Synoa

What Synoa does

Synoa GmbH is a privately held German software and services firm founded in 2013 and headquartered in Münster (Hessen), Germany, operating in the B2B e-commerce integration niche. The company builds KONEKTI, the officially certified e-commerce integration solution for the Proalpha ERP system, deployed primarily at German-speaking mid-market and enterprise industrial and wholesale customers. KONEKTI is composed of three layers: KORE Datahub (e-commerce-specialized middleware that centralizes and transforms ERP, PIM, and shop data), KORE APIs (GraphQL-based data access layer), and a Magento 2-based B2B webshop, with PimCore PIM, Algolia search, OCI supplier portals, and payment service providers integrated as optional modules.

The product is delivered in three commercial tiers (Starter, Professional, Custom) with project-based implementation services complemented by recurring maintenance, hosting, and support contracts. Synoa monetizes through one-time implementation/license revenue and subscription-based maintenance and operations, with flexible commercial structures (monthly billing, leasing/financing, or fixed-price contracts). Distribution is primarily direct enterprise sales within the DACH region, supplemented by lead generation through the Proalpha Solution Partner channel. The technical moat centers on deep, certified integration with Proalpha's Y-area interface, supporting domain-specific B2B features such as bill-of-materials navigation, customer-specific assortments, tiered pricing, serial number filtering, and full document chains (quote-to-invoice). Synoa has delivered KONEKTI to a referenceable set of approximately eight mid-market and enterprise industrial customers (e.g., Maxcess, SOMMER, Ernst Schweizer AG, MESTO, Dickert Electronic), and its KORE APIs are reported to handle millions of monthly requests. The firm is independently owned by its two Managing Directors (Geschäftsführer), Jörg Kuschezki and Bert Scharpenberg, with no disclosed external venture or private equity funding.

Name

Synoa

Legal name

Synoa GmbH

Website

https://synoa.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Synoa GmbH is a German B2B e-commerce software and integration specialist that builds KONEKTI, the officially certified middleware and shop solution for Proalpha ERP, serving mid-market and enterprise industrial customers across the DACH region via project-based implementation and recurring maintenance contracts.

Ownership category

akta.pro rank

Product category

B2B E-commerce Integration Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• B2B e-commerce integration
• ERP middleware software
• Proalpha ERP integration
• PIM system software
• Magento B2B webshop

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-Commerce Solution Implementation: Project-based implementation of complete e-commerce solutions including B2B webshop, PIM system, KONEKTI middleware, and Proalpha integration. Pricing options include monthly billing, leasing/financing purchase, or fixed-price contracts (Werkvertrag/Festpreis).
2. Maintenance and Operations: Ongoing maintenance services including structured updates, security patches, hosting with German server locations, server management, system monitoring, load management, and data security assurance.
3. Support and Training: Technical support with guaranteed response times for troubleshooting, functional questions, and interface topics. Training services for e-commerce system operation, warenewirtschaft checkbox configuration, PIM product/media management, and PageBuilder content management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Synoa provides the KONEKTI e-commerce integration suite, the officially certified integration solution for the Proalpha ERP system. The suite consists of KORE Datahub (specialized middleware), KORE APIs (GraphQL-based data access layer), a B2B Webshop built on Magento 2, and a PimCore-based PIM System, enabling automated data exchange of articles, prices, customers, orders, quotes, availability, and documents between Proalpha ERP and B2B e-commerce storefronts. The company also delivers project implementation, maintenance, and support services for mid-market industrial customers in the DACH region.

Product overview

Synoa offers KONEKTI, a modular e-commerce suite comprising KORE Datahub (middleware), KORE APIs (GraphQL data access layer), a B2B Webshop based on Magento 2, and a PIM System using PimCore. These products work together as an integrated solution connecting Proalpha ERP with e-commerce storefronts. The suite is available in Starter, Professional, and Custom tiers. Additionally, Synoa provides specialized solutions for spare parts distribution, customer-specific assortments (Kundensortimente), and bill of materials navigation (Stücklistennavigation), all built on the KONEKTI platform.

