Brooklyn Plaza Medical Center

What Brooklyn Plaza Medical Center does

Brooklyn Plaza Medical Center (BPMC), Inc. is a private, non-profit Federally Qualified Health Center (FQHC) founded in 1978 as "HIRE – Health Is a Right for Everyone, Inc." by Dr. Josephine English to deliver primary care to underserved residents of Fort Greene and North Central Brooklyn. The organization operates three Brooklyn sites — the main center at 1089 President Street, the Whitman Ingersoll Farragut Health Center at 297 Myrtle Avenue, and a school-based health center at Benjamin Banneker Academy (77 Clinton Avenue) — and is relocating the main site to the Brooklyn Armory in Crown Heights in 2025 with expanded service lines including cardiology, podiatry, allergy, and optometry, on-site laboratory, and an eventual on-site pharmacy. The clinical offering spans primary care, pediatrics, OB/GYN, dental, behavioral health, allergy/immunology, infectious disease, neurology, and podiatry, with specialized programs including the Rising Heights HIV/AIDS program (16-year track record), Medication-Assisted Therapy for opioid use disorder, and a NYS-licensed Opioid Overdose Prevention Program distributing naloxone and fentanyl test strips.

The technology stack is conventional community-health-center IT rather than a differentiated platform: eClinicalWorks serves as the electronic medical records system, with patient access delivered through a Patient Portal and the Healow mobile application (access code DAFHAA), supplemented by a telemedicine stack launched in 2020 and Healthix health information exchange integration for cross-provider care coordination. BPMC is recognized as a Patient-Centered Medical Home Level 3 by NCQA (the highest tier), is HIPAA-compliant, and holds Federal Tort Claims Act deemed status through its FQHC designation; it is licensed by the New York State Department of Health.

Revenue is generated through a hybrid FQHC model combining patient services billed to Medicare, Medicaid, and commercial insurance plans, a sliding-fee-scale program that discounts services based on income and family size (used by both insured and uninsured patients), the federal 340B Prescription Drug Discount Program operated through seven partner pharmacies across Brooklyn, and FQHC federal grants plus enhanced PPS Medicaid/Medicare reimbursements. Clinical and administrative leadership comprises CEO Philip J. Onorato, Esq. (appointed April 2020), Chief Medical Officer Pascale Kersaint, MD, FAAP, CFO Daniel Desire, CPA, and Chief Compliance Officer Caleb Terry, governed by a board chaired by Hon. Theresa Holmes-Simmons. Total staff headcount is approximately 90, including more than 20 clinicians and providers, and the organization records 21,000+ annual patient visits.

Name

Brooklyn Plaza Medical Center

Legal name

Brooklyn Plaza Medical Center, Inc.

Website

https://brooklynplaza.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn Plaza Medical Center is a private, non-profit Federally Qualified Health Center (FQHC) operating three Brooklyn locations and a school-based health center, delivering primary care, dental, behavioral health, OB/GYN, pediatrics, and specialty services to underserved North Central Brooklyn residents regardless of ability to pay.

Ownership category

akta.pro rank

Product category

Community Health Center Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (62111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industries

Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF), 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)

Keywords

• Community health center services
• Federally qualified health center
• Primary medical care
• Women's health services
• Pediatric and adolescent care

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Services Revenue: Direct patient care services billed to patients and insurance providers including Medicare, Medicaid, and commercial insurance plans
2. 340B Prescription Drug Program: Pharmacy program generating revenue through partnerships with local pharmacies, enabling discounted and free medications for patients and supporting expansion of care services
3. FQHC Federal Funding: Federally Qualified Health Center designation providing access to federal grants and enhanced Medicaid/Medicare reimbursements
4. Sliding Fee Scale Program: Discounted services based on income and family size for insured and uninsured patients, ensuring access to care regardless of ability to pay

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brooklyn Plaza Medical Center is a Federally Qualified Health Center (FQHC) delivering comprehensive primary medical care, OB/GYN, pediatrics, dental, behavioral health, and specialty services through three Brooklyn locations. It supplements in-person care with a 24/7 Patient Portal, Healow mobile app, and telemedicine visits, and runs specialized programs such as the Rising Heights HIV/AIDS program, Medication-Assisted Therapy for opioid use disorder, the 340B Prescription Drug Discount Program, and outreach screenings across Brooklyn.

Product overview

Brooklyn Plaza Medical Center (BPMC) operates as a Federally Qualified Health Center (FQHC) providing comprehensive healthcare services through a network of three Brooklyn locations. The organization offers an integrated care model centered around its Patient Portal and Healow App for 24/7 digital access, combined with in-person services including Primary Care, Pediatrics, Dental Care, Women's Health/OB-GYN, and Behavioral Health. BPMC also operates a School-Based Health Center at Benjamin Banneker Academy. Specialized programs include the Rising Heights HIV/AIDS program, Medication-Assisted Therapy (MAT) for opioid addiction, the 340B Prescription Drug Discount Program, and Outreach Brooklyn community screenings. Telehealth/Virtual Services complement in-person care. The organization is recognized as a Level 3 Patient-Centered Medical Home by NCQA.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive adult and family primary care including preventive care, physical exams, vaccines, screenings, illness treatment, acute condition management, chronic disease management, and health education for patients of all ages.
• Pediatric and Adolescent Care Comprehensive care for children from birth to age 18, including wellness visits, vaccinations, developmental screenings, school physicals, and treatment for acute illnesses and injuries.
• Dental Care Full dental services for adults and children including exams, cleanings, oral cancer screenings, extractions, root canals, crowns, bridges, and dentures.
• Women's Health and Family Planning (OB/GYN) Obstetrics and gynecology services including prenatal and postpartum care, family planning, contraceptive counseling, pap smears, pelvic exams, and breast health screenings for women at all life stages.
• Behavioral Health Care

