Vitamin 2
Vitamin 2 is a full-service Swiss advertising agency based in St. Gallen, serving enterprise clients across banking, retail, healthcare, tourism, and industry in Eastern Switzerland with brand strategy, digital, web, and creative production services.
- Company typePrivate
- Founded2001
- HeadquartersSaint Gallen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vitamin 2 does
Vitamin 2 is a full-service Swiss advertising agency (Fullservice-Werbeagentur) headquartered in St. Gallen with a secondary office at ZIKpunkt in Arbon, serving enterprise and institutional clients across Eastern Switzerland. Operating under the legal entity VITAMIN 2 AG, the agency has been in business for over 20 years and runs a team of approximately 35-40 professionals across brand strategy, branding, online marketing, web design and development, film and photography, illustration and animation, and AI/automation services. Its client base spans banking (Raiffeisen Unteres Rheintal, Bank Frick), retail (Migros Ostschweiz), consumer goods (Rausch AG, Züger Frischkäse), healthcare (Psychiatrie St. Gallen, Ostschweizer Kinderspital), tourism (Heidiland, Schaffhauserland), and industry/construction (S. Müller Holzbau, ETAVIS).
The agency's core offering is an end-to-end creative services stack — from briefing and positioning through to monitoring — delivered by in-house strategists, designers, web developers, and project leads, supplemented by a recurring network of freelance specialists and production partners (Sénic, Boutiq, packthis, The Washing Line) for animation, film, packaging, and strategy execution. Underlying technical capabilities include full-stack web development, UX design, digital campaign production, and motion/CGI work, with no proprietary platform technology disclosed. Pricing is project-based quotation in CHF (one-third deposit on engagement) with retainer-style ongoing relationships implied for repeat clients; no public pricing or revenue figures are disclosed.
Vitamin 2 differentiates itself through award-winning creative output (Swiss Poster Award 2018, Museum für Gestaltung Zürich collection, Best of Swiss Web 2026 shortlist), a distinctive progressive employer brand anchored by its 'Reifezeit' (8-week vacation) policy introduced in January 2023, and deep integration in the Eastern Swiss creative community via the V2 Sessions events and festival participation. The business remains privately held and partner-managed, with no disclosed external investment, acquisitions, or international expansion beyond a reference to a Belgrade office.
Vitamin 2 firmographics
Firmographics- Name
- Vitamin 2
- Legal name
- VITAMIN 2 AG
- Website
- https://vitamin2.ch
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitamin 2 is a full-service Swiss advertising agency based in St. Gallen, serving enterprise clients across banking, retail, healthcare, tourism, and industry in Eastern Switzerland with brand strategy, digital, web, and creative production services.
- Ownership category
- akta.pro rank
Where Vitamin 2 is headquartered
LocationHeadquarters
- HQ city
- Saint Gallen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Vitamin 2 business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Project-Based Creative Services: Vitamin 2 charges for agency services on a project quotation basis. According to their AGB, services are rendered per quote ('Offerte'), with additional services billed separately. A one-third deposit (Akonto) is charged at project start for new clients. Services span strategy, branding, web design, marketing campaigns, and ongoing retainer relationships.
- Recurring/Retainer Clients: The agency maintains ongoing client relationships for services such as online marketing, branding, and campaign management, suggesting retainer or recurring revenue arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based quotation model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vitamin 2 product offering
Product offeringCore offering
Vitamin 2 is a full-service Swiss advertising agency (Fullservice-Werbeagentur) based in St. Gallen that delivers end-to-end marketing and communications services for enterprise clients across Eastern Switzerland. The agency covers the full project lifecycle from strategy and briefing through creative execution to monitoring, offering brand strategy, branding, corporate identity, online marketing, web design and development, film/photography, illustration, animation, and AI/automation services. Engagements are delivered by an in-house team of 35-40 professionals on a project-by-project or retainer basis.
Product overview
Vitamin 2 is a full-service advertising agency (Fullservice-Werbeagentur) based in St. Gallen, Switzerland, with additional offices in Arbon and Belgrade. The agency operates as a single unified service offering rather than a platform-plus-modules architecture. Their core product encompasses comprehensive marketing and communications services organized into distinct but interconnected practice areas: Brand Strategy & Branding, Online Marketing & Social Media, Webdesign & UX Design, Konzeption & Positionierung, Film & Fotografie, Illustration & Animation, KI & Automatisierung, and Grafikdesign. These services are delivered through cross-functional teams to clients across diverse industries including tourism, healthcare, finance, retail, and industrial sectors. The agency is particularly known for its innovative employer policies, including the 'Reifezeit' (Ripening Time) program offering 8 weeks of vacation to employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Advertising Agency (Fullservice-Werbeagentur)
- Brand Strategy and Positioning
- Online Marketing and Social Media
- Web Design, UX Design and Web Development
- Campaign Design, Film, Photography, Illustration and Animation
- Internal and External Corporate Communications
Quantifiable outcome
- 78% average customer recommendation rate across all service areas (3 years post-Reifezeit introduction)
- +3 more outcomes
Companies that use Vitamin 2
Customer profileNamed customers15 records
Segments5 records
Vitamin 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vitamin 2 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Sénic (Animation & Motion)coreSénic provides animation, motion graphics, CGI, and social media ad production for Vitamin 2 client campaigns. Appears across multiple projects including Rausch AG, Migros Ostschweiz, and others.
