Roll-Kraft
Roll-Kraft is a family-owned US industrial manufacturer, founded in 1963, that designs, makes, and reconditions specialty roll tooling for tube, pipe, and roll forming customers across automotive, HVAC, construction, and energy end markets in North America.
- Company typePrivate
- Founded1963
- HeadquartersMentor, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roll-Kraft does
Roll-Kraft is a privately held, family-controlled industrial manufacturer founded in 1963 in Mentor, Ohio, specializing in the design, manufacture, and reconditioning of roll tooling for tube, pipe, and roll forming applications. The company's product portfolio centers on two lines — tube and pipe roll tooling, and roll form tooling — supplemented by a set of differentiated specialty products including tungsten carbide rolls (engineered to last up to 50 times longer than conventional tool steel), split rolls (designed to last 10–15 times longer than solid rolls by preserving throat diameter after rework), floating flange rolls (multi-piece design that eliminates surface marks by allowing outside rolls to spin at material speed), embossing rolls, and straightener rolls. Underlying technology includes Finite Element Analysis (FEA) software for design validation, custom CAD/CAM systems directly linked to CNC manufacturing equipment, proprietary CNC lathe processes for carbide roll production, and ISO 9001:2000 certified quality management across three North American facilities in Mentor, Woodbridge (Ontario), and Lombard (Illinois, operating as Chicago Roll Company).
The company monetizes primarily through one-time sales of new tooling and spare parts, plus recurring revenue from tooling reconditioning services and professional training and mill evaluation engagements. Pricing is fully quote-based, with a 100% performance guarantee (free replacement or full refund), and go-to-market is exclusively direct sales via a 24/7 technical specialist team, a toll-free line, and website contact forms — no distributors, resellers, or e-commerce channel. The customer base is enterprise industrial OEMs in metal forming end markets including automotive, HVAC (e.g., Daikin), tube and pipe production (e.g., Bull Moose Tube, Welded Tubes, Tectron Tube), construction (e.g., Ameristar Fence), and renewable energy. Roll-Kraft also operates an extensive Resource Center of technical articles, training videos, calculators, and case studies that functions as a top-of-funnel content engine and customer education platform. The firm is currently led by second-generation President Kevin Gehrisch, with the founder's original specialty manufacturing expertise complemented by recently appointed senior leaders in tube mill engineering, roll form applications, and plant management.
Roll-Kraft firmographics
Firmographics- Name
- Roll-Kraft
- Legal name
- Roll-Kraft
- Website
- https://roll-kraft.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roll-Kraft is a family-owned US industrial manufacturer, founded in 1963, that designs, makes, and reconditions specialty roll tooling for tube, pipe, and roll forming customers across automotive, HVAC, construction, and energy end markets in North America.
- Ownership category
- akta.pro rank
Where Roll-Kraft is headquartered
LocationHeadquarters
- HQ city
- Mentor
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Roll-Kraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- New Tube and Pipe Tooling Sales: Design and manufacturing of new roll tooling for tube and pipe mills, including specialty products like tungsten carbide rolls, floating flange rolls, embossing rolls, straightener rolls, and split rolls
- Tube and Pipe Mill Spare Parts: Spare parts manufacturing for all brands of tube and pipe mills and roll forming equipment, including Ardcor replacement parts
- Tooling Reconditioning Services: Reconditioning of existing roll tooling to original condition, including repairs to bore diameters, faces, and contour chips. Uses advanced processes for tungsten carbide and special materials
- Training Services: Tube and pipe training and education services, mill evaluation, alignment, and rebuild services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom tooling and services - no standard pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roll-Kraft product offering
Product offeringCore offering
Roll-Kraft designs, manufactures, and reconditions tube, pipe, and roll forming tooling, including specialty products such as tungsten carbide rolls, floating flange rolls, embossing rolls, straightener rolls, and split rolls, as well as spare parts. The company also provides tooling design and analysis using Finite Element Analysis (FEA), mill evaluation/alignment services, and training for tube, pipe, and roll forming operations.
