Roasting Warehouse
Roasting Warehouse is a family-owned Australian specialty coffee roaster that sources directly from seven origins, operates five café-roasteries across Australia plus one in Athens, supplies 900+ wholesale café accounts across five states, and sells direct-to-consumer via e-commerce and subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersNorth Melbourne, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roasting Warehouse does
Roasting Warehouse Specialty Coffee is a vertically integrated specialty coffee company headquartered in North Melbourne, Australia, operating across the full stack of bean sourcing, roasting, wholesale supply, retail café, and direct-to-consumer e-commerce. The company sources green coffee directly from seven origin countries and roasts at a state-of-the-art solar-powered facility in Airport West, Victoria. Its wholesale program supplies more than 900 cafés across five Australian states with dedicated relationship managers, bundled training, contract roasting, equipment support, and marketing content; an office coffee segment is delivered through a partnership with Procaffe for machine placement and bean supply.
The retail footprint comprises five Australian café-roasteries (Airport West, North Melbourne, Docklands, South Fremantle, Brisbane) plus one international location in the Neos Kosmos neighborhood of Athens, Greece, built with a two-time Hellenic Barista Champion. The D2C channel runs an e-commerce store with Nespresso-compatible pods, single-origin offerings, curated bundles, brewing equipment, specialty lattes (matcha, turmeric, chai), and a subscription service offering 10% recurring savings, supported by a points-based loyalty program with 15,000+ community members.
The business is privately held and family-owned, reflecting three generations of Greek-Australian hospitality heritage and 45+ combined years of high-volume café operating experience. No institutional funding, revenue figures, or financial statements are disclosed. Revenue is generated through five streams: wholesale coffee supply to 900+ cafés (recurring), café retail operations at six venues, D2C e-commerce and subscriptions, office coffee solutions via Procaffe (managed services), and contract roasting for businesses seeking private-label coffee. Pricing on the consumer side is per-bag unit pricing at A$13-21 for 250g blends, A$23-49 for pod packs, and A$72-871 for brewing equipment; wholesale pricing is not publicly disclosed and requires direct inquiry.
Roasting Warehouse firmographics
Firmographics- Name
- Roasting Warehouse
- Legal name
- Roasting Warehouse Specialty Coffee
- Website
- https://roastingwarehouse.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roasting Warehouse is a family-owned Australian specialty coffee roaster that sources directly from seven origins, operates five café-roasteries across Australia plus one in Athens, supplies 900+ wholesale café accounts across five states, and sells direct-to-consumer via e-commerce and subscriptions.
- Ownership category
- akta.pro rank
Roasting Warehouse industry classification
Industry- Product category
- Specialty Coffee Roasting & Distribution
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Roasting Warehouse is headquartered
LocationHeadquarters
- HQ city
- North Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Roasting Warehouse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Coffee Supply: Supplying coffee beans to 900+ cafés across Australia with dedicated relationship managers, training support, and ancillary products. Fresh delivery weekly.
- Café Retail Operations: Six café venues serving coffee directly to consumers, operating seven days a week across Melbourne, Brisbane, Western Australia, and Athens.
- E-commerce & Subscriptions: Online sales of coffee beans, pods, equipment, and accessories. Subscription model offers 10% discount with flexible delivery schedules.
- Office Coffee Solutions: Partnership with Procaffe for workplace coffee machines and supply. Machine placement with beans and support services.
- Contract Roasting: Custom roasting services at company facilities for businesses wanting their own branded coffee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single coffee bags - various sizes |
| Subscription | Monthly | Coffee subscription - 10% savings |
| Unit Pricing | Pay-as-you-go | Bundles and starter packs |
| Unit Pricing | Pay-as-you-go | Coffee pods |
| Unit Pricing | Pay-as-you-go | Brewing equipment |
| Unit Pricing | Pay-as-you-go | Gift boxes and merchandise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Roasting Warehouse product offering
Product offeringCore offering
Roasting Warehouse Specialty Coffee roasts, packages, and distributes specialty coffee as whole beans, pods, and equipment to both trade and consumer customers. Its core commercial activity is small-batch specialty coffee roasting supported by a vertically integrated operation: green-bean sourcing from seven origin countries, in-house roasting at a solar-powered facility, wholesale supply to 900+ cafés, white-label/contract roasting for brands, office coffee through the Procaffe partnership, a D2C subscription and online retail channel, and owned café and roastery locations.
