American Adoptions
American Adoptions is a privately held, full-service US domestic infant adoption agency founded in 1991, matching birth mothers with screened adoptive families across all 50 states and completing over 300 placements annually through a proprietary family-matching platform and 24/7 hotline.
- Company typePrivate
- Founded1991
- HeadquartersOverland Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What American Adoptions does
American Adoptions is a privately held, full-service domestic infant adoption agency headquartered in Overland Park, Kansas, that has operated continuously since 1991. The firm serves two primary customer segments across all 50 US states: birth mothers facing unplanned pregnancies (who receive services at no cost) and prospective adoptive families (who pay agency fees). Annual placement volume exceeds 300 completed domestic adoptions, positioning it as one of the largest agencies of its kind in the United States.
The agency's core platform combines a large, searchable database of 300+ pre-screened waiting families with a proprietary matching algorithm that scores families against birth-mother preferences across location, family makeup, religious affiliation, cultural heritage, and other attributes. Supporting services include home-study coordination, 24/7 counseling via a national hotline (1-800-ADOPTION), legal coordination, financial assistance for birth-mother pregnancy and living costs, open-adoption facilitation, post-placement support, and adoption scholarships. Distribution relies on inbound digital channels (a 123+ page content library, state-by-state landing pages, video content, and testimonials), a toll-free hotline, and direct inside-sales engagement with adoption specialists who are themselves adoptees, birth parents, or adoptive parents.
Monetization is a professional-services model: adoptive families pay an undisclosed bundled fee (typically multi-month to multi-year contracts) covering matching, home study, legal coordination, financial assistance administration, and post-placement services. Birth-mother services are free, with associated costs funded by the adoptive family within the engagement. Revenue diversification includes the American Surrogacy sub-brand, which offers gestational surrogacy services. The firm is founder-led (co-founder Scott Mars) and shows no signs of external investor involvement, with no disclosed funding rounds, M&A, or ownership transitions.
American Adoptions firmographics
Firmographics- Name
- American Adoptions
- Legal name
- American Adoptions
- Website
- https://americanadoptions.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Adoptions is a privately held, full-service US domestic infant adoption agency founded in 1991, matching birth mothers with screened adoptive families across all 50 states and completing over 300 placements annually through a proprietary family-matching platform and 24/7 hotline.
- Ownership category
- akta.pro rank
American Adoptions industry classification
Industry- Product category
- Adoption Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
Keywords
Where American Adoptions is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Markets served
American Adoptions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Adoptive Family Fees: Adoptive families pay for adoption services provided by American Adoptions, which include matching services, home study coordination, counseling, legal support, and ongoing post-placement services. Birth mothers receive all services free of charge.
- Financial Assistance Coordination: The agency coordinates and provides financial assistance for birth mothers, covering pregnancy costs, living expenses (rent, utilities, groceries, transportation), prenatal care, and delivery costs. These costs are covered by the adoptive families as part of the adoption arrangement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free services for birth mothers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
American Adoptions product offering
Product offeringCore offering
American Adoptions is a full-service domestic infant adoption agency that matches pregnant women considering adoption with screened, home-study-approved adoptive families across the United States. The agency provides counseling, financial assistance for pregnancy and living expenses, legal coordination, home study services, open adoption facilitation, and post-placement support, with services free of charge to birth mothers and paid by adoptive families.
