Wizcom Technologies
Wizcom Tech is a UK-based EdTech hardware company selling the SuperPen, a handheld OCR scanning pen with haptic feedback and full-page camera, designed for students with reading difficulties and accessibility needs.
- Company typePrivate
- Founded2020
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wizcom Technologies does
Wizcom Tech is a UK-based EdTech hardware company that designs, sells, and ships the SuperPen, a handheld scanning pen targeted at students with reading difficulties and accessibility needs (dyslexia, visual impairments, and related learning challenges). The SuperPen integrates a proprietary OCR engine, a 5-megapixel full-page camera, the world's first haptic feedback system in a scanning pen, a large color touchscreen, Wi-Fi/Bluetooth/3.5mm audio connectivity, a replaceable long-life battery, and a drop-tested, slip-resistant ergonomic shell. Together these components deliver a multisensory independent-reading experience combining visual scanning, audio playback, and tactile guidance. Wizcom Tech was founded in 2020 by Jack Churchill OBE and Toby Sutton OBE as part of the Empowering Tech group, leveraging the founders' 20+ years of prior experience developing the C-Pen scanning pen line. The company is privately held under Empowering Tech with no disclosed venture capital or institutional funding, and operates a single-product, direct-to-consumer go-to-market via its own e-commerce site at wizcomtech.com with global shipping through Royal Mail, UPS, FedEx, and country-specific postal services. Headquartered in Westbury, UK (Wiltshire), with an engineering and R&D center in Mumbai, India, the company has 11–50 employees, holds GDPR compliance through the Empowering Tech group, and has received UK Smart Grant recognition for innovation. The SuperPen is sold without publicly disclosed pricing and the company relies on organic social channels (Facebook, Instagram, LinkedIn) and email newsletters for top-of-funnel demand generation, with no disclosed enterprise contracts, channel partners, or recurring revenue model.
Wizcom Technologies firmographics
Firmographics- Name
- Wizcom Technologies
- Legal name
- Wizcom Tech
- Website
- https://wizcomtech.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wizcom Tech is a UK-based EdTech hardware company selling the SuperPen, a handheld OCR scanning pen with haptic feedback and full-page camera, designed for students with reading difficulties and accessibility needs.
- Ownership category
- akta.pro rank
Wizcom Technologies industry classification
Industry- Product category
- Assistive Education Technology / Scanning Pens
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Assistive Reading & Writing Tools (Text-to-Speech, Speech-to-Text, OCR, Dyslexia Support) (EDAFAKAA)
- akta.pro secondary industry
- Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader) (EDAFAOAL)
Keywords
Where Wizcom Technologies is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Wizcom Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (SuperPen): Revenue is generated through the sale of the SuperPen physical device. The product is sold directly to consumers and educators through the company's e-commerce website. The product includes a rechargeable/scannable pen hardware with integrated software features.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Wizcom Technologies product offering
Product offeringCore offering
Wizcom Tech designs, manufactures, and sells the SuperPen — a handheld scanning pen with built-in OCR, a 5-megapixel full-page camera, haptic feedback, and audio output — targeted at students with reading difficulties and accessibility needs. The device converts printed text to speech and supports multisensory learning, sold direct-to-consumer through the company's own e-commerce website with global shipping.
Product overview
Wizcom Technologies offers a single unified product — the SuperPen — a next-generation scanning pen designed for educational accessibility. The company was founded in 2020 as part of the Empowering Tech group (which previously delivered the award-winning C-Pen range and internationally recognized Scanning Pens). SuperPen represents the company's flagship offering, incorporating advanced OCR technology, haptic feedback, full-page document capture, and multisensory learning features into a single handheld device targeting students with learning challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperPen SuperPen is a next-generation handheld scanning pen with haptic feedback, a 12mm scanning window with aim marks (20% larger than competitors), a 5-megapixel full-page camera paired with proprietary OCR technology, a colour touchscreen, Wi-Fi and Bluetooth connectivity, a 3.5mm audio jack, replaceable long-life battery, and a slip-resistant ergonomic design. It is targeted at students with reading difficulties and accessibility needs (e.g., dyslexia, visual impairments) and the educators supporting them, providing independent reading and multisensory learning assistance.
