Gladney
Gladney Center for Adoption is a Fort Worth, Texas-based nonprofit founded in 1887 that provides domestic, international, and foster care adoption services, plus counseling, residential care, and adoption education, to prospective adoptive families, expectant parents, and foster children.
- Company typePrivate
- Founded1887
- HeadquartersFort Worth, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Gladney does
Gladney Center for Adoption is a Texas-based nonprofit organization founded in 1887 that provides a comprehensive portfolio of adoption-related services to prospective adoptive families, expectant and birth parents, and children in the foster care system. Headquartered at 6300 John Ryan Drive in Fort Worth, the organization operates domestic infant adoption, international adoption (covering programs in Asia, Latin America, and Europe including Bulgaria), and foster care adoption through its New Beginnings program, alongside supporting services such as SWAN Permanency Services, home study and post-placement evaluations, counseling through IASIS MCN, and post-adoption support. The organization also operates The Gladney Home, a residential healing facility for girls in foster care.
The business operates a fee-for-service professional services model, charging adoption-related fees (with a dedicated Fees & Financial Aid page indicating the existence of financial assistance options) and supplementing revenue through donations via the iamgladney.org platform. Go-to-market is community-led: prospective families are reached through free in-person and virtual information sessions, content marketing, email newsletters, and referrals. Sub-brands include Gladney University, an adoption professional training platform, and AdoptED, a consumer-facing adoption education platform. Distribution is direct, centered on the Fort Worth campus with virtual engagement extending reach nationally and internationally.
The organization is led by President and CEO Mark Melson (self-identified as a "Gladney Dad") and employs 51-100 staff members. Technology infrastructure is limited to standard web/CRM tooling (mygladney.com portal, Zoom-based sessions, a donation CRM at iamgladney.org) with no proprietary software or AI/ML capabilities described. A 2024 grant from the Lowe's Hometowns program funded physical improvements to The Gladney Home, representing a minor corporate partnership.
Gladney firmographics
Firmographics- Name
- Gladney
- Legal name
- Gladney Center for Adoption
- Website
- https://adoptionsbygladney.com
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gladney Center for Adoption is a Fort Worth, Texas-based nonprofit founded in 1887 that provides domestic, international, and foster care adoption services, plus counseling, residential care, and adoption education, to prospective adoptive families, expectant parents, and foster children.
- Ownership category
- akta.pro rank
Gladney industry classification
Industry- Product category
- Adoption Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
Keywords
Where Gladney is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gladney business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Adoption Services Fees: Gladney generates revenue through fees charged for adoption services including domestic infant adoption, international adoption, foster care adoption, home study services, and post-adoption counseling. The organization also mentions Fees & Financial Aid resources, indicating a fee-for-service model with potential financial assistance options.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Gladney product offering
Product offeringCore offering
Gladney Center for Adoption is a nonprofit adoption agency that facilitates domestic infant, international, and foster care adoptions for prospective adoptive families. It also provides expectant parent counseling, home study and post-placement services, post-adoption support, and operates The Gladney Home, a residential healing home for girls in foster care. Educational offerings are delivered through Gladney University and AdoptED.
Product overview
Gladney Center for Adoption is a single, unified adoption service organization offering a comprehensive portfolio of adoption-related programs and support services. The core offerings include three primary adoption programs (Domestic Infant Adoption, International Adoption, and Foster Adoption/New Beginnings), supported by ancillary services such as SWAN Permanency Services, Home Study & Post Placement Services, and Post-Adoption Support. The organization also operates The Gladney Home, a residential healing home for girls in foster care, and provides educational platforms through Gladney University and AdoptED. These products and services work together to guide expectant parents, adoptive families, and adoptees through the complete adoption journey from consideration through lifelong support.
Differentiator
Problem solved
Functional benefit
Brands
- The Gladney Home: A healing home for girls in foster care, built on compassion, community, and connection.
- Gladney University
- AdoptED
- IASIS MCN
Products and services
- Domestic Infant Adoption
Companies that use Gladney
Customer profileSegments5 records
Ideal customer profiles4 records
Gladney technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gladney partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lowe'sminorLowe's awarded a Hometowns grant to the Gladney Center for Adoption as part of a five-year, $100 million program to revitalize community spaces. The grant funds outdoor furniture, landscaping, sports equipment, and storage improvements at the residential home for foster children in Fort Worth, Texas. 100 projects benefited 87 communities in 44 states under this initiative.
Scale indicators1 record
Expansion highlights4 records
Gladney competitors and assessment
Company assessmentBroad incumbents
- Lutheran Social Services: A faith-based network providing adoption, foster care, and refugee services among other social services — broad incumbent in the same child welfare space as Gladney.
- Catholic Charities USA: A national network providing adoption, foster care, and family services among broader social services — overlapping with Gladney but as part of a much wider social services portfolio.
Regional players
- Children's Home Society of North Carolina: A long-running state-level adoption and family services nonprofit — comparable to Gladney's service mix but operating primarily in North Carolina.
- Children's Home Society of California: A long-established California-based adoption and family services nonprofit — comparable service model to Gladney but with a primarily West Coast geographic focus.
- Children's Home & Aid: A Midwest-focused child welfare and adoption nonprofit offering foster care and adoption services — comparable mission but primarily serving Illinois and surrounding states rather than Texas/national.
Direct peers
- Bethany Christian Services: One of the largest U.S. nonprofit adoption and foster care agencies, offering domestic, international, and foster adoption services with counseling — directly comparable to Gladney's full-service adoption model.
- American Adoptions: A large, established U.S. domestic infant adoption agency with national reach and a fee-for-service model — directly comparable to Gladney's domestic infant adoption program.
- Nightlight Christian Adoptions: Nonprofit adoption agency offering domestic, international, and embryo adoption programs plus post-adoption support — closely aligned with Gladney's multi-track service portfolio.
- Lifeline Children Services: Faith-based nonprofit providing international and domestic adoption, foster care, and pregnancy counseling services — directly overlapping Gladney's adoption continuum.
Emerging players
- Adoption.com: A digital adoption information and matching platform that competes for the same prospective adoptive parent audience as Gladney's information sessions and online outreach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gladney social profiles
Digital presenceGladney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gladney leadership team
Management profileNumber of profiles
Profiles1 record
Gladney funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gladney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gladney
What does Gladney do?
Gladney Center for Adoption is a nonprofit adoption agency that facilitates domestic infant, international, and foster care adoptions for prospective adoptive families. It also provides expectant parent counseling, home study and post-placement services, post-adoption support, and operates The Gladney Home, a residential healing home for girls in foster care. Educational offerings are delivered through Gladney University and AdoptED.
Is Gladney a public or private company?
Gladney is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Gladney founded?
Gladney was founded in 1887. It employs 51 to 100 people.
Where is Gladney based?
Gladney is headquartered in Fort Worth, United States, in the North America region.
How does Gladney make money?
One revenue line is on record: adoption Services Fees.
Who are Gladney's main competitors?
Broad incumbents on record are Lutheran Social Services and Catholic Charities USA. Regional players are Children's Home Society of North Carolina, Children's Home Society of California and Children's Home & Aid. Direct peers are Bethany Christian Services, American Adoptions, Nightlight Christian Adoptions and Lifeline Children Services. Adoption.com is listed as an emerging player.
Does Gladney have an API?
No public API is recorded for Gladney.
What industry is Gladney in?
Gladney's product category is Adoption Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services. Its NAICS code is 62411 and its SIC code is 8351.