stair, Railing & Banister Repair (HSAGABAE), Stair Tread & Riser Repair & Refinishing (HSAGAFAM)

Keywords

• Bespoke staircase manufacturing
• Wooden staircases supply
• Stair parts retailing
• Curved staircase fabrication
• Staircase installation services

Headquarters

HQ city

Welshpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Staircase Sales: Manufacture and sale of custom-made wooden staircases including straight, curved, splayed, winder, space saver, and glass staircases. Lead time is typically 7-10 working days after confirmed design. Prices range from approximately £10,691 for curved staircases in pine to over £22,000 for premium curved designs in oak.
2. Stair Parts Retail: Extensive online shop selling individual stair parts including spindles, balustrades, newel posts, newel caps, treads, risers, stringers, handrails, balusters, and accessories from brands like Richard Burbidge, Cheshire Mouldings, Rothley, and Think Timber
3. Measuring and Installation Services: Charged site measuring service with tariffs based on UK postcode areas (ranging from £150 to £678 for first staircase, £100 for each additional). Optional professional installation service available.
4. Trade Credit Accounts: Credit accounts available subject to approval for trade customers including joiners, builders, and contractors

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Pear Stairs manufactures and supplies bespoke and standard wooden staircases — including straight, curved, splayed, winder, glass and space-saver designs — directly to end users across the UK, alongside a comprehensive online stair parts shop. Customers design staircases using the free StairCreator 3D tool for instant quotes, with optional professional site measuring, fitting and own-fleet delivery. Products are made in solid timber (Oak, Hemlock, Ash, Pine, Walnut, Sapele, White Primed and more) and dry-fitted in the factory before despatch.

Product overview

Pear Stairs is a UK-based staircase and stair parts manufacturer offering a comprehensive portfolio of bespoke and standard staircases along with an extensive range of stair components. The core offerings include wooden staircases (softwood and hardwood varieties in Oak, Hemlock, Pine, Walnut, Sapele, and Ash), curved and splayed staircases (The Severn, The Montford, The Stretton, The Belan models), glass staircases, and space saver stairs for compact spaces. The company provides the free online Stair Creator tool for instant 3D design visualization and quotes. The products and services ecosystem includes: stair parts (spindles, newel posts, treads, risers, stringers, handrails, balustrades), sub-brands (Richard Burbidge Hallmark Pine, Fusion Range, Elements Metal Spindles, Q Railing), complementary products (barrier handrail systems, outdoor balustrading, engineered oak parts, bamboo components, loft ladders, stair cladding), finishing products (OSMO Wood Finish, Zipbolt connectors), and services (UK-wide measurement, installation, and delivery via own fleet). The company operates as both manufacturer and direct-to-end-user supplier, selling timber staircases in collection within 5 days of signed design drawings for standard specifications, with 7-10 day lead times for bespoke curved designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Staircases Manufactured wooden staircases in softwoods and hardwoods including Oak, Hemlock, Ash, Pine, Southern Yellow Pine, Walnut, Sapele and White Primed, supplied as standard or bespoke flights with a 7–10 working day lead time (collection within 5 days after signed design drawings for the Softwood and Hardwood Collection). Designed for residential new-build, replacement and renovation projects and supplied to both homeowners and trade customers across mainland UK.
• Curved and Splayed Staircases Bespoke curved and splayed staircases — The Severn, The Montford, The Stretton and The Belan — manufactured using a proprietary return-nosing technique refined over two decades, in Pine (from £10,691), White Primed, Oak (from £19,677–£22,487) and Walnut. Aimed at homeowners, architects and developers seeking distinctive staircase centrepieces.
• Glass Staircases Contemporary staircases combining glass balustrades and panels with timber elements, including Q Railing / Easy Glass components, for modern interior staircase installations in residential properties.
• Space Saver Staircases Compact staircase designs that break standard pitch rules, typically used for loft conversions and other space-constrained residential installations.
• Stair Parts and Components Extensive online shop selling individual stair components — spindles, newel posts, newel caps, treads, risers, stringers, handrails, balustrades and accessories — including Richard Burbidge Hallmark Pine, Fusion and Elements ranges, Cheshire Mouldings, Rothley, Think Timber, Q Railing / Easy Glass, OSMO finishes, Zipbolt connectors and Interclamp barrier systems. Sold direct to homeowners renovating existing stairs and to trade customers via the online shop.
• Stair Measuring Service Professional site measurement service in which Pear Stairs technicians visit customer properties across UK postcode areas to take precise measurements for bespoke staircase orders. Charges range from £150 (Welsh/Midlands postcodes) up to £678 (London postcodes) for the first staircase, with each additional staircase measured at £100.
• UK Measure & Installation Service Comprehensive service combining professional on-site measurement and full staircase installation by qualified fitters, available across UK mainland postcodes for homeowners and trade customers purchasing a Pear Stairs staircase.
• UK Nationwide Delivery Delivery of bespoke staircases direct to customer doors across mainland UK using Pear Stairs' own fleet of vehicles with distinctive artwork, eliminating the risk of third-party courier damage or miscommunication.

