Superbru
Superbru is a free, UK-founded sports prediction and fantasy game platform serving individual sports fans with 80+ annual tournaments across 12 sports, monetized via advertising and a Premium subscription.
- Company typePrivate
- Founded2006
- HeadquartersWilmslow, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Superbru does
Superbru, operated by SportEngage Limited, is a free-to-play sports prediction and fantasy game platform founded in 2006 and headquartered in London (registered office at 64 Kimber Road). The platform serves individual sports fans across the UK, Europe, Africa, Australia, New Zealand, Asia, and North America, and reports a cumulative player base of 2,866,682. It covers 80+ tournaments annually across 12 sports — including soccer, rugby union, rugby league, rugby sevens, cricket, tennis, golf, motorsport, cycling, American football, Aussie Rules, and medal sport — through three core game formats: a Predictor game (score prediction with Result/Close/Exact scoring), a Fantasy game (squad selection with limited transfers), and a Superstars Daily Fantasy game (matchday player picks including an odds-based variant). It also offers a Superbru for Businesses sub-brand for corporate clients seeking branded prediction games.
The technical platform is delivered via web (superbru.com), iOS, and Android, with social-login integrations including Apple, URC, and EPCR My Gainline accounts. All core gameplay is free; monetization combines third-party advertising (Google AdSense) with a recurring Superbru Premium subscription that removes ads and adds match previews and detailed analysis. Distribution is self-serve and product-led, augmented by content marketing through the localized Superbru Herald news platform and organic social channels (Facebook, X, Instagram), with private-league invitations driving word-of-mouth virality among users.
The business is privately held, has no disclosed funding rounds or parent company, and shows no acquisition history; it appears to be a bootstrapped, lifestyle-scale operation with no AI/ML capabilities disclosed in its product surface.
Superbru firmographics
Firmographics- Name
- Superbru
- Legal name
- SportEngage Limited
- Website
- https://superbru.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Superbru is a free, UK-founded sports prediction and fantasy game platform serving individual sports fans with 80+ annual tournaments across 12 sports, monetized via advertising and a Premium subscription.
- Ownership category
- akta.pro rank
Superbru industry classification
Industry- Product category
- Fantasy Sports Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)
- akta.pro secondary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
Keywords
Where Superbru is headquartered
LocationHeadquarters
- HQ city
- Wilmslow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Superbru business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Freemium Model: Core Superbru service is completely free with features including private leagues, up to 10 leagues per tournament, 80+ annual tournaments, and access to all basic prediction games. Revenue generated from advertising displayed to free users and conversion of users to Premium tier.
- Premium Subscription: Paid subscription service offering extra benefits including enhanced match previews, detailed tournament analysis, and exclusive features. Subscription auto-renews unless cancelled. Fees stated inclusive of VAT.
- Advertising: Targeted advertisements served based on user browsing activities. Partnered with third parties including Google AdSense to manage advertising on webpages and other websites. Users can opt out of interest-based advertising by upgrading to Premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core prediction and fantasy games |
| Subscription | Annual | Premium subscription with enhanced features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Superbru product offering
Product offeringCore offering
Superbru operates a free online sports prediction and fantasy game platform covering 80+ tournaments annually across 12 sports including soccer, rugby union, rugby league, rugby sevens, cricket, tennis, golf, motorsport, cycling, American football, and Aussie Rules. The platform offers three core game formats — Predictor (score prediction), Fantasy (squad management with transfers), and Daily Fantasy Superstars (matchday player picks) — and monetizes through a freemium model with advertising on free users and an optional Premium subscription.
Product overview
Superbru is a free online sports predictor and fantasy game platform offering three core game types: Predictor (score prediction across 50+ tournaments in 7+ sports), Fantasy (squad selection with transfer management), and Superstars Daily Fantasy (matchday player picks without squad management). The platform covers 80+ tournaments annually across 12 sports including soccer, rugby union/league/sevens, cricket, tennis, golf, motorsport, cycling, American football, and Aussie Rules. Superbru also offers a Premium subscription tier with enhanced features and a Business offering for enterprise customers. All core games are free to play with optional Premium upgrades.
Differentiator
Problem solved
Functional benefit
Brands
- Superbru Premium: Paid subscription service offering extra features including detailed match previews and enhanced functionality
- Superbru Herald
Products and services
- Superbru Predictor Score-prediction game where users pick match outcomes and earn points (Result, Close, or Exact) for accuracy. Covers 50+ tournaments annually across rugby union, football, cricket, rugby league, American football, Aussie Rules, and rugby sevens.
- Superbru Fantasy Fantasy game where users select a squad of real-world players and pick a starting team for each round, with limited transfers and team limits. Covers major football and rugby union tournaments.
- Superbru Superstars (Daily Fantasy) Matchday-pick format where users choose a handful of players in key positions each matchday with no squad, transfer, or team-limit management. Includes an innovative odds-based format for some sports.
