GravityLab

What GravityLab does

GravityLab Limited is a private, founder-led Salesforce implementation partner headquartered in Auckland, New Zealand, with a regional office in Sydney, Australia. Founded in 2015, the firm delivers end-to-end Salesforce services across the full platform stack—Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Financial Services Cloud, Nonprofit Cloud, Pardot, CPQ, Revenue Cloud, and Salesforce's Agentforce AI agents—alongside adjacent capabilities including complex third-party integrations (Xero, Finpower), marketing automation, and revenue acceleration consulting via its RevenueLab sub-brand. GravityLab serves approximately 200+ active customers spanning nonprofits and charities (100+ served, including WWF NZ, Salvation Army, Amnesty International NZ, Wellington Zoo, St John NZ, Scouts NZ), small-to-medium enterprises, and enterprise accounts (RMIT University, Panasonic, NZ Post, Howden, Crimson Education, Stuff, Christian Savings). The company reports 700+ projects delivered and 96%+ customer satisfaction, with 90%+ of new business sourced from referrals.

The firm operates on a professional services and managed services revenue model, with custom project-based pricing on multi-year engagements and no publicly disclosed rates. Go-to-market is enterprise field sales supplemented by inbound referrals, with Salesforce Account Executive co-sell as a secondary channel. GravityLab holds B Corp Certification (ranked 1st globally for Technology-Based Support Services in 2025) and operates as a profit-for-purpose entity donating over 95% of profits to fight child sexual trafficking in South East Asia. AI capability is embedded both as an internal delivery accelerator (code generation, prototyping, testing) and as a client-facing service line (Agentforce implementation with knowledge-first agent design and weekly improvement loops). The team comprises approximately 20+ named professionals including Principal Architects, Delivery Leads, Lead and Senior Consultants, with leadership drawn from Macquarie Bank, Crimson Education, Vend, and Harmoney.

Name

GravityLab

Legal name

GravityLab Limited

Website

https://gravitylab.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GravityLab is an ANZ-based Salesforce implementation partner serving nonprofits, SMEs, and enterprises with full-platform CRM deployment, Agentforce AI agent services, integrations, and managed support, operating across offices in Auckland and Sydney.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Salesforce Implementation Services: Core revenue stream from implementing Salesforce solutions including Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Financial Services Cloud, Nonprofit Cloud, and Agentforce. Projects typically involve discovery, design, development, testing, and deployment phases.
2. Continuous Improvement and Managed Support: Ongoing Salesforce support and optimisation services, including advisory, troubleshooting, and delivery support. 9/10 satisfaction rating on internal surveys for ongoing support.
3. Strategy and Consulting: Technology and AI strategy consulting, revenue acceleration services, and marketing automation consulting to help organisations optimise their Salesforce investment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GravityLab is an ANZ Salesforce implementation partner that delivers end-to-end Salesforce consulting, configuration, development, integration, and managed support services. Its core offerings span Salesforce Implementation, Agentforce AI agent implementation, Marketing Automation (Pardot/Marketing Cloud), Nonprofit Cloud builds, RevenueLab revenue acceleration, and Technology & AI Strategy consulting, sold primarily to nonprofits, SMEs, and mid-market enterprises in Australia and New Zealand.

Product overview

GravityLab is a Salesforce implementation partner offering a portfolio of services organized around the Salesforce platform. Core offerings include Salesforce Implementation (full-service CRM deployment), Agentforce Implementation (AI agent activation with proof-before-pay model), Marketing Automation (Pardot, Marketing Cloud), Nonprofit Cloud Implementation (fundraising, case management, grants), and RevenueLab (revenue acceleration strategy). Add-on capabilities include Continuous Improvement and Managed Support, Integration Services, CPQ (Configure, Price, Quote) for complex quoting, Financial Services Cloud for financial institutions, and Experience Cloud Portal for customer-facing portals. The company also provides Technology & AI Strategy consulting. All services are delivered by certified Salesforce experts with 700+ projects completed across ANZ.

Differentiator

Problem solved

Functional benefit

Brands

• RevenueLab: Revenue acceleration service focused on helping organizations ignite growth with predictable and scalable revenue through strategy, process, people and technology optimization.
• Agentforce Implementation