Product overview
Roll-Kraft is a manufacturing company specializing in the design, manufacturing, and reconditioning of tube and pipe roll tooling and roll forming tooling. The company operates a unified product portfolio centered on two core product lines: Tube and Pipe Roll Tooling (including new tooling, specialty tooling such as tungsten carbide rolls, floating flange rolls, split rolls, embossing rolls, and straightener rolls, spare parts, and reconditioning services) and Roll Form Tooling (including new tooling, specialty tooling, spare parts, and reconditioning). The portfolio is complemented by professional training services for tube/pipe and roll forming operations, tooling design and analysis using FEA software, and a comprehensive Resource Center providing technical articles, videos, and calculators. The company holds ISO 9001 certification and offers a 100% performance guarantee across its product and service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Tube and Pipe Roll Tooling Design and manufacturing of roll tooling for the tube and pipe industry, utilizing Finite Element Analysis (FEA) software and ISO 9001:2000 certified manufacturing processes. Sold to tube and pipe manufacturers and roll forming companies.
- New Tube and Pipe Tooling Wide range of new tube and pipe tooling products including straightener rolls, embossing rolls, split rolls, tungsten carbide rolls, and floating flange rolls, designed and manufactured for tube and pipe mill operators.
- Reconditioning Tube and Pipe Tooling Cost-effective reconditioning services to restore tube and pipe roll tooling to original condition, including repairs to bore diameters, faces, and contour chips using advanced processes. Sold to tube and pipe manufacturers seeking to extend tool life.
- Tube and Pipe Mill Spare Parts Spare parts for all brands of tube and pipe mills and roll forming machines, including Ardcor replacement parts, gearbox assemblies, and custom electrical or equipment-related spare parts. Sold to tube and pipe mill operators across all OEMs.
- Tube and Pipe Split Rolls Split tube and pipe mill rolls that provide approximately 20-30% more cost than solid rolls but last 10-15 times longer by maintaining throat diameter after rework. Sold to tube and pipe manufacturers seeking extended tool life.
- Tungsten Carbide Rolls Long-lasting tungsten carbide rolls that can last up to 50 times longer than conventional hardened tool steel rolls, reducing tooling costs and downtime. Sold to tube and pipe manufacturers seeking maximum tool life.
- Floating Flange Rolls Mark-free tube and pipe rolls designed in several pieces where outside rolls spin freely to match material speed, eliminating roll marks. Sold to tube and pipe manufacturers requiring defect-free surface finishes.
- Embossing Rolls Metal forming rolls that corrugate straight or parallel ridges onto metal sheets or strips, increasing strength-to-weight ratio using precision CAD/CAM designed tooling. Sold to manufacturers producing embossed metal components.
- Straightener Rolls Tungsten carbide straightener rolls designed to straighten bent or crooked welded tube and pipe products, lasting up to 50 times longer than conventional tool steels. Sold to tube and pipe manufacturers needing post-weld straightening.
- Roll Form Tooling Design, manufacturing, and reconditioning of roll forming tooling for various industrial applications. Sold to roll forming manufacturers across multiple industries.
- New Roll Form Tooling New roll form tooling products for roll forming machines. Sold to roll forming manufacturers.
- Roll Form Spare Parts Spare parts for roll forming machines and equipment. Sold to roll forming manufacturers.
- Specialty Roll Forming Tooling Specialty tooling designed for specific roll forming applications. Sold to roll forming manufacturers with custom application needs.
- Training, Education, and Mill Evaluation Services Professional training and education for tube and pipe operations and roll forming, including mill evaluation, alignment services, and troubleshooting support. Sold to tube, pipe, and roll forming manufacturers seeking operational improvement.
- Tooling Design and Analysis (FEA) Finite Element Analysis (FEA) software simulation of tooling design before manufacturing to predict problems associated with tube mill configuration, material properties, and reshaping. Sold to manufacturers seeking validated, optimized tooling designs.
