Linderoths

What Linderoths does

Linderoths Mediaproduktion AB is a privately held Swedish media production and branding agency headquartered at Victoriapassagen, Södra Larmgatan 14, Göteborg. Founded in 1918 and operating as a small firm of 11-50 employees, the company has been reorganized into two sub-brands: Ebb, a transformation bureau delivering brand-driven business development for clients facing stagnant growth, weak brand identity, or reactive strategy; and Sidekick, a coordination bureau handling execution work including store communication, interior and exterior design, events, vehicle graphics, giveaways, arena hosting, professional clothing, procurement, and graphic production. The two divisions together offer an end-to-end service spanning strategic brand transformation through to day-to-day operational coordination.

The company generates revenue through project-based professional-services engagements formalized via "uppdragsavtal" (assignment agreements) governed by standardized general terms (Allmänna villkor 2017:1), which include exclusivity, confidentiality, and IP ownership clauses. The go-to-market is sales-led and relationship-driven: clients reach the firm primarily through its website and direct contact with CEO and owner Anders Ericsson, who personally manages the principal client relationships. There is no disclosed technology platform, proprietary software, or AI tooling underlying the service delivery, and no third-party integrations, APIs, or productized digital offering are present.

Operationally, Linderoths is a single-office, Sweden-domiciled (Aktiebolag) firm with no disclosed parent company, external investors, funding rounds, partnerships, awards, or patents. Distribution is exclusively direct, the customer base is entirely domestic, and there are no publicly disclosed pricing tiers, customer logos, or revenue figures. The combination of century-old brand heritage, a small specialist team, and a recently bifurcated strategic/execution offering defines the current footprint, with no documented expansion beyond the Göteborg market.

Name

Linderoths

Legal name

Linderoths Mediaproduktion AB

Website

https://linderoths.se

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Linderoths Mediaproduktion AB is a private Swedish branding and media production agency in Göteborg, operating since 1918. It serves business clients through two sub-brands: Ebb for brand-driven transformation consulting and Sidekick for operational coordination, design, events, and procurement services.

Ownership category

akta.pro rank

Product category

Marketing and Branding Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Branding agency services
• Marketing consulting services
• Media production agency
• Brand transformation consulting
• Design coordination services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Media Production and Consulting Services: Linderoths operates as a media production and consulting agency, providing services through project-based engagements. The company enters into client agreements (uppdragsavtal) where specific projects are defined with deliverables including advertising, marketing materials, store communication, interior/exterior design, events, vehicle graphics, giveaways, arena hosting, professional clothing, procurement, and graphic production.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Linderoths Mediaproduktion AB is a Swedish media production and branding agency that provides professional services through project-based engagements (uppdragsavtal). The company operates through two divisions: Ebb, a transformation bureau focused on brand-driven business development, and Sidekick, a coordination bureau handling store communication, design, events, and procurement. Deliverables include advertising, marketing materials, store communication, interior/exterior design, events, vehicle graphics, giveaways, arena hosting, professional clothing, procurement, and graphic production.

Product overview

Linderoths Mediaproduktion AB is a media production company that operates through two sub-brands following a corporate split: Ebb (transformation bureau) focuses on brand-driven business development addressing strategic challenges such as stagnant growth and weak brand identity, while Sidekick (coordination bureau) handles operational execution including store communication, design, events, and procurement services. The two entities together provide end-to-end support from strategic transformation to everyday coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Ebb: Transformationsbyrå som omfamnar framtidens utmaningar genom varumärkesdriven affärsutveckling. Helps with stagnating growth, lack of long-term vision, reactive strategies, weak brand identity, internal resistance to change, or capitalizing on future trends and new customer segments.
• Sidekick

Products and services

• Ebb
• Sidekick

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Forsman & Bodenfors: Major Swedish creative and advertising agency providing brand strategy, creative, and campaign work for large enterprise clients; comparable to Linderoths in service mix and core geographic market.
• Garbergs: Stockholm-based advertising and branding agency offering strategic communications, creative campaigns, and brand development, directly comparable to Linderoths' Swedish marketing agency profile.
• Great Works: Göteborg-headquartered digital branding and creative agency providing brand strategy, design, and digital marketing services; competes in the same regional market as Linderoths.
• Stockholm Design Lab: Swedish brand strategy and design consultancy focused on brand identity, packaging, and corporate communications, comparable to Linderoths' Ebb transformation offering.
• Snask: Stockholm-based creative agency combining brand identity, film production, and event experiences; overlaps with Linderoths' end-to-end positioning across strategy and creative production.

Broad incumbents

• Landor: Global brand consulting firm offering brand strategy, identity, and design services to multinational clients; comparable to Linderoths' transformation work but at much broader scale and reach.
• Interbrand: Global brand consultancy operating across brand strategy, naming, identity, and valuation; comparable to Linderoths' Ebb brand transformation offering as a much larger incumbent.
• Wolff Olins: Global brand consultancy specialising in brand-led business transformation; comparable to Linderoths' Ebb transformation offering but with much broader geographic reach and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Linderoths
• LinkedInlinkedin.com/company/linderoths

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linderoths