Jacksonville Board of Realtors

What Jacksonville Board of Realtors does

Jacksonville Board of REALTORS (JBOR) is a North Carolina nonprofit professional trade association founded in 1955 that serves REALTORS and real estate professionals operating in Onslow County, NC, including Jacksonville, Sneads Ferry, Swansboro, Richlands, Hubert, and the Camp Lejeune area. Its primary customer base comprises 1,050+ licensed REALTOR members and 70 business partner organizations (lenders, inspectors, contractors), with a secondary audience of home buyers and sellers — including military families relocating to and from Camp Lejeune. The organization is headquartered at 200 Preston Rd, Ste 100, Jacksonville, NC, and operates with 11–50 employees under CEO Jamie Cooper.

JBOR's core products center on membership services: professional development and training programs (Trust Accounts, 1031 Exchange Class, Concealed Carry Class), networking events (JBOR Awards, All Y'all Fall Festival), market reports and analytics for Onslow County, a member directory and Find a REALTOR tool, compliance and ethics resources (fair housing, Code of Ethics, dispute resolution), and a property search and listings platform built around Hive MLS integration. Ancillary offerings include an e-commerce shop of 35+ REALTOR promotional products (signage, sign riders, car accessories, drinkware priced $3–$30), room rental at the JBOR office, and a career center/job board. Distribution channels are direct (in-person at the Jacksonville office), self-serve (online event registration via Formstack, member bill-pay portal), and partner-mediated (Hive MLS, NAR, NC REALTORS).

Revenue is generated through four streams: annual membership dues (subscription/recurring), one-time product sales from the e-commerce shop, event and training fees, and room rental income. The organization is a member-funded association rather than a venture-backed or publicly traded entity, with no disclosed revenue figures, no funding rounds, and no parent company. JBOR is incorporated as Jacksonville Board of REALTORS®, Inc. in North Carolina.

Name

Jacksonville Board of Realtors

Legal name

Jacksonville Board of REALTORS®, Inc.

Website

https://jbornc.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Jacksonville Board of REALTORS is a nonprofit professional trade association serving 1,050+ REALTOR members and 70 business partners in Onslow County, NC. It delivers training, networking events, Hive MLS access, market reports, and compliance resources funded by annual dues and ancillary product and event fees.

Ownership category

akta.pro rank

Product category

Real Estate Professional Association

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate association
• REALTOR professional training
• Membership networking events
• MLS property listings
• Real estate market reports

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees for real estate professionals joining JBOR, providing access to training, networking, MLS, and member resources
2. Product Sales: Sale of real estate marketing materials including signs, sign riders, car accessories, drinkware, and promotional items. 35 products available with prices ranging from $3 to $30
3. Event and Training Fees: Revenue from classes and training events such as Trust Accounts, 1031 Exchange Class, Concealed Carry Class, and professional development programs
4. Room Rental: Rental of JBOR office space for member events and meetings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jacksonville Board of REALTORS (JBOR) is a nonprofit professional trade association founded in 1955 that serves licensed real estate professionals in Onslow County, NC. The organization sells membership-based services including professional development training, networking events, market analytics, MLS access through Hive MLS, and compliance/ethics resources. It also operates a member storefront for real estate signage and promotional products.

Product overview

Jacksonville Board of REALTORS (JBOR) is a professional real estate association serving Onslow County, NC with over 1,050 REALTOR members and 70 business partners. The organization offers a comprehensive suite of services including professional development programs (trust accounts, 1031 exchange classes, concealed carry training), networking events (JBOR Awards, Fall Festival), market reports, and member directory services. The product portfolio includes a shop selling promotional items (signage, car accessories, drinkware, apparel), compliance resources (fair housing, ethics), career center tools, property search capabilities, and room rental services. JBOR primarily serves as a membership-based professional organization providing education, advocacy, networking, and market resources for real estate professionals serving the military-influenced Onslow County market.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership

Quantifiable outcome

• 1,000+ REALTORS served
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Hive MLScoreTechnology or IntegrationHive MLS provides Multiple Listing Service access enabling JBOR members to list properties, access market data, and collaborate on real estate transactions across the regional MLS network
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerJBOR is a local board affiliated with the National Association of REALTORS, providing members access to national resources, Code of Ethics standards, fair housing commitments, and professional development programs
• NC REALTORScoreStrategic or Co-development PartnerState-level association representing over 50,000 REALTORS in North Carolina, providing advocacy, education resources, and policy support at the state level

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• National Association of REALTORS (NAR): The national federation to which JBOR is affiliated. NAR provides the umbrella Code of Ethics, advocacy, and professional standards framework; JBOR operates as a local board under its structure, making NAR the broadest incumbent peer.

Direct peers

• NC REALTORS: The state-level REALTOR association representing 50,000+ members in North Carolina. Operates a near-identical membership and advocacy model to JBOR but at the state level, providing direct comparability on services and revenue model.
• Raleigh Regional Association of REALTORS: A larger North Carolina local REALTOR board serving the Raleigh-Durham region. Directly comparable as a member-driven local REALTOR association offering training, MLS access, and advocacy, with a similar product mix and revenue model.
• Charlotte Regional Realtor Association: Another large NC local REALTOR board. Comparable as a peer in membership model, MLS integration (Canopy MLS), training programs, and community engagement, with similar service portfolio to JBOR but at greater scale.
• Miami Realtors: A large Southeast US local REALTOR association. Comparable as a membership association offering MLS, training, advocacy, and member services. Operates at significantly larger scale but mirrors JBOR's functional structure.
• Houston Realtors: One of the largest local REALTOR associations in the US. Directly comparable in product portfolio (MLS, training, advocacy, member resources, marketing products) but at vastly greater scale and geographic concentration.
• Hive MLS: JBOR's core MLS technology partner and a regional MLS covering North Carolina. Highly comparable as the data and infrastructure backbone serving JBOR's REALTOR members, with overlapping member base and strategic alignment.

Emerging players

• Bright MLS: A large multi-state MLS serving the Mid-Atlantic. Comparable as an MLS infrastructure provider but operating across broader geographies; represents an alternative or potential consolidation target for regional MLS systems serving JBOR.

Regional players

• Onslow County Chamber of Commerce: Local business membership association operating in the same Onslow County geography. Comparable in nonprofit membership model and community-engagement role but serving the broader business community rather than REALTOR professionals specifically.
• Greater Jacksonville (NC) Chamber of Commerce: Another local business membership association in JBOR's home geography. Comparable in member-based nonprofit structure and community programming focus, though serving general business rather than real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jacksonvilleboardofrealtor8282
• Facebookfacebook.com/JBORNC
• Instagraminstagram.com/jacksonvilleboardofrealtors
• Xx.com/jbornc
• LinkedInlinkedin.com/company/jacksonville-board-of-realtors-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacksonville Board of Realtors