Quantifiable outcome
- On-Time Delivery: 98.6%
- +4 more outcomes
Companies that use Roll-Kraft
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
Roll-Kraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Roll-Kraft partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Roll-Kraft competitors and assessment
Company assessmentDirect peers
- Formtek: Formtek (formerly Dahlstrom) designs and manufactures roll forming equipment and tooling, closely overlapping Roll-Kraft's roll forming tooling line. Both serve tube, pipe, and roll forming customers with engineered tooling solutions.
- Yoder Industries: Yoder manufactures roll forming machinery and tooling for tube and pipe applications, directly comparable to Roll-Kraft's core product line. It serves similar industrial OEMs and metal forming customers in North America.
- Tishken: Tishken produces roll forming equipment and related tooling for industrial customers, serving automotive, construction, and HVAC markets that overlap Roll-Kraft's customer verticals.
- AddisonMckee: AddisonMckee designs and manufactures tube mill equipment and tooling, making it a direct peer in the tube and pipe tooling segment that Roll-Kraft serves.
- Braner USA: Braner USA manufactures tube mill equipment, slitting lines, and roll tooling for steel processing customers. Its tooling and mill services overlap with Roll-Kraft's tube and pipe offerings.
Regional players
- Contours Ltd: Contours Ltd is a UK-based roll tooling specialist serving European tube and pipe manufacturers. It is directly comparable to Roll-Kraft's tooling offering but primarily competes in EMEA rather than North America.
- Dreistern: Dreistern is a European roll forming machinery and tooling manufacturer serving automotive, construction, and HVAC customers. It is comparable in offering to Roll-Kraft but primarily competes outside North America.
Broad incumbents
- Butech Bliss: Butech Bliss supplies a broad portfolio of metal processing and forming equipment, including components and tooling for rolling applications. It is a broader incumbent that overlaps with Roll-Kraft's metal forming tooling.
- ANDRITZ: ANDRITZ is a global industrial machinery group whose metals processing and tube mill offerings intersect with Roll-Kraft's end markets. It is a much larger incumbent with broader capabilities.
- SMS group: SMS group is a large international supplier of metallurgical plant and rolling mill equipment, including tube mill machinery that competes with the broader ecosystem Roll-Kraft serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Roll-Kraft social profiles
Digital presenceRoll-Kraft compliance and trust
Trust signalCompliance1 record
Roll-Kraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll-Kraft leadership team
Management profileNumber of profiles
Profiles4 records
Roll-Kraft subsidiaries and ownership
Company hierarchySubsidiaries2 records
Roll-Kraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll-Kraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll-Kraft
What does Roll-Kraft do?
Roll-Kraft designs, manufactures, and reconditions tube, pipe, and roll forming tooling, including specialty products such as tungsten carbide rolls, floating flange rolls, embossing rolls, straightener rolls, and split rolls, as well as spare parts. The company also provides tooling design and analysis using Finite Element Analysis (FEA), mill evaluation/alignment services, and training for tube, pipe, and roll forming operations.
Is Roll-Kraft a public or private company?
Roll-Kraft is a private company. It is classified as family owned and is currently operating.
When was Roll-Kraft founded?
Roll-Kraft was founded in 1963. It employs 101 to 250 people.
Where is Roll-Kraft based?
Roll-Kraft is headquartered in Mentor, United States, in the North America region.
How does Roll-Kraft make money?
Four revenue lines are on record. New Tube and Pipe Tooling Sales are the primary driver. The others are tube and Pipe Mill Spare Parts, tooling Reconditioning Services and training Services.
Who are Roll-Kraft's main competitors?
Direct peers on record are Formtek, Yoder Industries, Tishken, AddisonMckee and Braner USA. Regional players are Contours Ltd and Dreistern. Broad incumbents are Butech Bliss, ANDRITZ and SMS group.
Does Roll-Kraft have an API?
No public API is recorded for Roll-Kraft.