Sneha Group

What Sneha Group does

Sneha Group is a privately held, vertically integrated Indian poultry and food conglomerate founded in 1982 (originally as Ram Reddy Chicken Market) and headquartered in Kondapur, Hyderabad, Telangana. The group operates a complete poultry value chain spanning parent breeding farms (6.6 lakh breeder capacity across 22 locations), five Pas Reform-equipped hatcheries in Telangana, six Bühler-equipped feed mills with 4,550 TPD capacity across Telangana, Andhra Pradesh, and Karnataka, a 700 TPD floating fish feed mill in Andhra Pradesh, biosecure broiler and layer farms, and India's first 12,000 BPH fully automated chicken processing facility (Marel Stork and Meyn equipment). The consumer-facing portfolio includes the Sneha Fresh Chicken flagship, Sneha Select (eggs, portioned chicken, ready-to-cook marinated products sold online), Sneha Select Fisheries (8 exclusive seafood stores in Hyderabad, launched 2023), Sneha Poultry Feed, Sneha Fish Feed, and an FMCG edible-oils line (Sneha Lite, Sneha Gold, Sukhibhava Pooja oil) with a refinery in Maharashtra.

The group monetizes primarily through physical goods sales: fresh, chilled, and frozen chicken via 100+ company-owned and 2,500+ franchise retail outlets; live bird trading through 700+ traders; poultry and fish feed to 2,000+ contract farmers and commercial operators; B2B daily supply to 500+ hotels and restaurants in Hyderabad-Secunderabad via 225+ delivery vehicles and 45+ reefer trucks; institutional frozen chicken supply to the Indian Army and Indian Navy since 2012; and unit-priced ready-to-cook SKUs through the Sneha Select e-commerce storefront and delivery aggregators. Pricing for retail SKUs is unit-based (e.g., $10.00 per ready-to-cook kebab), with wholesale and HORECA rates not publicly disclosed. Sneha Farms Pvt. Ltd. is the primary operating entity, and Japanese trading house Mitsui & Co., Ltd. holds a strategic stake (since 2001) with a permanent Whole Time Director seat. The group employs 501–1,000 staff and is led by second-generation CEO Varun Reddy Dendi alongside founder/Managing Director Dendi Ram Reddy.

Name

Sneha Group

Legal name

Sneha Farms Pvt. Ltd.

Website

https://snehagroup.in

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sneha Group is a vertically integrated Indian poultry and food conglomerate producing chicken, eggs, poultry and fish feed, and edible oils, serving households, HORECA, and the Indian defense establishment across Telangana, Andhra Pradesh, Karnataka, and Maharashtra via 2,600+ retail outlets and direct B2B supply.

Ownership category

akta.pro rank

Product category

Poultry Production & Processing

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (11232), Chicken Egg Production (112310), Poultry and Poultry Product Merchant Wholesalers (424440), Other Poultry Production (11239)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Broiler Chicken Production (Meat Birds) (AFAEADAA), Broiler (Meat Chicken) Feed (AFADACAA), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)

Keywords

• Vertically integrated poultry
• Poultry feed manufacturing
• Chicken processing
• Edible oil refining
• Ready-to-cook chicken

Headquarters

HQ city

Kondapur

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Poultry Products (Fresh & Processed Chicken): Sale of fresh, chilled, and frozen chicken through retail outlets and franchise network. Includes value-added products like kebabs, marinated items, nuggets, sausages, pizza toppings, cold-cuts, and ready-to-cook products.
2. Poultry & Fish Feed: Production and sale of poultry feed (6 mills, 4,550 TPD capacity) and fish feed (700 TPD floating feed) to contract farmers and commercial poultry operators.
3. Edible Oils & FMCG: Diversified into FMCG segment with Sneha Lite and Sneha Gold edible oils (Rice bran, Sunflower, Groundnut, Soya). Also produces Sukhibhava Pooja oil in Deeparadhana and Panchadeepam variants.
4. Retail & Trading Operations: Live bird trading, wholesale distribution through 700+ traders, supply to 500+ hotels and restaurants, COCO and franchise retail outlets. Supplier to Indian Army and Navy since 2012.
5. Fisheries & Seafood: Sneha Select Fisheries operates exclusive seafood stores providing fresh fish and seafood products, expanding the group's legacy into new protein categories.
6. Day-Old Chicks & Breeding Stock: Production and sale of day-old chicks from 5 hatcheries. Breeding farms with 6.6 lakh breeder capacity across 22 locations. Commercial broiler farms with 24 lakh bird capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Sneha Group produces and sells fresh, chilled, and frozen chicken, eggs, ready-to-cook marinated chicken products, and seafood through its own retail and franchise networks. It also manufactures poultry feed (4,550 TPD) and fish feed (700 TPD) and operates a fully automated 12,000 BPH chicken processing plant in Telangana, India. The group additionally produces edible oils (Sneha Lite, Sneha Gold, Sukhibhava Pooja oil) and supplies day-old chicks, broiler feed, and processed meats to HORECA and defense customers.

