Samen

What Samen does

Samen is a private, for-profit marketing communication agency founded in 2014 and headquartered in Deurne, Belgium. According to its firmographic profile, the firm specializes in four core service lines: graphic design, website development, copywriting, and campaign execution — i.e., end-to-end creative and campaign production for clients. Its web presence is at samenmarketing.nl, though at the time of data capture the site returned only a generic loader/verification screen, providing no additional first-party detail.

Operationally, Samen runs as a very small shop, with a reported headcount band of 1–10 employees. This places it firmly in the micro-agency / freelancer-plus tier of the Belgian services market rather than among scaled marketing firms. No management team, named customers, pricing model, partnerships, awards, patents, product roadmap, integrations, or technology stack are disclosed across the input data, and no revenue, funding, or M&A history is recorded.

The business model is therefore inferred to be project- or retainer-based creative services billing against local or regional Belgian clients, consistent with a city-level Deurne address and a 1–10 person team. No productized offering, SaaS revenue, or recurring platform component is documented. The scarcity of verifiable operating data — combined with an inaccessible website — is itself a material diligence flag for any PE/VC/M&A counterparty.

Name

Samen

Website

https://samenmarketing.nl

Company type

Private

Founded year

2014

Headcount range

1–10 employees

Short description

Samen is a small (1–10 employee) Belgian marketing communication agency founded in 2014 in Deurne, offering graphic design, website development, copywriting, and campaign services to local clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Deurne

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Samen is a marketing communication agency that provides graphic design, website design, copywriting, and campaign services to client organizations. The firm operates as a small creative boutique delivering externally produced marketing deliverables rather than software or marketplace offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Graphic design deliverables for client organizations, including visual assets used across marketing and communication needs.
• Website Design & Development Design and build of client websites as a deliverable marketing communication service.
• Copywriting Services Written content creation for client marketing and communication outputs.
• Marketing Campaign Services Execution of marketing campaigns combining design, web, and copywriting elements for client organizations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• DDB Worldwide: DDB is a global creative advertising network under Omnicom offering branding, design, and campaign services. It overlaps directly with Samen's service mix at the broad-incumbent tier, including through DDB offices that serve Belgian and Dutch-speaking clients.
• Dentsu: Dentsu is a global advertising and marketing services group offering creative, digital, and campaign execution. It is a broad incumbent comparable to WPP and Publicis and competes with independent agencies like Samen for outsourced marketing work.
• WPP: WPP is one of the world's largest advertising and marketing services holding companies, with a portfolio of agencies offering design, digital, and campaign services overlapping directly with Samen's offering. It is the macro-level incumbent against which small agencies like Samen compete for outsourced marketing budgets.
• Omnicom Group: Omnicom is a global marketing and communications holding company whose networks (DDB, BBDO, TBWA) deliver exactly the kind of design, advertising, and campaign services that Samen offers, but at enterprise scale across dozens of markets.
• R/GA: R/GA is a global creative and digital agency delivering design, content, and campaign services. It competes with the same marketing communication bucket as Samen but serves large enterprise clients and is owned by IPG, making it a broad incumbent rather than a direct SMB competitor.
• Publicis Groupe: Publicis is a global advertising and marketing services holding group spanning creative, digital, content, and media. It competes with Samen at the top of the funnel for client marketing budgets, even though its scale, geographies, and service depth are several orders of magnitude larger.
• AKQA: AKQA is a global digital design and marketing agency offering creative, web, and campaign work to enterprise brands. It overlaps with Samen's service categories (design, web, campaigns) but operates at a much larger scale and with a fundamentally different client profile.
• BBDO Worldwide: BBDO is a global creative advertising network under Omnicom, providing design, copywriting, and campaign services to major brands. It is a broad incumbent analog to Samen's creative, copy, and campaign work, but operating at vastly different scale and client tier.

Direct peers

• Dept Agency: Dept is a Dutch-founded digital creative and marketing agency with significant Belgian operations, offering design, web, content, and campaign services to brand and SMB clients — the closest direct functional and geographic analog to Samen, although substantially larger.

Others

• Webflow: Webflow is a no-code website design and hosting platform that enables SMBs to build marketing websites in-house without hiring an agency. It is not a direct agency competitor but represents a structural substitute for part of Samen's website offering, particularly among smaller SMB clients.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samen