Chrome FCU

What Chrome FCU does

CHROME Federal Credit Union (Chrome FCU, legal name CHROME Federal Credit Union, founded 1974) is a federally chartered, member-owned cooperative credit union headquartered at 440 Racetrack Road in Washington, Pennsylvania. It serves individuals and small businesses that live, work, attend school, or worship in eight Southwestern Pennsylvania counties (Allegheny, Armstrong, Beaver, Butler, Greene, Fayette, Washington, and Westmoreland) through four physical branches in Washington (Racetrack Road and Griffith Avenue), Sewickley/Wexford, and Pittsburgh's North Shore, supplemented by 24/7 digital channels. Membership requires only a $5 par value share, and the institution is federally insured by the NCUA up to $250,000 and rated 5-stars by BauerFinancial on a continuous basis.

The product portfolio spans core retail and small-business banking: deposit products include Primary Savings (0.05% APY), Kasasa Cash Checking (5.00% APY on balances up to $10,000 with qualifications), Kasasa Cash Back Checking (5% cash back up to $10/month), Kasasa Saver (2.00% APY on balances up to $100,000), Standard and Premium Money Market, and Certificate Accounts (including a 3.55% APY 5-month promo). Lending products cover auto, mortgage, home equity loans and HELOC (starting at 6.75% APR), personal, RV, credit cards, and commercial loans for businesses. The underlying digital banking stack is built and operated by Jack Henry & Associates with Banno digital infrastructure, exposing online and mobile (iOS/Android) banking with mobile deposit, Zelle peer-to-peer payments, bill pay, budgeting and financial insights, account aggregation, Apple/Google/Samsung Pay wallet support, and customized alerts. Adjacent service lines include identity and fraud protection through Kasasa Protect ($7.99-$8.99/month subscription), the Trusted Contact Service aimed at older members, CHROME Confidence multi-layer security, financial wellness counseling via GreenPath Financial Wellness, and a Refer-a-Friend program.

Revenue mechanics mirror a standard cooperative financial institution: primary income is net interest margin from the loan-to-deposit spread across consumer and business lending, supplemented by transaction and account-related fees (courtesy pay, NSF, stop payment, wire, research, garnishment, paper statements, escheatment, card replacement), debit and credit card interchange, subscription revenue from Kasasa Protect, and joint-marketing revenue sharing with TruStage and CUNA Mutual Group. Distribution combines four branches, the shared CO-OP branch network (5,400+ locations), 37,000+ surcharge-free ATMs via MoneyPass and CO-OP, online applications and appointment scheduling, and inside sales via telephone banking; growth is led by direct-to-consumer community outreach and a member referral program.

Name

Chrome FCU

Legal name

CHROME Federal Credit Union

Website

https://chromefcu.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Chrome FCU is a federally chartered, member-owned credit union serving consumers and small businesses across eight Southwestern Pennsylvania counties through four branches and 24/7 digital banking built on Jack Henry & Banno infrastructure, offering deposit, lending, and financial wellness products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)

Keywords

• Credit union services
• Personal banking products
• Consumer lending services
• Deposit accounts
• Small business banking

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Primary revenue driver from the spread between interest earned on loan portfolio (auto loans, mortgages, credit cards, personal loans, home equity products) and interest paid on member deposits (savings, checking, certificates, money market accounts). As a credit union, remaining income after operating costs is returned to members through better rates and lower fees.
2. Fee Income: Various service fees including courtesy pay ($30), non-sufficient funds ($30), stop payment ($25), return item ($15), overnight card replacement ($50), standard replacement ($10), wire transfers ($10), research fees ($20/hour), garnishment processing ($50), paper statements ($2), inactive account ($5/month after 12 months), and membership processing ($5).
3. Kasasa Protect Subscription: Monthly subscription service for identity fraud protection and restoration offered through Kasasa partnership. Kasasa account holders pay $7.99/month, non-Kasasa account holders pay $8.99/month. Secondary account holders on joint accounts pay additional $5.99/month.
4. Joint Marketing Partnerships: Revenue sharing arrangements with joint marketing partners including TruStage (insurance products) and other financial service providers. Privacy policy discloses sharing with CUNA Mutual Group and joint marketing relationships.
5. Interchange Revenue: Revenue from debit and credit card transaction interchange fees on CHROME-issued cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

CHROME Federal Credit Union is a member-owned, not-for-profit cooperative financial institution offering deposit products (savings, checking, money market, certificates), consumer and business lending (auto, mortgage, home equity, HELOC, personal, RV, credit cards), and digital banking services to members who live, work, attend school, or worship in eight Southwestern Pennsylvania counties. Operations are supported by 4 branch locations, online/mobile banking on the Jack Henry/Banno platform, and access to 5,400+ shared branches and 37,000+ surcharge-free ATMs nationwide.