Product overview

Sneha Group is a diversified conglomerate based in Telangana, India, established in 1982, operating across the poultry value chain and FMCG sectors. The company operates through a vertically integrated model encompassing poultry and fish feed manufacturing (Sneha Poultry Feed, Sneha Fish Feed), breeding farms, hatcheries, biosecure broiler farms, layer farms, chicken processing plants, and trading & retail operations under the Sneha Fresh Chicken flagship brand. The product portfolio includes two primary consumer-facing sub-brands: Sneha Select (farm-fresh eggs, portioned chicken, ready-to-cook products available online) and Sneha Select Fisheries (premium seafood). The FMCG division produces edible oils under Sneha Lite and Sukhibhava Pooja Oil brands. The company offers an extensive range of ready-to-cook marinated products including kebabs (Achari Chicken Tikka, Arabian Spiced Kebab, Dragon Kebab, Hariyali Kebab, Malai Kebab), wings (Peri Peri Wings, Spicy Wings), drumsticks (Tandoori Drumsticks), and other preparations (Chicken Lollipops, Chicken Boneless Leg Piece, Chicken Tikka Masala, Chettinad Chicken Curry, Minced Chicken Kebabs), as well as seafood products like Spicy Shrimp Masala. With 100+ company-owned retail outlets, 2500+ franchise outlets, and supply relationships with the Indian Army and Navy, the group represents a fully integrated food production and retail enterprise.

Differentiator

Problem solved

Functional benefit

Brands

• Sneha Poultry Feed: Poultry feed product line including crumble and pellet feed for chickens.
• Sneha Fresh Chicken
• Sneha Select
• Sneha Select Fisheries
• Sneha Fish Feed
• Sneha Lite
• Sneha Gold
• Sukhibhava Pooja oil

Products and services

• Sneha Fresh Chicken
• Sneha Select Premium online sub-brand offering farm-fresh eggs, portioned chicken, and ready-to-cook products sourced from integrated farms and delivered via Sneha Select e-commerce and third-party delivery platforms.
• Sneha Select Fisheries Premium seafood brand operating 8 exclusive fish stores across Hyderabad (Hafeezpet, Gachibowli, Sangeet, IDL Lake Kukatpally, Sainikpuri, BN Reddy, Chintalkunta, Saroornagar), offering a diverse range of fresh fish and seafood products.
• Sneha Poultry Feed Poultry feed products (crumble and pellet) with wholesome nutrition supporting muscle development and growth, manufactured at six feed mills with combined 4,550 TPD capacity using Bühler technology, sold to contract farmers and commercial poultry operators.
• Sneha Fish Feed Nutritious fish feed in granule and pellet form (including floating variants) for aquaculture, produced at a 700 TPD fish feed mill in Andhra Pradesh using Wenger & Stolz technology.
• Sneha Breeding Farms Isolated breeding farms with rigid biosecurity measures and environment-controlled facilities across 22 locations with 6.6 lakh breeder capacity, supplying hatching eggs to group hatcheries and producing day-old chicks.
• Sneha Hatcheries (Day-Old Chicks) Five fully automated, bio-secured hatcheries using Pas Reform (Netherlands) machinery, producing day-old broiler and layer chicks for internal broiler farms, contract farmers, and commercial sale.
• Sneha Biosecure Broiler Farms Environment-controlled broiler farms with automated feeding and drinking systems, 24 lakh commercial broiler bird capacity, integrated with 2,000+ contract farmers across Telangana, AP, and Karnataka.
• Sneha Layer Farms (Eggs) Bio-secure layer farms across Telangana producing quality table eggs including Omega-3 and specialty eggs, maintained in temperature-controlled stress-free environments for retail and HORECA customers.
• Sneha Processing Plants (Value-Added Chicken Products) India's first fully automated chicken processing plant with 12,000 BPH capacity using Marel Stork and Meyn equipment, plus a value-added products plant producing kebabs, nuggets, sausages, cold cuts, pizza toppings, and ready-to-cook items.
• Sneha Trading & Retail Distribution Live bird trading and wholesale distribution network comprising 700+ traders, 225+ delivery vehicles, 100+ COCO retail outlets, 2,500+ dealer outlets, and 45+ Reefer trucks supplying 500+ hotels and restaurants and Indian defense.
• Sneha Lite Edible Oil Premium FMCG edible oil brand offering rice bran, sunflower, groundnut, and soya oils to retail consumers in India.
• Sukhibhava Pooja Oil Pooja oil brand with Deeparadhana and Panchadeepam variants made from pure ingredients with quality fragrances, sold for religious and ceremonial use.
• Achari Chicken Tikka Marinated ready-to-cook chicken tikka with achari (pickle) spices, frozen for retail sale through Sneha Select and outlets.
• Arabian Spiced Kebab Ready-to-cook marinated kebab seasoned with Arabian spices, frozen, and cooked directly from the freezer in 10-12 minutes.
• Dragon Kebab Spicy ready-to-cook marinated kebab with a fiery dragon flavor profile, sold frozen.
• Hariyali Kebab Ready-to-cook green/herb-based marinated kebab with vibrant hariyali (green) flavors, cooked directly from freezer.
• Malai Kebab Creamy ready-to-cook marinated kebab with malai (cream) flavor, cooked directly from freezer in 10-12 minutes.
• Peri Peri Wings Spicy peri peri marinated chicken wings sold frozen and cooked directly from the freezer without thawing.
• Spicy Wings Bold and spicy marinated chicken wings sold frozen, ready for pan frying.
• Tandoori Drumsticks Tandoori-style marinated chicken drumsticks sold frozen and cooked directly from freezer.
• Tandoori Chicken Drumsticks (Fresh) Fresh tandoori-marinated chicken drumsticks prepared in traditional tandoor style flavors, sold refrigerated (not frozen).
• Chicken Lollipops Ready-to-cook chicken lollipops prepared with cornflour and spices, fried until golden brown and crispy.
• Chicken Boneless Leg Piece Boneless chicken leg pieces pre-prepared with spices and coconut milk in traditional style, sold as a ready-to-cook product.
• Chicken Tikka Masala Ready-to-cook chicken tikka masala using boneless chicken breast, prepared with yogurt marinade and creamy tomato sauce.
• Chettinad Chicken Curry Ready-to-cook traditional Chettinad-style chicken curry with authentic spice blend (dry red chilies, coriander, cumin, fennel, coconut) using premium skinless curry-cut chicken.
• Minced Chicken Kebabs Ready-to-cook kebabs made from Sneha Fresh minced chicken with onions, green chilies, and coriander, pan-fried until golden.
• Spicy Shrimp Masala Spicy shrimp masala with tomato-based curry sauce seasoned with coriander, turmeric, cumin, and chaat masala, made from freshly frozen shrimp.