- Boutiq (Film Production)coreBoutiq is a film production company that partnered on the Rausch AG Repair-Express-Kur campaign (Kambundji sisters TV spot).
- Kaluza Schmid Studio (Berlin)minorA Berlin-based design studio. Graphic designer Daniela Winck visited Vitamin 2 as part of a creative exchange program.
- Zlatko Pesic (Web Development)coreExternal web developer contributing to Vitamin 2 projects, listed as responsible for web development on the S. Müller Holzbau rebranding project.
- UX Meetup St. GallenminorVitamin 2 team members (Andrea Eichmann, René Vogel) participate in and present at the UX Meetup St. Gallen community events.
- Lea Meienberger (Photography)coreFreelance photographer engaged for the Rausch AG campaign with the Kambundji sisters.
- packthis (Packaging Design)corePackaging design agency providing packaging and campaign design for client projects including Munz Extra Milk and Relaunch.
- Daniel Ammann (Photography)coreFreelance photographer contributing to the Raggenbass corporate identity project.
- who's mcqueen (Film Production)coreFilm production company for the Munz 'Gemeinsam ist besser' campaign.
- Boutiq AG (Animation)coreAnimation studio for the Minor (Maestrani) campaign, building a character-based brand ambassador campaign.
- The washing Line / Martin Fuchs (Strategy)coreStrategic consultancy and copywriting partner engaged for multiple projects including Munz and Minor campaigns.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Vitamin 2 competitors and assessment
Company assessmentBroad incumbents
- Jung von Matt: Swiss-origin agency that scaled into a global network. Same full-service creative DNA as Vitamin 2 but a BROAD_INCUMBENT operating at international scale with proprietary platforms, larger budgets, and account mandates Vitamin 2 cannot serve.
- Publicis Groupe Switzerland: Global agency network with Swiss operations. Provides a comparable scope of services (creative, digital, media) but operates as a broad incumbent with network scale, media buying capabilities, and cross-market reach beyond Vitamin 2's footprint.
- Havas Switzerland: Swiss arm of the global Havas network. Offers overlapping full-service advertising capability but competes with Vitamin 2 only for the largest Swiss enterprise and DACH mandates it has the capacity to win.
- Y&R (VMLY&R) Switzerland: Swiss presence of the global WPP-aligned brand/creative network. Comparable in delivering integrated brand and digital work to enterprise clients, but at materially larger scale and with global account coordination.
Direct peers
- Walker: Zürich-based independent creative agency with a strong Swiss mid-market and enterprise client book. Comparable to Vitamin 2 in delivering brand strategy, design, and campaigns as an independent, mid-sized Swiss creative shop.
- Ruf Lanz: Independent Swiss creative agency known for poster and campaign craft. Highly comparable to Vitamin 2's creative-led positioning (Swiss Poster Award heritage, bold creative work) though smaller in headcount and more focused on long-standing single-brand relationships.
- Farner: Swiss integrated communications agency combining advertising, PR, and digital. Comparable to Vitamin 2 in offering end-to-end strategy-to-execution services for Swiss enterprise clients, particularly in regulated sectors.
- Wirz Werbeagentur: One of Switzerland's largest independent full-service agencies, headquartered in Zurich. Comparable to Vitamin 2 across the full-service model (strategy, creative, digital, film) but operating at significantly larger scale and on a national/international client footprint, making it the closest direct peer from above.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vitamin 2 social profiles
Digital presenceVitamin 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitamin 2 leadership team
Management profileNumber of profiles
Vitamin 2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitamin 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitamin 2
What does Vitamin 2 do?
Vitamin 2 is a full-service Swiss advertising agency (Fullservice-Werbeagentur) based in St. Gallen that delivers end-to-end marketing and communications services for enterprise clients across Eastern Switzerland. The agency covers the full project lifecycle from strategy and briefing through creative execution to monitoring, offering brand strategy, branding, corporate identity, online marketing, web design and development, film/photography, illustration, animation, and AI/automation services. Engagements are delivered by an in-house team of 35-40 professionals on a project-by-project or retainer basis.
Is Vitamin 2 a public or private company?
Vitamin 2 is a private company. It is classified as management employee owned and is currently operating.
When was Vitamin 2 founded?
Vitamin 2 was founded in 2001. It employs 11 to 50 people.
Where is Vitamin 2 based?
Vitamin 2 is headquartered in Saint Gallen, Switzerland, in the Europe region.
How does Vitamin 2 make money?
Two revenue lines are on record. Project-Based Creative Services are the primary driver. The others are recurring/Retainer Clients.
Who are Vitamin 2's main competitors?
Broad incumbents on record are Jung von Matt, Publicis Groupe Switzerland, Havas Switzerland and Y&R (VMLY&R) Switzerland. Direct peers are Walker, Ruf Lanz, Farner and Wirz Werbeagentur.
Does Vitamin 2 have an API?
No public API is recorded for Vitamin 2.