Differentiator

Problem solved

Functional benefit

Brands

• KONEKTI: Official E-Commerce integration solution for Proalpha ERP system, consisting of KORE Datahub (middleware), KORE APIs (GraphQL-based data access), and B2B Webshop modules. KONEKTI is marketed as the offizielle E-Commerce-Lösung für Proalpha (official E-Commerce solution for Proalpha).
• KORE Datahub
• KORE APIs

Products and services

• KONEKTI E-Commerce Suite The official E-Commerce integration solution for the Proalpha ERP system, combining a Magento 2-based B2B Webshop, KORE Datahub middleware, KORE APIs (GraphQL), and a PimCore PIM System into an integrated suite that automates data exchange (articles, customers, prices, quotes, orders, documents, availability) between Proalpha ERP and e-commerce storefronts.
• KORE Datahub E-commerce-specialized middleware serving as the central data hub that connects systems (ERP, PIM, shop), unifies formats, validates and transforms data (sales prices, availability, orders, quotes, product specifications, media), and automates data flows — replacing point-to-point connections with central orchestration. Processes millions of records monthly.
• KORE APIs GraphQL-based APIs providing flexible, precise data access for e-commerce systems. Enable querying of exactly the data needed (products, prices, availability, customers, orders, documents) while reducing system load and creating a unified communication layer between frontend, middleware, and backend systems. Handles millions of data requests per month including availability queries, article prices, and customer data records.
• B2B Webshop Magento 2-based B2B online shop with customer-specific pricing, real-time inventory display, order history, multiple wishlists, product comparison with highlighted differences, intelligent search (Algolia), and customer account document access (quotes, orders, deliveries, invoices, credits). Designed for B2B buyers in industrial and wholesale sectors.
• PIM System PIM (Product Information Management) System built on PimCore software for centralized management of product data, marketing texts in multiple languages, images, specifications, and digital assets across multiple IT systems, languages, and output channels. Integrated with Proalpha ERP via the KONEKTI middleware.

Quantifiable outcome

• 36% fewer standard inquiries (price and availability requests handled directly through portal)
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature9 records

Partnerships

One partnership is on record.

• ProalphacoreStrategic or Co-development PartnerSynoa is an official Proalpha Solution Partner and provides KONEKTI KORE, the officially certified e-commerce integration solution for Proalpha. Proalpha supports all core processes along the value chain and partners with software manufacturers for applications the ERP cannot cover. KONEKTI is deeply integrated with Proalpha, guaranteeing seamless data exchange.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Weclapp: Weclapp is a German cloud ERP targeting small and mid-sized businesses, with integrated CRM and e-commerce features. It competes for the same Mittelstand IT budget, particularly for prospects whose primary decision is ERP rather than e-commerce platform.
• Novomind: Novomind is a Hamburg-based commerce and customer service software provider with a strong DACH footprint. It serves similar mid-market and enterprise customers with omni-channel commerce suites, making it a regional competitor for the same ERP-integrated e-commerce deals.
• OXID eSales: OXID eSales is a German B2B/B2C commerce platform commonly deployed by industrial and wholesale companies in DACH. It overlaps with Synoa in the B2B webshop layer, particularly for Mittelstand customers evaluating commerce platforms alongside ERP integration partners.
• Shopware: Shopware is a leading German commerce platform widely used in DACH. While not ERP-integrated by default, it is the regional incumbent Synoa competes against for the storefront layer of B2B web projects, especially for prospects that prefer a native German ecosystem over Magento.

Direct peers

• Sana Commerce: Sana Commerce builds ERP-integrated B2B e-commerce platforms (originally for Microsoft Dynamics/Nav, expanded to SAP and others). It is the closest comparable to Synoa: a vendor specializing in deep ERP-shop integration rather than a generic storefront, with a similar 'partner' go-to-market against large mid-market customers.
• Spryker: Spryker is a B2B and enterprise commerce platform with strong headless/PaaS capabilities, used by industrial and manufacturing customers for complex product/catalog logic comparable to Synoa's BOM navigation and customer-specific assortments. It competes for the same industrial Mittelstand modernization wallet.

Emerging players

• commercetools: commercetools is a MACH-aligned headless commerce platform increasingly adopted by enterprise manufacturers and wholesalers. While its go-to-market skews larger than Synoa's, it competes for the same B2B modernization projects that include ERP integration via API.

Others

• Algolia: Algolia is the search-as-a-service provider already integrated into Synoa's reference projects (e.g., Dichtungstechnik). It is part of Synoa's stack rather than a competitor, but it represents an enabling technology layer that could be commoditized or white-labeled by competing commerce platforms.
• Akeneo: Akeneo is a PIM platform used by manufacturers and distributors to manage product data. Synoa integrates PimCore PIM rather than Akeneo, but both are evaluated within the same B2B commerce architecture buying process, making Akeneo a stack-level adjacent.

Broad incumbents

• Odoo: Odoo's open-source ERP suite includes a built-in e-commerce module and competes for the same DACH mid-market digitalization budget. For smaller Proalpha prospects evaluating lighter, all-in-one stacks, Odoo is a substitution risk to Synoa's project pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synoa_gmbh
• LinkedInlinkedin.com/company/synoa-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synoa