Hive MLS
Hive MLS is a member-owned wholesale cooperative MLS serving over 19,450 brokers and appraisers across 20 REALTOR associations in the Southeast U.S., built on the FlexMLS platform with integrated AI visualization and listing tools.
- Company typePrivate
- Founded2016
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hive MLS does
Hive MLS is a member-owned wholesale cooperative Multiple Listing Service headquartered in Wilmington, North Carolina, serving brokers, agents, and appraisers across the Southeast United States. Founded in 2016 as North Carolina Regional MLS and rebranded to Hive MLS in October 2024, the organization has grown from roughly 6,000 subscribers to over 19,450 brokers and appraisers across 20 member associations spanning North Carolina, South Carolina, Georgia, Virginia, Tennessee, and Alabama, covering 652 cities and towns. The platform is built on the FlexMLS system from FBS and operates to RESO 2.0 data standards across more than 200 fields, with IDX distribution via SmartFrame and WordPress integrations.
The product surface combines the core FlexMLS MLS with an integrated toolset spanning property data (RPR, CRS Data), showing management (BrokerBay), transaction management (DotLoop), consumer search (HiveMLS.com via Solid Earth), syndication (Realtor.com+, IDX Website Partners), and AI-enabled features including Roomvo for renovation visualization, Ocusell for listing automation, and Aragon.ai for image analysis. Hive MLS does not develop proprietary AI models; AI capabilities are delivered through partner integrations. A 2026 SourceRE pilot adds Data Dye forensic tracking to monitor vendor data usage and licensing compliance.
Hive MLS operates a cooperative wholesale revenue model in which brokers, agents, and appraisers access the platform via membership in one of the 20 member REALTOR associations, with additional revenue from technology vendor and partner arrangements. Pricing is not publicly disclosed. The company is led by CEO Daniel Jones, supported by a lean 11-50 person staff, and has no venture capital, private equity, or public ownership. Recent momentum includes consecutive top honors in the WAV Group CXI survey (5 of 7 categories in 2025, all 7 in 2026) and multiple 2026 industry leadership awards for the CEO.
Hive MLS firmographics
Firmographics- Name
- Hive MLS
- Legal name
- Hive MLS, LLC
- Website
- https://ncrmls.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hive MLS is a member-owned wholesale cooperative MLS serving over 19,450 brokers and appraisers across 20 REALTOR associations in the Southeast U.S., built on the FlexMLS platform with integrated AI visualization and listing tools.
- Ownership category
- akta.pro rank
Where Hive MLS is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hive MLS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- MLS Membership Subscription: Brokers, agents, and appraisers access the MLS platform through membership in one of the 20 association board offices. Membership dues are paid to the individual associations, which participate in the Hive MLS cooperative. The cooperative model provides Associations and MLSs with greater purchasing power for tools and services.
- Vendor and Partner Services: Hive MLS provides access to a suite of technological tools and services including FlexMLS, RPR, BrokerBay, MyFloodStatus, and others. Revenue may be generated through arrangements with technology vendors and partners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hive MLS product offering
Product offeringCore offering
Hive MLS operates a wholesale cooperative Multiple Listing Service (MLS) platform serving over 19,450 brokers, agents, and appraisers across the Southeast U.S. (NC, SC, GA, VA, TN, AL). The platform is built on the FlexMLS system, RESO 2.0 compliant data standards, and integrates IDX distribution, AI-powered visualization tools, showing management, transaction management, and member training delivered through 20 member REALTOR associations.
Product overview
Hive MLS operates as a wholesale cooperative Multiple Listing Service platform serving over 19,450 brokers and appraisers across the Southeast U.S. (North Carolina, South Carolina, Georgia, Virginia, Tennessee, and Alabama). The offering is a unified platform-plus-modules architecture centered on the FlexMLS MLS system (provided by FBS), supplemented by integrated tools for property data (RPR, CRS Data), listing distribution (IDX, Realtor.com), showing management (BrokerBay), transaction management (DotLoop), and AI-powered visualization (Roomvo, Aragon.ai). The consumer-facing HiveMLS.com public portal and the enterprise Hive Solutions platform for associations and other MLSs extend the core offering. The cooperative model enables 20 member associations to share infrastructure, data, and purchasing power while maintaining local identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Hive MLS Cooperative Membership
- FlexMLS Platform Access
- HiveMLS.com Public Portal
- Hive Solutions
- IDX Solutions (SmartFrame, Feed Website, Website Partners)
- SourceRE Data Dye Forensic Tracking
Quantifiable outcome
- 75% reduction in listing compliance violations
- +1 more outcomes
Companies that use Hive MLS
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Hive MLS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability5 records
Feature6 records
Hive MLS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- RoomvocoreAI-powered home design and room visualization partnership allowing users to modify flooring, wall colors, and finishes directly within property listing photos. The Roomvo integration enables buyers to preview potential renovations and evaluate properties that might otherwise be overlooked due to outdated interiors.