Product overview

Chrome FCU operates as a credit union offering a comprehensive suite of financial products and services primarily serving Southwestern Pennsylvania. The core platform is the CHROME 24 Digital Banking system (built on Jack Henry & Associates infrastructure), which unifies account management with integrated tools. The product portfolio includes foundational deposit products (Primary Savings, Money Market, Premium Money Market, Certificate Accounts), reward-bearing checking accounts (Kasasa Cash at 5.00% APY and Kasasa Cash Back), high-yield savings (Kasasa Saver at 2.00% APY), lending products (Auto, Mortgage, Home Equity, HELOC, Personal, RV, Credit Cards, Business loans), and retirement accounts. Digital banking features include Bill Pay, Mobile Deposit, Budgeting & Financial Insights Tool, and Account Alerts. The credit union differentiates through specialized programs like Kasasa Protect (identity fraud protection), Trusted Contact Service, CHROME Confidence security program, and Financial Wellness Services via GreenPath partnership. A Refer a Friend Program provides member referral incentives. All products are NCUA-insured up to $250,000.

Differentiator

Problem solved

Functional benefit

Products and services

• CHROME 24 Digital Banking Online and mobile banking platform enabling members to check balances, transfer funds, pay bills, deposit checks remotely, set alerts, and access budgeting tools. Available 24/7 via web browser and dedicated iOS/Android apps.
• Kasasa Cash Checking High-yield checking account earning up to 5.00% APY on balances up to $10,000 when monthly qualifications are met (12 debit card purchases, 1 direct deposit/ACH/bill pay, digital banking login, e-statements).
• Kasasa Cash Back Checking Rewards checking account earning 5% cash back on everyday debit card purchases up to $10 per month (max $200 in purchases per cycle) plus ATM fee refunds up to $25/month when qualifications are met.
• Kasasa Saver High-yield savings account earning 2.00% APY on balances up to $100,000 when linked to a qualified Kasasa Cash or Cash Back checking account. Balances above $100,000 earn 0.05% APY with qualifications.
• Primary Savings Account Basic share savings account required for credit union membership, with a $5 par value of one share, 0.05% APY, no monthly maintenance fee, and access to surcharge-free ATM and shared branch networks.
• Money Market Account Money market savings account with no minimum deposit, no monthly fees, and tiered interest rates up to 0.15% APY (Standard) or 0.25% APY (Premium, $10,000 minimum), with check-writing privileges.
• Certificate Accounts Term deposit accounts (CDs) with various maturity options offering competitive fixed rates, including a 5-month promotional certificate at 3.55% APY.
• Auto Loans Financing for new and used vehicle purchases with competitive rates, flexible terms, and integrated dealer network access through the CHROME Drive platform.
• Mortgages Home purchase financing including conventional mortgages and various loan programs with competitive rates for members in the Southwestern Pennsylvania service area.
• Home Equity Loans Fixed-rate loans secured by home equity for major expenses, debt consolidation, or other significant financial needs.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity with rates starting at 6.75% APR, providing flexible access to funds for members.
• Credit Cards Credit card products including a Platinum card with competitive rates and cash back rewards, with mobile wallet integration (Apple Pay, Google Pay, Samsung Pay).
• Personal Loans Unsecured personal loans for various consumer financial needs with flexible terms.
• Recreational Vehicle Loans Specialized financing for RVs, boats, motorcycles, and other recreational vehicles with competitive rates.
• Youth Accounts Savings and checking accounts designed for minors and young members to introduce financial literacy and start their banking journey.
• Retirement Accounts (IRAs) Individual Retirement Accounts (IRAs) including Traditional and Roth options for member retirement savings.
• Business Banking Comprehensive business banking services including business checking, business savings, business loans, and business credit cards designed for small businesses in the Southwestern Pennsylvania region.
• Insurance Products Insurance products and referrals for members including various coverage options, offered through the TruStage joint marketing partnership.
• Debit Mastercard Contactless debit Mastercard with enhanced security, fraud alerts, mobile wallet support (Apple Pay, Google Pay, Samsung Pay), and access to 37,000+ surcharge-free ATMs.
• Kasasa Protect Subscription identity fraud protection and restoration service including credit reporting, monthly credit score & plotter, 24/7 credit monitoring, dark web monitoring, full-service identity restoration, lost wallet protection, email/credit alerts, and 24/7 support.
• Financial Wellness Services Financial counseling and education services offered through the GreenPath Financial Wellness partnership, providing free individualized counseling on credit card debt, homeownership, student loans, debt management plans, housing services, and credit report review.
• Trusted Contact Service Service allowing members to designate a trusted contact person for account protection, particularly aimed at older adults to help prevent financial exploitation and fraud.

