AdTonos
AdTonos is a London-based digital audio advertising marketplace connecting audio publishers (radio, podcasts, music streaming, mobile apps, gaming) with global brands and agencies, offering programmatic audio buying, real-time ad replacement, and interactive voice-assistant advertising via smart speakers.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AdTonos does
AdTonos, operating through its legal entity Radio Net Media Limited, is a London-headquartered digital audio advertising marketplace founded in 2016. The platform connects audio publishers — including radio broadcasters, podcast and audiobook producers, music streaming services, mobile apps, and gaming companies — with global brands, agencies, and programmatic buyers. Its technology enables real-time ad replacement for mid-roll and pre-roll insertion, programmatic audio buying across DSPs (AppNexus, OpenX, PubMatic, MediaMath, Rubicon, Xaxis, and others), and yield management for publishers. The product portfolio includes YoursTruly™ (interactive audio advertising on Alexa-enabled smart speakers and voice assistants), Drumbeat (a SaaS publisher platform with tiered SLAs for real-time ad replacement and rapid radio station integration), Audiopixel (programmatic audio buying), Sandstorm SDK (Android, iOS, Unity), and supporting modules (Amplifier, Daylight, Twilight, OverlayAds). Reported scale includes 112.2 million weekly unique listeners, 3.9 billion monthly available playouts, and inventory reach across 35+ countries.
AdTonos operates a multi-revenue-stream model: it charges marketplace commissions on audio ad transactions, runs a tiered Drumbeat SaaS subscription for publishers, levies performance-based charges on advertisers for trackable actions, and bills custom integration work. Pricing is quote-based and not fully publicly disclosed, with self-serve onboarding for both advertisers and publishers at app.adtonos.com alongside direct sales coverage. The company targets advertisers and agencies in verticals such as automotive, education, banking, courier services, fashion, finance, telecommunications, and tourism, with named case studies including Audi, Bauer Media UK, Brainly, and PHD Media UK.
The company is privately held, with offices in London (HQ and registered office) and Manhattan, and employs 11-50 staff. It has raised approximately $2.86M across disclosed rounds, including a $2M seed round in August 2022 led by BlackSheep Fund and ProtosNext earmarked for US/EU expansion and product development. Compliance posture includes GDPR, UK GDPR, COPPA, and IAB Europe Transparency & Consent Framework registration.
AdTonos firmographics
Firmographics- Name
- AdTonos
- Legal name
- Radio Net Media Limited
- Website
- https://adtonos.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdTonos is a London-based digital audio advertising marketplace connecting audio publishers (radio, podcasts, music streaming, mobile apps, gaming) with global brands and agencies, offering programmatic audio buying, real-time ad replacement, and interactive voice-assistant advertising via smart speakers.
- Ownership category
- akta.pro rank
AdTonos industry classification
Industry- Product category
- Digital Audio Advertising Platform
- NAICS
- Other Services Related to Advertising (541890), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Tech & Programmatic Audio Platforms (MPAIADAH)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where AdTonos is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
AdTonos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Audio Advertising Marketplace Commission: AdTonos operates a marketplace connecting publishers (radio stations, podcasts, music streaming, mobile apps) with advertisers. The platform charges a commission on audio ad transactions. Publishers receive a share of revenue (Publisher's Revenue Share) displayed on their dashboard, while advertisers pay Campaign Prices plus optional Performance Charges for measurable outcomes.
- Publisher Revenue Share: Publishers monetize audio streams (live radio, podcasts, music streaming, gaming, online radio) by making their channels available on the AdTonos Platform. Revenue share payments are made monthly based on net income from ad activities, subject to 90-day payment terms. Revenue share percentage is individually agreed and displayed on the Publisher Dashboard.
- Drumbeat SaaS Subscription: Drumbeat Service offers tiered SLA subscriptions (Tier 1, Tier 2, etc.) with monthly fees based on selected service level. Each SLA tier includes defined monthly playout allowances, engineering hours, direct/programmatic commission rates, and self-sales commission rates. Fees are payable within 30 days.
- Performance Charges: Advertisers may incur performance-based charges for trackable purchase events, trackable clicks, or other defined performance actions by listeners during audio playouts. These charges are deducted from the advertiser's account.
