What StatsBomb does

StatsBomb is a football data analytics company founded in 2016 and headquartered in Bath, United Kingdom. It provides advanced event and tracking data alongside proprietary analytics models to professional football clubs and organisations worldwide, covering more than 190 competitions and 40+ key leagues with bundled 360 freeze-frame player-location data at over 3,400 events per match. Its core technology combines AI-driven pitch detection and computer vision with manual expert validation, and its proprietary data science models — including Expected Goals (xG), On-Ball Value (OBV), the Header Oriented Performance System (HOPS), and xPass 360 — are positioned as industry-leading differentiators used for player recruitment, tactical analysis, and performance evaluation.

The company's product portfolio centres on the Hudl StatsBomb analytics platform, which delivers data via an intuitive visual interface, APIs (JSON, XML, CSV), and file exports, and integrates natively with the broader Hudl Pro Suite (Sportscode, Studio, Insight). Since Hudl's 2024 acquisition of StatsBomb (completed February 2026), the product has been rebranded 'Hudl StatsBomb' and integrated with Wyscout's video library to form a unified recruitment workflow, with data licensing extended to player agencies, universities, and external businesses. Revenue is generated primarily through quote-based, annual enterprise subscriptions sold via direct field sales to professional football organisations. StatsBomb also serves the broader analytics community through free public data releases covering women's football leagues, building industry advocacy and a developer ecosystem around its data assets.

Name

StatsBomb

Legal name

Hudl, Inc.

Website

https://statsbomb.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

StatsBomb provides AI-collected football event and tracking data covering 190+ competitions to professional clubs and organisations. It delivers proprietary models (xG, OBV, HOPS, xPass 360) via the Hudl StatsBomb analytics platform and APIs, and now operates within Hudl's Pro Suite with Wyscout video integration for recruitment and tactical analysis.

Ownership category

akta.pro rank

Product category

Sports Analytics / Football Data Software

NAICS

Information (51)

akta.pro primary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Football data analytics
• Sports performance data
• Event data licensing
• Player tracking data
• Football scouting software

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Football Data Licensing to Professional Clubs: Hudl Statsbomb provides data subscriptions and licensing to professional football clubs and organisations globally. Services include event data, tracking data, 360 freeze-frame data, and proprietary models (xG, OBV, HOPS, xPass 360) delivered via analytics platform, API, or file formats (JSON, XML, CSV). Pricing is quote-based and sold via enterprise agreements through Hudl's sales team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

StatsBomb provides advanced football data and analytics to professional football clubs and organisations, delivering over 3,400 events per match across 190+ competitions with bundled 360 player-location data for 40+ key leagues. Its platform combines AI-driven computer vision data collection with proprietary models including xG (Expected Goals), OBV (On-Ball Value), HOPS, and xPass 360, accessed through an analytics platform, APIs, and native integration within the Hudl Pro Suite.

Product overview

Hudl StatsBomb operates as a core product within the Hudl professional sports solutions portfolio. The primary offering is the StatsBomb Advanced Football Data platform (with its companion Analysis Platform), delivering over 3,400 events per match across 190+ competitions with bundled 360 player-location data for 40+ key leagues. The portfolio includes proprietary data science models: xPass 360 (expected pass model using 360 freeze-frame player location data), xG (Expected Goals), OBV (On-Ball Value), and HOPS (Header Oriented Performance System). StatsBomb data integrates natively across the Hudl Pro Suite including Hudl Sportscode, Studio, and Insight, and — following Hudl's 2024 acquisition of StatsBomb and the 2025 Wyscout integration — the platform now combines StatsBomb's event and tracking data with Wyscout's video library in a unified recruitment and scouting workflow. Wyscout Data provides a complementary public-facing football data API. StatsBomb also serves the women's football analytics community through free public data releases covering major women's leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Hudl StatsBomb Advanced Football Data Advanced football data product delivering over 3,400 events per match across 190+ competitions, with bundled 360 player-location data for 40+ key leagues and proprietary data science models (xG, OBV, HOPS, xPass 360), for professional football clubs and organisations.
• Hudl StatsBomb Analysis Platform Advanced but intuitive analytics platform with customisable data visualisation tools and integrated Wyscout video, providing professional teams with a single unified tool for pre-match, post-match, and live custom analysis.
• Wyscout Data (Football API) Comprehensive football data API for performance, scouting, and recruitment analysis, available as part of the unified Hudl data licensing offering alongside StatsBomb's event and tracking data, with delivery via JSON, XML, and CSV formats.
• xPass 360 Upgraded expected pass model that incorporates player location data from 360 freeze-frames to generate context-aware pass predictions, outperforming models that use tracking data alone, for analysing positional biases and individual player performance.
• Hudl StatsBomb with Wyscout Video (Unified Recruitment Platform) Enhanced StatsBomb platform integrating Wyscout's video library with StatsBomb's data and analytics into a single unified recruitment workflow, consolidating talent identification, video scouting, clip generation, and playlist creation.
• Free Women's Football Public Data Free publicly accessible StatsBomb data releases covering five complete domestic women's football leagues, including 771 matches, 62 teams, and 1,500 players across NWSL, WSL, Serie A Women, Frauen-Bundesliga, and Liga F, with high-spec event data including passes, carries, shots, pressures, and Expected Goals models.