- Solid EarthcoreWebsite platform partnership powering the new HiveMLS.com public portal. Delivers real-time listing accuracy and streamlined search experience across Hive's expanding multi-state footprint. Focuses on modern, connected experience for brokers and consumers.
- SourceREcoreGroundbreaking forensic pilot partnership using SourceRE's proprietary Data Dye forensic tracking technology. Applied different Data Dye markers to each vendor pulling data from the MLS to identify unauthorized data distribution, license circumvention, under-reporting, and misclassification.
- Realtor.com (Realtor.com+)coreCollaborative home search platform partnership. Hive MLS participates in the Realtor.com+ initiative representing over 122,000 real estate professionals, the largest multi-MLS co-branded portal collaboration since online data sharing began.
- OcusellcorePartnership to deliver smarter listing tools to Hive MLS subscribers. The cutting-edge add/edit tool speeds up time-to-list and reduces listing compliance violations by up to 75%.
- FBS (FlexMLS)corePrimary MLS platform provider delivering FlexMLS, a fully mobile MLS system giving real estate professionals autonomy to run their business. Provides data freedom, innovation, and reliable performance.
- Realtors Property Resource (RPR)coreTraining partnership providing REALTORS with on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS. Offers commercial content, market trends, and valuation tools.
- BrokerBaycoreShowing management ecosystem partnership drastically reducing agent and staff workloads. Empowers agents to do more deals and thoroughly impress clients from one central location.
- CRS DatacorePowerful property data, information and analysis partner providing comprehensive property data services to Hive MLS members.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Hive MLS competitors and assessment
Company assessmentOthers
- FBS (FlexMLS): Vendor that provides Hive MLS's core MLS platform; included as a strategic technology counterpart since Hive MLS's differentiation depends in part on FBS's roadmap.
Direct peers
- Bright MLS: Large Mid-Atlantic cooperative MLS covering multiple states with a similar member-association model and shared-infrastructure approach. Most direct comparable in structure, scale, and geographic strategy to Hive MLS.
- Stellar MLS: Florida-based regional MLS formed through consolidation of multiple associations; comparable multi-association cooperative model serving a similar subscriber scale to Hive MLS.
- Heartland MLS: Large regional MLS serving Kansas and Missouri with a similar multi-association cooperative structure and FlexMLS-equivalent platform offering.
- Midwest Real Estate Data (MRED): Chicago-area MLS serving Illinois and surrounding states with a multi-association model, comparable in member-based governance and regional focus.
- REcolorado: Colorado regional MLS structured as a shared service for member associations, directly comparable in multi-association model and subscription-based member services.
- Northwest MLS: Pacific Northwest regional MLS serving Washington and Oregon with a similar shared-services model for member associations, providing geographic parallel to Hive MLS's Southeast footprint.
- MLS PIN: New England-based regional MLS with member-shareholder structure, similar in cooperative governance and multi-association model to Hive MLS.
Broad incumbents
- California Regional MLS (CRMLS): Largest MLS in the U.S., operating a regional cooperative model across California. Represents the upper bound of scale in the regional MLS cooperative category.
Regional players
- Triangle MLS: Raleigh-Durham area MLS operating in North Carolina. Geographic overlap makes it a direct regional competitor for North Carolina listings and member associations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hive MLS social profiles
Digital presenceHive MLS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hive MLS leadership team
Management profileNumber of profiles
Profiles7 records
Hive MLS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hive MLS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hive MLS
What does Hive MLS do?
Hive MLS operates a wholesale cooperative Multiple Listing Service (MLS) platform serving over 19,450 brokers, agents, and appraisers across the Southeast U.S. (NC, SC, GA, VA, TN, AL). The platform is built on the FlexMLS system, RESO 2.0 compliant data standards, and integrates IDX distribution, AI-powered visualization tools, showing management, transaction management, and member training delivered through 20 member REALTOR associations.
Is Hive MLS a public or private company?
Hive MLS is a private company. It is classified as management employee owned and is currently operating.
When was Hive MLS founded?
Hive MLS was founded in 2016. It employs 11 to 50 people.
Where is Hive MLS based?
Hive MLS is headquartered in Wilmington, United States, in the North America region.
How does Hive MLS make money?
Two revenue lines are on record. MLS Membership Subscription is the primary driver. The others are vendor and Partner Services.
Who are Hive MLS's main competitors?
FBS (FlexMLS) is listed as an others. Direct peers are Bright MLS, Stellar MLS, Heartland MLS, Midwest Real Estate Data (MRED), REcolorado, Northwest MLS and MLS PIN. California Regional MLS (CRMLS) is listed as a broad incumbent. Triangle MLS is listed as a regional player.
Does Hive MLS have an API?
No public API is recorded for Hive MLS.