Quantifiable outcome

• 12,000 birds processed per hour at India's first fully automated facility
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Regional players

• Arambagh Hatcheries Limited: East India integrated poultry player headquartered in West Bengal with breeding, hatchery, and broiler farming operations. Comparable operating model to Sneha but serves a different regional market rather than directly competing in South India.

Direct peers

• IB Group: Central India integrated poultry player with breeding, feed, broiler farming, and processed chicken across multiple states. Comparable to Sneha in operating model, with similar scale of breeder and broiler capacity but a different geographic center of gravity.
• Suguna Foods Private Limited: India's largest integrated poultry company with comparable contract farming, feed manufacturing, broiler production, and processed chicken operations across multiple states. Closest direct peer to Sneha given similar vertical integration and brand-led retail strategy.
• Baramati Agro Limited: Maharashtra-based integrated poultry producer with breeding, hatchery, broiler, and processing operations. Comparable in scale and integrated model to Sneha and a fellow Maharashtra-region player expanding into value-added chicken.
• Venky's (India) Limited: Established pan-Indian poultry player with breeding, hatchery, feed, broiler farming, and processed chicken products. Comparable to Sneha in breed-to-retail integration and brand strength, but with significantly larger national footprint and listed-company disclosures.
• Amrit Group (Amrit Feeds): East India integrated poultry and aquaculture feed producer with broiler and fish feed operations analogous to Sneha's poultry and fish feed business. Comparable contract-farming model and feed-mill-led structure.

Broad incumbents

• Godrej Agrovet Limited: Diversified Indian agribusiness with poultry, animal feed, dairy, and oil palm operations. Comparable to Sneha's integrated poultry and feed business but operates at a much broader portfolio scale and is listed, providing capital-markets benchmarking for Indian poultry economics.
• Charoen Pokphand (CP) India: Indian arm of Thai poultry multinational Charoen Pokphand, with integrated feed, breeding, and broiler operations in India. Competes with Sneha in feed supply and contract farming but at much larger multinational scale and broader product portfolio.
• Japfa Comfeed India: Indian subsidiary of pan-Asian poultry and aquaculture feed producer Japfa Comfeed. Comparable to Sneha's poultry and fish feed business and contract farming model, with multinational scale and technology advantages.
• Cargill India: Indian arm of global agribusiness with animal nutrition, poultry, and processed-food operations. Comparable to Sneha in feed milling and poultry supply but as a much larger multinational with broader commodity and ingredient exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Sneha_Chicken
• Facebookfacebook.com/SnehaChicken
• LinkedInlinkedin.com/company/sneha-farms-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sneha Group