- Superbru Premium Paid annual subscription offering extra benefits such as full objective match previews, individual match analysis, and an ad-free experience; auto-renews unless cancelled.
- Superbru for Businesses Enterprise offering that allows businesses to engage employees or customers through branded Superbru predictor and fantasy games.
- Nations Championship Rugby Predictor New predictor game for the international Nations Championship rugby union tournament in a Northern vs. Southern Hemisphere format, where users predict the winner and margin of victory in each match.
Quantifiable outcome
- 2,866,682 sports fans have played Superbru games
Companies that use Superbru
Customer profileSegments1 record
Ideal customer profiles2 records
Superbru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Superbru partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- United Rugby Championship (URC)coreURC partnership allows Superbru to offer integrated login for URC subscribers and provides URC with user registration, gameplay, demographics, and engagement data to support their marketing efforts. Users who join Superbru games for rugby tournaments kicking off after September 1, 2023 have their data shared with URC.
- EPCR (European Professional Club Rugby)minorEPCR My Gainline account integration allows EPCR users to log into Superbru using their existing EPCR credentials.
- Google AdSenseminorThird-party advertising partner managing targeted advertisements on Superbru webpages based on user browsing activities and interests.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Superbru competitors and assessment
Company assessmentDirect peers
- Fantasy Hub: UK-based free fantasy football predictions and tools platform serving a similar Premier League-focused audience with prediction-game and team-picking utilities comparable to Superbru.
- Dream Team (SportEngage sister brand via FootballGuys): UK-based free fantasy football platform historically operated within the SportEngage ecosystem alongside Superbru, serving the same B2C sports-predictor audience with overlapping game formats and tournaments.
- FanTeam: European daily fantasy sports operator focused on football, offering paid DFS contests across European leagues, with overlapping target customers to Superbru's football/rugby audience.
- Fantasy Football Scout: UK-based Fantasy Premier League statistics and analytics community serving the same English-speaking football-fan audience as Superbru with fantasy-related data, projections, and tools.
- PredictZ: Free football prediction site offering match-score predictions and statistics, comparable to Superbru's predictor format but with a narrower football-only focus.
Broad incumbents
- DraftKings: Largest US-based DFS and sports betting operator offering paid contests across NFL, NBA, MLB, NHL, etc., representing the structural incumbent Superbru competes against for sponsorship and partnership dollars.
- FanDuel: Major US DFS and online sportsbook operator providing paid fantasy contests across all major US sports leagues, part of the broader competitive set for any consumer fantasy sports product globally.
Emerging players
- Sorare: Blockchain-based fantasy football platform offering NFT-backed player cards and tournaments, an emerging alternative in the football fantasy space overlapping with Superbru's football audience.
- RealFevr: NFT-based fantasy football and sports platform operating DFS contests across multiple sports, an emerging alternative with overlapping formats to Superbru's Predictor and Daily Fantasy games.
Others
- StatsBomb: Sports data and analytics provider supplying advanced football data feeds to clubs, media, and betting operators; adjacent infrastructure provider whose data could underpin Superbru products and whose customers overlap with potential B2B clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Superbru social profiles
Digital presenceSuperbru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superbru leadership team
Management profileNumber of profiles
Profiles1 record
Superbru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superbru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superbru
What does Superbru do?
Superbru operates a free online sports prediction and fantasy game platform covering 80+ tournaments annually across 12 sports including soccer, rugby union, rugby league, rugby sevens, cricket, tennis, golf, motorsport, cycling, American football, and Aussie Rules. The platform offers three core game formats — Predictor (score prediction), Fantasy (squad management with transfers), and Daily Fantasy Superstars (matchday player picks) — and monetizes through a freemium model with advertising on free users and an optional Premium subscription.
Is Superbru a public or private company?
Superbru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superbru founded?
Superbru was founded in 2006.
Where is Superbru based?
Superbru is headquartered in Wilmslow, United Kingdom, in the Europe region.
How does Superbru make money?
Three revenue lines are on record. Freemium Model is the primary driver. The others are premium Subscription and advertising.
Who are Superbru's main competitors?
Direct peers on record are Fantasy Hub, Dream Team (SportEngage sister brand via FootballGuys), FanTeam, Fantasy Football Scout and PredictZ. Broad incumbents are DraftKings and FanDuel. Emerging players are Sorare and RealFevr. StatsBomb is listed as an others.
Does Superbru have an API?
No public API is recorded for Superbru.
What industry is Superbru in?
Superbru's product category is Fantasy Sports Platform. Its primary akta.pro industry code is MPAEAHAF, Fantasy Contests, Leagues & Tournament Organizers, with a secondary code of MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators). Its NAICS code is 513210 and its SIC code is 7990.