Jones Tree & Lawn

What Jones Tree & Lawn does

Jones Tree & Lawn, Inc. is a privately held Colorado corporation providing tree care, lawn care, plant health care, and arborist consulting services to residential homeowners, commercial accounts, and municipal, government, and institutional properties across the Denver Metro area. Founded in 1988 as Jones' Landscape Care Company and rebranded under its current name in 1999, the company operates from an owned headquarters in Arvada, Colorado, with a staff of 11-50 employees that includes 5 ISA Certified Arborists and 2 ISA Certified Tree Workers. The service portfolio spans tree trimming and removal, stump grinding, Emerald Ash Borer control, spraying, deep-root liquid fertilizer injection, the recurring Meister Lawn Care subscription program, lawn aeration and fertilization, non-turf weed control, mulching, planting, and irrigation consulting. Ancillary revenue includes split firewood sales generated as a byproduct of tree operations.

The company's business model blends professional services, quote-based one-time jobs, and a recurring subscription revenue stream via the Meister Lawn Care program, which delivers four applications of a Colorado-specific fertilizer blend at 6-8 week intervals. Pricing is largely quote-based with only firewood and lawn aeration published online. Go-to-market is sales-led and field-service oriented: customers request estimates online or by phone, and certified arborists and technicians are dispatched on-site. Distribution is exclusively regional across Arvada, Denver, Wheat Ridge, Lakewood, Golden, Broomfield, Westminster, Thornton, and the surrounding foothill communities, with firewood available for pickup and short-radius delivery. Marketing is built on educational content, a Bonus Buck referral program, Google reviews, BBB reputation (A+ since 1995), and long-tenured customer testimonials. Underlying technology consists of specialized arborist equipment and the Arborgold customer portal for service management, with no disclosed software, AI, or proprietary platform layer.

Ownership transitioned internally starting in 2017 from founders Kevin Jones and Tom Goldtrap to long-tenured employees Kevin Smith (President since 2021) and Megan Radway. The company has executed one historical acquisition (Denver Forestry Tree and Plant Health Company, founded 1918, acquired in 1998) and operates without external venture or private equity capital.

Name

Jones Tree & Lawn

Legal name

Jones Tree & Lawn, Inc.

Website

https://jonestreeandlawn.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Jones Tree & Lawn is a Denver Metro area tree and lawn care company founded in 1988, delivering ISA-certified arborist services, plant health care, lawn fertilization, and arborist consulting to residential, commercial, and municipal clients across Colorado.

Ownership category

akta.pro rank

Product category

Tree and Lawn Care Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Pruning & Crown Management (HSAIADAA), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Tree care services
• Lawn care services
• Arborist consulting
• Plant health care
• Stump removal

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Tree Care Services: One-time and recurring tree services including tree trimming (Class I and II), tree removal, crown cleaning, stump grinding/removal, and cabling. Services are quoted per job and performed by certified arborists.
2. Meister Lawn Care Program: Recurring 4-application lawn care program delivering stabilized nitrogen, micronutrients, pre-emergent, and broadleaf weed control at 6-8 week intervals. Guaranteed results with included service calls.
3. Plant Health Care Services: Customized plant health care programs including insecticide/fungicide applications, systemic soil injection, and trunk injections for pest prevention and control.
4. Firewood Sales: Split firewood sales (city mix hardwoods) including full cord ($400), half cord ($225), quarter cord ($120), with optional delivery. Wood is byproduct of tree operations.
5. Arborist Consulting: Fee-based consulting services including on-site diagnosis, tree preservation plans, hazard tree evaluation, educational walk-throughs, and pre-purchase tree inspections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jones Tree & Lawn provides professional tree care, lawn care, plant health care, and arborist consulting services delivered on-site to residential, commercial, municipal, government, and institutional properties across the Denver Metro area. The company employs 5 ISA Certified Arborists and 2 ISA Certified Tree Workers who perform tree trimming, tree removal, stump grinding, Emerald Ash Borer treatment, the Meister Lawn Care fertilization program, lawn aeration, and pest control. Firewood from tree operation byproducts is sold as an ancillary product by the cord.

Product overview

Jones Tree & Lawn is a tree and lawn care service company offering a comprehensive suite of services for residential, commercial, municipal, government, and institutional properties in the Denver Metro area. The core offering centers on tree services (Tree Trimming, Plant Health Care, Tree Spraying, Emerald Ash Borer Control, Stump Removal) and lawn care services (Meister Lawn Care, Lawn Aeration, Lawn Fertilization). Additional services include Arborist Consulting, Non-Turf Weeds control, and Tree/Shrub Fertilizing. The company also sells split firewood as an ancillary product. Services are delivered by ISA Certified Arborists and licensed technicians using specialized equipment including electronic microinjection systems, grapple trucks, bucket trucks, and chippers.

