All Natural Pest Elimination

What All Natural Pest Elimination does

All Natural Pest Elimination, operating under legal entity Northwest Green Solutions, Inc., is a privately held, veteran-owned pest control and home protection services company headquartered in Medford, Oregon. The company provides natural, botanical-based pest elimination services for residential and commercial customers across Oregon and Idaho, operating from five physical offices in Medford, Salem, and Springfield (Oregon) and Meridian and Garden City (Idaho). Its core technology is the proprietary NatureLine™ line of food-grade, botanical-based formulations, registered as a trademark, which the company uses to eliminate pests — rats, mice, carpenter ants, spiders, cockroaches, termites, wasps, bed bugs, wood beetles, fleas, boxelders, and dry rot — without harsh chemical residues or toxic fumes.

The company generates revenue through professional service fees, with pricing determined after a free, no-obligation inspection. All treatments are backed by an unlimited service warranty: if pests recur, the company returns at no additional cost. A complementary Home Wood Protection offering covers new construction wood treatment, roof moss control, and dry rot, all performed under the company's Oregon General Contractor License (OR#202246). The go-to-market is sales-led and direct-to-consumer, relying on 24/7 phone availability, a website lead form, a referral rewards program, and HomeAdvisor/Angi listings where the company holds Top Rated, Screened and Approved, Elite Service, and 100+ Reviews designations.

Founded in the early 1990s and led by owner Eric Ritchey, the company has protected over 100,000 homes cumulatively and serves a hybrid customer base of residential homeowners (primary) and commercial properties (secondary), with no institutional investment, parent company, or public listing referenced in the available data.

Name

All Natural Pest Elimination

Legal name

Northwest Green Solutions, Inc.

Website

https://nobuggy.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

All Natural Pest Elimination is a veteran-owned pest control company that delivers botanical-based, food-grade natural pest elimination and home wood protection services to residential and commercial customers across Oregon and Idaho from five regional offices.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Preventive Barrier Treatments & Exclusion/Sealing (General) (HSAMAAAG)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), IPM Sanitation, Habitat Modification & Source Reduction (HSAMAJAC)

Keywords

• Natural pest control
• Residential pest elimination
• Commercial pest management
• Wood protection services
• Botanical pest solutions

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pest Control Services: One-time pest elimination services for residential and commercial properties, including various pest types (rats, mice, ants, spiders, cockroaches, termites, wasps, bed bugs, wood beetles, fleas, boxelders). Services include unlimited warranty - if pests return, the company returns at no additional cost.
2. Home Wood Protection: Protective treatments for wood structures including new construction and existing homes, plus roof moss control services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

All Natural Pest Elimination provides residential and commercial pest elimination services using its proprietary NatureLine™ botanical-based, food-grade formulations. Treatments cover rats, mice, ants, spiders, cockroaches, termites, wasps, bed bugs, wood beetles, fleas, boxelder bugs, and dry rot, with all work backed by an unlimited service warranty. Complementary offerings include home wood protection (new construction and existing structures) and roof moss control across Oregon and Idaho.

Product overview

All Natural Pest Elimination is a service-based company offering a unified portfolio of natural pest control services. The core offering centers on the proprietary NatureLine brand of botanical-based, food-grade pest control formulas. Services are organized by pest type (specialized exterminators for rats, mice, carpenter ants, spiders, cockroaches, termites, wasps, bed bugs, wood beetles, fleas, small ants, boxelder bugs, and dry rot) and property type (residential and commercial). Additional offerings include Home Wood Protection services covering new construction wood protection and roof moss control. All services are backed by an unlimited service warranty.

Differentiator

Problem solved

Functional benefit

Brands

• NatureLine: Proprietary botanical-based, food grade pest control formulas used by the company for all-natural pest elimination

Products and services

• Residential Pest Control

Quantifiable outcome

• Over 100,000 homes protected across Oregon and Idaho

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Terminix: National residential and commercial pest control brand owned by Rentokil Initial. Overlaps directly with All Natural's general pest elimination menu but at vastly greater scale and brand recognition; competes in the same Oregon/Idaho geographies.
• Orkin: One of the largest U.S. pest control operators with deep technician density and brand awareness. Directly comparable service offering (residential/commercial pest elimination) with significantly larger marketing footprint.
• Rentokil North America: Global pest control services leader operating in commercial and residential segments across the U.S. Comparable service catalog; competes for the same homeowners and commercial accounts in the Pacific Northwest.
• Truly Nolen Pest & Termite Control: Established national pest control franchise with broad residential and commercial coverage. Competes with All Natural on general pest and termite services across the western U.S.
• Western Exterminator (Rentokil brand): Western U.S. pest control brand under Rentokil; offers residential and commercial pest services including general pests, termites, and bed bugs. Comparable service mix in the same Pacific Northwest geography.

Direct peers

• Aptive Environmental: Modern residential pest control company with strong digital brand and recurring-service model. Directly comparable in customer segment (homeowners) and emphasis on technician-driven service quality; larger and faster-growing.
• Bulwark Exterminating: Regional pest control operator in the western U.S. offering general residential and commercial pest elimination. Closely comparable service menu and customer profile to All Natural.

Emerging players

• Green Pest Solutions: Smaller pest control operator emphasizing eco-friendly and low-toxicity treatments. Closely aligned with All Natural's NatureLine botanical positioning, though smaller in scale.
• NaturaLawn of America: Natural lawn care franchise with environmentally friendly treatment philosophy. Adjacent rather than direct — comparable 'natural' brand positioning and franchise/regional model, but lawn-care focused rather than pest elimination.
• Mosquito Joe: Franchised outdoor pest control brand focused on mosquito, tick, and flea barrier spray treatments. Comparable residential customer and recurring-service model; overlaps with All Natural's flea control offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allnaturalpestelimination
• LinkedInlinkedin.com/company/all-natural-pest-elimination

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Natural Pest Elimination