Norges Bedriftsidrettsforbund

What Norges Bedriftsidrettsforbund does

Norges Bedriftsidrettsforbund (Bedriftsidretten) is a Norwegian non-profit sports association founded in 1957 that organizes workplace sports, leagues, and wellness activities for corporate teams and individual employees. The organization serves Norwegian businesses and workplaces seeking to promote physical activity, team building, and employee wellness, operating through 12 regional Bedriftsidrettskretser that cover every major region of Norway (Agder, Buskerud, Innlandet, Midt-Norge, Nordland, Oslo og Akershus, Rogaland, Telemark, Troms og Finnmark, Vestfold, Vestland, and Østfold). It offers more than 25 sport categories including football, bowling, cycling, running, yoga, golf, swimming, skiing, padel, e-sport, climbing, and orienteering, with notable named enterprise customers including Norwegian Air Shuttle and finance-sector firms Nordea, DNB, and Handelsbanken participating in flagship events such as Finans NM football.

Revenue is generated through three primary streams: annual individual and corporate membership subscriptions (150 kr per year), per-activity and per-event registration fees (ranging from 50 kr for children's races to 8,500 kr for Finans NM tournament entries), and season-based league/series registrations (e.g., Bedriftsbowlingserien Østfold at 12,500–13,500 kr per team). Pricing follows a tiered structure where member prices are lower than non-member prices. Distribution is event-driven and decentralized: acquisition occurs through local district activities, workplace partnerships with HR departments, and trade union (LO) channels, with self-service registration via the IdrettensOnline platform.

The core technology stack consists of the IdrettensOnline membership management platform, Idrettens ID (Buypass) authentication integrated with Google OAuth, Vipps for mobile payments, and third-party event registration/timing systems (Profixio, EQ Timing). The organization is structurally subordinate to Norges Idrettsforbund (the Norwegian Sports Federation), which provides organizational framework, insurance programs, and integration with national sports infrastructure. EU co-financing supplements operational funding, and compliance with the Antidoping Norge 'Rent Særforbund' program ensures regulatory legitimacy for corporate and competitive events.

Name

Norges Bedriftsidrettsforbund

Legal name

Norges Bedriftsidrettsforbund

Website

https://bedriftsidretten.no

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Corporate Sports and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Workplace sports
• Corporate athletics
• Employee wellness
• Sports leagues
• Recreation services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership subscriptions: Annual membership fees for individual members and company sports teams (bedriftsidrettslag)
2. Activity and event fees: Fees charged per training session, course, or event participation. Individual activity sessions as well as team/event registration fees.
3. Series and league registrations: Season-based team registrations for sports series such as Bedriftsbowlingserien with fees per team per season

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Norges Bedriftsidrettsforbund is a non-profit sports association that organizes and delivers workplace sports activities, leagues, and tournaments across Norway. Members and corporate sports teams access a catalog of activities (bowling, football, running, cycling, yoga, etc.) through 12 regional districts, with event registration, membership, and insurance administered via the IdrettensOnline platform.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Norges Idrettsforbund (Norwegian Sports Federation)coreStrategic or Co-development PartnerParent organization providing organizational framework, insurance programs, and integration with Norwegian sports infrastructure. Bedriftsidretten is a subordinate federation within the NIF structure.
• Landsorganisasjonen i Norge (LO)majorGTM or Marketing PartnerNorwegian Confederation of Trade Unions logo appears on the website, indicating partnership for promoting workplace sports to union member companies.
• Merida BikesminorGTM or Marketing PartnerBicycle manufacturer partnership supporting cycling activities including Sykle til jobben campaign.
• Antidoping NorgecoreStrategic or Co-development PartnerPartnership under 'Rent Særforbund' (Clean Sports) program ensuring drug-free competitions and compliance with anti-doping regulations.
• European UnionmajorGTM or Marketing PartnerCo-financed by the European Union, indicating funding support for organizational activities and development.
• Nord UniversitetminorStrategic or Co-development PartnerCollaboration with Nord University for student activities including Kyststimarsjen walking event during student activity week.
• Studentinord / Studentorganisasjonen i BodøminorGTM or Marketing PartnerJoint event organization for Kyststimarsjen during student activity week in Bodø.
• JektefartsmuseetminorGTM or Marketing PartnerMuseum partnership for Kyststimarsjen event with venue access and mini tours at the maritime museum.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Svenskt Korpförbund (Korpen): Swedish workplace sports federation offering similar membership-based corporate sports, leagues, and recreational activities across Sweden. Closest functional peer given shared Nordic model and target audience of working adults.
• European Company Sport Federation (ECSF): Federation of European national workplace sports bodies, of which Bedriftsidretten is a member counterpart. Provides direct comparability in governance, mission, and corporate sports event organization.
• Betriebssportverband Deutschland: German national federation for workplace sports, offering the same model of employer-organized team sports, leagues, and insurance across Germany. Strong functional peer given similar structure and pricing model.
• Dansk Firmaidrætsforbund: Danish workplace sports association organizing company sports, leagues, and activities for Danish employees. Direct peer in Nordic corporate sports with comparable size and structure.
• TUL (Työväen Urheiluliitto): Finnish worker sports federation with a long history of organizing sports for working adults, similar to Bedriftsidretten's Norwegian mission. Comparable non-profit, member-based model in neighboring country.

Broad incumbents

• Gympass: Global corporate fitness marketplace partnering with employers to provide employees access to gyms and fitness apps. Competes for the same corporate wellness budget as Bedriftsidretten at a much larger scale.
• Virgin Pulse: Enterprise corporate wellness platform offering engagement programs, fitness challenges, and analytics to employers. A broader, technology-led alternative to Bedriftsidretten's club-based model.

Emerging players

• Wellable: Corporate wellness platform that offers employers digital wellness programs, challenges, and rewards. Emerging competitor to traditional corporate sports federations in the workplace wellness space.
• Corporate Challenge: International series of corporate sports events (running, soccer, volleyball) for employees of participating companies. Comparable event-driven B2B model in the workplace sports category.

Others

• WELCOA (Wellness Council of America): US-based organization providing corporate wellness consulting, training, and certification to employers. Adjacent ecosystem participant that shares the workplace wellness mission but differs in delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BedriftsidrettenIVestfold
• LinkedInlinkedin.com/company/norges-bedriftsidrettsforbund

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norges Bedriftsidrettsforbund