Companies that use Wizcom Technologies
Customer profileSegments1 record
Ideal customer profiles1 record
Wizcom Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
Wizcom Technologies partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Wizcom Technologies competitors and assessment
Company assessmentDirect peers
- C-Pen (ReaderPen): ReaderPen/C-Pen is the predecessor scanning-pen product line developed by the Empowering Tech group, which is Wizcom Tech's parent. It is the closest direct competitor in form factor, OCR-based reading assistance, and target customer (students with dyslexia/accessibility needs), making it the most directly comparable peer.
- ScanMarker: ScanMarker produces USB and wireless scanning pens that read printed text aloud via OCR and TTS, targeting students, professionals, and people with reading difficulties. It is a direct scanning-pen competitor with overlapping accessibility-focused use cases.
- OrCam Technologies: OrCam's OrCam Read and MyEye devices use computer vision and OCR to read printed and digital text aloud for visually impaired and dyslexic users. They compete in the same assistive-reading category with similar AI-driven OCR/TTS workflows.
- PenPower: PenPower manufactures scanning pens and world-pen translation devices aimed at language learners and readers needing text-to-speech. It is a comparable scanning-pen maker competing in OCR-driven reading assistance.
- Livescribe: Livescribe makes smart pens that digitise handwritten notes and read text aloud, with established education and professional use cases. Although its emphasis is note-taking, the pen form factor, OCR/handwriting recognition, and education-channel positioning overlap directly with Wizcom.
- Newyes: Newyes produces affordable scanning and translation pens with OCR and dictionary functions, sold primarily online to students and language learners. It competes directly on the same hardware form factor and reading/translation feature set.
Broad incumbents
- Sony Digital Paper (DPT-RP1): Sony's Digital Paper tablets use a stylus-driven e-ink display for reading and annotating PDFs, targeting professional and academic users. While positioned as a reading/annotation tool rather than an OCR scanner, it overlaps with Wizcom's pen-based reading experience and education/professional reading segment.
- Amazon Kindle: Kindle e-readers include VoiceView screen reader and adjustable fonts/text-to-speech features for accessibility, targeting the same reading-helper audience as Wizcom. Amazon is a broad incumbent offering overlapping accessibility features via a much larger hardware platform.
- Microsoft Immersive Reader: Microsoft Immersive Reader provides OCR, text-to-speech, and reading-comprehension support across Microsoft 365, Teams, and OneNote. As a free, deeply embedded tool on the world's most-used productivity platforms, it represents the dominant software substitute risk to standalone scanning-pen devices like Wizcom's SuperPen.
Emerging players
- reMarkable: reMarkable makes e-ink paper tablets with a stylus for note-taking, reading, and PDF annotation, marketed to students, professionals, and readers. It is an emerging player in the digital reading/writing space with a premium hardware product comparable in positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wizcom Technologies social profiles
Digital presenceWizcom Technologies compliance and trust
Trust signalCompliance1 record
Wizcom Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizcom Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Wizcom Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizcom Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizcom Technologies
What does Wizcom Technologies do?
Wizcom Tech designs, manufactures, and sells the SuperPen — a handheld scanning pen with built-in OCR, a 5-megapixel full-page camera, haptic feedback, and audio output — targeted at students with reading difficulties and accessibility needs. The device converts printed text to speech and supports multisensory learning, sold direct-to-consumer through the company's own e-commerce website with global shipping.
Is Wizcom Technologies a public or private company?
Wizcom Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Wizcom Technologies founded?
Wizcom Technologies was founded in 2020. It employs 11 to 50 people.
Where is Wizcom Technologies based?
Wizcom Technologies is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Wizcom Technologies make money?
One revenue line is on record: hardware Sales (SuperPen).
Who are Wizcom Technologies's main competitors?
Direct peers on record are C-Pen (ReaderPen), ScanMarker, OrCam Technologies, PenPower, Livescribe and Newyes. Broad incumbents are Sony Digital Paper (DPT-RP1), Amazon Kindle and Microsoft Immersive Reader. reMarkable is listed as an emerging player.
Does Wizcom Technologies have an API?
No public API is recorded for Wizcom Technologies.
What industry is Wizcom Technologies in?
Wizcom Technologies's product category is Assistive Education Technology / Scanning Pens. Its primary akta.pro industry code is EDAFAKAA, Assistive Reading & Writing Tools (Text-to-Speech, Speech-to-Text, OCR, Dyslexia Support), with a secondary code of EDAFAOAL, Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader). Its SIC code is 3950.