Coverstar LLC

What Coverstar LLC does

Coverstar LLC, headquartered in Lindon, Utah, designs, manufactures, and distributes automatic safety pool cover systems for the residential in-ground pool market across the United States and Canada. Founded in 1990 by Lanny Smith and acquired by Latham Pool Products in 2006, Coverstar is a wholly-owned subsidiary of Latham Group, Inc. (NASDAQ: LATH). The company sells exclusively through a nationwide network of authorized dealers and installers rather than direct-to-consumer, with professional installation required for warranty coverage. Its product portfolio consists of four automatic cover mechanisms — Eclipse (premium, fully stainless steel, 20-year limited warranty), CS3000 (marine-grade anodized aluminum, 10-year warranty), Atom (compact 24-inch offset, tuck-under motor), and CS300HD (ultra-compact 14-inch offset for small pools and spas) — paired with proprietary Ultragard III fabric, patented heat-sealed webbing (lab-tested at over 2x the strength of sewn alternatives), PowerFlex ropes, sealed motors, and configurable track, color, and controller options.

Underlying the hardware is a set of proprietary technologies: the patented heat-sealed webbing process, oil-bathed sealed gearboxes with stainless steel shafts, mechanical torque limiters, and a WiFi-enabled touch screen controller with pin-code locking and email/SMS alerting. Systems are certified to ASTM F1346 (holds 485+ lbs) and are UL listed. Coverstar's core technology differentiator is durability engineering for harsh poolside environments rather than software or AI.

Coverstar's revenue model is primarily one-time hardware sales of $10,000-$20,000 per system, supplemented by professional installation services and ongoing replacement-part/maintenance revenue through its dealer network. The company markets to two end-user segments — residential pool owners seeking safety, energy savings (up to 70% heating cost reduction, up to 60% chemical reduction, up to 90% evaporation reduction), and convenience, and pool builders/contractors specifying covers on new or retrofit installations. Marketing channels include a dealer-driven GTM with website lead capture ('Speak to a Dealer'), content marketing via the Latham Pool blog, trade show presence, and safety-focused sponsorships (Colin's Hope, USA Artistic Swimming). Coverstar operates a single manufacturing facility in Lindon and ships custom systems within a 48-hour turnaround.

Name

Coverstar LLC

Legal name

Coverstar Products, Inc.

Website

https://coverstar.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Coverstar LLC manufactures and distributes automatic safety pool covers for residential in-ground pools across the US and Canada through a nationwide authorized dealer network, operating as a subsidiary of Latham Group (NASDAQ: LATH).

Ownership category

akta.pro rank

Headquarters

HQ city

Lindon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automatic Pool Cover Hardware Sales: Coverstar generates revenue primarily through the sale of automatic pool cover systems including four model tiers (Eclipse, CS3000, Atom, CS300HD) with various customization options. Customers purchase the complete cover mechanism, fabric, tracks, switches, and hardware. Pricing ranges from $10,000 to $20,000 depending on pool size, shape complexity, and customization level.
2. Professional Installation Services: Revenue is generated through authorized dealer network who perform professional installation services. Dealers handle track systems, motor mounting, electrical connections to breaker box, and cover customization. Professional installation is required per company guidance.
3. Replacement Parts and Maintenance: Dealers offer maintenance programs and service plans including replacement parts such as pulleys, sliders, ropes, and fabric. The company manufactures and supplies replacement components through its dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Coverstar designs, manufactures, and ships custom automatic safety pool cover systems through a nationwide network of authorized dealers. The product range spans four mechanism tiers (Eclipse premium stainless steel, CS3000 marine-grade aluminum, Atom compact low-offset, and CS300HD small-pool/spa) along with Ultragard III fabric, PowerFlex ropes, touchscreen controllers, and track system options. Pricing typically ranges from $10,000 to $20,000 per system, with professional installation performed by dealers required for warranty coverage.

Product overview

Coverstar LLC, headquartered in Lindon, Utah, is a leading manufacturer of automatic safety pool covers founded in 1990 and acquired by Latham Pool Products in 2006. The product portfolio centers on four distinct automatic pool cover models: Eclipse (premium), CS3000 (value-focused), Atom (compact/low-offset), and CS300HD (small pools/spas). All models feature patented Ultragard III fabric with heat-sealed webbing technology, PowerFlex ropes, sealed motors, and customizable track systems, colors, and control switches. The company differentiates through industry-leading warranties (up to 20 years for Eclipse mechanism), safety compliance (ASTM F1346, UL listed), and energy efficiency benefits including up to 90% reduction in evaporation and 70% reduction in heating costs.