Quantifiable outcome

• 3,400+ events tracked per match for granular player and team analysis
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• WyscoutcoreTechnology or Integration · 28 July 2025Hudl Statsbomb integrated Wyscout's video library with Statsbomb's data and analytics into a unified recruitment workflow for football analysts and scouts. The integration consolidates talent identification, video scouting, clip generation, and playlist creation into a single solution, representing a core platform enhancement addressing a long-standing industry fragmentation problem.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Wyscout: Wyscout is the world's largest football video and stats database, used by clubs, federations, and agencies for scouting and recruitment. Now a Hudl sister product to StatsBomb, Wyscout historically competed head-to-head with StatsBomb in football data/video scouting, making it a directly comparable peer — albeit one now under common ownership.
• Stats Perform: Stats Perform (Opta, BetVision, RunningBall) is the historical incumbent in football data and analytics, providing live event data, tracking data, and AI models to leagues, broadcasters, and clubs globally. It is the most direct competitor to StatsBomb across European football leagues and is comparable on coverage, model sophistication, and target customer base.
• InStat: InStat is a video and data scouting platform for football and other sports, providing match analysis, statistics, and player data to professional clubs and federations. Acquired by Hudl in 2023, it is now a Hudl sister product to StatsBomb and a direct peer in the football video+data analytics space, particularly in Eastern European and emerging markets.
• Second Spectrum: Second Spectrum provides AI-powered sports tracking and analytics, originally dominant in basketball and now expanding into football. It shares StatsBomb's computer-vision + machine-learning data-collection approach and sells advanced analytics to elite clubs, leagues, and broadcasters.

Emerging players

• SkillCorner: SkillCorner is an emerging provider of broadcast-based football tracking data and analytics using computer vision, offering a lower-cost alternative to traditional tracking feeds. It competes with StatsBomb in the 360/tracking data layer, particularly for clubs seeking more affordable access to player-location data.
• Kinexon: Kinexon provides real-time indoor/outdoor tracking and analytics using UWB and computer vision technologies, with growing football applications. It is an emerging player whose tracking data and analytics capabilities overlap with the player-location dimensions of StatsBomb's 360 offering.

Broad incumbents

• Hawk-Eye Innovations (Sony): Hawk-Eye (owned by Sony) provides ball-tracking, line-calling, and sports broadcast enhancement technology, including football tracking data and officiating tools. It is a broad incumbent operating across multiple sports with computer-vision-based tracking data capabilities overlapping StatsBomb's 360 freeze-frame and tracking offerings.
• ChyronHego: ChyronHego provides broadcast graphics, virtual placement, and sports tracking solutions (TRACAB) used by football leagues and broadcasters worldwide. Its TRACAB optical tracking data is a competitor to StatsBomb's 360/tracking feeds, particularly for league-level data rights deals.
• Hudl: Hudl is the parent company of StatsBomb and a broad sports technology platform providing video analysis, performance tools, and wearable data across multiple sports and levels. While it operates at a different sport breadth than StatsBomb, Hudl now bundles and distributes StatsBomb data within its Pro Suite, making it both a parent and a strategic distribution peer.
• Catapult Sports: Catapult is a leading athlete monitoring and performance analytics platform serving elite sports teams across football, rugby, basketball, and more. While Catapult's core strength is wearable GPS/IMU tracking and load management rather than event data, it increasingly overlaps with StatsBomb in the football analytics stack sold to elite clubs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StatsBomb