Mark-Dana Corporation

What Mark-Dana Corporation does

Mark-Dana Corporation is a privately held, family-owned full-service real estate company headquartered in Spring, Texas, that develops, constructs, and manages multi-family housing across Texas and Virginia. Founded in 1980 by David M. Koogler and Margery C. Koogler, the firm operates a vertically integrated three-part platform: (1) Development — planning and designing apartment properties across affordable housing, workforce housing, senior living, and market-rate / luxury segments; (2) Construction — delivered through affiliated Koogler Construction Companies in Texas and Virginia (with Virginia increasingly using third-party general contractors on a case-by-case basis); and (3) Property Management — operated long-term through wholly-owned subsidiaries Mark-Dana Management of Texas, LLC and Mark-Dana Management, LLC. The portfolio comprises roughly 3,700+ units across 16+ Texas properties and 1,300+ units in Virginia, including senior living communities, affordable housing, and conventional market-rate developments ranging from 12-unit complexes to a 327-unit property (Kings Landing).

The company serves four primary resident segments: affordable housing residents (families and individuals on fixed incomes, including the elderly and individuals with disabilities), workforce housing residents (service industry, administrative, social workers, medical support, and public service employees), senior living residents, and market-rate renters. Revenue is generated through rental income from owned properties, supplemented by development and construction activity, with no subscription, SaaS, or technology revenue components. Distribution is exclusively direct-to-consumer via property-specific websites and direct phone leasing; there are no third-party channel partners. The company has no public technology platform, no API, no disclosed data products, and operates with no external institutional investors, with ownership concentrated in the founding Koogler family. Second-generation leadership is in place: David Mark Koogler serves as President & CEO (since 2020), with the founders remaining active as advisors and the third generation entering the asset management function.

Name

Mark-Dana Corporation

Legal name

Mark Dana Corporation

Website

https://mark-dana.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Mark-Dana Corporation is a privately held, family-owned real estate firm that develops, builds, and manages multi-family housing — including affordable, workforce, senior, and market-rate apartments — across Texas and Virginia, with roughly 3,700+ units under ownership and management.

Ownership category

akta.pro rank

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Multi-family Housing Development and Management: MDC develops, builds and manages multi-family housing properties in Texas and Virginia. Revenue is generated through rental income from owned properties and potentially development fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Mark-Dana Corporation develops, builds, and manages multi-family housing in Texas and Virginia markets. The company focuses on affordable housing, workforce housing, and luxury/market-rate apartments, delivering projects through acquisition/rehabilitation and new construction. Construction is handled in-house through affiliated Koogler Construction companies, and long-term property management is delivered through Mark-Dana Management subsidiaries in Texas and Virginia.

Product overview

Mark-Dana Corporation operates as a full-service real estate company that develops, builds, and manages multi-family housing through an integrated three-part offering: (1) Development services that plan and design apartments across affordable, workforce, and luxury market segments; (2) Construction services delivered through affiliated Koogler Construction companies in Texas and Virginia; and (3) Long-term property management via subsidiaries Mark-Dana Management of Texas, LLC and Mark-Dana Management, LLC. The company maintains distinct property portfolios in Texas and Virginia, with properties ranging from 12-unit complexes to 327-unit developments, including senior living communities and conventional multi-family housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Housing Development Planning, design, and development of multi-family apartment properties across affordable housing, workforce housing, and luxury/market-rate segments. The company executes projects through both acquisition/rehabilitation of existing properties and new construction, and develops sustainable properties intended to appeal to investors, lenders, and residents.
• Construction Services (Koogler Construction) Construction services for multi-family housing development delivered through affiliated Koogler Construction companies in Texas and Virginia. Services include building apartment complexes and senior living facilities for MDC-owned projects, with construction management experience across multi-family, single-family, commercial, and industrial projects.
• Property Management Services Long-term management and maintenance of apartment properties delivered through wholly owned subsidiaries: Mark-Dana Management of Texas, LLC for Texas properties and Mark-Dana Management, LLC for Virginia properties. Includes day-to-day operations, asset management, leasing, and ongoing property upkeep.
• Texas Multi-Family Properties Portfolio Portfolio of multi-family housing properties located in Texas (primarily Houston, Spring, Waller, Katy, Seabrook, and Magnolia), including market-rate lofts and senior living communities marketed and leased directly to residents.
• Virginia Multi-Family Properties Portfolio Portfolio of multi-family housing properties located in Virginia, including affordable housing and senior living communities, leased directly to residents under the management of Mark-Dana Management, LLC.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and significant.

• Koogler Construction CompaniescoreStrategic or Co-development PartnerMDC provides its own construction through its affiliated Koogler Construction companies in Texas and Virginia. Most recently MDC works with third party general contractors on a case by case basis in Virginia.
• Mark-Dana Management of Texas, LLCcoreOthersManagement of Texas properties is handled by Mark-Dana Management of Texas, LLC located at 26302 Oak Ridge Drive, Suite 100, Spring, TX
• Mark-Dana Management, LLCcoreOthersManagement of Virginia properties is handled by Mark-Dana Management, LLC located at 707 Augusta Ave, Grottoes, VA
• Virginia United Methodist Housing Development Corporation (VUMHDC)significantStrategic or Co-development PartnerVUMHDC partnered with MDC on several senior living properties including Enoch George Manor (built 2005) and Belle Courts (renovated 2004)

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. multifamily property manager with significant development and investment activity. Comparable across property management and development but operates at vastly larger scale and broader geography.
• Asset Living: Large national multifamily and student housing property manager. Comparable third-party property management focus with overlap on affordable and conventional multifamily operations.
• Fairfield Residential: Multifamily developer, owner, and manager operating across the U.S. Comparable integrated operating model but at materially larger scale and broader geography than MDC.
• Camden Property Trust: Public multifamily REIT with significant Sun Belt exposure including Texas. Broader scale and market-rate tilt than MDC, but comparable geographic concentration and multifamily operating focus.
• Hawthorne Residential Partners: National multifamily property management and investment platform with a Sun Belt footprint. Comparable in full-service property management and investment services for institutional owners.

Direct peers

• LDG Development: Affordable and mixed-income multifamily developer/owner/manager with national footprint. Comparable operating model that develops, constructs, and manages affordable housing long term.
• RangeWater Real Estate: Sun Belt-focused multifamily developer, owner, and manager with strong Texas footprint. Comparable vertically integrated model and geographic overlap in Texas multifamily markets.
• The NRP Group: Developer, builder, and property manager of affordable, workforce, and market-rate multifamily housing. Comparable vertically integrated operating model and similar LIHTC/HUD program focus.
• Dominium: U.S. multifamily developer, owner, and manager focused on affordable and workforce housing. Vertically integrated like MDC across development, construction, and property management, making it a direct comparable in operating model and tenant mix.

Emerging players

• FPI Management: Third-party multifamily manager with specialization in affordable/LIHTC properties. Comparable on the affordable housing management side that MDC performs through its Mark-Dana Management subsidiaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark-Dana Corporation