Product overview
Roasting Warehouse Specialty Coffee operates a multi-channel specialty coffee business based in Melbourne, Australia. The product portfolio centers on proprietary coffee blends (Evolve, Happy Days, Early Bird, El Presidente, Espresso, Premium, Decaf, Raglan Street, Daydreamer, and Neos Kosmos Greek Coffee Blend) available as whole beans, ground coffee, and Nespresso-compatible pods, complemented by curated bundles (The Roaster's Selection, Best Seller Samples, Light Roast Bundle, Dark Roast Bundle), equipment starter packs (Aeropress, Bialetti Stovetop, French Press), specialty lattes (drinking chocolate, chai, matcha), syrups, teas, and brewing accessories. The company offers subscription services for home and office delivery, a wholesale program serving 900+ cafés across Australia, and operates six café-roastery locations in Australia plus an international location in Athens, Greece. The offering represents a vertically integrated specialty coffee brand from bean sourcing through retail and foodservice.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 900+ cafés across Australia trust Roasting Warehouse with their coffee
- +3 more outcomes
Companies that use Roasting Warehouse
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Roasting Warehouse technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Roasting Warehouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProcaffecoreStrategic partnership for workplace coffee solutions. Procaffe provides office coffee machines while Roasting Warehouse supplies coffee. Combined offering enables complete workplace coffee setup with installation, servicing, and ongoing supply. Free 28-day machine trials for offices. Three machine options scaling from 5-150 staff capacity.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Roasting Warehouse competitors and assessment
Company assessmentDirect peers
- Toby's Estate: Australian specialty roaster with company-owned cafés, wholesale supply to hundreds of cafés, and direct-to-consumer subscriptions—a close peer in scale and channel mix.
- Single O: Sydney/Melbourne specialty coffee roaster with retail cafés, wholesale supply to cafés, and D2C subscriptions—a direct competitor operating across the same channels and customer base as Roasting Warehouse.
- Seven Seeds Coffee Roasters: Melbourne specialty roaster with café, wholesale, and e-commerce operations targeting the same third-wave specialty customer and café wholesale segments as Roasting Warehouse.
- Market Lane Coffee: Melbourne-based specialty roaster with multiple owned cafés, wholesale program, and online store—directly comparable vertically integrated specialty coffee model in the same geographic market.
- St Ali Coffee Roasters: Melbourne-based specialty coffee roaster with owned cafés, wholesale distribution and D2C—operates in the same product category and customer base as Roasting Warehouse, with overlapping wholesale accounts in Victoria.
- Campos Coffee: Australian specialty coffee roaster with vertically integrated retail cafés, wholesale program, and direct trade sourcing—directly competes with Roasting Warehouse in the Australian B2B café and D2C specialty coffee markets.
- Code Black Coffee: Melbourne specialty roaster with roastery, café, and wholesale program—competes in the same Melbourne third-wave specialty wholesale channel.
- Padre Coffee: Brisbane-origin specialty roaster with cafés, national wholesale distribution, and D2C—competes with Roasting Warehouse in the Queensland wholesale and specialty café markets.
- Proud Mary Coffee Roasters: Melbourne-born specialty roaster with cafés, wholesale accounts, and D2C subscriptions—directly comparable vertically integrated model with similar wholesale and consumer channels.
- 5 Senses Coffee: Australian specialty coffee roaster supplying wholesale to cafés, restaurants and offices nationwide—a direct competitor in the B2B hospitality/wholesale channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roasting Warehouse social profiles
Digital presenceRoasting Warehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roasting Warehouse leadership team
Management profileNumber of profiles
Roasting Warehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roasting Warehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roasting Warehouse
What does Roasting Warehouse do?
Roasting Warehouse Specialty Coffee roasts, packages, and distributes specialty coffee as whole beans, pods, and equipment to both trade and consumer customers. Its core commercial activity is small-batch specialty coffee roasting supported by a vertically integrated operation: green-bean sourcing from seven origin countries, in-house roasting at a solar-powered facility, wholesale supply to 900+ cafés, white-label/contract roasting for brands, office coffee through the Procaffe partnership, a D2C subscription and online retail channel, and owned café and roastery locations.
Is Roasting Warehouse a public or private company?
Roasting Warehouse is a private company. It is classified as family owned and is currently operating.
When was Roasting Warehouse founded?
Roasting Warehouse was founded in 2017. It employs 101 to 250 people.
Where is Roasting Warehouse based?
Roasting Warehouse is headquartered in North Melbourne, Australia, in the Oceania region.
How does Roasting Warehouse make money?
Five revenue lines are on record. Wholesale Coffee Supply is the primary driver. The others are café Retail Operations, E-commerce & Subscriptions, office Coffee Solutions and contract Roasting.
Who are Roasting Warehouse's main competitors?
Direct peers on record are Toby's Estate, Single O, Seven Seeds Coffee Roasters, Market Lane Coffee, St Ali Coffee Roasters, Campos Coffee, Code Black Coffee, Padre Coffee, Proud Mary Coffee Roasters and 5 Senses Coffee.
Does Roasting Warehouse have an API?
No public API is recorded for Roasting Warehouse.
What industry is Roasting Warehouse in?
Roasting Warehouse's product category is Specialty Coffee Roasting & Distribution. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.