Products and services

• Salesforce Implementation End-to-end Salesforce implementation service covering discovery, design, configuration, development, testing and deployment of Salesforce solutions tailored to client needs across Sales Cloud, Service Cloud, Experience Cloud, Financial Services Cloud, Nonprofit Cloud, Marketing Cloud, Pardot, Agentforce, CPQ, and Revenue Cloud. Targeted at nonprofits, SMEs, and enterprises in Australia and New Zealand.
• Agentforce Implementation AI agent activation service that proves Salesforce Agentforce works before commitment, then continuously improves agents through weekly feedback loops. Includes Agent Strategy with spike testing (2–3 competing agent designs), a Build+Test Centre with readiness scorecards, and Launch+Improve cycles that have lifted containment from 65% to 80%+ within three months. Targeted at organisations deploying AI agents on the Salesforce platform.
• Marketing Automation Marketing automation services leveraging Salesforce Marketing Cloud and Pardot to build customer relationships, generate funding pipeline, and optimise marketing effectiveness. Includes automated, segmented lead nurture journeys tailored to different buyer profiles and stages. Targeted at nonprofits (fundraising pipeline) and commercial SMEs.
• Nonprofit Cloud Implementation Specialised Salesforce Nonprofit Cloud implementation including fundraising, case management, membership, grants, and advocacy capabilities for charities and mission-driven organisations. Served 100+ charities, with deliverables such as data migration and training. Targeted at ANZ nonprofits and charities.
• Technology & AI Strategy Strategic consulting for technology and AI adoption, helping organisations develop a coherent vision, strategy and roadmap for digital transformation and AI integration. Targeted at ANZ nonprofits, SMEs, and enterprises preparing Salesforce and AI rollouts.
• RevenueLab Revenue acceleration solution focused on solving performance gaps across strategy, process, people and technology to create predictable and scalable revenue growth. Targeted at SMEs and enterprises seeking to optimise Salesforce-led revenue engines.
• Salesforce Continuous Improvement and Managed Support Ongoing support and optimisation services for existing Salesforce implementations, including advisory, troubleshooting, delivery support, and platform evolution. Operates as a managed services engagement with a 9/10 internal survey satisfaction rating. Targeted at existing Salesforce customers seeking ongoing optimisation.

Quantifiable outcome

• 96%+ customer satisfaction (Salesforce verified)
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SalesforceflagshipTechnology or IntegrationGravityLab is ANZ's Premiere Salesforce Partner. They implement the full Salesforce ecosystem including Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Financial Services Cloud, Nonprofit Cloud, Agentforce, CPQ, and Revenue Cloud. Listed on Salesforce AppExchange as an approved consulting partner.
• XerocoreTechnology or IntegrationGravityLab has implemented bi-directional Salesforce-Xero integrations spanning multiple international instances. In the STAAH case study, they connected a single Salesforce instance to five separate Xero environments spanning international operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slalom: US-headquartered technology and business consulting firm with a significant Salesforce practice and growing ANZ presence (offices in Sydney and Melbourne). Direct peer based on Salesforce implementation focus, mid-market to enterprise customer mix, and tech-forward delivery model with strong cultural emphasis.
• Tquila: ANZ-native Salesforce implementation partner (now part of Infosys/Simplus) that historically competed head-to-head with GravityLab in the Australia and New Zealand Salesforce market. Closest historical direct peer in the ANZ Salesforce ecosystem.
• Certus Solutions: ANZ-based Salesforce consulting firm providing implementation, integration, and managed services. Competes directly with GravityLab for mid-market Salesforce projects and has overlapping vertical focus on financial services and nonprofit clients.
• AFDigital: ANZ-focused Salesforce Summit Partner with strong presence in Australia and New Zealand. Direct peer competing for Salesforce implementation, Agentforce, and Nonprofit Cloud engagements in the same regional market.

Broad incumbents

• Capgemini: Global SI with established Salesforce practice and ANZ delivery centers. Competes for large-scale CRM transformation and managed services deals in the same enterprise and nonprofit segments GravityLab serves.
• Cognizant: Global IT services firm with a Salesforce consulting practice strengthened by the acquisition of ATG (a Salesforce SI). Operates in ANZ and competes in mid-market and enterprise Salesforce implementations.
• Accenture: Global SI with a top-tier Salesforce practice (acquired Salesforce specialist firms historically) and significant ANZ delivery capability. Competes at the enterprise tier where GravityLab is selective, but represents the structural ceiling on GravityLab's largest accounts.
• Persistent Systems: Global IT services firm with substantial Salesforce capabilities including via the acquisition of WayPath and other SI firms. Competes in mid-market and enterprise Salesforce implementations across ANZ with deeper bench and broader geographic reach.
• Deloitte Digital: Big 4 consultancy with a global Salesforce implementation practice and major ANZ presence. Competes with GravityLab for enterprise CRM transformation deals (e.g., Panasonic, Howden, large nonprofits) but offers broader services and global delivery scale.
• Infosys: Global SI with significant Salesforce practice, including the acquisition of Simplus (a leading Salesforce SI) and Tquila (an ANZ-native Salesforce partner). Directly competes in the ANZ Salesforce market and now owns one of GravityLab's most direct regional peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gravitylab-nz
• Facebookfacebook.com/GravityLabNZ

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GravityLab