What Caption does

Caption is a Vilnius, Lithuania-based social media advertising agency operating under the legal entity MB Antraštė, a small partnership (Mažoji Bendrija) structure. Founded in 2018, the company has grown to 35+ employees and provides a unified suite of B2B marketing services to Lithuanian business clients, including social media content creation and management, communication strategy, paid social advertising, employer branding, influencer integration, training and workshops, and product photography. Its service offering is delivered as professional services on a quote-based pricing model, sold through direct outreach, referrals, and inbound demand, with a single-country (Lithuania) geographic footprint.

The agency serves enterprise and government clients across diverse verticals, with publicly named customers including Telia, BALCIA, Barbora, Vilniaus Duona, Medcentras, PRO BRO, EMP Recycling, Pergalė, VirAlus, and the European Commission Representation in Lithuania. Its core technology is human creative and media-buying expertise across Facebook, Instagram, LinkedIn, and TikTok, with no proprietary software, API, or AI/ML capability disclosed. The company operates hybrid (2 days/week in office) from its Slucko g. 2 headquarters in Vilnius, and extends its market presence via a weekly newsletter, an active portfolio (caption.lt/portfolio), and the SMM'Day 2025 industry conference it organized.

Caption positions itself on an experimental, trend-testing culture and a carbon-negative operating stance (30 tonnes CO2 generated, 10 tonnes offset by suppliers, 1,000+ trees planted to neutralize the remainder). It was shortlisted as a finalist at the 2026 Mi:t&Links Awards for content produced for the European Commission. The business is privately held with no external funding, no parent company, and no disclosed revenue, relying on professional services fees from Lithuanian enterprise clients.

Name

Caption

Legal name

MB Antraštė

Website

https://caption.lt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Caption is a Vilnius-based B2B social media advertising agency serving Lithuanian enterprise and government clients with content creation, strategy, paid social, employer branding, influencer integration, and training services under the legal entity MB Antraštė.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Social media marketing
• Social media advertising
• Content creation services
• Influencer marketing
• Employer branding

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Social Media Advertising Services: Full-service social media agency providing strategy, content creation, management, advertising, influencer integration, and employer branding services to business clients in Lithuania.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Caption is a Vilnius-based B2B social media advertising agency that delivers strategy, content creation, account management, paid social advertising, influencer integration, and employer branding services to Lithuanian businesses. The agency operates on a project-and-retainer basis, executing campaigns across Facebook, Instagram, LinkedIn, and TikTok on behalf of brand clients in industries such as food/beverage, automotive, recycling, healthcare, telecom, and finance.

Product overview

Caption is a social media advertising agency based in Vilnius, Lithuania, operating under legal entity MB Antraštė. The company offers a unified suite of marketing services rather than a software product, organized around core service offerings including social media content creation and management (Strategija, Socialinių tinklų turinys ir valdymas), advertising campaigns (Reklama), employer branding (Darbdavio įvaizdžio kūrimas), influencer integration (Influencerių integravimas), and training/consultations (Mokymai ir konsultacijos). Additional services include product photography (Produkto fotosesijos). The agency serves a diverse client portfolio spanning food/beverage brands (Pergalė, Vilnius Duona, VirAlus), sustainability (EMP Recycling), automotive (PRO BRO), and organizes industry events (SMM'Day conference). Caption also publishes a weekly newsletter covering social media trends and industry news.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Content and Management (Socialinių tinklų turinys ir valdymas) Ongoing creation, scheduling, and management of social media content across Facebook, Instagram, LinkedIn, TikTok, and other networks. Includes copywriting, design, and campaign management. Targeted at Lithuanian business clients needing continuous social media presence.
• Strategy (Strategija) Social media strategy development including competitor analysis, target audience research, communication tone guidelines, style guides, advertising logic, and action plans. Offered as a comprehensive communication strategy or focused social media strategy. For Lithuanian brands building or refining their social presence.
• Advertising (Reklama) Social media advertising campaigns including audience segmentation, insight research, content creation, full-funnel construction from awareness to acquisition, and launch execution. For Lithuanian businesses seeking paid social campaign delivery.
• Employer Branding (Darbdavio įvaizdžio kūrimas) Employer branding strategy development and implementation including EVP creation, employee advocacy programs, and initiatives to attract stronger candidates and improve brand positioning. For Lithuanian employers seeking to strengthen their talent brand.
• Influencer Integration (Influencerių integravimas) Influencer and brand partnership planning based on authenticity and aligned values rather than follower counts, including influencer identification, outreach, and campaign management. For brands seeking credible creator partnerships.
• Training and Consultations (Mokymai ir konsultacijos) Communication training, workshops, and consulting covering Facebook, Instagram, LinkedIn communication, content creation workshops, account management sessions, and digital marketing strategy consultations. Served a triple-digit number of companies and individuals.
• Product Photo Sessions (Produkto fotosesijos) Professional photography services for products to support social media content and advertising campaigns. For brands needing on-brand product imagery for social channels.

Quantifiable outcome

• 61M social media views for PRO BRO campaign in 5 months
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adform: Nordic/Baltic-rooted ad-tech and media platform enabling programmatic and social ad buying. Adjacent incumbent whose media-buying capabilities overlap with Caption's paid social service line.
• Verve: Global creative agency with presence in the Baltic region offering social, content, and brand experiences. Larger, broader incumbent with overlapping service lines and similar enterprise clients.
• MediaMonks (S4 Capital): Global digital-first creative and production network competing for the same enterprise social content and advertising budgets. Broad incumbent representing a step-up in scale from Caption.
• Dept Agency: Large international digital agency offering creative, content, and media services with European footprint. Competes for the same enterprise brand mandates with broader capabilities.

Regional players

• Netpeak: Eastern European digital marketing agency offering SEO, PPC, and social media advertising across multiple markets. Comparable service mix with regional rather than Lithuanian focus.

Direct peers

• Inspired Agency: Lithuanian creative and digital marketing agency offering social media, content, and brand strategy services to similar regional enterprise clients. Directly comparable in scope, geography, and target customer.
• Wildlight: Lithuanian creative agency working across brand, content, and social media for regional enterprise clients. Comparable scale, geography, and integrated service offering.
• Socialus: Vilnius-based social media marketing agency providing content creation, advertising, and influencer services. Closest direct peer in the same city, segment, and service offering.
• Hakuna Matata Agency: Lithuanian digital agency delivering social media management, advertising, and creative services to local brands. Comparable size and customer profile to Caption.

Emerging players

• AdTonos: Emerging audio and digital advertising technology company operating in the Baltic and broader European market. Adjacent emerging player in the regional ad-tech and media ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caption.lt
• LinkedInlinkedin.com/company/captionagency
• Instagraminstagram.com/caption.lt
• TikToktiktok.com/@caption.lt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caption