Differentiator

Problem solved

Functional benefit

Brands

• Meister Lawn Care: Lawn care program offering 4 applications of stabilized balanced nutrients, 6-8 weeks apart, with pre-emergent, broadleaf weed control, crabgrass control, and free service calls

Products and services

• Tree Trimming Complete tree trimming services including crown cleaning, dead limb removal, crown thinning, and crossing limb removal, performed to ANSI A300 Standards by certified arborists for residential, commercial, municipal, government, and institutional properties.
• Plant Health Care Comprehensive plant health care program involving application of insecticides, fungicides, repellents, and fertilizers through traditional spraying, systemic soil injection, and trunk injections to manage pests, diseases, and nutrition for trees and shrubs.
• Tree Spraying Pesticide application services for trees and shrubs targeting species-specific pests including tussock moth, spruce bud worm, conifer aphids, and pine needle scale.
• Emerald Ash Borer Control Preventive treatment program for emerald ash borer including soil-based treatments, trunk sprays, and trunk injections to protect ash trees from this destructive beetle.
• Stump Removal Professional stump grinding and removal services using specialized equipment to remove tree stumps to a minimum depth of 6 inches.
• Meister Lawn Care Program Four-application lawn care program using stabilized balanced nutrients with pre-emergent and broadleaf weed control, crabgrass control, and humic acid treatments spaced 6-8 weeks apart, with included service calls and guaranteed results.
• Non-Turf Weed Control Weed control services for mulch, rocks, and non-turf areas using pre-emergent applications and ongoing maintenance programs.
• Arborist Consulting Professional arborist consulting services including on-site insect and disease diagnosis, tree preservation plans for construction, hazard tree evaluation, and pre-purchase tree inspection.
• Lawn Aeration Mechanical lawn aeration services that punch holes through grass, thatch, roots, and soil to allow air and water penetration, recommended twice yearly (spring and fall).
• Lawn Fertilization Programmed release fertilizer applications providing slow-release nutrients to lawns with nitrogen management and organic versus conventional fertilizer options.
• Tree and Shrub Fertilizing Tree and shrub nutrition services using liquid fertilizer injection, topical application, and trunk injection methods to deliver essential nutrients deep into root systems.
• Tree and Shrub Pruning Pruning services for trees and shrubs including crown cleaning, crossing limb removal, selective thinning, and formal or natural shaping options.
• Tree and Shrub Pest Control Insect and disease diagnosis and treatment services for trees and shrubs, including ash borer treatment and species-specific pest management programs.
• Proper Planting Trees Professional tree and shrub planting services including proper planting hole preparation, root ball handling, mulching, and stabilization.
• Mulching Trees and Shrubs Organic mulch application services using wood chips to retain moisture, insulate roots, and add organic matter to soil around trees and shrubs.
• Turfgrass Mite Control Lawn pest management for grass mites, clover mites, and other turf-damaging insects including grubs, sod webworms, and billbugs.
• Firewood Sales Split firewood available for pickup in city mix hardwoods including Ash, Locust, Maple, Aspen, and Pine, sold by full cord ($400), half cord ($225), quarter cord ($120), with delivery starting at $75 within 6 miles of the Arvada office.

Quantifiable outcome

• 4 applications of stabilized balanced nutrients lasting 6-8 weeks each for lawn care
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Camping WorldminorOthersPartner organization listed on website. No detailed partnership terms or nature of relationship specified.
• Westwind ManagementminorOthersPartner organization listed on website. No detailed partnership terms or nature of relationship specified.
• AdventHealth LittletonminorOthersPartner organization listed on website. No detailed partnership terms or nature of relationship specified.
• AdventHealth PorterminorOthersPartner organization listed on website. No detailed partnership terms or nature of relationship specified.
• Arvada Chamber of CommerceminorOthersListed as community partner on website. Chamber membership and referral relationship implied.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Swingle Lawn, Tree & Landscape Care: Denver-based full-service lawn, tree, and landscape care provider serving residential and commercial customers across the Front Range. Most directly comparable peer given overlapping service portfolio (tree care, lawn care, plant health) and same Denver Metro geography.
• Mountain High Tree, Lawn & Landscape: Colorado-based tree, lawn, and landscape services company operating in the Denver metro and surrounding mountain communities. Comparable in scale and service mix, with similar residential and commercial customer focus.

Broad incumbents

• Davey Tree Expert Company: One of the largest employee-owned tree care companies in North America, offering residential and commercial tree care, plant health care, and environmental services. Sets the upper bound on scale and breadth in the category that Jones Tree & Lawn operates in.
• Bartlett Tree Experts: National tree care company with scientific arboriculture expertise, offering pruning, removal, plant health care, and consulting across the U.S. Direct functional overlap with Jones Tree & Lawn's core services but at significantly larger scale and broader geographic reach.
• SavATree: National provider of tree, shrub, and lawn care services to residential, commercial, and institutional customers through a mix of company-operated and acquired branches. Closely comparable service model to Jones Tree & Lawn with a demonstrated roll-up strategy.
• Asplundh Tree Expert Company: One of the largest utility vegetation management and tree care companies in North America. Comparable core capability in tree trimming and removal but primarily serves utility and municipal customers at a vastly larger scale.
• TruGreen: Largest U.S. residential lawn care company offering fertilization, weed control, and related services through a national branch network. Comparable on the lawn care subscription side of Jones Tree & Lawn's Meister program but does not specialize in arboriculture.
• Lawn Doctor: National lawn care franchise system offering fertilization, weed control, and pest management services to residential customers. Adjacent competitor on the recurring lawn care side of Jones Tree & Lawn's business.
• Spring-Green Lawn Care: National lawn and tree care franchise offering fertilization, weed control, and tree and shrub services. Functionally comparable to Jones Tree & Lawn's lawn subscription offering with a franchise-driven growth model.

Emerging players

• Monster Tree Service: National franchise system for residential and commercial tree care services with active expansion in Colorado markets. Represents the franchise-based competitive threat against which an independent operator like Jones Tree & Lawn must differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Tree & Lawn