Differentiator

Problem solved

Functional benefit

Brands

• Eclipse: Premium automatic pool cover model with fully stainless steel mechanism and 20-year limited warranty. The strongest, most reliable automatic safety pool cover in the lineup.
• CS3000
• Atom
• CS300HD

Products and services

• Eclipse Automatic Pool Cover Premium automatic safety pool cover with fully stainless steel mechanism, oversized pulleys, robust drive train to eliminate drive-train breakage, and a 20-year limited mechanism warranty. Fabric offered in 10 color options with Under Track, Standard Top Track, or Recessed Top Track choices. Designed for affluent residential pool owners seeking the longest warranty and highest durability tier.
• CS3000 Automatic Pool Cover Mid-tier automatic pool cover with heavy-duty marine-grade anodized aluminum mechanism, precision-machined parts, and laser-cut torque limiter friction disk, backed by a 10-year limited mechanism warranty. Targeted at residential pool owners seeking dependable, time-tested performance at a more accessible price point than the Eclipse.
• Atom Automatic Pool Cover Compact automatic pool cover featuring a low-offset 24-inch stainless steel mechanism with a tuck-under motor, designed for space-constrained residential pool installations where larger 30–36 inch standard offsets are not feasible. Covers pools up to 20 feet by 50 feet with a sleek, seamless design.
• CS300HD Automatic Pool Cover Ultra-compact automatic cover mechanism with a 14-inch total offset and sealed oil-bath gear box designed for small pools, plunge pools, spas, and hot tubs. Operated through a touch screen controller. Targeted at entry-level residential pool owners and small-pool/spa installations requiring minimal mechanical footprint.

Quantifiable outcome

• Up to 90% reduction in water evaporation
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Colin's HopeminorOthersCoverstar is a proud sponsor of Colin's Hope, an organization dedicated to preventing children from drowning through water safety awareness programs and improved community standards. The partnership supports the company's safety-focused mission.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Loop-Loc: Loop-Loc is a leading manufacturer of safety pool covers, predominantly mesh solid safety covers, often cited as the safety pool cover category leader. Comparable to Coverstar because it serves the same residential pool safety use case via dealer installation, though its core product is mesh/solid manual rather than fully automatic.
• Cover-Pools: Cover-Pools is a direct competitor manufacturing automatic pool cover systems with patented track and mechanism designs. Comparable because it sells the same product category (automatic pool covers) through a similar dealer/installer network and competes head-to-head on features, warranties, and pricing.
• Merlin Industries: Merlin Industries is a direct peer that manufactures and distributes automatic pool cover systems and replacement parts in the US. It competes with Coverstar in the same contractor/dealer channel and serves the same residential pool owner segment with comparable product offerings.

Broad incumbents

• Fluidra: Fluidra is a global pool and wellness equipment manufacturer (including the Zodiac, Jandy, and Polaris brands). Comparable to Coverstar as a broad pool industry incumbent operating across pool equipment categories and competing for the same residential and commercial pool spending.
• Latham Pool Products: Latham Pool Products is the parent conglomerate of Coverstar and the broader pool industry's largest manufacturer of in-ground pool liners and pool shells. As Coverstar's own parent, it is the most directly comparable incumbent because it bundles cover sales with pool package purchases and shares the dealer channel.
• Hayward Holdings: Hayward Holdings is one of the largest connected pool equipment platforms, offering pumps, filters, heaters, automation, and lighting for residential pools. Comparable to Coverstar as a broad incumbent sharing the same contractor and dealer channel for in-ground residential pool installations.
• Pentair: Pentair is a global pool equipment incumbent offering pumps, filters, heaters, automation, and adjacent pool accessories. Comparable to Coverstar as a broad incumbent serving the same residential pool customer via overlapping dealer channels and shared branding around 'complete pool solutions.'

Emerging players

• Maytronics: Maytronics is the global leader in robotic pool cleaners (Dolphin brand) and a publicly-traded pool technology specialist. Comparable as an adjacent pool-equipment specialist serving the same residential pool owner customer with proprietary automated technology, though its core category is cleaning rather than safety covers.
• S.R. Smith: S.R. Smith manufactures pool deck equipment, lighting, water features, and accessibility products for residential and commercial pools. Comparable as a niche specialist serving the same residential pool contractor channel and adjacent to Coverstar's safety/accessories positioning.

Regional players

• Aqua Cover: Aqua Cover is a European (UK-France) specialist in automatic slatted pool covers and pool enclosures. Comparable to Coverstar because it operates in the same automatic pool cover category with similar proprietary slat/track technology, though it primarily serves Europe rather than the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LathamPool
• LinkedInlinkedin.com/company/coverstar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coverstar LLC