Quantifiable outcome

• 5.00% APY on Kasasa Cash checking balances up to $10,000 when qualifications met
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerCHROME has partnered with GreenPath Financial Wellness, a trusted national non-profit providing free individualized counseling and education resources. GreenPath's NFCC and HUD-certified counselors help members with credit card debt, homeownership, student loans, and financial well-being. Services include financial counseling, credit report review, debt management plans, housing services, and student loan counseling. CHROME members receive 24/7 access to GreenPath counselors at 877-337-3399.
• KasasacoreStrategic or Co-development PartnerCHROME offers Kasasa rewards checking and savings accounts (Kasasa Cash, Kasasa Cash Back, Kasasa Saver) and Kasasa Protect fraud protection services through partnership with Kasasa, Ltd. Kasasa account holders receive Kasasa Protect at discounted rate of $7.99/month vs. $8.99/month for non-Kasasa holders. Products provide cash back rewards, high-yield savings, and comprehensive identity protection.
• TruStageminorGTM or Marketing PartnerJoint marketing partner for insurance products. CHROME and TruStage jointly market financial products and services to members. Part of the privacy policy disclosure regarding information sharing for marketing purposes.
• CUNA Mutual GroupminorGTM or Marketing PartnerNon-affiliate company with whom CHROME shares member information for marketing purposes. Listed in privacy policy disclosures as a company with which personal information may be shared.
• Jack Henry & AssociatescoreTechnology or IntegrationJack Henry & Associates developed, operates, and maintains CHROME's website, online banking portal, and CardConnect mobile app. As the platform provider, Jack Henry has access to personal information collected through these systems. CHROME's privacy policy incorporates and references Jack Henry's privacy policy.
• BannocoreTechnology or IntegrationBanno provides the digital banking platform infrastructure underlying CHROME's online and mobile banking experience. Banno's API and institutional platform powers member-facing digital banking features.
• CO-OP Financial ServicescoreTechnology or IntegrationCO-OP provides shared branching network access (5,400+ branches) and surcharge-free ATM network (37,000+ ATMs) for CHROME members. Enables nationwide access to branch services and cash withdrawals.
• MoneyPasscoreTechnology or IntegrationMoneyPass provides surcharge-free ATM network access for CHROME debit card holders, enabling fee-free cash withdrawals at thousands of ATMs nationwide.
• ZellecoreTechnology or IntegrationCHROME offers Zelle peer-to-peer payment integration within digital banking, allowing members to send and receive money quickly and securely to/from other bank accounts.
• GoogleminorGTM or Marketing PartnerCHROME uses Google Ads remarketing services to advertise on third-party websites to previous website visitors. Google collects data through cookies for remarketing purposes in accordance with CHROME's privacy policy.
• Facebook/MetaminorGTM or Marketing PartnerCHROME uses Facebook remarketing services to advertise on the Facebook platform and its partner websites to previous website visitors. Data collection governed by respective privacy policies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clearview Federal Credit Union: Headquartered in Pittsburgh with full community credit union charter serving Western PA, Clearview is the closest geographic peer to CHROME FCU. Both offer deposit products, lending, digital banking, and compete for the same Southwestern PA consumer and small business members within overlapping counties.
• First Commonwealth Federal Credit Union: Pennsylvania community credit union serving a multi-county membership base with consumer deposit products, mortgage, auto lending, and digital banking. Comparable scale, charter, and product mix to CHROME FCU, with overlapping geographic and demographic competition.
• Members 1st Federal Credit Union: Federally chartered PA community credit union with broad footprint across central and southwestern Pennsylvania. Comparable deposit, lending, and digital banking products; comparable scale and operating model makes it a direct competitive peer to CHROME within PA's community credit union market.
• Citadel Federal Credit Union: Pennsylvania-based federally chartered community credit union offering similar deposit products, mortgages, auto loans, credit cards, and digital banking infrastructure. Operates in an adjacent PA market with overlapping digital and shared-branch competitive dynamics.
• PSECU (Pennsylvania State Employees Credit Union): Statewide PA community credit union with broader field-of-membership, offering deposits, lending, and digital banking. Operates as a larger-scale community credit union peer with overlapping member segments across Pennsylvania.
• Belco Community Credit Union: Pennsylvania community credit union focused on consumer deposit products, lending, and digital banking for members in its defined field-of-membership. Comparable operating model and product suite to CHROME FCU.
• Allegiant Credit Union: Pennsylvania-based community credit union with similar full-service banking offerings including Kasasa-style rewards checking, lending products, and digital banking. Comparable size and structure to CHROME within PA's cooperative banking market.

Broad incumbents

• Navy Federal Credit Union: Largest U.S. credit union offering deposits, lending, and digital banking across an exceptionally broad membership base. Comparable products and digital experience, but vastly larger scale and nationwide reach highlight the cooperative model CHROME operates within.
• DCU (Digital Federal Credit Union): Federally chartered digital-first credit union competing against community credit unions on rates and digital experience. Comparable core products (high-yield savings, lending, digital banking) but operates with broader geographic membership eligibility.
• Discover Financial Services: Major U.S. consumer credit card and digital banking provider competing for the same consumer deposit, lending, and credit card wallet share that CHROME pursues via its Visa/Mastercard and consumer loan products. Comparable target customer segment (mass-market U.S. consumer) despite differing institutional structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUJQG2BOxJiuUaMz_BF7kJA
• Facebookfacebook.com/chromecu
• LinkedInlinkedin.com/company/chrome-fcu
• Instagraminstagram.com/chromefcu
• Xx.com/chromefcu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome FCU