Quantifiable outcome

• 21,000+ annual patient visits
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Brooklyn Center PharmacycoreChannel Partner/ Reseller/ DistributorLocal pharmacy partner at 112 DeKalb Avenue, Brooklyn NY 11201. Part of 340B prescription drug discount program enabling patient access to affordable medications.
• Greene Community PharmacycoreChannel Partner/ Reseller/ DistributorPartner pharmacy at 702 Fulton Street, Brooklyn NY 11217. Offers same-day delivery service and participates in 340B program for discounted prescriptions.
• Myrtle Drug CarecoreChannel Partner/ Reseller/ DistributorPharmacy partner at 355 Myrtle Avenue, Brooklyn NY 11205. Provides prescription services as part of 340B program network.
• Prospect DrugsminorChannel Partner/ Reseller/ DistributorPartner pharmacy at 94 Greene Avenue, Brooklyn NY 11238. Offers evening and weekend hours for patient convenience.
• Quick RXminorChannel Partner/ Reseller/ DistributorPartner pharmacy at 1458 Fulton Street, Brooklyn NY 11216. Part of 340B prescription discount program.
• Lindenwood RX CenterminorChannel Partner/ Reseller/ DistributorPartner pharmacy at 1380 Loring Avenue, Brooklyn NY 11208. Extends pharmacy network for patient prescription access.
• Whitman PharmacycoreChannel Partner/ Reseller/ DistributorPharmacy at 329A Myrtle Ave, Brooklyn. Offers extended evening and weekend hours as part of 340B network.
• Community Health Care Association of New York State (CHCANYS)coreStrategic or Co-development PartnerAnnual cultural competency training provided in partnership with CHCANYS for all staff to serve diverse patient populations effectively.
• National Association of Community Health CentersminorStrategic or Co-development PartnerProfessional affiliation supporting advocacy and best practices for community health centers.
• Primary Care Development CorporationminorStrategic or Co-development PartnerProfessional affiliation supporting primary care development and quality improvement initiatives.
• U.S. Department of Health and Human Services - Office of Pharmacy AffairscoreStrategic or Co-development PartnerFederal oversight of 340B prescription drug discount program enabling BPMC to provide affordable medications to patients.
• Benjamin Banneker AcademycoreStrategic or Co-development PartnerSchool-based health center providing on-site healthcare services to students at this Brooklyn high school.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ryan Health: NYC-based FQHC with multiple Manhattan and Brooklyn locations delivering primary care, behavioral health, and specialty services to underserved populations. Direct overlap with BPMC on mission, payer mix, and service offering.
• Callen-Lorde Community Health Center: NYC FQHC specializing in LGBTQ+ primary care, HIV/AIDS services (similar to BPMC's Rising Heights program), and behavioral health. Highly comparable specialized-program FQHC with shared 340B and Ryan White funding sources.
• Sun River Health: Large New York State FQHC network operating dozens of sites across the Hudson Valley, NYC, and Long Island. Comparable FQHC operating model, sliding-fee scale, 340B pharmacy, and full primary care/specialty service mix.
• Bedford Stuyvesant Family Health Center: Federally Qualified Health Center in Central Brooklyn providing primary care, dental, OB/GYN and behavioral health — nearly identical service portfolio and catchment area to BPMC. BPMC's current CMO Dr. Kersaint previously served as CMO there for over a decade.
• Charles B. Wang Community Health Center: Federally Qualified Health Center serving Asian-American communities in Manhattan and Queens with primary care, dental, and behavioral health. Same FQHC regulatory framework, sliding-fee scale, and multilingual community-center model as BPMC.
• Institute for Family Health: Large NYC FQHC network operating dozens of primary care, behavioral health, and dental sites in the Bronx, Manhattan, Brooklyn, and Hudson Valley. Same FQHC reimbursement model and sliding-fee approach as BPMC at greater scale.
• Community Health Center, Inc. Connecticut-based FQHC recognized as a national leader in community health center operations with full primary care, dental, and behavioral offerings. Comparable FQHC operating model with PCMH recognition and EHR-enabled care delivery.

Broad incumbents

• NYC Health + Hospitals: New York City's public hospital and outpatient network serving predominantly Medicaid and uninsured populations across all five boroughs. Overlapping patient demographics and service lines with BPMC but vastly larger scale and inpatient capabilities.
• NewYork-Presbyterian Hospital: Major academic health system serving the New York metro area with primary care, specialty, and hospital services. Many BPMC providers carry NYP credentials per their website, demonstrating direct referral pathway overlap.

Others

• Community Health Care Association of New York State (CHCANYS): State-level association providing advocacy, training, and quality support to New York FQHCs. BPMC is an active member receiving annual cultural competency training — an ecosystem enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brooklynplazamc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Plaza Medical Center