- Sandstorm SDK Integration Services: Publishers requiring custom integration work or additional engineering hours beyond their SLA tier receive Additional Services charged at agreed rates per Order. No installation fees or maintenance fees are charged for standard integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Drumbeat Service SLA Tiers with monthly subscription |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based advertising charges |
| Usage-based | Monthly | Playout-based fees for Drumbeat Service |
| Other | Multi-year contract | Additional Services / Custom Development |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
AdTonos product offering
Product offeringCore offering
AdTonos operates a two-sided digital audio advertising marketplace that connects audio publishers (radio stations, podcasts, music streaming services, mobile apps, gaming) with brands, agencies, and direct advertisers. The platform enables programmatic and direct buying of audio ad inventory, real-time ad replacement for mid-roll and pre-roll insertion, interactive voice-enabled advertising on smart speakers, and SaaS-based monetization tools for publishers.
Product overview
AdTonos is an independent digital audio advertising marketplace platform that connects brands and advertisers with audio publishers worldwide. The platform operates as a platform-plus-modules architecture consisting of core advertising products (YoursTruly interactive audio ads, Audiopixel programmatic buying, Amplifier for brands, Podcast Advertising, and Attribution & Measurement) and publisher monetization solutions (Drumbeat, Sandstorm SDK for mobile apps/gaming, Daylight, and Twilight). The platform serves 112.2 million unique listeners weekly with 3.9 billion available playouts monthly, enabling real-time ad replacement for mid-rolls and pre-rolls insertion across radio streaming, music streaming, podcasts, audiobooks, and mobile apps. YoursTruly represents the company's flagship innovation as the world's first interactive audio ad technology for smart speakers and voice assistants.
Differentiator
Problem solved
Functional benefit
Brands
- YoursTruly: Interactive audio advertising solution where listeners can interact with advertisers through smart speakers and voice assistants.
- Audiopixel
- Drumbeat
- Sandstorm
- Twilight
- Daylight
- Amplifier
Products and services
- YoursTruly Interactive audio advertising solution enabling listeners to interact with advertisements via voice assistants (Alexa). Works on Echo devices, any Alexa-enabled smart speaker, and iPhone/Android phones with an active Alexa app. First-in-world technology for two-way listener-advertiser engagement through smart speaker audio ads.
- Drumbeat Publisher monetization SaaS offered as on-premise or cloud solution. Provides real-time ad replacement for mid-rolls and pre-rolls, ad server integrated with DSPs for private and open markets plus direct sales, and enables integration of thousands of radio stations in minutes without maintenance or installation fees. Operates on tiered SLA subscriptions.
- Sandstorm SDK Software development kit for mobile audio ad monetization in mobile apps and games. Compatible with Google Android, Apple iOS, and Unity Engine, enabling audio ad playouts triggered by specific use case scenarios. Owned by RNM and licensed to publishers.
- Audiopixel Programmatic audio advertising solution enabling targeted ad buying across the platform's publisher network. Seamlessly replaces broadcasted on-air commercial breaks with targeted, pay-per-play ads online, backed by OverlayAds technology.
- Amplifier Digital audio advertising solution for brands enabling programmatic ad buying across multiple publisher inventory types, with targeted campaign delivery, real-time measurement, and 24/7 statistics access.
Quantifiable outcome
- 112.2 million unique listeners served weekly
- +7 more outcomes
Companies that use AdTonos
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
AdTonos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability6 records
Feature7 records
AdTonos partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PHD Media UKcoreMedia agency partner for Audi campaign on AdTonos platform. Quote from Joe Box, AV Senior Buyer: 'The first-of-its-kind campaign we deployed for Audi lays the foundation for audio and voice advertising innovation globally.'
- Bauer Media UKcoreMajor UK radio broadcaster working with AdTonos on YoursTruly interactive audio advertising. Quote from Charlie Brookes, CRO Digital Audio: 'AdTonos has raised the benchmark for audio engagement with the launch of YoursTruly and we're excited to be working with them as they transform the future of radio ads.'
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
AdTonos competitors and assessment
Company assessmentDirect peers
- AdsWizz (SiriusXM): AdsWizz powers programmatic audio advertising for radio, podcast, and streaming publishers, offering an ad server, DSP, and audio-specific programmatic marketplace. Direct competitor to AdTonos in programmatic audio ad serving.