Product overview
American Adoptions operates as a private domestic infant adoption agency offering a comprehensive suite of services including the Domestic Adoption Program, a proprietary family matching algorithm, 24/7 hotline support, adoption scholarships, home study services, open adoption arrangements, and financial assistance for birth mothers. The company also offers a surrogacy service under the 'American Surrogacy' sub-brand. Services are designed for birth mothers, adoptive families, and adoptees throughout the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Adoption Program
- 24/7 Adoption Hotline (1-800-ADOPTION)
- Home Study Services
- Open Adoption Services
- Financial Assistance Program
- Teen Pregnancy Support Services
- Adoption Scholarship Fund
- American Surrogacy
Quantifiable outcome
- Over 300 domestic adoptions completed each year, making American Adoptions one of the largest domestic adoption agencies in the United States
- +1 more outcomes
Companies that use American Adoptions
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
American Adoptions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Adoptions partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
American Adoptions competitors and assessment
Company assessmentDirect peers
- Bethany Christian Services: One of the largest US faith-based adoption and family services agencies, offering domestic and international adoption, foster care, and pregnancy counseling — directly comparable scale, services, and target customer base to American Adoptions.
- Gladney Center for Adoption: A leading US domestic infant adoption agency headquartered in Texas, offering matching, home study, and post-placement services with comparable pricing model and target segments (birth mothers and adoptive families).
- Independent Adoption Center: California-headquartered adoption agency providing domestic infant adoption and open adoption facilitation with a comparable sales-led and content-driven go-to-market approach.
- Nightlight Christian Adoptions: National US adoption agency offering domestic infant adoption, embryo adoption, and foster care; overlaps directly with American Adoptions on matching services, screening, and post-placement support.
- Holt International Children's Services: Long-established US-based adoption agency historically focused on international adoption, now also offering domestic programs. Comparable in mission and service breadth though with a different geographic mix.
- Lifelong Adoptions: US domestic infant adoption agency offering matching and home study services to birth parents and adoptive families nationally; smaller scale but directly overlapping customer base and service model.
- Adoptions Together: Mid-size US domestic adoption agency serving birth parents and adoptive families across multiple states, with similar service offerings including matching, home study, and counseling.
Broad incumbents
- Catholic Charities USA (Adoption Services): Network of faith-based agencies offering adoption, pregnancy counseling, and foster care services nationwide; comparable in service mix though embedded within a much larger social services umbrella organization.
Emerging players
- Circle Surrogacy: Leading US surrogacy agency; a comparable peer for American Adoptions' 'American Surrogacy' sub-brand, sharing the intended-parent/birth-parent matching model and family-formation value proposition.
Regional players
- Children's Home Society of California: Large California-based adoption and family services nonprofit with a long history in domestic adoption; comparable service offering but primarily focused on the western US market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
American Adoptions social profiles
Digital presenceAmerican Adoptions financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Adoptions leadership team
Management profileNumber of profiles
Profiles1 record
American Adoptions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Adoptions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Adoptions
What does American Adoptions do?
American Adoptions is a full-service domestic infant adoption agency that matches pregnant women considering adoption with screened, home-study-approved adoptive families across the United States. The agency provides counseling, financial assistance for pregnancy and living expenses, legal coordination, home study services, open adoption facilitation, and post-placement support, with services free of charge to birth mothers and paid by adoptive families.
Is American Adoptions a public or private company?
American Adoptions is a private company. It is classified as family owned and is currently operating.
When was American Adoptions founded?
American Adoptions was founded in 1991. It employs 11 to 50 people.
Where is American Adoptions based?
American Adoptions is headquartered in Overland Park, United States, in the North America region.
How does American Adoptions make money?
Two revenue lines are on record. Adoptive Family Fees are the primary driver. The others are financial Assistance Coordination.
Who are American Adoptions's main competitors?
Direct peers on record are Bethany Christian Services, Gladney Center for Adoption, Independent Adoption Center, Nightlight Christian Adoptions, Holt International Children's Services, Lifelong Adoptions and Adoptions Together. Catholic Charities USA (Adoption Services) is listed as a broad incumbent. Circle Surrogacy is listed as an emerging player. Children's Home Society of California is listed as a regional player.
Does American Adoptions have an API?
No public API is recorded for American Adoptions.
What industry is American Adoptions in?
American Adoptions's product category is Adoption Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services. Its NAICS code is 62411 and its SIC code is 8300.