What Nottinghamshire Live does

Nottinghamshire Live (operating as Nottingham Post, founded 1878) is a regional digital news publisher serving local residents of Nottingham and Nottinghamshire, UK. It is operated as a brand within Reach plc, the UK's largest national and regional news publisher. The core product is a freemium digital news platform at nottinghampost.com delivering coverage across local news, crime, traffic, politics, sport (notably Nottingham Forest Football Club), community events, food and drink, and East Midlands business. Distribution runs through the owned website, mobile applications on iOS and Android, RSS feeds, and email newsletters, with hyperlocal extension via the InYourArea platform.

The underlying technology stack is a standard digital news publishing platform with consent management, AI-assisted editorial tooling (used by journalists to sift data, identify audience interests, and tailor headlines), AI-generated article summaries and related-content recommendations (delivered via third-party provider Taboola), and AI chatbots for customer-service automation. Technology differentiators identified are limited to ease-of-use implementation rather than proprietary technical depth; no patents, proprietary models, or research-grade AI assets are disclosed.

The business model is a freemium digital advertising-led model: the core offering is free to readers, monetised through targeted display advertising and behavioural targeting, with optional Premium subscriptions for limited adverts and exclusive content, and Privacy Plus subscriptions for ad-free browsing. Affiliate and partnership revenue streams (Marketplace Live, BookanAd, Funeral Notices, public notices, dating, jobs) provide diversified, transaction-linked monetisation. The primary customer segment is local residents (general public in Nottingham and Nottinghamshire); secondary segments include sports fans and local businesses. The company does not separately disclose revenue; financial performance is reported at the Reach plc group level.

Name

Nottinghamshire Live

Legal name

Nottingham Post (Reach plc)

Website

https://nottinghampost.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

101–250 employees

Short description

Nottinghamshire Live (Nottingham Post) is a UK regional digital news publisher under Reach plc serving local residents of Nottingham and Nottinghamshire with freemium ad-supported news, sport, and community content, plus Premium and Privacy Plus subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital advertising: Primary revenue stream from display advertising on the website, with targeted advertising based on user browsing behavior and preferences
2. Premium subscriptions: Optional paid Premium subscriptions offering limited adverts and exclusive subscriber-only content, as well as Privacy Plus subscription for ad-free browsing experience
3. Affiliate and partnership revenue: Revenue from affiliate links, sponsored content, and partnerships including Marketplace Live, Bookanad, and partner promotions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nottinghamshire Live operates a digital-first regional news platform (nottinghampost.com) delivering local news, sport, crime, traffic, politics, business, and community content to readers in Nottingham and Nottinghamshire. Core offerings include free news content supported by advertising, Premium and Privacy Plus subscriptions for ad-free and exclusive content, and ancillary services such as Funeral Notices, Marketplace listings, and BookanAd advertising booking.

Product overview

Nottinghamshire Live (Nottingham Post) is a regional digital news publisher offering a core news platform supplemented by subscription services (Premium and Privacy Plus), community tools (InYourArea), and transactional services (Funeral Notices, Marketplace, Book an Ad). The product architecture consists of a primary content platform with add-on subscription tiers for enhanced reader experience, plus ancillary services for classified advertising and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Nottingham Post Website Primary digital news platform providing local news, sport, business, crime, traffic, what's on, and community content for Nottingham and Nottinghamshire residents.
• Premium Subscription Paid monthly subscription offering limited adverts and exclusive subscriber-only content to readers who want to support local journalism.
• Privacy Plus Subscription Paid monthly subscription providing ad-free browsing experience without sharing personal data for advertising purposes.
• Email Newsletters Email newsletters covering local news, football (Nottingham Forest), traffic updates, and other topics of interest.
• Funeral Notices Online funeral notice service for publishing obituaries and receiving tributes and charitable donations.
• Book an Ad Service for booking print and digital advertisements in the Nottingham Post publication.
• Marketplace Live Classified advertising and marketplace listings available to readers through the website.
• InYourArea Local information service providing hyperlocal news and community content based on the user's location.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InYourAreacoreOthersLocal information platform operated under the Reach plc network, providing neighborhood-specific news and community information alongside Nottingham Post content
• Marketplace LiveminorOthersNational marketplace platform available through the website for classified listings and commerce
• Funeral NoticesminorOthersFuneral notice service linked through the website for obituary and tribute postings
• Reach plccoreOthersParent company - Reach plc is the largest national and regional news publisher in the UK, operating Nottinghamshire Live as part of its portfolio of regional news brands

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leicester Mercury: Regional newspaper covering Leicester and Leicestershire, also operated by Reach plc. Directly comparable as a fellow Reach regional title with the same digital-first model, freemium-plus-premium subscriptions, and UK local advertising focus.
• Birmingham Mail: Major UK regional newspaper serving Birmingham and the West Midlands, also under Reach plc. Highly comparable on audience scale, content verticals (crime, sport, traffic), and the same multi-revenue-stream operating model.
• Manchester Evening News: Largest UK regional newsbrand by digital reach, also owned by Reach plc. Same operating playbook, content categories, and subscription strategy; useful benchmark for the upper-bound of Nottinghamshire Live's digital trajectory.
• Yorkshire Post: Long-established regional newspaper covering Yorkshire, with a comparable mix of digital news, sport coverage, and subscription products. Direct competitor in the UK regional news publishing space.
• InYourArea: Hyperlocal news and community information platform operated under the Reach plc network. Directly comparable as a location-based news service, and explicitly integrated with Nottinghamshire Live's distribution strategy.
• BusinessLive (East Midlands): Reach plc's regional business news vertical covering the East Midlands. Operates as a sister brand alongside Nottinghamshire Live, sharing audiences, ad inventory, and editorial resources; comparable on the B2B/specialist-vertical news model.

Broad incumbents

• The Mirror: National tabloid newsbrand owned by Reach plc. Sister publication in the Reach portfolio that shares technology and ad sales infrastructure with Nottinghamshire Live; broader geographic and topical remit means limited direct competition but significant portfolio overlap.
• BBC Nottingham: Public service broadcaster's local news operation for Nottingham and Nottinghamshire. Directly competes for the same local-news audience but operates without a paid subscription or advertising model, representing the dominant free local news alternative.
• JPI Media (Yorkshire Evening Post, The Scotsman): UK regional news publisher operating titles including the Yorkshire Evening Post and The Scotsman. Direct competitor in the regional news publishing category, with similar digital transformation and subscription strategy but different geographic footprint.

Emerging players

• The Nottinghamian: Newer Nottingham-focused independent local news outlet, launched as a digital-first alternative to legacy titles. Directly competes for the same Nottinghamshire audience but lacks the archive, brand, and Reach plc backing of Nottinghamshire Live.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/nottinghampost
• Instagraminstagram.com/nottinghampost
• YouTubeyoutube.com/nottinghampost
• TikToktiktok.com/@nottinghampost
• Xx.com/nottslive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nottinghamshire Live