- Triton Digital: Triton Digital is a leading audio ad-tech and podcasting platform providing programmatic ad serving, measurement, and streaming infrastructure to radio broadcasters and podcasters globally. It is the most directly comparable peer to AdTonos in the audio ad marketplace space.
- Audioboom: Audioboom is a podcast hosting and ad-tech platform that monetizes premium podcasts through programmatic and host-read advertising. Competes with AdTonos for podcast ad inventory and advertiser spend.
- Acast: Acast operates a global podcast hosting, monetization, and advertising platform that connects podcasters with advertisers via programmatic and direct sales. Comparable to AdTonos' podcast monetization and ad network offerings.
- Jelli (Veritone): Jelli, now part of Veritone, provides programmatic ad buying and real-time ad insertion for radio broadcasters. Directly comparable to AdTonos' Drumbeat real-time ad replacement technology for radio.
- Targetspot (Acuras): Targetspot, owned by Acuras/Audion, is a digital audio advertising network monetizing radio, podcast, and music streaming inventory across Europe. Closely comparable European audio ad marketplace peer to AdTonos.
Broad incumbents
- Spotify Ad Studio: Spotify Ad Studio is Spotify's self-serve audio and podcast advertising platform for brands. It is a broader incumbent offering overlapping audio ad inventory and targeting, competing for the same brand audio budgets AdTonos targets.
- iHeartMedia: iHeartMedia operates one of the largest radio and podcast advertising footprints in the US, including programmatic audio exchanges. It is a large incumbent competing for digital audio ad budgets that AdTonos also serves.
- Amazon Audio Ads (Alexa): Amazon's audio advertising business includes Alexa-enabled audio ads and Amazon Music ads, leveraging first-party voice and shopping data. A potential competitor and platform dependency for AdTonos' YoursTruly offering.
Regional players
- SoundCloud: SoundCloud provides audio hosting, creator monetization, and advertising surfaces in music streaming. Adjacent competitor for music streaming ad inventory and a potential publisher partner for AdTonos.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdTonos social profiles
Digital presenceAdTonos compliance and trust
Trust signalCompliance5 records
AdTonos financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdTonos leadership team
Management profileNumber of profiles
Profiles4 records
AdTonos funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdTonos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdTonos
What does AdTonos do?
AdTonos operates a two-sided digital audio advertising marketplace that connects audio publishers (radio stations, podcasts, music streaming services, mobile apps, gaming) with brands, agencies, and direct advertisers. The platform enables programmatic and direct buying of audio ad inventory, real-time ad replacement for mid-roll and pre-roll insertion, interactive voice-enabled advertising on smart speakers, and SaaS-based monetization tools for publishers.
Is AdTonos a public or private company?
AdTonos is a private company. It is classified as venture growth investor backed and is currently operating.
When was AdTonos founded?
AdTonos was founded in 2016. It employs 11 to 50 people.
Where is AdTonos based?
AdTonos is headquartered in London, United Kingdom, in the Europe region.
How does AdTonos make money?
Five revenue lines are on record. Audio Advertising Marketplace Commission is the primary driver. The others are publisher Revenue Share, drumbeat SaaS Subscription, performance Charges and sandstorm SDK Integration Services.
Who are AdTonos's main competitors?
Direct peers on record are AdsWizz (SiriusXM), Triton Digital, Audioboom, Acast, Jelli (Veritone) and Targetspot (Acuras). Broad incumbents are Spotify Ad Studio, iHeartMedia and Amazon Audio Ads (Alexa). SoundCloud is listed as a regional player.
Does AdTonos have an API?
Yes. AdTonos platform supports programmatic audio advertising through VAST/DAAST integration. The ad server is integrated with DSPs (Demand-Side Platforms) to facilitate transactions on private and open markets, as well as direct sales. Documentation references VAST and DAAST integration specifications for ad serving. Developer documentation is at app.adtonos.com/docs/AdTonos_VAST_DAAST_integration.pdf.
What industry is AdTonos in?
AdTonos's product category is Digital Audio Advertising Platform. Its primary akta.pro industry code is MPAIADAH, Ad Tech & Programmatic Audio Platforms, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 541890 and its SIC code is 7310.