Letsgo2
Letsgo2 was an online UK tour operator (trading brand of Ickenham Travel Group Ltd, ATOL 4950) selling luxury package holidays and accommodation-only bookings across 40+ destinations to individual leisure travelers. The company ceased trading on 20 November 2025.
- Company typePrivate
- Founded2004
- HeadquartersChessington, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Letsgo2 does
Letsgo2 was an online tour operator that offered luxury holiday packages across more than 40 destinations worldwide, operating as a trading brand of Ickenham Travel Group Ltd, a privately held UK company headquartered in Chessington. The business sold two principal product categories: flight-inclusive package bookings protected under UK ATOL licence 4950 (administered by the Civil Aviation Authority) and accommodation-only bookings that fell outside the ATOL consumer-protection regime. Ickenham Travel Group Ltd also traded under the destination-focused sub-brands JA Holidays, Abu Dhabi Holidays, and Ras Al Khaimah, allowing it to segment marketing around specific geographies while consolidating booking operations and regulatory obligations under a single ATOL holder.
The revenue model was a standard travel-agency model, capturing margin on the sale of bundled flight-plus-hotel packages and standalone accommodation to individual leisure consumers; pricing was not publicly disclosed. Customer segmentation was horizontal, targeting individual travelers rather than corporate or group accounts, and distribution was primarily through the letsgo2.com website. The headcount range of 11–50 employees and the multi-destination, multi-brand footprint indicate a small-to-mid-sized specialist operator rather than a volume online travel agency.
The company ceased trading on 20 November 2025 and entered administration proceedings; all flight-inclusive bookings sold under ATOL 4950 are protected by the ATOL scheme, while accommodation-only bookings are not. The corporate entity (Ickenham Travel Group Ltd) remains the operational shell, with administrators to be appointed to wind down remaining obligations. As a result, no forward operating, technology investment, or growth programme is currently in effect.
Letsgo2 firmographics
Firmographics- Name
- Letsgo2
- Legal name
- Ickenham Travel Group Ltd
- Website
- https://letsgo2.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Letsgo2 was an online UK tour operator (trading brand of Ickenham Travel Group Ltd, ATOL 4950) selling luxury package holidays and accommodation-only bookings across 40+ destinations to individual leisure travelers. The company ceased trading on 20 November 2025.
- Ownership category
- akta.pro rank
Letsgo2 industry classification
Industry- Product category
- Online Tour Operator
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Outbound International Retail Travel Agencies (THAKABAI)
Keywords
Where Letsgo2 is headquartered
LocationHeadquarters
- HQ city
- Chessington
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Letsgo2 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Letsgo2 product offering
Product offeringCore offering
Letsgo2 is an online tour operator that sells luxury package holiday bookings and accommodation-only bookings to individual travelers. The business operated across more than 40 destinations and traded under multiple sub-brands including Letsgo2, JA Holidays, Abu Dhabi Holidays, and Ras Al Khaimah. The company ceased trading on 20 November 2025.
Product overview
Letsgo2, operated by Ickenham Travel Group Ltd (ATOL 4950), was a travel company offering two main product categories: flight inclusive package bookings (ATOL-protected packages combining flights and accommodation) and accommodation-only bookings (standalone lodging without flights). The company operated under multiple trading brands including JA Holidays, Abu Dhabi Holidays, and Ras Al Khaimah, targeting various travel destination markets. The company ceased trading on 20th November 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Flight Inclusive Package Bookings
Companies that use Letsgo2
Customer profileSegments1 record
Ideal customer profiles1 record
Letsgo2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Letsgo2 partnerships and signals
Strategic signalRecent moves3 records
Letsgo2 competitors and assessment
Company assessmentDirect peers
- loveholidays: Online-first UK package holiday retailer focused on flight-and-hotel bundles across 40+ destinations, directly competing with Letsgo2's online tour operator model.
- Travel Republic: UK online travel retailer offering package holidays and travel services — a peer in product category, distribution model, and target customer segment.
- On the Beach: UK online package holiday retailer offering ATOL-protected flight-inclusive holidays to leisure destinations — a direct competitor to Letsgo2 in the online package space.
- Jet2holidays: UK-based package holiday operator selling flight-inclusive ATOL-protected holidays, directly comparable in product structure and target customer to Letsgo2.
- Virgin Atlantic Holidays: UK-based flight-inclusive holiday retailer offering ATOL-protected packages across many long-haul destinations, directly comparable in product and consumer segment.
- British Airways Holidays: Flight-inclusive package holiday offering from British Airways operating under ATOL protection — overlapping product with Letsgo2 in the bundled holiday category.
- TUI UK: Largest UK tour operator offering flight-inclusive package holidays under ATOL protection with broad international destination coverage — a directly comparable operator to Letsgo2 in offering and customer segment.
- easyJet Holidays: Package holiday arm of easyJet offering flight-inclusive ATOL-protected holidays to multiple destinations, comparable in bundled flight-plus-lodging product.
Broad incumbents
- Expedia UK: Major global online travel agency serving UK consumers with package holiday and accommodation offerings; broader incumbent with overlapping capabilities to Letsgo2.
- Booking.com: Global online travel platform offering accommodation and flight-inclusive package options; overlaps with Letsgo2 in online booking and accommodation aggregation but operates at much broader scale.
Market position
Strengths1 record
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Letsgo2 social profiles
Digital presenceLetsgo2 compliance and trust
Trust signalCompliance1 record
Letsgo2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Letsgo2 leadership team
Management profileNumber of profiles
Letsgo2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Letsgo2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Letsgo2
What does Letsgo2 do?
Letsgo2 is an online tour operator that sells luxury package holiday bookings and accommodation-only bookings to individual travelers. The business operated across more than 40 destinations and traded under multiple sub-brands including Letsgo2, JA Holidays, Abu Dhabi Holidays, and Ras Al Khaimah. The company ceased trading on 20 November 2025.
Is Letsgo2 a public or private company?
Letsgo2 is a private company. It is classified as unknown and is currently closed.
When was Letsgo2 founded?
Letsgo2 was founded in 2004. It employs 11 to 50 people.
Where is Letsgo2 based?
Letsgo2 is headquartered in Chessington, United Kingdom, in the Europe region.
Who are Letsgo2's main competitors?
Direct peers on record are loveholidays, Travel Republic, On the Beach, Jet2holidays, Virgin Atlantic Holidays, British Airways Holidays, TUI UK and easyJet Holidays. Broad incumbents are Expedia UK and Booking.com.
Does Letsgo2 have an API?
No public API is recorded for Letsgo2.
What industry is Letsgo2 in?
Letsgo2's product category is Online Tour Operator. Its primary akta.pro industry code is THAKAEAC, FIT & Private Tour Operators (Customized Day Tours), with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561520.