Quantifiable outcome

• 7-10 day lead time for standard staircase specifications
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• Richard BurbidgecoreChannel Partner/ Reseller/ DistributorPear Stairs is an authorised retailer of Richard Burbidge stair parts and accessories including the Hallmark Pine range, Fusion range, Elements metal spindles, boxed handrail kits, and mouldings. These products are available through the Pear Stairs online shop.
• Cheshire MouldingscoreChannel Partner/ Reseller/ DistributorPear Stairs stocks and sells Cheshire Mouldings products through their online shop, providing additional stair parts and moulding options for customers.
• RothleyminorChannel Partner/ Reseller/ DistributorPear Stairs offers Rothley stair parts and accessories through their online shop.
• Think TimberminorChannel Partner/ Reseller/ DistributorPear Stairs stocks Think Timber products as part of their stair parts offering.
• OSMOminorChannel Partner/ Reseller/ DistributorPear Stairs offers OSMO wood finish products through their shop for customers finishing their staircases.
• Q Railing / Easy GlassminorChannel Partner/ Reseller/ DistributorPear Stairs offers Q Railing and Easy Glass products for glass balustrade systems.
• ZipboltminorChannel Partner/ Reseller/ DistributorPear Stairs stocks Zipbolt stair connectors for staircase installation through their accessories range.
• Interclamp (Barrier Handrail Systems)minorChannel Partner/ Reseller/ DistributorPear Stairs offers Interclamp barrier handrail systems for exterior applications.
• FSC (Forest Stewardship Council)coreOthersFSC certified products. Pear Stairs proudly offers FSC-certified timber products ensuring responsible forestry sourcing.
• PEFC (Programme for the Endorsement of Forest Certification)coreOthersPEFC certified products. Pear Stairs offers PEFC-certified timber supporting sustainable forest management.
• DIY SOS: The Big BuildflagshipGTM or Marketing PartnerFeatured on BBC's DIY SOS: The Big Build television programme, providing staircases for home renovation projects shown on the show.
• Mammoth MemoryminorGTM or Marketing PartnerPear Stairs is a proud sponsor of Mammoth Memory, indicating community support and educational initiative partnership.
• Boys & Boden (Builders Merchant)minorOthersPart of the same business group as Pear Stairs. Boys & Boden is a builders merchant operating separate from but related to the staircase business.
• Wonke Donke Group (Various Brands)minorOthersRelated companies including Wonke Donke XL Joinery (doors), Wonke Donke Forest Garden (sheds), Wonke Donke Trend (routers and bits), and Wonke Donke Tools (power tools and DIY). These appear to be part of a broader group of related businesses.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• StairBox: UK-based online manufacturer of made-to-measure staircases with a configurator-driven direct-to-consumer model. Closely comparable to Pear Stairs in product range, online customisation, and B2C/B2B split, though without Pear Stairs' curved-stair heritage.
• Richard Burbidge: UK heritage brand for timber stair parts, balustrades, and mouldings, sold via builders' merchants and online. Comparable stair parts product range; also a distribution partner of Pear Stairs for the Hallmark Pine and Fusion ranges.
• StairSupplies: US online retailer of stair parts, iron balusters, and components for builders and DIY customers. Similar online direct-to-customer stair parts model to Pear Stairs' shop, though US-focused and primarily parts rather than full bespoke staircases.
• Woodstairs.com: US-based online custom staircase manufacturer offering made-to-order wooden stairs with a configurator. Comparable business model and custom timber product range, though serving a different geography.
• Jackson Woodturners: UK bespoke staircase and timber stair parts manufacturer with a direct-to-consumer offering. Overlaps with Pear Stairs on bespoke wooden staircases and stair components, though without an online configurator at the same scale as StairCreator.
• Cheshire Mouldings: UK manufacturer and retailer of stair parts, balustrades, and components sold through trade and DIY channels. Comparable product overlap on stair parts; Pear Stairs also distributes Cheshire Mouldings products, making it both partner and peer in stair components.
• Ideal Stairs: UK staircase manufacturer and installer offering made-to-measure staircases for residential and light commercial customers. Direct competitor to Pear Stairs in the UK bespoke staircase category with installation services.

Broad incumbents

• Wickes: UK home improvement retailer offering stair parts, bannisters, and standard staircase ranges. Broader home improvement incumbent that competes for the same renovation and trade customer wallet, though without Pear Stairs' bespoke manufacturing depth.
• L.J. Smith Stair Systems: Established US manufacturer of stair systems, parts, and balustrades serving both new construction and renovation. Comparable product breadth across stair parts and full stair systems, but a broader and more mature incumbent than Pear Stairs' UK-focused operation.
• Howdens Joinery: UK trade-only kitchen and joinery supplier stocking stair parts and components for builders. Comparable trade customer base and stair parts category, but operates as a broad joinery distributor rather than a bespoke staircase manufacturer.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pearstairs
• Facebookfacebook.com/pear.stairs
• LinkedInlinkedin.com/company/pear-stairs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pear Stairs